07th – 11th September 2013

VICENZAORO FALL IS OVER.

SIGNS OF TRUST FROM THE GOLD & JEWELLERY INDUSTRY

VICENZAORO Fall, Fiera di Vicenza’s International jewellery show, which brought together 1200 Italian

and foreign brands from 30 countries, is over. Preceded by About J, an invitation-only event that

welcomed 34 selected Italian and foreign jewellery designer brands to Venice, for a whole week

VICENZAORO provided a complete shop window of new ideas in the world of jewellery and of the

ranges of fashion jewellery that will be seen at the end-of-year festivities.

VICENZAORO Fall strengthened the expectations that were aroused by the About J preview, where

international buyers and top Italian retailers showed a solid business orientation. This attitude

continued also during the exhibition held in the Vicenza fairgrounds that was visited by buyers from

111 countries, with particular regard to the Euro Zone, Central and Eastern Europe, UAE, Saudi Arabia,

Asia with particular reference to China and North America.

Worth mentioning is the 'return' of some Italian retailers, an encouraging sign considering the much-

desired end of the most critical phase of the recession.

The final data record the attendance of 7,160 visitors from abroad, while the Italian attendance data

reached 10,879 visitors.

The September edition of VICENZAORO confirms the signs of recovery in international demand,

already remarked in the early months of 2013. For the first time, after two years of negative signals,

the second quarter of 2013 showed a positive result for Italian exports of jewellery (ISTAT data) that

have grown in terms of both value (+6%) and quantity (+2.6%) over the same period of the previous

year. Particularly significant is the growth in exports to the United States (+12% in value) and to the

United Arab Emirates (+32% in value). We will see if this trend will continue also in the final months of

the year. Among the industry players there is an atmosphere of moderate confidence.

It is now taken for granted that the future of the Italian jewellery business and its areas will be played

out on an international stage. During the September edition of VICENZAORO, Fiera di Vicenza has

further strengthened its network of international partnerships by signing an important agreement with

the Hong Kong Trade Development Council in view of a strengthening of the Italian presence at the

edition of March 2014 of the Hong Kong international Jewellery Show, and by starting a new

partnership with the Armenian Jewellery Association, which owns the leading international jewellery

exhibition in the Eurasian country. Already included in the international calendar of VICENZAORO and

T-GOLD International, is the appointment of next December at the Dubai International Jewellery

Week, which is particularly important, given that the United Arab Emirates are the second largest

export market of the Italian jewellery.

Total attending exhibitors and brands: 1,196

Italian exhibitors: 860

Foreign exhibitors: 336

Exhibition area: 22,907 square meters

Represented countries: 27

Italian provinces: 52

Product sectors: Fine and commercial gold items, jewellery, platinum jewellery, industrial and

handmade silverware, silver fashion jewellery, precious and semi-precious stones, pearls, corals and

cameos, wrist and pocket watches, accessories, gemmological instruments, services, specialized

publications. Table silverware and furnishings silverware, gift and household articles.

Represented foreign countries: Austria, Monte Carlo, Belgium, Brazil, Cyprus, United Arab Emirates,

France, Germany, Greece, India, Iran, Israel, Malaysia, Poland, Portugal, United Kingdom, Republic of

San Marino, People's Republic of China (+Hong Kong), Singapore, Spain, United States of America,

Switzerland, Thailand, Turkey, Netherlands, Tanzania.

HIGHLIGHTS OF INDIA PAVILION AT VICENZAORO FALL 2013

The organizers have allotted 128.2 sqm of space at Pavilion C, 44.8 sqm area at Pad G & 32 sqm at

Pavilion A- Gemworld (Total Area 201.64 sqm)

List of exhibitors under India Pavilion

LIST OF EXHIBITORS UNDER INDIA PAVILION FOR VICENZAORO FALL 2013

Sr No Name of the exhibitor Pavilion Area (Sq.m) Stall Number

PAD A

1 Takat Gems India A 16 332 (Corner)

2 Hari Krishna Exports Pvt. Ltd. A 16 329

Total Area in PAD A 32

PAD C

1 Ariha Diamond Jewellery Pvt Ltd. C 16 2049 (Corner)

2 Bombay Jewellery Manufacturers C 16 2010B

3 Core Jewellery Pvt. Ltd. C 16 2048

4 Glorious Jewellery(I) Pvt. Ltd. C 16 2011

5 Mohit Diamonds Pvt. Ltd. C 16.2 2002

6 Sanghavi Jewel Pvt. Ltd. C 10.64 2034

7 Sunjewels International Ltd. C 16 2012

8 Vama Creations Pvt. Ltd. C 18 2113A (Corner)

9 The Gem & Jewellery Export

Promotion Council C 0 2034A

Total Area in PAD C 124.84

PAD G

1 Asian Star Jewels - Passion Jewels G 16 1632

2 Gemco Designs G 14.4 1515

3 Pietre del mondo G 14.4 1516

Total Area in PAD G 44.8

OBJECTIVES FOR VICENZA SHOWS:

� To provide exhibitor servicing in terms of ensuring that the requirements of the exhibitors are

provided for.

� In order to promote IGJME 2013, Signature 2014 & IIJS 2014 and attract quality buyers to the

show from Italy & also promote India Pavilion at Vicenza fairs.

� Council is utilizing the advertisement media (display sites) in all shows of Vicenza. Council has

taken special initiatives as per the following to promote the exhibitors under India Pavilion &

the Indian gem & jewellery industry in general

ACTIVITIES RELATED TO INDIA PAVILION

� Promotional Booth

Council is having a booth at Pavilion C Booth No. 2034 - A which will be used for the promotion of

Council’s activities. A promotional kit containing the following material will be handed over to all the

visitors from the Council booth:

► Exclusive Directory of India Pavilion

► Solitaire magazine

► Sparkle of Success

► Promotional bags

► Promotional activities to promote India Pavilion:

o Advertisement on the Arcade in East Entrance of the exhibition venue.

o 1 Full Page In Vioro Magazine mentioning the names of the exhibitors at all the

locations

o Promotional posters of the list of exhibitors & India Pavilions at Int’l exhibitions

posters will be put up at the Council booth

GJEPC was represented by Mr. R.Dayanidhi, Manager-Exhibitions, GJEPC-Southern Region.

Consulate General of India visit to India Pavilion:

Mr. Manish Prabhat, Consul General, Consulate General of

India, Milan-Italy, visited our India Pavilion on 09th September

2013 and the Consul General was very much pleased with the

branding of India Pavilion and he had met the exhibitors

individually and discussed with them about the progress of the

show.

Following meetings has been held during the Vicenzaoro Fall 2013 show:

1. Meeting with Fiera Di Vicenza

Mr. Bitthal Maheshwari, GJEPC – European Coordinator

Mr. R. Dayanidhi, GJEPC, Manager – Exhibitions

Ms. Ombretta Battistello – Fiera Di Vicenza, Sales Manager – Jewellery

Ms. Monica Pontarin - Fiera Di Vicenza, Project & Sales Manager – Jewellery

We had a meeting with the organizers on the following points:

• What is the Next year Plan for January, May & September 2014 editions

• When the proposed Boutique Show is getting started? Whether Jan or Sept 2014

• India Pavilion floor plan for the next year editions with floor plan & space details

• If the boutique show is from Sept 2014, what about the January & May editions with respect

to India Pavilion, the same existing floor plan will be followed?

• Boutique Show details with Indian Pavilion positioning with Space details.

• How much space required at Signature (21-24, Feb 2014) & IIJS 2014 (17-21, July 2014) shows

at Mumbai

• How many slots required at IIJW 2014

• How many exhibitors will be participating from Italy at India Gem & Jewellery Machinery Expo

at Surat (13-15, Dec 2103)

The organizers had informed us that for the January 2014 edition the same floor plan will be followed

and there might be change in May or September 2014 editions, which they said will able to confirm by

the end of September 2013 and also about their participation at Indian events, their International

Team will respond to the space requirements accordingly.

2. Meeting with Fiera Di Vicenza

Mr. Bitthal Maheshwari, GJEPC – European Coordinator

Mr. R. Dayanidhi, GJEPC, Manager – Exhibitions

Ms. Stefania Fin, Fiera Di Vicenza – Foreign Operations Manager

Mr. Emanuele Guido, Fiera Di Vicenza – Business Development Manager

Ms. Alice Contro, Fiera Di Vicenza – Interantional Marketing Specialist

Incontinuation to our earlier meeting with regard to participation of Italian Pavilion at Council shows,

their International Team has informed/requested for following details:

IIJS 2014:

1. Will be retaining same area of 135sqmtr at IIJS 2014 and further they requested for extra large

space at Machinery Section.

2. Rates for the same along with location required.

IIJW 2014:

1. Interested in taking Two slots during the dinner period.

2. Rates and other details required.

Signature 2014:

1. We are planning to come as a delegation to visit the show this year.

IGJME 2013:

1. We had informed this event through our Machinery Association to all the Potential Machinery

companies and we are waiting for their feedback.

Observations:

1. The Vicenzaoro Fall 2013 in sharp contrast to its earlier editions was slow and the visitor

footfalls gradually declined from third day onwards mainly due to overlapping of Bangkok

and Hong Kong Shows.

2. All booths under India Pavilion were well organized.

3. M/s. Vama Creation has been given a new location due to the presence of Pillar in their earlier

booth.

4. “Indian Family” evening was organised by the Indian Gem & Jewellery Trade Members based

in Italy (Mr. Bitthal Maheswari & Mr. Mahendra Derewala) at Vicenzaoro Cafe, West Entrance.

Around 150 Indian participants attended the evening party. The evening started of with

Welcome Address by Mr. Paolo Mantovani (President – Fiera Di Vicenza) and address by Mr.

Corrado Facco (Executive Director – Fiera Di Vicenza). The evening ended with National

Anthem.

Participant Survey:

Business Enquiries / Contacts received during the show Quality of Buyers to India Pavilion

Overall business Result at the show Information regarding participation under Indian Pavilion

Booth Allocation – Size Booth Allocation – Location

Pre Show Marketing Campaign – Mailings Visa supported provided by Council

6 2

3

Less than 5

Between 5-

10

Between 10-

15

8

3

Suitable

Not Suitable

3

7

Excellent Good Fair

10

Sufficient

Insufficient

Would like

more

information

10

1

Appropriate

Inappropriate7

4 Appropriate

Inappropriate

9

2 Appropriate

Inappropriate

3

6

1 Excellent

Good

Fair

Exhibitor Directory – Content Exhibitor Directory – Presentation

Services of Official Booth Contractor appointed by Council Pre-ordered facilities in place when you arrived at your stand

Services provided by Council Secretariat during the Show Hall Facilities

Booth Facilities Pre Show Promotion done by the Council

Overall Show Management Interpreter Services

1

5

4 Fair

Good

Excellent

1

7

2 Fair

Good

Excellent

3

7

1 Excellent

Good

Fair9

1

Yes

No

3

8

Excellent

Good

Not

Satisfactory

3

5

3 Excellent

Good

Fair

3

7

1 Excellent

Good

Fair

2

6

3 Excellent

Good

Fair

2

8

1 Excellent

Good

Fair

3

5

1 Excellent

Good

Fair