Vincent Lee Tranz Technologies Taipei, Taiwan 1 Slide 2 What is
NFC, in plain words? Try to answer an 8-year-old girls question NFC
is a way to exchange messages in a very short distance over the
air. Just like you use the mobile phone to pay bus fares and buy
candies at the convenient store. (not just for the payment, I know)
Of course I didnt mention EM, Data, Security or any Technology
terms 2 Slide 3 Why are you using NFC? NFC makes my life easier and
happier. Are you still happy while NFC flies your money to other
people, over the air? Well, at least NFC simplifies the process to
ease my mind. 3 Slide 4 NFC use modes Reader/Tag Mode Informational
and promotional applications RFID-like applications, AutoIDs, track
and trace Peer-to-peer Mode Devices connecting, data sharing Card
Emulation Mode Secure transaction, payment applications 4 Slide 5
Reader/Tag Mode Information and promotion for consumers Product
descriptions Service instructions Boutique authentications Smart
posters 5 Dosage directions Slide 6 Reader/Tag Mode Track and trace
for business checkpoints Manufacturing Picking Packing Shipping
Receiving Racking more 6 Slide 7 Peer-to-peer Mode All about Data
transfer (NFC data transfer rate at 424 kb/s, seems a bit slow.
However,) NFC can handover to faster protocols. NFC can do the
connect work (device pairing) and let Bluetooth or WiFi Direct do
the transfer work. 7 Slide 8 Peer-to-peer Mode Content sharing
texts files multimedia Audio streaming headset, speakers CE
connecting 8 Slide 9 Card Emulation Mode Payment via Contactless
way, just like those Smart Cards A virtual smart card embedded in
an NFC phone Source: IEEE website 9 Slide 10 Card Emulation Mode
Pay with Google Wallet use Selected credit card Prepaid deposit
Users also can store Loyalty cards Gift cards Source: Google
website 10 Slide 11 Security and Privacy Hardware level Secure
Element (SE), Encryption on tags Software level Tag filtering,
Authentication, authorization System level Follow all about
computer and network security issues 11 Slide 12 What paves the NFC
road? Standards and Specifications Device interface, data exchange,
security and others Device availability phones, tablets, terminals
and others Internet connectivity 3G/4G, and WiFi Commercial
solutions Customer demands, Business workflows 12 Slide 13 NFC
Standard bodies ISO/ECMA ISO/IEC 18092 / ECMA-340 / NFCIP-1 ISO/IEC
21481 / ECMA-352 / NFCIP-2 GSMA Testing standards for global
interoperability of NFC NFC Forum Data exchange format (NDEF) Tag
standards Record Type Definitions Protocols and more 13 Slide 14
NFC Standard bodies for payment ETSI / SCP (Smart Card Platform)
Specify the interface between the SIM card and the NFC chipset.
GlobalPlatform Specify a multi-application architecture of the
secure element. EMVCo Manages the EMV Integrated Circuit Card
Specifications 14 Slide 15 NFC Application Area Non-payment
Advertising Consumer Electronics Gaming Healthcare and wellness
Hospitality Retail (POS tag reading) Social media Check-in, source:
Foursquare website 15 Slide 16 Mobile commerce coming! Thanks to
the internet, we have E-Commerce Thanks to the smart mobiles, we
have M-Commerce 16 Slide 17 What makes NFC booming? Go Smart
Mobiles! NFC makes mobile commerce Use Intuitively Process Simply
Transactions more Secure NFC do right things right at little risk!
17 Slide 18 Imaging consumers have their own readers They want to
know more! Hmm, any good jacket suits my shirt style? Lets see 30%
Off!! Limit offer till this weekend Size: L Color: Green Materials
Manufactured: Laundry instr.: 18 Slide 19 NFC integrates with
sensor Smart Packaging NFC integrated with temperate sensor Opus
One Wine Tag provider: eProvenance Collect and log temperature data
from a producer to the consumer Use an NFC phone owners can track
their wine's history Source: NFC Forum 19 Slide 20 Opus One Wines
and eProvenance Package tracking Authentication (anti-counterfeit)
Content identification Temperature exposure log Source: NFC Forum
20 Slide 21 NFC Challenges Doubts from business Extra costs NFC
devices NFC tags NFC applications (plus software and system) All
internal efforts (workflows, staff trainings, use habits) Few users
21 Slide 22 NFC Challenges Questions from the user point of view
NFC is necessary, or just fancy? QR code (or 1-d barcode) will do
No killer apps NFC devices are not enough? My friends dont have yet
(iPhone is a big issue) Many stores havent support yet NFC payment
is really better and secure? Will they charge me extra transaction
fee? What if I switch the phone? 22 Slide 23 NFC and QR Code
*Application filters can be programmed ** For standard NFC
applications (Text and Smart Poster) 23 Slide 24 NFC applications
in Taiwan Non-Payment applications Access of Entrances For business
locations and exhibitions Smart posters For products and services
Track and trace For mobile workers Source: Nokia Taiwan website 24
Slide 25 NFC applications in Taiwan Payment application Chunghwa
Telecom teams up with MasterCard and banks to provide NFC payment
starting at the end of 2013. Pilot program is running currently.
Source: Chunghwa Telecom website 25 Slide 26 NFC Payment for iPhone
Source: Taishin Bank website Payment application Taxi service
application Coupon application Bizcard exchange application And
other NFC applications 26 Slide 27 NFC Application: N5 27 Slide 28
Have that experience? Remember? There must be a simple way!! Hey,
nice T-Shirt! Where did you buy this? Hey, nice T-Shirt! Where did
you buy this? Hmm this where seems Beats me! Hmm this where seems
Beats me! 28 Slide 29 Product can have an ID card! Customers are
able to interact with the products attached N5 tags with NFC
phones. Read the tag with your NFC phone and you will know it! Hey,
nice T-shirt! Where did you buy it? Product description: xxxxxx
Nearest store: yyyyyyy Limited discount: zzzzzzz .Buy it now..
Product description: xxxxxx Nearest store: yyyyyyy Limited
discount: zzzzzzz .Buy it now.. 29 Slide 30 Customer can have
rewards! Customers turn into virtual sales. With the NFC-Referrals,
they will automatically be rewarded! 30 Absolutely! you are our
VIP. Let me get you rewards. Absolutely! you are our VIP. Let me
get you rewards. Referrals List 1.John Doe 2.Rose Mary 3.Vincent
Lee (more) Referrals List 1.John Doe 2.Rose Mary 3.Vincent Lee
(more) I have referred friends for your store. check for me, please
Slide 31 What N5 will do? Sellers Commerce Portals N5 app Backend
N5 tags 31 Slide 32 Thank you very much Vincent Lee
(886)-2-2758-1758 [email protected] http://www.tranztex.com
Tranz Technologies, Inc. 32
