Viewership Area wise %2

7%

6%

7%

10%

51%

10%

9%

Karachi

Clifton

Korangi Road

Nazimabad

Rashid Minhas Road

Sh-e-Faisal

Sh-e-Pakistan

University Road

8%

4%

9%

6%

15%48%

10%

Lahore

Iqbal Town

Cantt

Cavalry Ground

DHA

Ferozpur Road

Gulberg

Johar Town

Viewership Area wise %3

5%

22%

10%

32%

13%

7%

11%

Rwp - Isb

Bara Kahu

Commercial Market

Kashmir Highway

Muree Road

Raja Bazar

Saddar

Sector F

Target Group Share Ratings4

6%

41%

22%

15%

9%

7%

12-15 years

16-24 years

25-34 years

35-44 years

45-54 years

55+ years

17%

12%

23%21%

27%

SEC A

SEC B

SEC C

SEC D

SEC E

Top 10 Panels Karachi 5

Rank Location Medium Vendor Rating %

1 Najeab Center Wall Pasting Champion 11.65

2 Business Avenue Wall Pasting Bheem Ad 10.70

3 Tariq Road Wall Pasting Media Communication 10.63

4 Qublai Khan Wall Pasting Ammar ad 10.42

5 Ary Cash & Carry Wall Pasting Call AD 9.90

6 ARY Cash & carry Wall Pasting The Sign Media 9.88

7 University Road Wall Pasting Vision Publicity 9.40

8 Water pump Wall Pasting C Square 9.35

9 Sunset Boulevard Wall Pasting Insight Solution 9.12

10 Zeenat Cinema Wall Pasting Unique Ad 8.95

Top 10 Panels Lahore 6

Rank Location Medium Vendor Rating %

1 MM Alam Road Billboard Hafiz Bro 10.85

2 Mini Market Billboard Hafiz Bro 10.74

3 Muslim Town Flyover Billboard Sahar Ad 10.48

4 Muslim Town Flyover Billboard Classic Ad 10.30

5 Gulberg Plaza Billboard Eaglets 10.25

6 Chand Mari Chowk Billboard Spectrum lines 10.22

7 Jinnah Flyover Billboard Flex-o-Sign 10.15

8 Jinnah Flyover Billboard Flex-o-Sign 9.90

9 Bhatti Chowj Billboard Classic Ad 9.80

10 Chowk Chubruji Billboard Classic Ad 7.31

Top 10 Panels Rwp-Isb 7

Rank Location Medium Vendor Rating %

1 Raja Bazar Billboard Hafiz Bro 10.73

2 I-8 Signal Billboard Sahar Ad 10.60

3 Chandni Chowk Billboard Pindi Ad 10.30

4 9th Avenue Billboard Gashoo Ad 10.24

5 Moti Mehal Billboard Gashoo Ad 10.20

6 Ammar Chowk Billboard Adnet 10.13

7 F-10 Billboard Pindi Ad 10.05

8 Blue Area Billboard Pindi Ad 9.98

9 Commercial Market Billboard Hafiz Bro 9.90

10 F-7 Billboard Ad Spot 7.87

Category Wise Summary8

Cat

ego

ry Im

pac

ts M

illio

ns

Category Wise Spend

30%

16%

21%

11%

22%FMCG Telco

Textile Electronics

Beverages

803

383

228 191 166

FMCG Telco Textile Electronics Beverages

Top 10 Advertisers9

Imp

acts

in M

illio

ns

Relative Share of Spend6%

11%

8%

27%14%

8%

5%

8%

8%5% Vital Group Jazz

Zong Pepsi-Co

K&Ns Nishat Group

Uber Pakistan McDonald's

SEFAM (Pvt) Ltd KFC Pakistan

240

211

145132

105 10082 74

60 50

Vital Group Jazz Zong Pepsi-Co K&Ns Nishat Group Uber Pakistan McDonald's SEFAM (Pvt)Ltd

KFC Pakistan

Top 10 Brands10

Imp

acts

in M

illio

ns

Relative Share of Spend 7%

11%

10%

15%

7%7%

18%

7%

11%

7% Vital Tea Zong 4G

Jazz Super Card K&Ns

Uber Nishat Linen

7up KFC Zinger Trio

Pepsi Corporate McDonald's Jalapeno

240

144 130

88 81 80 72 49 47 41

Vital Tea Zong 4G Jazz SuperCard

K&Ns Uber Nishat Linen 7up KFC ZingerTrio

PepsiCorporate

McDonald'sJalapeno

Digital OOH Medium(Time band Utilization)11

22,161

11,051

20,024

28,474

33,753

5,403 9,014

16,094

22,684 26,578

9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night

Male Female

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00

Male Female

Top OOH Digital Mediums12

Rank Location Vendor Rating %

1 Liberty R/A Sahar Ad 30.25

2 Akbar Chowk Yellow Communication 27.10

3 DHA Exit Flex-o-Sign 26.99

Top 3 Digital Panels(Lahore)

Rank Location Vendor Rating %

1 Iqbal Town Chinab Ad 19.55

2 Liberty Chinab Ad 18.10

3 MM Alam Rd Digi Prime 17.19

Top 3 Digital Streamers Locations(Lahore)

13

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