VIDYA HELP LINE - YouSee - Giving Platformyousee.in/documents/Nirmaan_VHL_Jun_Aug_2013.pdfwork and presents the results from these projects as Result Certificates. Interested investors

Vidya HelpLine (1800 425-2-425) …enlightening young India

Supporting a toll free tele helpline to provide CAREER

GUIDANCE to STUDENTS even from REMOTE AREAS

Supported by: United Care Development Services

Project Phase: June 2013-August 2013

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We have only one passion, The rise of a great Nation

Contents

Abstract ......................................................................................................................................................... 3

Introduction to the Implementing Organization:........................................................................................... 3

Introduction to United Care Development Services ..................................................................................... 4

Introduction to Vidya Helpline Project: ........................................................................................................ 5

Stories of Change………………………………………………………………………………………...6

Social impact of Vidya helpline ................................................................................................................ 7

Cost Analysis of calls..……………………………………………………………………………........10

June, July & August 2013 – Impact Analysis ......................................................................................... 11

Career counseling workshops ................................................................................................................ 21

Resources for results ................................................................................................................................. 214

In Kind Donations (Vastu Daan): ........................................................................................................... 24

Financial support (Dhan Daan) ................................................................................................................... 24

Gallery: ....................................................................................................................................................... 25

Conclusion .................................................................................................................................................. 26

Key Projects apart from Vidya Helpline ..................................................................................................... 27

School Adoption Program (SAP):............................................................................................................... 27

Vocational Training Center:........................................................................................................................ 28

Nirmaan Scholarship Program (NSP): ........................................................................................................ 29

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Abstract

Vidya Helpline (VHL) project aims to provide excellent guidance and support to the students even from

remote places to choose the right career of the person’s choice and appropriate means to support his/her

education. VHL was started on 22nd

May 2010 in Ranga Reddy district, Andhra Pradesh with the support

of District Collector, Ranga Reddy district. With the huge success of the VHL project in Ranga Reddy

Dist and supporting more than 50,000 students in the past two and half years, VHL scaled up the project

across all the districts of Andhra Pradesh with additional 5 lines. From May 2010 to Aug 2013, 95,363

career related queries from students and dropouts have been resolved with Toll free tele counselling

service. During the same period around 42,829 students have been made to dream big and exposed to

various career opportunities by career counselling workshops.

Introduction to the Implementing Organization:

Nirmaan Organization is a Non Government and Non Profit Organization committed to work for

poverty free, knowledge powered and economically empowered Nation by focusing on providing

education and livelihood opportunities for underprivileged people.

Nirmaan organization, erstwhile My INDIA was started by a group of BITSians in the month of Feb,

2005, got registered as NGO on July 12, 2007 at Hyderabad. At present, it is operating with around 700

members through 8 chapters in five different states.

Nirmaan believes that it’s the fundamental right of every child to get educated and it is the education

alone that can bring about a social change. Apart from education, a person also needs a livelihood so as to

get covered at least his basic needs. So, creation of livelihood opportunities for deserved and motivated

but underprivileged unemployed is also a must so as to push the growth engine of the economy. Hence,

Nirmaan believes that education and a livelihood opportunity are the basic necessities that any citizen

must get fulfilled so that poverty which is a recurring problem doesn’t any more harass the society and

therefore Nirmaan works to provide such basic necessities of the society.

Organization Information:

Founded on Feb 2005

Registered on 12th July 2005 as NPO (Registration no 1119/07)

Donations 80G exempted

12A certified and FCRA exemption certified

Website : www.nirmaan.org www.vidyahelpline.org

Facebook: https://www.facebook.com/nirmaanorg

http://www.nirmaan.org/

http://www.vidyahelpline.org/

https://www.facebook.com/nirmaanorg

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Introduction to United Care Development Services

UC's model aims to improve the scale and efficiency of financing education, health and energy &

environmental services for the very poor, through a result-based and post-paid model of funding. What

this means is that UC applies its own funds to provide services to beneficiaries. UC then documents the

work and presents the results from these projects as Result Certificates. Interested investors and donors

are then invited to post-pay for results and acquire these Result Certificates. UC’s objective is to generate

greater Social Returns for philanthropic investments through this model.

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Introduction to Vidya Helpline Project:

Vision: “Every student to obtain excellent guidance and appropriate ways to obtain monetary support to

pursue the right education of their choice”

Need: It is observed that a rural student faces the two major hurdles while choosing and pursuing a right

career:

1. Lack of “relevant information on demand” to make a life changing decision

2. Lack of monetary and/or family support to pursue a career of his/her choice

Tele counseling helpline 1800-425-2-425

Vidya Helpline tele counseling is a free service offered to students to avail information and guidance from

experts on academics and careers at the golden hour.

Key Objectives of the Tele counseling center are

1. Provide authentic and complete information to

government school students in the following

categories:

Careers

Courses

Vocational and job oriented courses

Open Education

Pre-metric Scholarships etc.

2. To act as life-time academic counselor for all students and dropouts across the state.

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Success in statistics:

Total calls received till 31st August 2013: 95,363

More than 35,000 unique callers

Calls received from all 23 districts of Andhra Pradesh and 6 different states

Stories of Change

Each call makes a difference to the student/dropout but below are top three success stories during this

period

1. Maalika getting admission to CBIT Engineering College without any fees

Maalika is from a humble farming background from Nizamabad. She completed her 10+2 and got

EAMCET rank (entrance exam in the state of Andhra Pradesh) of 9000. She was told by her relatives and

friends that government fee waiver is applicable only till 5000 rank. She lost her faith that she wouldn’t

be able to study. One call triggered the change, our counselors gave her correct information that fee

waiver is applicable till 10000 ranks. Our counselors had hard time in convincing her about this and to

make her apply for web counseling. Efforts of our counselors were finally rewarded when she got her

admission in CBIT, one of the top 5 engineering colleges in Andhra Pradesh, with complete fee waiver

and scholarship. The admission to CBIT without scholarship is Rs 1,13,000 per annum. She is extremely

happy on her admission

2. Praveens Naik’s story of moving from a tribal village to 6 years of free quality Education in

IIIT

Praveen Naik, a student hailing from a very poor family in Tandur's tribal area, 130 kms away from

Hyderabad, secured 9.6 in his SSC. But lack of mentor in family, school, inhibited exposure, he did not

know where, what and how of his life next, and happened to visit Vidya HelpLine. The counselors

introduced him to various opportunities he had open and also furnished the details of application and

admission process. Since now most of the application processes are online, and Praveen being new to

digital tinge, VHL counselors applied for IIIT and corporate education that his scores and efforts were

due. Fortunately, he bagged seats in both. Now he is pursuing his IIIT.

3. Mahesh choosing CEC group confidently with correct information

Here is T Mahesh, from doma Madal of RR district as usual set out for cricket. From the cricket grounds,

Mahesh took the shortest route to his residence via the District Library of Vkb. In the library he found

VHL's career booklet which he took home and mere skimming of the book turned into a deep study. He

just finished his schooling then. It was the time of admissions and he chose CEC group, owing to the

interest he had in the same. But deep inside he was reeling under the feeling that CEC is opted by not so

bright students, and has no big opportunities coming its way. But VHLs number flashed in his mind, and

he called VHL and conveyed his problem. VHL counselors explained to him about the importance of the

group of his choice and how some of the very important public figures had also opted for the same. Not

just that but he was also exposed to various career opportunities that he can get into through CEC. This

instilled confidence in him and he is now a happy kid at college.

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Social impact of Vidya helpline

Apart from the expert guidance provided on demand, to measure the other tangible benefits of the tele

counseling service of Vidya HelpLine, a model has been developed. Out of 95,363 calls, there are around

30,000+ unique callers. Below is the process followed to quantify the impact.

A questionnaire has been prepared to record the answers of the beneficiaries

A sample of 170 (0.5%) from 35000+ callers list was selected, keeping the prorate percentage on

the category of the queries. (For instance, if overall % of callers with queries on “Admissions”

category is 20%, the sample has 20% of the callers with questions from “Admissions” category.

Volunteers call up the beneficiaries and record the answers.

The data is analysed and presented as below

Social Impact by VHL:

Below are some more findings as a part of the tele-counseling impact assessment:

Other findings from the survey:

1. For 90% of our callers, Nirmaan is the only source of credible information.

2. 100% of callers prefer Nirmaan VHL as the first source of Information

The study is further continued at a deeper level to understand how many students got benefitted to a much

greater level of getting scholarships, admissions to colleges etc., The results of this analysis would be

shared in the next result certificate.

Parameters With Out VHL With VHL Impact created

Expert Guidance Minimal Excellent 95,363 queries resolved

Avg. Time Spent 95 Min 3 Min 1,46,223 hours’ time

saved (16.69 Years of life

time saved)

Avg. Distance travelled 12.5 KM Nil 11,92,038 KMs travel

saved

Avg. Cost Analysis Rs.46 Nil Rs 43,86,698 saved

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Analysis of the call volume since inception

Month & Year No. of calls Avg. calls

per day

May 2010 - June 2010 1,043** 28

July 2010 – Sep 2010 3,226 36

Oct 2010 – Dec 2010 2,451 27

Jan 2011 – March 2011 2,113 24

April 2011– June 2011 4,520 50

July 2011- Sep 2011 4,218 47

Oct 2011 – Dec 2011 2,927 33

Jan 2012 – March 2012 2,719 31

April 2012– June 2012 5,760 64

July 2012- Sep 2012 5,803 65

Oct 2012 – Dec 2012 11,782 131

Jan 2013 – March 2013 13,900 156

Apr 2013- June 2013 23,474 267

July 2013 – August 2013 11,585** 207

TOTAL CALLS 95,363

**The number of calls during this period is for two months only

** The number of queries in the month of Aug 2013 is relatively on a lower side compared to June and

July as the admission counselling for exams such as BED, TET, Group 1 etc., have been deferred due to

ongoing statehood issue in Andhra Pradesh. Further there was a technical glitch from our PRI (to

facilitate calls to 5 lines) vendor – BSNL, due to which all 5 lines were not operational for a few days.

Above graph represents the trend in the quarterly call volumes.

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*Blue graph represents the calls in with a single line in the Ranga Reddy district office and the red is a

result of the expansion with 5 more lines.

Above graph represents the total number of calls addressed through new toll free number and

counseling time in minutes since Nov 2012 to Jul 2013.

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Cost Analysis of calls

Below is the detailed analysis of cost per call since the expansion of the project.

Month Initial

Investment Fixed Cost Variable New total cost No of calls Cost

per call

Oct 12 8,927 1,03,500 25,117 1,37,544 953 144

Nov 12 8,927 1,00,500 27,735 1,37,162 3307 41

Dec 12 8,927 1,42,987 26,171 1,78,085 3327 54

Jan 13 8,927 1,60,793 25,337 1,95,057 3833 51

Feb 13 8,927 1,56,769 27,639 1,93,335 2965 65

Mar 13 8,927 1,41,178 27,639 1,77,744 3501 51

Apr 13 8,927 1,45,022 25,377 1,79,326 4968 36

May 13 8,927 1,29,275 27,057 1,65,259 5269 31

Jun 13 8,927 1,36,035 50,453 1,95,415 7997 24

Jul 13 8,927 1,22,169 29,517 1,60,613 5003 32

Aug 13 8,927 1,26,974 24,672 1,60,573 3675 44

**The initial investment (setup cost) incurred has been considered for a period of 3 years and factored on a monthly

basis ** The average time per call is about 3 mins

Parameters in initial investment

Call center and PRI lines setup

Office infrastructure setup

Publicity

Inverter, systems setup and others

Parameters in Fixed Expenditure

Salaries

Rent

Others (Office maintenance, internet charges etc.,)

Parameters in Variable

Toll free charges

Out-going call charges

Above graph represents the average cost per call and the number of calls on a month on month basis.

**The cost per call is highest in the month of October 2012 during the pilot phase where the toll free

number is not publicized.

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June, July & August 2013 – Impact Analysis

Below is the Snapshot of the impact in the months of June, July and August 2013

Parameter June-13 July-13 August’13

Total Answered queries 7997 5003 3675

Avg. no. of queries per day 266 161 122

Total Counseling duration

11,553 Min (192

Hours)

12156 Min (202

Hours)

7874 Minutes

(131 Hours)

No. of districts reached 23 23 23

Below is the detailed analysis of the call center operations. These graphical reports are extracted from the

call center software and customized according to our needs to improve the operations and for effective

staffing.

Detailed Call Volume analysis for the month of June 2013

1. Call volume analysis

o Abandon calls are the calls missed when all the lines are busy. The missed ones are called

back at the end of the day. To reduce the number of abandon calls all the lines are kept

open during the peak call volume hours of the day.

Call analysis trend

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2. Call duration analysis

Above chart depicts the variation of total counselling time per day to that of average of the month.

3. Category wise Duration analysis:

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4. Counselor wise analysis

5. Overall Time analysis

Most of the callers make call to Toll free number during 11AM and 6PM.

6. District wise analysis

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Detailed Call Volume analysis for the month of July 2013

1. Call volume analysis

Call analysis trend

2. Call duration analysis for July 2013

Above chart depicts the variation of total counselling time per day to that of average of

the month.

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3. Category wise analysis:

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4. Counselor wise analysis

5. Overall Time analysis

Most of the callers make call to Toll free number during 11AM and 7PM.

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6. District wise analysis

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Detailed Call Volume analysis for the month of August 2013

Answered Vs Abandon Call Analysis:

Duration of the call Vs Average duration Analysis:

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Category Wise Distribution:

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Counselor Wise analysis:

Overall Time Analysis:

District Wise Analysis;

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Career Counseling Workshops

Career counseling workshops (CWs) are aimed at goal setting and exposing students of 9th & 10

th

Standard from Government schools to various career opportunities post 10th standard and the career path

to achieve them. Further the students are also equipped with information on various residential colleges

and scholarships to continue their education. Career workshops are done in partnership with Yuva

Varadhi NGO (www.yuvavaradhi.com) with Nirmaan as Expert Organization and Yuva Varadhi as

implementing organization.

Model of the Goal Setting Career Counseling Workshop

Reach so far:

District No of students No of schools

Ranga Reddy 28837 298

Adilabad 329 8

Hyderabad 1348 12

Karimnagar 370 9

Khammam 462 10

Kurnool 1337 34

Mahabubnagar 2670 55

Medak 2984 58

Nalgonda 2036 43

Nellore 159 6

vizianagaram 767 12

Visakhapatnam 397 7

Warangal 1233 21

Total 42929 573

Objectives of the Career Counseling

Workshops:

1. Goal Setting

2. Exposure to career Opportunities

3. Personalised Counselling to assist

students in building their career paths.

http://www.yuvavaradhi.com/

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Our publications:

Below material is provided to the students

Samachara Deepika: An exhaustive material on various career opportunities.

Mana Bhavitha: A complete book enclosing information about various govt colleges, free residential

colleges, scholarship opportunities.

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Career Chart: A student friendly career chart in Telugu for a quick reference.

Placards: A comprehensive set of placards detailing about each career.

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Resources for results

YouSee is the resource partner of Vidya Helpline Project. YouSee has been facilitating resources to the

VHL project to scale up from Ranga Reddy dist to entire Andhra Pradesh since August 2012. For a period

of one year, YouSee pledged to facilitate the salaries for the resources person to the tune of 75,000 per

month, along with other in-kind donations depending on the need of the project.

In Kind Donations (Vastu Daan):

You See have facilitated the below infrastructure from INVESCO, Hyderabad, to setup the operations.

1. 5 Desktop computers

2. One colour printer & scanner

3. 5 Avaya Phones and headsets

4. POE Switch to make Avaya phones operational

Financial support (Dhan Daan)

Below is the snapshot of the financial support facilitated by YouSee for this project.

Date Narration Cheque No

Grant

Disbursement Utilization Balance

11-Aug-12 Grant 500993 75,000

75,000

31-Aug-12 Utilization for Aug 2012

70,000 5,000

21-Sep-12 Grant 500995 150,000

155,000

30-Sep-12 Utilization for Sep 2012

70,000 85,000

31-Oct-12 Utilization for Oct2012

75,000 10,000

28-Nov-12 Grant 501004 75,000

85,000

Utilization for Nov 2012

75,000 10,000

29-Dec-12 Grant 501008 75,000

85,000

Utilization for Dec 2012

75,000 10,000

Purchase of PoE Switch

5,800 4,200

31-Jan-13 Grant 37798 75,000

79,200

Utilization for Jan 2013

61,800 17,400

28-Feb-13 Grant 37810 75,000

92,400

Utilization for Feb 2013

78,706 13,694

28-Mar-13 Grant 000007 75,000

88,694

Utilization for Mar 2013

84,500 4,194

19-Apr-13 Grant 000018 75,000

79,194

Utilization for Apr 2013

77,300 1,894

29-May-13 Grant 000034 75,000

76,894

Utilization for May 2013

77,300 (406)

28-June-13 Grant 000054 75,000

74,594

Utilization for June 2013

75,700 (1,106)

30-July-13 Grant 000072 75,000

73,894

Utilization for July 2013

68,529 5,365

01-Oct-13 Grant 000105 75,000

80,365

Utilization for Aug-2013

77,314 3,051

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Below is the utilization summary for the months of June, July and August 2013.

Sl.

No Designation Qualification Work Experience June-2013 July-2013

August-

2013

1 Manager-

VHL

M.Tech

IIT Bombay

2.3 Years at SAIL,Rourkela

1 Year,Assistant Professor

6 Months as Manager,VHL

25000 24194

23387

2 Senior

Counselor M.Sc, B.Ed

4 Years in Teaching,

2 years in VHL 13750 6210

13750

3 Intern B.Tech 3.6 Years in Testing

11 Months in VHL 11000 11000

11000

4 Counselor B.Sc 6 Months as tele counselor at 108

11 Months in VHL 7750 7750

7750

5 Counselor B.Tech 4 Months in VHL 6600 6600 7750

6 Counselor B.Tech

6 months as a tele caller for real

estate firm

4 Months in VHL

6600 6600

7750

7 Counselor B.A 6 Months in VHL 6600 6175 5927

Total 77300 68529 77314

Grand total for Jun, Jul and Aug 2013 INR 2,23,143

Gallery:

Vidya Helpline Counselors addressing queries

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Testimonial given by NGO partner Nirmaan Organization

Mr. Chandra Sekhar (CEO, Vidya Helpline, Nirmaan Organization)

We learnt about YouSee during Joy of giving week in 2011 and were very impressed with the innovative

model of post pay donations. YouSee demonstrates excellent transparency and high standard

professionalism in every aspect of their work which is highly laudable especially in development space.

YouSee has been supporting the Vidya Helpline project since August as a resource partner. It is one the

key contributors to scale up the Vidya helpline project from a single district to the entire Andhra Pradesh

by facilitating Rs 75,000 per month for the salaries of Vidya Helpline counselors. Further YouSee has

also facilitated in kind donations in the form of computers, printer and phones which saved a considerable

fixed cost of the project. By providing frequent suggestions and working along at times, YouSee has been

supporting in improving the call center operations, especially on impact assessment of the tele helpline.

Conclusion

The state wide call centre operations have started on 22nd

Sep 2012. Now the operations are stabilised and

publicity is currently being done extensively in rural areas of Andhra Pradesh to support maximum

number of students/unemployed youth.

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Annexure-1

Key Projects apart from Vidya Helpline

School Adoption Program (SAP):

SAP aims to convert backward rural and urban Government schools into Model Schools in terms of

infrastructure and academic performance. 4560 students from 12 schools across 5 states are benefitted

through this program.

5000+ Students impacted

7 Govt. Schools adopted in 4 states across India.

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Annexure-2

Vocational Training Center:

With the aim of empowering women economically, Vocational Training Centre started off on May 23rd

2010. It trains the BPL (Below Poverty Line) women in different vocations namely Tailoring, Bag

making and Embroidery. A total of 240 women, entirely housewives, have been trained so far with

each woman earning an average of Rs 1800 per month.

Impact

5 Vocational training centres established

285 Women trained in stitching, handicrafts and embroidery

36% of these women are employed post training

11% motivated to become entrepreneurs

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Annexure-3

Nirmaan Scholarship Program (NSP):

NSP aims to provide monetary help and mentoring support to the meritorious but financially

constrained students to pursue their professional degrees. Initiated in 2008, NSP so far has been able to

help 115 meritorious students to overcome the financial roadblock in pursuing higher education, which

their talent rightfully deserves.

180 Scholarships awarded

90% of the students are employed out of 25 graduated

40% increase in scholarships year-on-year since last 3 years

Documents

VIDYA HELP LINE - YouSee - Giving Platformyousee.in/documents/Nirmaan_VHL_Jun_Aug_2013.pdfwork and presents the results from these projects as Result Certificates. Interested investors