1. VIDEO ADVERTISING Netlink ad Sale kit 09/2014 00:25
2. Ni dung Netlink ad Sale kit Video Ad l g?01 Cc u im ca Video
Ad 02 Cc hnh thc Video Ad 03 Bng gi04 Mng li05 Khch hng06 i
tc07
3. Video Advertising l g? Netlink ad Sale kit Video Advertising
l hnh thc qung co bng mt on video truyn ti thng ip n khch hng mt cc
trc tip v sinh ng nht.
4. Nhng u im ca video advertising l g? Netlink ad Sale kit
Truyn ti thng ip qung co trn vn hn. T l xem ton b qung co ln ti 87%
(S liu: Nielsen Video Analytics) T l click vo qung co
(Click-Through Rate) cao vt tri so vi qung co banner thng (Gp 60-80
ln. S liu: Google Adsense for Video) Tng gi nh v hiu qu qung co khi
kt hp cng vi TV Ads (Qung co truyn hnh) Tr tin theo lt xem thc s
TrueView
5. Cc hnh thc video advertising Netlink ad Sale kit
trueviewStandard in read VIDEO AD non-skip adskip ad in stream in
display
6. Netlink ad Sale kit STANDARD Thng ip qung co th hin qua
video mt cch sinh ng v trc quan n vi khch hng. tng tc vi qung co
cao hn so vi qung co banner thng thng 00:25 00:25
7. STANDARD - Standard skip Ad Netlink ad Sale kit 00:25 Bn c
th b qua video trong 5s Standard skip-ad l hnh thc qung co video
sau 5 giy s cho php ngi dng t b qua qung co Qung co c th xut hin
pre-roll ca video ni dung Sau 5s pht video s xut hin nt SKIP AD
5-10% Tnh tin theo CPM (cost per 1000 impressions), tnh tin t giy u
tin pht qung co. V tr Thi gian C IM: CTR trung bnh Tinh tin CTR
$
8. STANDARD - Standard non-skip Ad Netlink ad Sale kit Standard
Non-Skip Ad s cho php pht ht video qung co c thi lng quy nh sn m
ngi dng khng c php b qua. Qung co c th xut hin pre-roll, mid-roll
ca video ni dung S pht video qung co trn vn trong thi gian 10, 15
hoc 30 giy 10% Tnh tin theo CPM (cost per 1000 impressions), tnh
tin t giy u tin pht qung co V tr Thi gian C IM: CTR trung bnh Tinh
tin S truyn ti trn vn thng ip qung co n vi khch hng Li th CTR $
00:25 Qung co cn 0:14
9. TRUEVIEW Netlink ad Sale kit C IM: L hnh thc qung co video t
nhin, khng p buc ngi dng xem qung co. Chi ph qung co ti u v ch tnh
tin theo lt xem video thc s (sau 30 giy mi tnh tin) Nh qung co c th
truyn t video qung co c thng ip di hn, trn vn hn n vi khch hng Hng
n cc video qung co mang ni dung thng ip lan truyn, cu chuyn v thng
hiu, sn phm 00:25
10. TRUEVIEW IN STREAM Netlink ad Sale kit C IM: Qung co c th
xut hin pre-roll trn video ni dung Tnh tin theo CPV (Cost Per View)
- lt xem qung co thc Ch phi tr tin theo lt xem thc s V tr Tinh tin
u th Xut hin nt skip ads ngay khi pht video. Ch tnh tin trn lt view
tht (sau 30 giy xem qung co)c im + $ Trueview in Stream l hnh thc
truyn ti video qung co c pht trn video ni dung. 00:25
11. Netlink ad Sale kit TRUEVIEW IN DISPLAY Standard skip-ad l
hnh thc qung co video sau 5 giy s cho php ngi dng t b qua qung co
Xut hin nt skip ads ngay khi pht video. Ch tnh tin trn lt view tht
(sau 30 giy xem qung co) Qung co c th xut hin pre-roll trn video ni
dung Ch phi tr tin theo lt xem thc s Tnh tin theo CPV (Cost Per
View) - lt xem qung co thc c im V tr C IM: u th Tinh tin CTR $
12. Netlink ad Sale kit L hnh thc qung co video sng to, d dng
tip cn khch hng hn L hnh thc qung co video sng to, d dng tip cn
khch hng hn Qung co xut hin mt cch t nhin i vi ngi dng Video qung
co s xut hin trong ni dung bi vit m ngi dng ang c C IM: VIDEO AD
INREAD 00:25
13. Netlink ad Sale kit Video s c play khi ngi dng di chut vo
qung co. Sau 15 giy qung co t n i Xut hin ti trang chi tit ca bi
vit Tnh tin theo CPM ngay t giy u tin pht qung co c im V tr C IM:
Tinh tin $ VIDEO AD INREAD(tip) 00:25 Skip >> Video qung co s
xut hin ti trang bi vit chi tit khi ngi dng cun chut n v tr video
qung co
14. BNG GI Netlink ad Sale kit Standard Skip-Ad 15s 50.000
VN/CPM InRead 30.000 VN/CPM TrueView in Display 5.000 VN/CPV
Standard Skip-Ad 30s 55.000 VN/CPM Standard Skip-Ad 60s 65.000
VN/CPM Standard nonSkip-Ad 30s 80.000 VN/CPM Standard nonSkip-Ad
15s 70.000 VN/CPM Standard non Skip-Ad 10s 65.000 VN/CPM TrueView
in Stream 3.000 VN/ CPV
15. Khch hng ca chng ti Netlink ad Sale kit
16. Lin h Netlink ad Sale kit 4th Star Tower, Duong Dinh Nghe
Road, Cau Giay District, Hanoi. Tel: (04) 35586999 Fax: (04)
38536999 179, Ly Chinh Thang Road, District 3, HCM city. Tel: 08-
62905389 H Ni Si gn
