VINO 2015 - Italian Wine Week & Convention February 1 - 5, 2015 The Grandest Italian Wine Event Ever Held Outside of ItalyCelebrating the Wines of Southern Italy

Join hundreds of Italian vintners, importers, wholesalers, retailchain buyers, food service professionals and other key wineindustry professionals; meet & greet over 200 Italian wineproducers, including delegations from Apulia, Calabria,Campania and Sicily, plus major US importers of Italian wines.

You are invited to partake in this exciting event.Register at: www.italianmade.com/vino2015

Part of Piano Export per le Regioni della Convergenza, in support of: Calabria, Campania, Pugliaand Sicilia. Made possible by the support from the Italian Ministry of Economic Development.

SUNDAY, FEBRUARY 1, 2015Afternoon: Arrival in New York: Italian Wine Producers & Invited GuestsHotel Check-in of Invited Guests:

Hotel Waldorf Astoria 301 Park Avenue, New York, NY 10022 T. +1 212 355 3000

3:00pm - 8:00pm Waldorf Astoria New York HotelMARCO POLO SUITE (Lobby level)

Registration begins (invited buyers’ and producers’ ID badges are issued, along with catalogue and media kit)

6:00pm - 8:00pm MARCO POLO SUITE (Lobby level)

Welcome meeting with Italian producers Speakers:

Pier Paolo Celeste - Trade Commissioner, Italian Trade CommissionGiovanni Da Pozzo - President, Camera di Commercio UdineRoberto Polidoro - Business Consultant Export Wines

MONDAY, FEBRUARY 2, 20158:00am - 6:00pm

MARCO POLO SUITE (Lobby level)(continuation) Registration

VINO 2015 MASTER CLASSES - Robust seminar & guided tasting program featuring a myriad of salient topics on Wines of Italy, US Wine Industry and business asit relates to Italian Wine.

8:00am - 9:30amI SESSION 1 (By special invitation only)VANDERBILT ROOM (Lobby level)

Breakfast

Trends in the World’s Largest Wine Market: US’s Growing Global RelevanceIn 2013 the United States became the world’s largest wine market in terms of absolute consumption. Despite economic headwinds,the market grew again in 2014, and is expected to add to these gains in 2015. What segments of the US market are doing especiallywell—even outperforming? What opportunities lie ahead for Italian wines in the US? This is the ideal discussion with which to kick offVino 2015.

Moderator:Anthony Dias Blue - Editor-in-Chief, The Tasting Panel & The Sommelier Journal

Panelists:Jon Fredrikson – Gomberg Fredrikson and Associates Cristina Mariani-May – Co-CEO, Banfi VintnersAngelina Mondavi – Partner & Winemaker, Dark Matter Wines, NIAF, Regional Coordinator Mike Veseth – WineEconomist.com, Author, Professor Emeritus International Political Economy-

University of Puget Sound

Presentation of Vinitaly 2015 and Vino Pavilion at Expo 2015Giovanni Mantovani – Veronafiere & Vinitaly

9:30am - 11:00am I SESSION 2PARK AVENUE CENTER (4TH floor)

Echo Boomers Growing Impact: from NASCAR to Multiculturalism Shaping Wine Culture, Lists, Sales & Marketing StrategiesAmerica remains the ultimate melting pot! A dynamic medley of cultures, beliefs and perspectives. As immigrants along with 1st & 2nd

generation Americans acculturate into the US fabric, they retain a part of their ancestral identity carving out various American subcultural sets while embracing quintessential aspects of American lifestyle such as baseball and NASCAR. The Echo Boomer generation,known also a GEN Y or Millennial, is brimming with possibilities and shaping US Wine Culture along with wine lists, sales andconsumer engagement strategies.This important generation comprises ¼ of the total US population with 60 million currently at drinking age! This panel discussion willaddress how marketers are clambering for styles, brands, labels, packaging and messaging that positively resonate with this culturallydiverse, all inclusive, digitally savvy, multi-tasking, value-seeking, adventurous, powerful, and fickle consumer group.

Moderator: Scott Carney MS – Dean of Wine Studies, International Culinary Center

Panelists: Charles Dellavecchia – Bolla & Riunite Marketing Manager, Banfi VintnersJack Mason – Wine Director, MartaCharlie Arturaola – Author, Sommelier, Educator, ConsultantBill Earle – President, National Association of Beverage Importers

9:30am - 11:00am I SESSION 3LOUIS XVI SUITE (4TH floor)

The State of the Italian Wine Industry: The Year in Review2014 was a challenging but positive year for Italian wine. This session is a recap of the year’s activities, with a look ahead at issuesthat will continue to impact the industry.

Speaker:Giuseppe Martelli - Assoenologi - Italian Enologist Association (with simultaneous translation)

9:00am - 11:00am Set up time for Exhibitor Stations – Meet & Greet EXPO and Grand Tasting

11:00am (By special invitation only)GRAND BALLROOM (Stage)(3TH floor)Press Conference/ Inaugural Debate:

Preserving the South’s Cultural Heritage while Celebrating its Innovative Role on the GlobalStageSouthern Italy’s on-going development—in efforts to provide more jobs for its youth, to help make its companies more efficient withinEurope, to raise the living standards of its population, to produce higher quality products for the export market—is a double-edgedsword. How to maintain its strong social fabric and cultural heritage while enhancing productivity, profitability, and globalcompetitiveness?

Moderator:Elin McCoy - Bloomberg News

Panelists: Joseph LaPalombara – Arnold Wolfers Professor Emeritus of Political Science & Management; Professor Emeritus of ManagementLaura DePasquale MS – Consultant & Educator Ken Blanchette – VP of Purchasing, Fresh Direct

12:00 noon (By special invitation only)VANDERBILT ROOM (Lobby level)

Press and Buyer’s Lunch with wine tasting presented by SLOW WINE Guest speaker: Giancarlo Gariglio – Editor, Slow Wine and English-language wine guide

12:00 noon - 7:00pm EMPIRE ROOM (Lobby level); GRAND BALLROOM / EAST & WEST FOYERS (3TH floor)

GRAND TASTING: “THE ITALIAN WINE EXCHANGE” Grand Tasting featuring over 200 Italian wineries and US importers

Make sure to visit the: “MEET & GREET - VINO Direct” Tasting Room

“SLOW WINE” Companies open until 5:00pm in the Empire Room

6:00pm - 8:30pm (By special invitation only)EMPIRE ROOM (Lobby level)

Consumer Wine Tasting and book signing by “SLOW WINE”Contact: Colangelo Public Relations: www.colangelopr.com

7:00pm (By special invitation only)THE PALM COURT (18TH floor)

INAUGURAL RECEPTION - Cocktail Reception

TUESDAY, FEBRUARY 3, 20158:00am - 6:00pm

MARCO POLO SUITE (Lobby level)(continuation) Registration

8:00am I SESSION 4 (By special invitation only)VANDERBILT ROOM (Lobby level)

Breakfast

The Impact of Climate Change in the World’s Vineyards, with a Focus on ItalyFew subjects in the agricultural world today are as vital as that of climate change. This session focuses upon how climate changeaffects vine growth and production, and therefore wine quality – and what the implications are of it going forward. What will happento ‘classic’ wine styles? Regions? How should grape growers and vintners be responding to this issue?

Speakers:Attilio Scienza – Professor & Head of Enology Studies, University of Milan (with simultaneous translation)

Gregory V. Jones – Professor of Environmental Science and Policy, Southern Oregon University

VINO 2015 DIRECT

Meet Greet

water provided by

9:30am - 11:00am I SESSION 5METROPOLITAN SUITE (18TH floor)

Campania’s Indigenous Varietals - From Towering Aglianico to Falanghina. An Explorationof the Region’s Viticultural Forefathers, Ancient Vines and Volcanic Terroir.Campania boasts an extraordinary range of indigenous wine grape varieties; indeed, more than many entire wine producing countries.Two of them—Aglianico and Fiano—are becoming known internationally, and cultivated in the New World—because of the qualityand character of their wines. Are Greco and Falanghina next?

Speaker:Gregory St.Claire - Italian Wine Buyer, K&L Wine Merchants

9:30am - 11:00am I SESSION 6PARK AVENUE CENTER (4TH floor)

Puglia’s Wine Riches - A Wealth of History, Unique Varieties and Great Values Puglia is a land of sea, sun, and wine. It has 500 miles (800 kilometers) of Mediterranean coastline and inland mountains and valleyswell-suited for agriculture, including wine production. Indigenous varieties like Negroamaro, Nero di Troia, and Primitivo are the basisfor much of Puglia’s vinous reputation. But lesser-known varieties like Bombino Bianco and Bombino Nero—as well as major internationalvarieties—are expanding Puglia’s range of quality wines.

Moderator:Piero Selvaggio – Valentino Restaurant Group

Panelist:Barbara Tamburini – Enologist, Consulting Winemaker

Special Guest:Loredana Capone – Assessore regionale allo Sviluppo Economico

9:30am - 11:00am I SESSION 7 LOUIS XVI SUITE (4TH floor)

Sicily from Myth to Reality- A Unique World of Wine Tradition, Variety, TerroirSicily is home to a wide range of climates and soils, and has wine traditions that reach back to the ancient Greeks. Duringthe 1990s, Sicily’s wine industry was completely renovated, and today offers a wide variety of excellent wines from bothnative and non-native varieties.

Speaker:Bill Nesto MW - Author, Lecturer, Wine Judge

11:00am - 3:00pm EMPIRE ROOM (Lobby level); GRAND BALLROOM / EAST & WEST FOYERS (3TH floor)

(Continued) GRAND TASTING: “THE ITALIAN WINE EXCHANGE” “MEET & GREET - VINO Direct”“SLOW WINE”

12:00 noon (By special invitation only)VANDERBILT ROOM (Lobby level)

Press and Buyer’s Lunch

3:30pm - 5:00pm I SESSION 8STARLIGHT ROOF NORTH (18TH floor)

Build a List & They Will Come: Southern Italy’s Magic in the Bottle!Wines from Southern Italy have never been more widely available in the USA, both at retail and on-premise. But to what degreehave southern Italian wines ‘arrived’? Are customers asking for them, or are the wines ‘being sold’? Have the wines become a stand-alone ‘wine category’? Or are they an assembly of regional wines that are too diverse to be grouped under one generic umbrella?A lively discussion, indeed.

Moderator:Jean K. Reilly MW - Reilly Wine Consulting

Panelists: Roberta Morrell – Morrell & CompanyBeth von Benz – MVB ConsultingMichael Madrigale – Wine Director, Dinex Group, Boulud Sud & Boulud CaféJeffrey Kellogg – Wine Director, Maialoni (Danny Meyer HG)

VINO 2015 DIRECT

Meet Greet

3:30pm - 5:00pm I SESSION 9STARLIGHT ROOF SOUTH (18TH floor)

The Captivating Wines of Calabria Calabria, at the toe of Italy’s boot, has breathtaking scenery–spectacular mountains and stunning views of the sea from coastal hills(indeed, 91% of Calabria’s surface area is mountainous or hilly). Vineyards abound; many with varieties whose origin can be tracedto ancient Greece. Modern viticulture and winemaking have made major inroads here, and Calabria’s wines have improvedsignificantly in recent years. A special focus on both the region’s celebrated native grapes including Gaglioppo, Greco as well as theinternational varieties are beginning to make their presence felt.

Speaker:Harriet Lembeck - Wine & Spirits Author & Educator

3:30pm - 5:00pm I SESSION 10STARLIGHT ROOF CENTER (18TH floor)

Vino e Musica: The International LanguageCan the taste sensations of specific wines evoke similar or complementary feelings as those of specific songs and music, and viceversa? This discussion will examine how and to what degree the taste sensations of wine equate with emotions evoked by popularmusic types (including jazz, country, blues, R&B, rock and roll, and opera) according to these music lovers and performers.

Moderator:Michael Dorf - Founder, City Winery

Panelists:Fred Dexheimer MS – Juiceman ConsultingJoe Roberts - 1winedude.com Jon Morrell – Opera Tenor

7:00pm THE PALM COURT & STARLIGHT ROOF (18TH floor)

(By special invitation only)

Cocktail Reception followed by Dinner sponsored by Regione PugliaSpecial Guest:

Loredana Capone - Assessore Regionale allo Sviluppo Economico

WEDNESDAY, FEBRUARY 4, 20158:00am - 3:00pm

MARCO POLO SUITE (Lobby level)(Continuation) Registration

8:00am I SESSION 11 (By special invitation only)VANDERBILT ROOM (Lobby level)

Breakfast

Liquid Assets: Italian Wine’s Trailblazers and Rainmakers! The US’s love affair with Italian wines continues, led by such types as Prosecco and Pinot Grigio. But a number of other Italian winesare quietly gaining momentum. Here we recap the US wine market, and suggest what Italian wines—by type, color, style, varietal,region (or geographical designation), and/or price point—are likely to surprise to the upside in the years ahead and how US trademembers continue to push the envelope.

Moderator:Vic Motto - Co-founder, Chairman and CEO, Global Wine Partners LLC

Panelists:Laura Jensen – VP of Estate Marketing, Terlato Wine GroupSusan Pey – Wine Director, Il FornaioJonathan Newman – Chairman & CEO Newman Wine & Spirits

9:30am - 11:00am I SESSION 12LOUIS XVI SUITE (4TH floor)

Love Brews for Italian Craft! - How the Beerscape is Impacting the Food & Wine Scene andVice Versa!The craft beer explosion has taken the beer category by storm and into the mainstream of US brewing—and consumer drinking. Towhat degree is this surge a function of the US wine industry’s ongoing success, the demands of the US consumer who now demandscontext, has definitively traded up in both their eating and drinking experiences as demonstrated by the myriad of gastro-pubs,restaurant and premium bar menu offerings paired to compliment every type of wine and beer experience imaginable.

What has the beer movement gained and learned from the wine industry, and vice versa? What is the future for Italian Craft Beer? Isthere a big enough piece of the proverbial pie for both to peacefully coexist, on and off premise. A fun, fresh & savory discussion!

Moderator: Ray Daniels - Founder and Director of the Cicerone Certification Program

Panelists: John Beaudette – President & CEO, MHW Ltd; Chairman NABIGarrett Oliver – Brewmaster, Brooklyn Brewery Jean K. Reilly MW – Reilly Wine ConsultingAnnie B. Copps – Chef, Journalist, EducatorMarco Mocellin – Educator, Salumi Specialist

9:30am - 11:00amI SESSION 13 PARK AVENUE CENTER (4TH floor)

ITALY OUTSPARKLES THE COMPETITION - from Prosecco to Franciacorta and Beyond!From white to pink to red; from bone dry to dessert sweet; from charmat process to metodo classico; from Aglianico to Zibbibo; fromVal d’Aosta and Puglia to Fruili Venezia-Guilia and Pantelleria; and from charming to extraordinary, Italy offers a spectrum of sparklingwines second to none. Salute!

Speaker:Kevin Zraly - President, Windows on the World Wine School

12:00 noon (By special invitation only)VANDERBILT ROOM (Lobby level)

Press and Buyer’s Lunch

Wines of Italy Hall of Fame Awards Presentation

2:00pm - 3:30pmI SESSION 14LOUIS XVI SUITE (4TH floor)

GLOBAL + LOCAL: Where does Italy Stand? Exploring US Wine, Food & Cocktail Culture.Increasingly, cuisines, food products, wines, and mixed drinks reflect elements that are consciously both global in origin or inspirationand local in realization or emphasis. How has this come about? Where does it suggest that we are headed? And where does Italystand in this regard?

Moderator:Dorothy Hamilton - Founder & CEO International Culinary Center

Panelists:Pamela Wiznitzer – Mixologist, The Dead Rabbit Kevin Hickey – Executive Chef/Partner, BottleFork & The Duck InnMichael Hurwitz – Director, Greenmarket, GrowNYCDino Borri – International Head Buyer, Eataly Nick Nichols – Nichols Farm & Orchard

3:30pm - 5:00pm I SESSION 15PARK AVENUE CENTER (4TH floor)

Italy’s Great Rosés: La Dolce Vita al RosatoIn the past decade, rosés—especially dry rosés—have become increasingly popular among wine drinkers, particularly during springand summer months. Italy produces the world’s broadest range of rosé wines, from dry to sweet, sparkling to fortified, from dozensof grape varieties, and in myriad shades (from pale pink to light purplish-red). Here, we present an excellent selection of them.

Moderator:Anthony Giglio - Author & Educator

Panelists:Alessandra Rotondi - Food & Beverage Consultant, SommelierJessica Altieri - Wine Channel TV Network, SommelierMarco Scapagnini - Italian Wine & Travel Specialist

7:00pm (By special invitation only)THE PALM COURT (18TH floor)

Cocktail Reception

8:00pm (By special invitation only)STARLIGHT ROOF (18TH floor)

“HONKY-TONK” VINO Dinner reserved for guest buyers featuring a musical theme and a special menu

THURSDAY, FEBRUARY 5, 2015Morning: all guests Check-out from the Waldorf Astoria Hotel

water provided by

Part of Piano Export per le Regioni della Convergenza, in support of: Calabria, Campania, Puglia and Sicilia. Made possible by the support from the Italian Ministry of Economic Development.

A valid ID and business card are required at VINO 2015 registration andbadge pick-up locations. Online RSVP is required for all VINO 2015 eventsand badges will be scanned at door for admission to seminars, GrandTastings and media/VIP events. Seating for seminars is limited andadmission is on a first-come-first-serve basis. Must be of legal drinking ageto participate. The Italian Trade Commission, organizer of the event,reserves the right to refuse admittance based on the above mentionedcriteria.

Italian Trade Commission 33 East 67th Street, New York, NY 10065NewYork@ice.it T 212-980-1500