VICKY MARTINPORTONOVO19.09.2011

HeartlandsThe creation of a landmark World

Heritage Site attraction and visionary social tourism enterprise

Vicky MartinCEO Heartlands Trust

• What is Heartlands?– Regeneration project– Gateway to the Cornish mining WHS– Landmark attraction

• Why is it visionary?• Q&A

Heartlands: a regeneration project

• £35m project– The restoration of a tin

mine in Pool, Cornwall, England

– The development of new visitor, community and commercial facilities

• A catalyst for wider regeneration

Pool, Cornwall

Heartlands: Gateway to the Cornish Mining WHS

Heartlands – a landmark attraction

State-of-the-art WHS exhibitions • Tell the story of how Cornish mining and ingenuity

shaped the world• Sign post other WHS attractions

Exotic gardens• Plants selected to reflect the historic migration of

Cornish mining pioneers around the world• Lakes and water features

Arts and events• 15 artist studios • Art installations and exhibitions• Outdoor amphitheatre and events field• Market Square• Community centre

Adventure Playground• Largest free adventure playground in Cornwall• Themed on mining heritage of site and local folklore

Business at Heartlands• State-of-the-art conference facilities• Work spaces and meeting venues• A platform for farmers' markets, art fairs,

festivals and exhibitions

• 19 apartments• 5 designated social housing

Live at Heartlands

How is it visionary?

• As an example of sensitive development in a World Heritage Site that acts as the catalyst for wider growth– Many of historic buildings listed– Importance of quality and authenticity

• Scale of development – £35m project funded by BIG Lottery, EU Convergence,

Homes and Communities Agency

• As a beacon for sustainable development– Environmental sustainability• Low carbon development, BREEAM excellent• Showcase green technology

– Biomass, photovoltaic, wind– rainwater harvesting– Recycling

• Promote sustainable practice– Green leases for apartments and workspaces

• Economic sustainability– Social enterprise• Trading commercial but with social aims

– Innovative trading mix• Visitor, commercial, residential

– Providing new business opportunities and state-of-the-art conferencing facilities

– Job creation • during construction operational phases

• Social sustainability• Community engagement• Inclusive design process • Priorities identified

by local community.• The role of volunteers • Restoration• Operations

• Building social capital

• What is Heartlands?– Regeneration project– WHS Gateway – Landmark attraction

• How is it visionary?– As an economic development tool– As a beacon for sustainable development

• Thank you for listening – any questions?