Viewership Area wise %2

7%

7%

10%

46%

8%

22%

Karachi

Clifton

Kh-e-Ittehad

Rashid Minhas Road

Sh-e-Faisal

Sh-e-Pakistan

Sh-e-Quideen

10%

14%

11%

8%

57%

Lahore

Allama Iqbal Town

Cantt

Cavalry Ground

DHA

Gulberg

Viewership Area wise %3

14%

15%

17%

41%

13%

Rwp - Isb

Blue Area

Commercial Market

Katchary Chowk

Muree Road

Sector F

Target Group Share Ratings4

6%

42%

22%

15%

8%

7%

12-15 years

16-24 years

25-34 years

35-44 years

45-54 years

55+ years

19%

12%

22%

21%

26%

SEA A

SEA B

SEC C

SEC D

SEC E

Top 10 Panels Karachi 5

Rank Location Medium Vendor Rating %

1 Allah Wali Chorangi Wall Pasting Champion 10.22

2 Najeab center Wall Pasting Champion 10.15

3 Kh-e-Itthad Wall Pasting Media Communication 10.11

4 Dadex Center Wall Pasting Do Ad 10.05

5 III Swords Wall Pasting MOA 10.01

6 CPTC, Shone Circle Wall Pasting Marketing Ad 9.99

7 ARY Cash & Carry Wall Pasting Call Adv 9.93

8 Palm R/A Wall Pasting Zodiac Link 9.87

9 Ahmed Bawany, Sh-e-Pakistan Wall Pasting Gofar Media 9.85

10 Bhadurabad Wall Pasting Diplex Inn 9.82

Top 10 Panels Lahore 6

Rank Location Medium Vendor Rating %

1 Main Market Billboard Sahar Adv 10.77

2 Main Market Billboard Hafiz Bro 10.65

3 Zohra Heights, Main Market Billboard AD Message 10.50

4 Muslim Town Flyover Billboard Hafiz Bro 10.45

5 LOS Billboard AA 10.43

6 Chand Mari Chowk Billboard Spectrumlines 10.30

7 Sherpaou Bridge Billboard Sahar Ad 9.90

8 Liberty R/A Billboard Wall pasting 9.85

9 Karim Market Billboard Art Vision 9.75

10 Opp Jinnah Hospital Billboard AA 7.40

Top 10 Panels Rwp-Isb 7

Rank Location Medium Vendor Rating %

1 IJP Road Billboard Pindi Ad 10.64

2 Moti Mehal Billboard Gashoo Ad 10.50

3 Centaurus Mall Wall Pasting Retail Solution 10.45

4 Blue Area Billboard Pindi Ad 10.40

5 Commercial Market Billboard Gashoo AD 10.20

6 F-10 Billboard Image Creation 9.80

7 Saddar Billboard Ad Sign 9.75

8 F-7 Billboard Ad Spot 9.60

9 F-6 Press Club Billboard AA 9.47

10 Katchray Chowk Billboard Classic Ad 9.19

Category Wise Summary8

Cat

ego

ry Im

pac

ts M

illio

ns

Category Wise Spend

34%

27%

19%

9%

11%

FMCG Textile

Beverages Telco

Electronics

987

397

280 246 146

FMCG Textile Beverages Telco Electronics

Top 10 Advertisers9

Imp

acts

in M

illio

ns

Relative Share of Spend7%

22%

8%

6%

12%

11%

9%

9%

9%

7% Qarshi Pepsi-Co

Zong Sabir's Group

K&Ns Coca Cola

McDonald's Sufi Group

KFC Pakistan UPL

161 153

146

113 99 94

82 75 70

37

Qarshi Pepsi-Co Zong Sabir's Group K&Ns Coca Cola McDonald's Sufi Group KFC Pakistan UPL

Top 10 Brands10

Imp

acts

in M

illio

ns

Relative Share of Spend 9%

11%

16%

8%14%

10%

8%

8%

7%

9% Jam-e-shirin Zong 4G

K&Ns Ramazan Offer Jazz Super 4G

Pepsi McDonald's Value Share Bag

Sprite KFC Ramadan Feast

Rooh Afza Sunsilk

150 146

98 88

77 70

48 46 39 37

Jam-e-shirin Zong 4G K&NsRamazan

Offer

Jazz Super4G

Pepsi McDonald'sValue Share

Bag

Sprite KFCRamadan

Feast

Rooh Afza Sunsilk

Digital OOH Medium(Time band Utilization)11

22,602

11,271

20,423

29,041

34,425

5,731 9,563

17,073

24,064 28,195

9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night

Male Female

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00

Male Female

Top OOH Digital Mediums12

Rank Location Vendor Rating %

1 Fortress Chowk Sahar Ad 33.21

2 Model Town Link Road Yellow Communication 30.52

3 Khalid Butt Chowk Sahar Ad 27.40

Top 3 Digital Panels(Lahore)

Rank Location Vendor Rating %

1 Iqbal Town Chinab Ad 17.40

2 Noor Jehan Road Chinab Ad 16.55

3 M M Alam Road Digi Prime 15.47

Top 3 Digital Streamers Locations(Lahore)

13

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