Video Brief 2011:12

Project Brief5 minute-Video ProductionProgramme: National Diploma Interactive Media

Project: Video Production

Unit: 54: Film & Video Editing Techniques, 2: Materials Technique and processes

Cohort: Interactive Media Year 2

Issued: Monday 14th November 2010

Deadline: January 12th 2012

Cardiff & Vale college, Trowbridge Cardiff: Film Production IM Year 2 / Author: Simon Lewis/ November 2011

Overview

This unit aims to develop your skills in, and understanding of, moving image post-production processes. You will do this through exploring the professional practice of editing, and developing their own technical and creative skills.

Brief

You are to work in small groups of either three or four in producing a professional short movie that must last at least 5 minutes.

The theme of the movie can be based on any subject, providing it is agreed suitable by subject lecturers, but will be built on the theory of ‘Manipulation of Time’. This means that the film will utilse skills of pace and a careful selection of the beginning of the film that might start at the end.

The movie will require a great amount of team co-operation, in planning the pre and post production techniques. You will firstly research into the technical issues of film production and processes & inspirations, before planning, storyboarding, followed by filming and post production techniques.

It is essential that the footage is edited professionally with varied camera angles and include a soundtrack/ sound effects, editing techniques (pace of footage, reverse frame/ time lapse, colour treatments, still frame, transitions, titles, credits, etc.

The project will utilise digital video cameras/ tri- pods, as well as after effects, premiere or imovie for the post production, which will then be fully refined and burned to DVD for a final presentation.

Please Note: This project will work alongside your ‘Wider keyskills- Working with others’ booklet, which will require a great deal of attention, planning and production to fulfill the project task.

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

Contact Us :

[email protected]

Creative & Digital Technologies

mailto:[email protected]

mailto:[email protected]

Video Production - Week 1 Programme: National Diploma Interactive Media







You need to identify and give a brief explanation of the following

Video recording principles

1. Television standards:

• Explain the ‘Three main’ analogue broadcast television systems: NTSC, PAL,

SECAM and state their use.

2. Analogue and digital recording formats:

• Compare the difference between analogue and digital

• Describe an analogue editing system. (traditional tape based)

• Describe digital editing systems (Avid, etc)

• Illustrate and comment on a few examples of domestic/ professional digital video

cameras and possible uses, including costings.

3. Digital editing:

• How can you achieve analogue to digital conversion?

• How digital compression is achieved and why?

• What common hardware/ software is used in digital editing?

Assessment Evidence: tick the following once complete

Television standards

Analogue and digital recording formats

Digital editing: analogue to digital conversion

Lecturers : Tony Newbury

Simon Lewis

Kyle Moreno-Gray

Contact Us :

[email protected]

Useful Information

• www.filmmaking.net

• www.howstuffworks.com

Reading Material

Storyboard Design Course: Principles, Practice, and Techniques

Creative & Digital TechnologiesYou will be working towards Unit 2 Learning Outcomes [1]You will be working towards Unit 54 Learning Outcomes [1]





Issued: Monday 21st November 2011

Deadline: Monday 28th November 2011


The development and principles of editing

1. Editing Technology: Illustrate and explain examples of software used for digital editing (i.e Premiere, Final cut, After effects). State suitable output file types and resolutions according to its use (i.e is it for the web (youtube, etc) or for a commercial production

2. Explain the differences between ‘Linear and Non-Linear editing’

3. Development: Illustrate and explain screenshots from a movie or television series that comprises of the following techniques: ‘multiple points of view; shot variation; manipulation of diegetic time and space’

2. Principles: Describe the following terms and illustrate screenshots once again on: storytelling (engaging the viewer, providing and withholding information; combination of shots; 180 degree rule; creating pace)

3. Apply terms to the following techniques: seamless; continuity; motivated; jump-cutting; montage; parallel editing; crosscutting; point of view shot; shot- reverse-shot; cutaways; transitions, e.g. [cut, dissolve, fade, wipe]


Editing technology

Development

Principles

Techniques

Lecturers :

Tony Newbury

Simon Lewis

Contact Us :

[email protected]

Useful Information

• www.filmmaking.net

• www.howstuffworks.com

• http://en.wikipedia.org/wiki/

Diegesis

Reading Material

How Video Works

You will be working towards Unit 2 Learning Outcomes [1]You will be working towards Unit 54 Learning Outcomes [1, 3]

http://www.howstuffworks.com

http://www.howstuffworks.com

http://en.wikipedia.org/wiki/Diegesis











Post productions systems

Post-production practices: • Describe the following terms: ‘in-camera editing’

• How do you download digital stock material?

• Illustrate and explain what a timeline is? (in a digital video editing context).

• Explain how you drag and drop? (in a digital video editing context).

• How would you store footage? e.g. external hard drives; raid drives.• transfer to tape

• What is a time-code?

• What are rushes? What is a rushes log?

• How do you mark up a script?

• What is sound and picture synchronisation?

• Define the term ATSC. Explain the three basic display sizes used for ATSC, their aspect ratios. (high definition 1080, standard 720, 480), and their use for application


Post-production practices

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

Contact Us :

[email protected]

Useful Information

• http://tinyurl.com/ch9yovz

Reading Material

VideoProduction

Handbook


http://tinyurl.com/ch9yovz

http://tinyurl.com/ch9yovz

Video Production - Week 4/5 (includes 3 week break)

Programme: National Diploma Interactive Media







Concept development, final outcome, planning

You have to produce a 5 minute movie. The emphasis is on the manipulation oftime and space e.g. backwards, time-lapse, slow-down, speed up, non-linear story-lines etc. A majority of the movie must be a manipulation of time. We do not want submission of a standard linear movie that takes you from point A to point B. Examples of include: Pulp Fiction, Red Dwarf: Memento, Coldplay: The Scientist, Lock Stock, etc. Study the techniques that the film makers have used in these films.

Draft a proposal identifying your target audience, intended story-line, animation sequences if applicable. Produce a script or narrative for the production of a sequence of moving images (footage). In doing so you will need to learn how to consider intended audience and how to adapt the production style/design for audience. You will also need to learn how to produce a storyboard that includes components of production. This may include:

1. Viewpoints and perspective 2. Key frames (e.g. extremes, changes or extents of an action or movement, the

frames in between) 3. Soundtrack synchronisation, narrative, music and special effects

cuts, transitions, timing and frame numbers.

You will need to organise your group efforts, responsibilities and duties to ensure a good performance. Once all planning has been produced (i.e brainstorming/ proposal, target audience clarification, storyboarding, scripting, etc, and a final review with the client/ lecturer, you can start production.


Brainstorming & Proposal

Target audience

A4 Storyboards/ scripts

Planning schedule (In a table format)

Preliminary location visit followed by ‘Film Footage’

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

Contact Us :

[email protected]

Useful Information

• http://www.silvertonfilms.com/

storyboard.htm

• http://

cartoonsnap.blogspot.com/

2007/12/storyboard-art-from-

mist-and-mars.html

• http://www.fuse-

studio.co.uk/?cat=14

Creative & Digital TechnologiesYou will be working towards Unit 2 Learning Outcomes [1, 2]You will be working towards Unit 54 Learning Outcomes [1, 2]

http://www.silvertonfilms.com/storyboard.htm




http://cartoonsnap.blogspot.com/2007/12/storyboard-art-from-mist-and-mars.html








http://www.fuse-studio.co.uk/?cat=14




Video Production - Week 6/7Programme: National Diploma Interactive Media







Post Production

You need to assemble your video in I-Movie/ premiere or any other software you deem suitable. In doing so you will need to learn how to combine audio with video material captured separately to communicate required effect (e.g. mood & emotion). You will also need to learn how to manipulate audio and video material captured separately to demonstrate skills in synchronisation in other words adding a soundtrack or voice over. You can also add any affects that are relevant to the movie. The techniques used may vary according to intended effect but could include:

Movie capture, Stop motion, Audio capture, Import images/ video, Animate still images (if required), Add audio track, Special Effects, Reverse Footage, cutting, transitions, etcTime-Lapse, etc

Evaluation

Finally an in depth A4 critical evaluation is required. Remember the evaluation is not a diary of events and you should critically review your own work. What worked? What didn’t work? What editing/ cutting techniques you used? What processes did you use to inject sound material/ effects, etc? What would you have done differently given the chance again? What have you learned? Screenshot evidence of various shots and the editing software (work area- showing layers/ file management) to further explain decisions, techniques and professional working methods. Also refer to terminology in the ‘principles of editing’, i.e 180 rule, diegetic manipulation, etc, in your own production.

You also need to add an ‘Edit list’ that illustrates each stage of your production and explains what edits were made and why (i.e cutting, black and white conversion, software/ skills required, etc)


Rushes Log

An executable final DVD. All discs should feature on body printing and accompanying

case with insert/s)

A word-processed evaluation outlining your own critical appraisal of your work and the

feedback received- from other group peers

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

Contact Us :

[email protected]


Unit ObjectivesMaterials techniques & Processes (Unit 2)Programme: National Diploma Interactive Media





Artists, craftspeople and designers use a broad range of materials, techniques and processes in their work,sometimes combining traditional craft with contemporary art and design in innovative ways. Developmentsin new technologies have brought a wealth of new opportunities to the creative process. Practitioners’ use of materials, techniques and processes has a direct bearing on the look and feel of artefacts and products, theirpresentation and the cost of production.

The aim of this unit is to develop learners’ knowledge, skills and understanding in working safely and creatively with the materials, techniques and processes associated with their specialist pathway. It will enable learners to explore, experiment with and understand the use of a range of materials, techniques and processes.

As the unit develops, learners will be made aware of the importance of the health and safety issues related to the technologies associated with their specialist disciplines. As a result, the unit underpins all other units in the qualification and is essential in preparing learners for vocational progression.

Learners should demonstrate skill and understanding in their developmental work and in the production of finished work. In order to select and use appropriate materials and techniques, learners will evaluate the different qualities and properties associated with different media. They will learn to review their experiments critically at different stages of development in order to modify and refine their work as it progresses. Learnerswill also be made aware of the significance and value of studying the work of professional practitioners for the development of their own work.


Grading Criteria

Unit 2: Materials techniques & Processes

To achieve a pass grade the evidence must show that the learner is able to:

1. Explore materials, techniques and processes safely

2. Use materials, techniques and processes

3. evaluate the suitability of selected materials, techniques and processes at relevant

stages of the process.

To achieve a merit grade the evidence must show that the learner is able to:

1. Show considered understanding of the characteristics and uses of materials,

techniques and processes through in-depth investigation and producing diverse experimental work

2. Carry out purposeful analysis and application of materials, techniques and

processes.

To achieve a distinction grade the evidence must show that the learner is able to:

1. Use analysis, evaluation and experimental techniques perceptively to develop work that recognises the full potential and limitations of materials, techniques and processes.

Unit ObjectivesFilm and Video Editing Techniques (Unit 54)Programme: National Diploma Interactive Media


Unit: 17 Understanding Video Technology, 18 Film & Video Editing Techniques, 2 Materials Technique and processes




Editing of film or video material is an essential part of any audio-visual production. Without the process of removing, adding and manipulating source material, all film and video would have to be shot in sequence and without mistakes.

The process of editing involves making creative decisions about source material. It provides an opportunity for the creativity of the filming stage to be continued through to the finished product.

Through study of the development and principles of editing, learners will develop an insight into the ‘language’ of editing and the technical conventions used by editors to communicate with audiences.

Skills will be practised through editing video material or, where facilities permit, film. Learners will also develop an understanding of how their work can affect the final outcome of a production.

Learners will be able to experiment with editing processes and use their skills in the production of their own film and video products. They should learn that editing is not merely a technical process, but also an aesthetic one and they should be able to demonstrate this understanding through both their practice and thearticulation of principles.


Grading Criteria

Unit 54: Film and Video Editing Techniques

To achieve a pass grade the evidence must show that the learner is able to:

1. Describe the development and principles of editing with some appropriate use of

subject terminology

2. Apply editing preparation techniques with some assistance

3. Apply editing techniques working within appropriate conventions and with some

assistance.

To achieve a merit grade the evidence must show that the learner is able to:

1. Explain the development and principles of editing with reference to detailed

illustrative examples and with generally correct use of subject terminology

2. Apply editing preparation techniques competently with only occasional assistance

3. Apply editing techniques to a good technical standard showing some imagination

and with only occasional assistance.

To achieve a distinction grade the evidence must show that the learner is able to:

1. Critically assess the development and principles of editing with supporting arguments and elucidated examples, and consistently using subject terminology correctly

2. Apply editing preparation techniques to a technical quality that reflects near professional standards, working independently to professional expectations

3. Apply editing techniques to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.


Formative Feedback:_______________________________________________________________________________________________________________________________________________________________

Areas to develop:

_______________________________________________________________________________________________________________________________________________________________

Formative Grade:

Student Comments:_______________________________________________________________________________________________________________________________________________________________

Student signature:

_____________________________________________

Tutorʼs signature:

_____________________________________________

Documents

Video Brief 2011:12