VICTORYPARK

DALLAS TEXAS

V i s i o n i n g

B r a n d s

E x p e r i e n c e s

... an inviting, vibrant, pedestrian friendly, and distinctive neighborhood...

VICTORYPARK

DALLAS TEXAS

V i s i o n i n g

B r a n d s

E x p e r i e n c e s

...best-in-class local and national entertainment, dining and retail uses...

VICTORYPARK

DALLAS TEXAS

V i s i o n i n g

B r a n d s

E x p e r i e n c e s

.

Victory Park – A 75 acre urban rebirth in the heart of Dallas surrounded by the Design District, the Arts District, Klyde Warren Park and the gorgeous Margaret Hunt Hill Bridge. Join the evolution.

If you believe in the long-term value of connective and targeted design in service to your success, we can deliver.

P

C

DANIEL AIZENMAN Principaldaniel.aizenman@stantec.com

303.625.0366

979.739.8422

1112 Pearl StreetBoulder, CO 80302USA

Victory Park is home to over 1,000 residences, 620,000 square

feet of office space, the W Dallas-Victory Hotel, and street-front

retailers and restaurants. Also located within Victory Park is the

American Airlines Center, home of the Dallas Mavericks and Dallas

Stars, House of Blues, and Perot Museum of Nature and Science.

Residents and tenants are within walking distance of the Katy Trail,

a 3.5-mile walking, jogging and bike path, the DART commuter rail

and the Trinity Rail Express, connecting Victory Park to other parts

of Dallas, Fort Worth, and beginning in 2014, Dallas-Fort Worth

International Airport

Stantec Boulder is leading a collaboration with RTKL and Halff

Associates. The team was retained by Trademark Properties, Estein

& Associates, Cushman & Wakefield and City of Dallas, to reposition

the whole Victory Park District, public areas, amenities and retail.

Stantec Boulder created a strategy for this urban entertainment and

sports district to provide better pedestrian connectivity, a sense of

place through a program of environmental graphics and wayfinding

that included iconic interactive district marker that celebrates the

local teams.

Additionally a new landscape and hardscape program was intro-

duced, as a new retail strategy for all existing and new storefronts

facing Victory Park Lane.

The reposition as spurred a development frenzy including a 700

seats- 8 screen movie theatre, a new 25 story office tower, a 1,500

new residential units in several high-rise towers, new leases for retail

storefronts historically empty and 10 new restaurants

D A L L A S . T E X A S

C o n t a c t

C L I E N T

TRADEMARK COMPANYESTEIN ASSOCIATESCITY OF DALLAS

VisioningMaster PlanningEnvironmental Graphics & SignageLandscape ArchitectureHardscapingPlacemaking and 3-Dmensional Branding

Half AssociatesRTKL

S C O P E

C O L L A B O R A T I O N