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(insert your hotel logo here)
Sales & Marketing Plan Enter Hotel Name
Enter Year
Salesperson Name: Enter Name
Salesperson Title: Enter Title
Salesperson Email: Enter Email
General Manager: Enter Name
Created: Enter Date
Last Updated: Enter Date
This sample sales and marketing plan is provided as an example only. You are responsible for determining and implementing
a sales and marketing plan that is appropriate for your circumstances and that complies with all applicable laws. Enter Hotel Name Here ‘s
Mission Statement:
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Enter Hotel Name Here Competitive Analysis Worksheet
Information Your Hotel Hotel #1 Hotel #2 Hotel #3
Year Opened Most Recent Renovation Total # of Rooms Total # of Suites Curb Appeal/Exterior Look Rank for Location Rank for Service Rank for Value Rank for Facilities Rank for Loyalty Program Rank for Web Site AAA Diamond Rating Number of Meeting Rooms/sq. Ft. Free Breakfast Exercise Area Pool Hi-Speed Internet Shuttle Parking Fees Business Center Other
Comments:
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Enter Hotel Name Here ’sMy Hotel S.W.O.T. Analysis
(Strengths, Weaknesses, Opportunities, Threats)
Strengths
Weaknesses
Opportunities
Threats
Enter Competitor #1 Here Competitor S.W.O.T. Analysis
Strengths
Weaknesses
Opportunities
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Threats
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Enter Competitor #2 Here Competitor S.W.O.T. Analysis
Strengths
Weaknesses
Opportunities
Threats
Enter Competitor #3 Here Competitor S.W.O.T. Analysis
Strengths
Weaknesses
Opportunities
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Threats
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Enter Your City or Metro Area Here Marketplace S.W.O.T. Analysis
Strengths
Weaknesses
Opportunities
Threats
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Target MarketCorporate Segment
Segment’s Needs Enter Hotel Name Here ’s Offering to Segment
Positioning Statement:
Top 5 Corporate Accounts
Company Name Previous Year’s Volume
Notes
Top 5 Wish List Corporate Accounts
Company NameHotel They
Are Currently
Using
Anticipated Volume
Notes
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Sales & Marketing Objectives and Action Items
Objective 1:
Segment: Corporate
Action Item AnticipatedCost
Action Owner
ImplementationDate
Recap
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Target Market Segment #2
Segment’s Needs Enter Hotel Name Here ’s Offering to Segment
Positioning Statement:
Competitors that can meet these guest’s needs:
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Sales & Marketing Objectives and Action Items
Objective 2:
Segment:
Action Item AnticipatedCost
Action Owner
ImplementationDate
Recap
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Target Market Segment #3
Segment’s Needs Enter Hotel Name Here ’s Offering to Segment
Positioning Statement:
Competitors that can meet these guest’s needs:
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Sales & Marketing Objectives and Action Items
Objective 3:
Segment:
Action Item AnticipatedCost
Action Owner
ImplementationDate
Recap
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Target Market Segment #4
Segment’s Needs Enter Hotel Name Here ’s Offering to Segment
Positioning Statement:
Competitors that can meet these guest’s needs:
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Sales & Marketing Objectives and Action Items
Objective 4:
Segment:
Action Item AnticipatedCost
Action Owner
ImplementationDate
Recap
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Target Market Segment #5
Segment’s Needs Enter Hotel Name Here ’s Offering to Segment
Positioning Statement:
Competitors that can meet these guest’s needs:
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Sales & Marketing Objectives and Action Items
Objective 5:
Segment:
Action Item AnticipatedCost
Action Owner
ImplementationDate
Recap
Enter Hotel Name Here’s Future Sales & Marketing Actions
Year Two Objectives
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Year Three Objectives
Miscellaneous Notes for Future Sales & Marketing Plans: Enter Hotel Name Here‘s
Sales & Marketing Budget
Quarter 1 Quarter 2 Quarter 3 Quarter 4Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.
Advertising
Radio
Magazine
Online
Newspaper
Direct Mail
Billboard
Sales
Collateral
Promotional Items
Travel &
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Entertainment
Tradeshows
Other
TOTAL
Budget Items Details:
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