Pre-Roll Video Network

IMPACT OF ONLINE VIDEO

Online Video Ranked Most Useful Ad Format

2011 GOOGLE AUTOMOTIVE SHOPPER BEHAVIOR STUDY

#1

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- April 2012 U.S. Online Video Rankings

• Average U.S. consumer watches over 21 hours of online video each month• Average U.S. consumer watches 299 videos per month • Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos • 50% of consumers that watch online video ADS take action after viewing the ADS• 22% of consumers that saw an online video AD visited the retailer’s website

% Growth - Online Video Viewers

THE VIDEO AD NETWORK PLATFORM

Strategic ApproachR

EAC

H

OBJECTIVE Increase engagement of local auto buyers within the Video AD Network’s target audience of A18+.

REACH RELEVANCY RESULTS

SOLUTION Largest aggregator of audience data for Online Video = greatest coverage for targeted market & demographics known against A18+ consumers.

OBJECTIVE NAMP’s ad decisioning platform ensures campaigns run on relevant sites and programming.

SOLUTION NAMP has created a customized site list to ensure messaging is delivered in contextually relevant environments for the A18+ target audience & market area.

OBJECTIVE Ensure optimization against key performance metrics (CTR and Completion Rate) with target audience.

SOLUTION NAMP will deliver robust analytics and optimization throughout the campaign in an effort to maximize reach and achieve key targeted campaign objectives.

Creative Units: In-Stream Video AdsIn-stream Video Ads :15 - :30 Seconds in Length

NAMP focuses on in-stream online video advertising across high quality, professionally produced publishers. In-stream video ads are displayed in sequence before or during the video content being consumed by the users. Standard video length is up to :30 seconds, custom lengths available upon request. Pricing is based on inventory and demographic factors which vary per market & availability.

• Geo target to local car buyers on the largest online video ad network in the U.S.• Build brand awareness and purchase

intent within specific DMA’s.• Drive site traffic with professionally

produced, high quality targeted TV style placed pre-roll video ads on highly visited websites.• Advanced targeting capabilities available -

behavioral, retargeting, Geo, search, zip code, …etc.)

Drive Awareness

Generate awareness among males 25-54 within specific zip codes and increase sales.Generate awareness among males 25-54 within specific zip codes and increase sales.

Generate awareness – San Antonio market / 30 days/ men & women 18+ years old

Case Study - Gunn Nissan

3,716Direct clicks to the Gunn Nissan

website = 1.18% click rateVideo Ad plays against target DMA

313,799 82%Completion rate - watched full

video Ad

PLAN SUMMARY: SAN ANTONIO

FLIGHT IMPRESSIONS

Start Date: End Date: Elapsed Days: Days Remaining: Contracted Imps Delivered Imps

04/01/2012 04/30/2012 30 0 313,480 313,799

PLAN METRICS Broadband Video Universe: 178,935,896

REACH/FREQUENCY CAMPAIGN OBJECTIVES

Undup. Reach Avg Frequency GRPs CTR Completion % Completed %

79,601 3.93 0.18 1.18% 82% 75%

CAMPAIGN DELIVERY ANALYSIS

IMPS DELIVERED UNDUPLICATED REACHAVE

FREQUENCY GRPS CTR

GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18%

Plan Total: 313,799 79,601 3.94 0.18 1.18%

CAMPAIGN QUARTILE ANALYSIS TOTAL CLICKS:

3,716

25% COMP 50% COMP 75% COMP COMPLETED % COMPLETES COMPLETION %

GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82%

Total: 91% 84% 79% 75% 234,058 82%

GUNN NISSAN- CASE STUDY SAMPLE REPORT

PUBLISHERS WITHIN THE NAMP VIDEO AD NETWORK

Automotive Fashion & BeautyAutoblog ShopflickAutoTrader.com GamingCar and Driver Alfy NetworksCars.com Facebook App - MindJolt USKelley Blue Book HealthMotor Trend HealthiNationSIM Automotive RodaleTop Gear MusicEntertainment BlastroAltitude Entertainment News & InformationAMC Networks Fox NewsAOL Video Network MonkeyseeBlinkx TouchstormCBSi Entertainment OtherCollider Media Genesis MediaCrackle PortalCrunchy Roll Microsoft NetworkDiscovery YahooGoogle Adx SportsGorilla Nation Media Network MLB TVGrab Networks TechnologyLiverail Premium Partners IDG Tech NetworkMetacafe Entertainment WomenMevio.com DECAOnescreen Premium Meredith Video NetworkRev New Media Oprah.comWorldNow Network

The sites shown on this list comprise recommended inventory for advertiser's campaign. The list includes sites in network, but may also include future partnerships not concluded at this time. Car-mercial will make commercially reasonable efforts to secure the recommended inventory, but makes no representations about its relationship with the sites included on this list. Exact placements are subject to change based on investment, pricing, creative and inventory availability. Impressions may run across PC, Mobile, and Over the Top TV placements.

QUESTIONS?Call 1(800)-684-9904 or visit us online at www.nampmedia.com

Thank You!