PowerPoint-presentation
Video BookIwus International Group Unique product solutions
& Brand understanding
Industry studies have shown that VideoBook wings purchase
decision of 72% compared with ordinary advertorials.
VideoBook increases the understanding and the customer retains
more than 50% of what was displayed.
75% of customers / consumers prefer video presentations in front
of the plain text display.
A direct mail campaign using Video Book can produce an
astounding 60% response rate compared to 13% for common printed
materials.
A survey by Forbes magazine did turned out that 60% of people
surveyed would rather they looked at promotional video than reading
a promotional leaflet.1WHAT DO WE GET OF A VIDEOBOOK2
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Screen SizeResolution: 320240Aspect Ratio: 4:3Battery Options:
90 minits playingTouch Screen: NoResolution: 480272Aspect Ratio:
16:9Battery Options: 90 minits Touch Screen: Yes
(Option)Resolution: 800480Aspect Ratio: 16:9Battery Options: 90
minits Touch Screen: Yes (Option)All video brochures are available
with either 128mb, 256mb, 512mb, 1gb, 2gb or 4gb of
storage.4Programming, Sequencing and Controls:
Each video unit can hold up to six videos in sequence. There are
three ways of controlling the functionality of your video
brochure:
Auto-play on opening: The video loads on opening once a magnetic
control switch embedded in the cover is activated; the sequence
then plays or loops according to your requirement. As the video is
loading a .jpeg image can be displayed, usually a company logo or
product shot.
Button controls: We can incorporate up to six buttons into the
printed carrier that activate the video sequence, play, volume or
other features you would like to include as an option.
Touch screen functionality: Both 5 and 7 screens have touch
screen options.5Artwork Requirements for the Printed Carrier
Video brochures come in standard A6, A5 and A4 sizes either
portrait or landscape with varying apertures to accommodate the
screen options:
6Design Checklist
In order to ensure a high quality video brochure is delivered it
is important to check artwork conforms to the following design
requirements:
Each carrier option is provided with a design template. This
should be set-up as a layered file (5th colour) in your design
program.
Ideally we would like to receive artwork as a high resolution
print-ready .PDF with the design template switched off. We also
accept .EPS, InDesign, illustrator and quark files with imbedded
images and linked fonts.
Please ensure all images are a minimum of 300dpi.
Prior to outputting your .PDF please check that all RGB and
special colours (not charged as extra) are converted to four colour
process.
It is essential that a minimum bleed of 3mm is added to all
template trim lines.
Dont place important text or images within 3mm or trim or crease
lines.
Button placement ensure buttons are not placed within 1.5cm of
the page extent, screen or other buttons.
Opening image. As the video loads a .jpeg can be shown to avoid
a few seconds of white screen. This should be provided at the same
resolution and aspect ratio as the screen requirement
Upload artwork using our complimentary digital courier. If you
would like to take advantage of our free recycle and returns
programme, please inset the following text on your carrier.7
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Iwus International Group Unique product solutions & Brand
understanding
Lilla Drottninggatan 3 411 08 Gteborg - 031 788 15 70 -
[email protected] - www.iwus.se
