viewCharacteristics of market segmentation, The importance of Market segmentation, Criteria for market segmentation, Bases for segmenting consumer markets, Bases for segmenting business markets, Target markets, Strategies for

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<p>Study Abroad in Durban/Pietermaritzburg through the Durban University of Technology Faculty of Management Sciences</p> <p>Courses for the Academic year 2016/2017</p> <p>Department</p> <p>February to April/May 2016</p> <p>July to September/October 2016</p> <p>February to April/May 2017</p> <p>July to September/October 2017</p> <p>APPLIED LAW</p> <p>Labour Law (LLAW101)</p> <p>The Constitution and Labour Law </p> <p>Common Law Contract of Employment</p> <p>Basic Conditions of Employment</p> <p>Labour Relations Act </p> <p> Dismissals &amp; ULP</p> <p> Freedom of Ass</p> <p> Collective Bargaining</p> <p> Industrial Action</p> <p> Dispute Resolution</p> <p> Workplace Forums</p> <p>Labour Law (LLAW101)</p> <p>Occupational Health and Safety Act </p> <p>Compensation for Occupational Injuries and Diseases Act</p> <p>Skills Development Act Skills Development Levies Act</p> <p>Unemployment Insurance Act</p> <p>Employment Equity Act</p> <p>Labour Law (LLAW101)</p> <p>The Constitution and Labour Law </p> <p>Common Law Contract of Employment</p> <p>Basic Conditions of Employment</p> <p>Labour Relations Act </p> <p> Dismissals &amp; ULP</p> <p> Freedom of Ass</p> <p> Collective Bargaining</p> <p> Industrial Action</p> <p> Dispute Resolution</p> <p> Workplace Forums</p> <p>Labour Law (LLAW101)</p> <p>Occupational Health and Safety Act </p> <p>Compensation for Occupational Injuries and Diseases Act</p> <p>Skills Development Act </p> <p>Skills Development Levies Act</p> <p>Unemployment Insurance Act</p> <p>Employment Equity Act</p> <p>Mercantile Law (MRCL101)</p> <p>Intro to Law</p> <p>The Law of Contract</p> <p>The Law of Sale</p> <p>The Consumer Protection Act</p> <p>The National Credit Act</p> <p>Methods of Payment</p> <p>Mercantile Law (MRCL101)</p> <p>The Constitution and Labour Law </p> <p>Who is an employee?</p> <p> BCEA</p> <p> LRA</p> <p>The Labour Relations Act </p> <p> Strikes</p> <p> Dismissals</p> <p> Dispute Resolution</p> <p>Other relevant labour legislation</p> <p>Mercantile Law (MRCL101)</p> <p>Intro to Law</p> <p>The Law of Contract</p> <p>The Law of Sale</p> <p>The Consumer Protection Act</p> <p>The National Credit Act</p> <p>Methods of Payment</p> <p>Mercantile Law (MRCL101)</p> <p>The Constitution and Labour Law </p> <p>Who is an employee</p> <p>The Labour Relations Act </p> <p> Strikes</p> <p> Dismissals</p> <p> Dispute Resolution</p> <p>Other relevant labour legislation</p> <p>ENTREPRENEURIAL STUDIES AND MANAGEMENT</p> <p>Management II (MGNT201)</p> <p>Management II (MGNT201)</p> <p>Management III (MGNT301)</p> <p>Management III (MGNT301)</p> <p>Management IV (MGNT401)</p> <p>Management IV (MGNT401)</p> <p>Financial Management II (FMGT201)</p> <p>Financial Management II (FMGT201)</p> <p>HOSPITALITY AND TOURISM</p> <p>Marketing for Tourism II</p> <p>Tourism marketing planning</p> <p>Tourism Marketing Research </p> <p>Tourism marketing communications</p> <p>E marketing</p> <p>Public Relations and sponsorship</p> <p>Marketing for Tourism II</p> <p>Destination marketing</p> <p>Internal and relationship marketing</p> <p>Event marketing</p> <p>Tourism marketing future trends </p> <p>Marketing for Tourism II</p> <p>Tourism marketing planning</p> <p>Tourism Marketing Research </p> <p>Tourism marketing communications</p> <p>E marketing</p> <p>Public Relations and sponsorship</p> <p>Marketing for Tourism II</p> <p>Destination marketing</p> <p>Internal and relationship marketing</p> <p>Event marketing</p> <p>Tourism marketing future trends </p> <p>Event Management II</p> <p>Introduction to events</p> <p>The event planning process &amp; procedure</p> <p>Human resources</p> <p>Event Management II</p> <p>Event sponsorship</p> <p>Risk Management</p> <p>Event marketing and communication</p> <p>Catering management for events</p> <p>Event Management II</p> <p>Introduction to events</p> <p>The event planning process &amp; procedure</p> <p>Human resources</p> <p>Event Management II</p> <p>Event sponsorship</p> <p>Risk Management</p> <p>Event marketing and communication</p> <p>Catering management for events</p> <p>Tourism Development II</p> <p>The nature and scope of tourism planning</p> <p>Tourism development in context</p> <p>Tourism Development II</p> <p>Tourism resource assessment</p> <p>Sustainable tourism planning issues and strategies</p> <p>Tourism Development II</p> <p>The nature and scope of tourism planning</p> <p>Tourism development in context</p> <p>Tourism Development II</p> <p>Tourism resource assessment</p> <p>Sustainable tourism planning issues and strategies</p> <p>Travel &amp; Tourism Practice II</p> <p>Travel agency operations and procedures II or</p> <p>Adventure based tourism or</p> <p>Nature based tourism (Eco-tourism) </p> <p>Travel &amp; Tourism Practice II</p> <p>Nature based tourism (Eco-tourism) or</p> <p>Events based tourism or</p> <p>Tourism planning</p> <p>Travel &amp; Tourism Practice II</p> <p>Travel agency operations and procedures II or</p> <p>Adventure based tourism or</p> <p>Nature based tourism (Eco-tourism) </p> <p>Travel &amp; Tourism Practice II</p> <p>Nature based tourism (Eco-tourism) or</p> <p>Events based tourism or</p> <p>Tourism planning</p> <p>HUMAN RESOURCES</p> <p>Personnel Management 1 (PMGT102)</p> <p>Stress, Motivation, Personality, Perception</p> <p>Personnel Management 1 (PMGT102)</p> <p>Personnel Management 2 (PSMN202)</p> <p>Personnel Management 2 (PSMN202)</p> <p>Personnel Management 3 (PSMN302)</p> <p>Labour turnover, absenteeism, learning organisation, power, leadership, cultural diversity, management development, coaching and mentoring- please take note thatmy third years to work integrated learning from May to end of July where they are in industry</p> <p>Personnel Management 3 (PSMN302)</p> <p>change management, business process engineering, total quality management</p> <p>Adv Strategic Management 4 (ASTM402)</p> <p>Vision, Mission, Objectives;</p> <p>Pestl; Swot</p> <p>Adv Strategic Management 4 (ASTM402)</p> <p>Vision, Mission, Objectives;</p> <p>Pestl; Swot</p> <p>MARKETING AND RETAIL</p> <p>Marketing II(MKTG204)</p> <p>Developing Marketing Strategies and Plans</p> <p>Scanning the Environment</p> <p>Creating Brand Equity</p> <p>Crafting the Brand Position</p> <p>Marketing II (MKTG204)</p> <p>Designing and Managing Value Networks and Channels</p> <p>Introducing New Market Offerings</p> <p>Global Marketing</p> <p>Holistic Marketing</p> <p>Marketing fundamentals (MKFN101)</p> <p>Introduction to Marketing, The market environment, Segmentation, Targeting and positioning, Product decisions, Pricing decisions, Market communication decisions, Distribution decisions, Integrated marketing.</p> <p>Marketing environment (MKEN201)</p> <p>Macro environment, industry / sector environment, competitor. Environment, Product life cycle. Product classes, BCG matrix, 5 forces analysis.</p> <p>Marketing III (MKTG304) </p> <p>The global Strategic marketing environment where students will be able to undertake an environmental analysis in a given context</p> <p>Marketing III (MKTG304)</p> <p>Global strategies</p> <p>Marketing III (MKTG304)</p> <p>The global Strategic marketing environment where students will be able to undertake an environmental analysis in a given context</p> <p>Marketing III (MKTG304)</p> <p>Global strategies</p> <p>Advertising and Promotions (ASPM103)</p> <p>Integrated Marketing Communications and its role in Brand-Equity Enhancement</p> <p>IMC from the Customers Perspective</p> <p>Communicating New Products, Brand Naming,</p> <p>Packaging and Point-of-Purchase Advertising</p> <p>Advertising management</p> <p>Advertising and Promotions (ASPM103)</p> <p>Advertising Management and Media Planning</p> <p>Sales Promotion Management, </p> <p>Marketing-Orientated Public Relations and Sponsorships</p> <p>External Pressures </p> <p>Advertising and Promotions(ASPM103) </p> <p>Integrated Marketing Communications and its role in Brand-Equity Enhancement</p> <p>IMC from the Customers Perspective</p> <p>Communicating New Products, Brand Naming,</p> <p>Packaging and Point-of-Purchase Advertising</p> <p>Advertising management</p> <p>Advertising and Promotions (ASPM103)</p> <p>Advertising Management and Media Planning</p> <p>Sales Promotion Management, </p> <p>Marketing-Orientated Public Relations and Sponsorships</p> <p>External Pressures </p> <p>Consumer behaviour (CBEH101)</p> <p>Introduction to consumer behaviour, consumer motivation, learning and information processing</p> <p>Consumer behaviour (CBEH101)</p> <p>Communication and Consumer Behaviour, Consumers in Their Social and Cultural Settings, Consumer Decision-Making, Marketing Ethics and Consumer Research</p> <p>Buyer behaviour (BYBH201)</p> <p>Introduction to Consumer Behaviour, consumer motivation, Learning and information processing, consumer behaviour Participation, Personality, CB attitude, social class, reference group and diffusion, CB innovation, culture and subculture, family and household on CB, Situational influences</p> <p>Market Segmentation (MSEG201)</p> <p>Characteristics of market segmentation, The importance of Market segmentation, Criteria for market segmentation, Bases for segmenting consumer markets, Bases for segmenting business markets, Target markets, Strategies for selecting target markets, One to one marketing, Positioning, Bases for positioning</p> <p>Sales Management (SMGT302)</p> <p>POLC</p> <p>Intro to Sales Mgt.</p> <p>The Sales Function &amp; Multi- Sales Channels</p> <p>Leadership &amp; Sales Executive</p> <p>Ethics, Law &amp; Sales Leadership</p> <p>B2B Sales &amp; CRM </p> <p>Leveraging Information Technologies</p> <p>Designing &amp; Organising the Sales Force</p> <p>Sales Management (SMGT302)</p> <p>Recruiting &amp; Selecting the Right Salespeople</p> <p>Training &amp; Developing the Sales Force</p> <p>Supervision of the Sales Teams</p> <p>Setting Goals &amp; Managing the Sales Force</p> <p>Motivating &amp; Rewarding Salespeople</p> <p>Theory and practice of selling (TPSL201)</p> <p>Sales process made up of:</p> <p>Prospecting, pre-approach, Sales course planning approach techniques, presentation content, trial close techniques, objectives, closing techniques, follow up and service.</p> <p>OPERATIONS AND QUALITY MANAGEMENT</p> <p>Operations management 2</p> <p>Inventory management</p> <p>Quality assurance</p> <p>Just in Time and Lean manufacturing</p> <p>Operations management 2</p> <p>Aggregate Planning</p> <p>Supply Chain management</p> <p>Production Scheduling</p> <p>First Level subjects</p> <p>Operations management 1</p> <p>Organisational effectiveness 1</p> <p>Operations management techniques 1</p> <p>Intro to Technology</p> <p>Second level subjects</p> <p>Operations management 2</p> <p>Organisational effectiveness 2</p> <p>Operations management Techniques 2</p> <p>Workplace preparedness</p> <p>PUBLIC MANAGEMENT AND ECONOMICS</p> <p>Economics 1 (1stsemester) </p> <p>(ECMC112)(Microeconomics)</p> <p> Introductory concepts </p> <p> The Market: Supply and Demand Analysis</p> <p> Elasticity </p> <p> Production and costs</p> <p>Public Management </p> <p>(3rd year module)</p> <p> Policy Studies 3 (PLST301)</p> <p>Economics 1 (2nd semester) </p> <p>(ECMC122)(Macroeconomics)</p> <p> Basic concepts, relationships and issues</p> <p> Macroeconomic indicators and their measurement </p> <p> A simple Keynesian model of the economy </p> <p>Public Management </p> <p>(3rd year module) </p> <p> Public Human Resource Mngt 3 (PHRM302)</p> <p>(4th year/B Tech module)</p> <p> Governmental Relations 4(GREL401)</p> <p>Economics 1 (1stsemester) </p> <p>ECMC112)(Microeconomics)</p> <p> Introductory concepts </p> <p> The Market: Supply and Demand Analysis</p> <p> Elasticity </p> <p> Production and costs</p> <p>Public Management </p> <p>(3rd year module)</p> <p> Policy Studies 3 (PLST301)</p> <p>Economics 1 (2nd semester) </p> <p>(ECMC122)(Macroeconomics)</p> <p> Basic concepts, relationships and issues</p> <p> Macroeconomic indicators and their measurement </p> <p> A simple Keynesian model of the economy </p> <p>Public Management </p> <p>(3rd year module) </p> <p> Public Human Resource Mngt 3 (PHRM302)</p> <p>(4th year/B Tech module)</p> <p>Governmental Relations 4(GREL401)</p> <p>PUBLIC RELATIONS MANAGEMENT</p> <p>N/A</p> <p>First level subjects</p> <p>1. Time and Stress Management</p> <p>2. Law for life</p> <p>3. Academic literacy </p> <p>4. Business Communication and information literacy</p> <p>First level subjects</p> <p>1. DUT cornerstone101</p> <p>2. Environmental sustainability</p> <p>3. Quantitative Approaches to management Sciences</p> <p>4. Introduction to Business</p> <p>5. Introduction to Business Law</p> <p>Second level subjects</p> <p>1. Fundamentals to Public Relations</p> <p>2. Fundamentals of Communication Science</p> <p>3. Public Relations and the Media</p> <p>Fourth level (B-Tech) subjects</p> <p>1. Communication Science IV</p> <p>2. Public Relations IV</p> <p>3. Media Studies III</p> <p>4. Research Methodology</p> <p>First level subjects</p> <p>1. Time and Stress Management</p> <p>2. Law for life</p> <p>3. Academic literacy </p> <p>4. Business Communication and information literacy</p> <p>Second level subjects</p> <p>1. Applied Public Relations and Communication Planning</p> <p>2. Writing for Public Relations</p> <p>3. Public Relations Contexts</p> <p>4. Society and the Media</p> <p>2</p>

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