Video Crowdsourcing - Made in Turkey

Meet Our Brilliant Team

Selim MeteCREATIVE DIRECTOR

Merve Tiryakioğlu TümerkCOMMUNITY & BRAND MANAGER

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“Brillant” in French

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Not Problem Customercustomer problem

User Generated ContentStudies show that user generated content is perceived as being more honest and drive greater sales

DiversityIn an era where every consumer segment is expected to be targeted, creative agencies lack the same diversity

Faster TurnaroundBrands and agencies have

less time to approve, test and distribute their content

requiring faster turnaround and ready to deploy products

Less MoneyBrands have less money to

spend on advertising so they expect agencies to be

more cost efficient

More ContentBrands require more and more

content to stay visible in a saturated media environment

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In a Nutshell, or SlideWhat is Filmji

IDEAS

VIDEOS

FILMJI is the first and only video crowdsourcing platform in Turkey, harnessing the power of a constantly growing creative community to generate videos for Turkey’s market.

Pitches

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From The CrowdTypes of “IDEAS”

SlogansScripts

BigIdeas

Video

Concepts

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From The CrowdTypes of “VIDEOS”

MINI DOCUMENTARIES

Very short documentaries that feature a theme that’s associated with a brand or product

TESTIMONIALS

Videos that can be anything from product reviews to street interviews to “how-to” clips

SHORT FILMS

Branded short films that feature a brand’s product and/or convey a

campaign message

PSAsVideos that are tailored to create awareness about a public issue,

can be both for brands, governments and NGOs

COMMERCIALSVideos that are suitable for both TV

and web commercials, pre-roll ad buys and other uses such as

events, cinemas etc

VIRAL SKETCHESShort comedic clips that range from 6-sec Vine videos to 30-second parodies, produced to become viral hits

AND MORE …Event videos, collaborative works and proof-of-concepts to name a few …

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We are an AgencyFilmji - The Agency

We promote the running contest atuniversities, on social media andusing online advertising

Contest Promotion

We advise our clients the right approachto drafting a crowdsourcing-friendlycreative brief, using our over 4 yearsof experience in global contests

Crowdsourcing ExpertiseWe curate talented individuals constantly

expanding our talent pool

Talent Curation

We provide a standardized legal workflow to secure rights to branded

content, while protecting both the brand and the creative crowd

Legal Workflow

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We are also a PlatformFilmji - The Platform

We use the Amazon Cloud Services to distribute our content ensuring users can access it quickly from anywhere in the world

Cloud Distribution

Assets are only accessible by the appropriate user groups securing brand confidentiality and user privacy

User Based PermissionsAssets ranging from brand logos to producer agreements can all be

uploaded to the system

Asset Sharing

We stream videos using our own player using our own servers which means

contest entries never leave our platform

Streaming

Our voting system allows brand users to rank contest submissions

VotingOur encoding is system is scalable and secure to guarantee fast processing of video files

Encoding

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Finally Some GraphsCase Study: Tongal

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7,5

15

22,5

30

2009 2010 2011 2012 2013 2014

Growth+ 1200%

in the last 3 years

Supply: Money TONGAL paid out to its creative crowd (in million dollars)

Demand: Hours of video uploaded per minute to YouTube (x10 hours)

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We Mean BusinessThe BUZZ

“The Ad Industry has made

peace with crowdsourcing”

- click to read the article -

“Tongal raises $15M for

platform that lets anyone

compete to make branded video campaigns” Tongal:

“Our community has earned

more than $13 M and has

grown more than %120”

”Ex- HAVAS CEO launches

$350 million group for

marketing and tech industry” CrowdTap:

“User generated content is

%20 more influential on

purchases than any other type

of media”

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Success Story No 1Turkiye Is Bankasi

313

weeksin only

producers

13 finished videos

2 purchased videos

invite-only

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Success Story #2Toros AGRI

52 participants

15 shortlisted ideas

5 paid winners

35.000 TL TOTAL PRIZE FOR THE PRODUCTION CONTEST

in progress:

THANK YOU !For Your Time