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Video Procedures
Basic Concepts
Video Procedures
Procedures for Creating Video:
Planning Technical PreparationCreatingDistributing
Video Procedures
Planning:
Define target audienceBrainstorm – write down ideasCoordinate location needsCoordinate equipment needs
Video Procedures
Technical Preparation:
ScriptwritingoReason for the script?
Commercial, entertainment, information, news, PSA
oWrite the script
StoryboardoPlan out and number each scene visuallyoInclude dialog and camera direction
Video Procedures
Technical Preparation Equipment Selection
o Location – Where will the video be shot? – indoors/outdoors, studio?)
o Computer/softwareoVideo cameraso Recording/storage device or mediao Types of lighting
Single flood light Two point light plan Three point light plan
Video Procedures
Technical Preparation
Equipment Selection (continued)oType of microphones
Is it loud and crowded? Use cardioids.
Is the audio source far away? Use shotgun/hypercardioid.
Are there any audio sources to capture simultaneously?Use omnidirectional.
Do the microphones need to be unseen?Use lavalier.
Video Procedures
Technical Preparation Additional Equipment Considerations
o Tripod needed?oDolly needed? – Will the camera need to roll
along the floor?o Batteries needed? – types and how many?o Power cable/charger for cameras? – is the shoot
very long?oA/V cables? – BNC, RCA, XLR, Mini?o Extension cords?
Talent release forms
Video Procedures
Creating:
Record videooUse a tripod as often as possibleoMake sure there is adequate light – adjust iris, add gain as neededoWhite balance cameraoFocus by zooming all the way into your subject, focus, then zoom back outoUse proper composition techniques (rule of thirds…)oCheck audio levels – adjust as necessaryoBegin recording and cue the talent
Video Procedures
Creating:
Edit audioo Import video into software programo Import any additional files as neededo Cut, splice, trim, edit and assemble as necessaryo Add effects (only if they do not detract from the
message)o Add background musico Adjust each track’s level as neededo Save
Video Procedures
Distribution:
Export – determine file format neededDetermine electronic distribution media
o Videoo DVDo Internet download/streaming