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Video StreamingMarketing online application and services
Bart RydalchElectronic Media Manager
Video Steaming
• Connecting with taxpayers
• What video streaming is and isn’t
• Video Streaming in business
• How to get started
• Staff and resources
• Cost
• Customer focus and data
“It's a fact: Streaming video is the hot new trend for creating compelling online advertising and marketing campaigns. It grabs the consumers' attention and keeps them online with a hands-on, dynamic experience.”
Brian Epro - iMedia 2007
Connecting with taxpayers
• Online applications
• E-file
• Bill Pay
• Secure Messaging
• Services and support
• Information and research
Connecting with taxpayers
• Over 94% have high-speed connection
• Sophisticated users
• Fast
• Easy to use
• Don’t make me read
• Intuitive
• 24/7 access
Connecting with taxpayers
• Streaming video
• Marketing
• Application support
Marketing
Application support
Connecting with taxpayers
• Streaming video
• Marketing
• Application support
• Training/tutorials
• Public
Online training
Tutorials
Connecting with taxpayers
• Streaming video
• Marketing
• Application support
• Training/tutorials
• Public
• Employee
Employee training
Employee training
Employee training
Connecting with taxpayers
• Streaming video
• Marketing
• Application support
• Training
• Public
• Employee
• Interagency
Interagency training
What is streaming video?
• Video and audio
• Screen capture animations with audio
• Slides with audio
• Audio
• Broadcasts
What is streaming video?
• Real-time streaming
• Simulated live (broadcasts)
• On-demand
Benefits
• Cost effective
• Timely
• Dynamic
• Targets your audience
• Greater retention
• Interactive
How to get started
• Creative people
• Web publisher
• Graphic designer
• Content experts
• Equipment
• Programs
Staff and resourcesProducer/project manager (90%)
Writer/project manager (90%)
Web publisher (10%)
Graphic Designer (10%)
Talent (free)
How much does it cost?
• Servers and support
• Bandwidth
• Storage
• Statistics
$100/mo
What would you pay!
Customer focus/data
• Not youtube
• Customer data and statistics
Data and statistics05/18/2006 01:50 PMVitalStream Small Business Services :: Advanced Report
Page 1 of 5https://www.playstream.com/myaccount/reports/advanced.aspx
Advanced Reportdor 4/1/2006 - 4/30/2006 GMT -7
Total Activity:
Hits 6612
Unique Hits 2619
Data Transfer 9.26 GB
Operating System Totals:
MacOS 5
WindowsXP 110
Unknown 6497
Top IP Addresses:
192.209.53.250 349
70.89.133.33 36
198.238.35.147 27
216.142.208.221 26
71.115.204.219 26
Results per page: 100 Viewing options: Unique Hits View | Query String View | Operating System View | Protocol View | IP Address
View
1
URIUnique
HitsAvg
BufferAvgLoss
AvgView
HitsData
Transfer
dor/progressive/fortax01url.mov
17 0 0 0 20 15.92 MB
dor/progressive/fortax02url.mov
13 0 0 0 14 10.45 MB
dor/progressive/fortax03url.mov
14 0 0 0 19 30.33 MB
dor/progressive/fortax04url.mov
14 0 0 0 19 13.55 MB
dor/progressive/fortax05url.mov
12 0 0 0 14 12.79 MB
dor/progressive/fortax06url.mov
9 0 0 0 10 11.55 MB
dor/progressive/fortax07url.mov
15 0 0 0 16 18.83 MB
dor/progressive/fortax08url.mo
Data and statistics05/18/2006 01:50 PMVitalStream Small Business Services :: Advanced Report
Page 4 of 5https://www.playstream.com/myaccount/reports/advanced.aspx
dor/psrw.mov 10 3 0 86.99 115 333.13 MB
1
Hour (GMT 7 ) Hits Data Transfer
0 56 74.43 MB
1 8 16.18 MB
2 25 25.5 MB
3 13 17.25 MB
4 19 21.26 MB
5 48 74.18 MB
6 90 139.85 MB
7 186 277.06 MB
8 335 481.73 MB
9 542 770.8 MB
10 513 770.48 MB
11 631 936.76 MB
12 497 690.01 MB
13 511 727.35 MB
14 522 701.44 MB
15 520 698.43 MB
16 444 622.19 MB
17 276 388.73 MB
18 243 361.87 MB
19 240 373.51 MB
20 315 453.85 MB
Customer focus/data
• Not youtube
• Customer data and statistics
• 24/7
• Free to customers
• Feedback
"Fun way to absorb an important policy that would otherwise be somewhat less interesting." "I prefer this type of training for legislation update and rule/law changes. I feel it was done very well. It was amusing and I liked taking the quizzes while doing it. Excellent Job!"
Customer focus/data
• Not youtube
• Customer data and statistics
• 24/7
• Free to customers
• Feedback
• It’s cool!
Video StreamingMarketing online application and services