VERANDA’S VISION

2015 MEDIA KIT

VERANDA readers are on a quest for the very best, and the magazine is unparalleled in its commitment to luxury living and delivering the finest in home decoration, style, jewelry, travel, culture and more. VERANDA is not only a treasured shelter magazine, but also a multi-platform lifestyle brand that illustrates and

inspires living well through the lens of the home.

VERANDA’S VISION

THE FRONT OF THE BOOK, DIVIDED INTO THREE SECTIONS, COVERS EVERY ASPECT OF THE WELL-LIVED LIFE. OUR BACK PAGE COMPLETES EACH ISSUE WITH A CLOSE-UP OF A SINGLE, RIVETING DETAIL.

EDITORIAL FEATURES

FRONT-OF-BOOK EVOLUTION

ELEMENTS OF STYLEWe highlight news, trends and people to watch, offering a curated selection of the very best in fashion, jewelry, beauty and home.

first look

personal luxuries

objects of desire

style legend

THE CULTIVATED LIFEDispatches to enrich your life from the worlds of culture, travel, entertaining and art.

discerning traveler

city by design

on exhibit the festive table

BRINGING BEAUTY HOMEThe finest furniture, fabrics, wallpaper and lighting currently on the market, as sourced by our editors. We also profile the trailblazers, past and present, who continue to inspire us.

the world of… form and function by the yard/

by the roll

master class

Icons & Innovators Holiday Issue

Outdoor Living

Style Issue

Great EscapesAll in the DetailsON SALE: 12.30.14

AD/MATERIAL CLOSE: 10.31.14(Print & Tablet)

SPECIAL PAPER ORDER: 10.9.14

ON SALE: 6.30.15



ON SALE: 9.1.15



ON SALE: 11.10.15



ON SALE: 3.3.15

AD/MATERIAL CLOSE: 1.6.15 (Print & Tablet)


ON SALE: 5.12.15



JANUARY/FEBRUARY MARCH/APRIL MAY/JUNE

JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER

2015 EDITORIAL CALENDAR

SPACE CLOSE FOR COVERS IS 8 WEEKS PRIOR TO LISTED CLOSE DATE. CONTENT AND CLOSING DATES ARE SUBJECT TO CHANGE

CIRCULATION VITALITY

VERANDA CONTINUES TO PROVE TO BE A BELOVED MAGAZINE TITLE, PROVEN THROUGH STRONG PRINT CIRCULATION & GROWING DIGITAL CIRCULATIONOverall average circulation of 477,000, delivery a 3.7% bonus

Paid subscriptions at 377,000

Single copies sales strong at 90,000 per month (average)

Digital circulation has increased 58% vs 1H2013, and accounts for 4.1% of total circulation

Verified copies represent a mere 2% of circulation

Average subscription price of $16.95, up 4% over 1H2013, 30% higher than the Hearst average

AAM JUNE 2014

NOTE: FREQUENCY DISCOUNTS APPLY TO ADVERTISERS WHO RUN FULL SIZE, NATIONAL RUN PAGES; VERANDA DOES NOT GIVE FREQUENCY DISCOUNTS FOR COVER POSITIONS.

RATE BASE: 460,000 GROSS RATES (WITH FREQUENCY DISCOUNTS)

To advertise, contact your VERANDA sales representative or Associate Publisher Katie Brockman at 212.649.3235

NATIONAL RATES 2015

4/C 1X 3X 6XFull Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $76,190 . . . . . . . . . . . . . . . . . . . . . . . . .$73,140 . . . . . . . . . . . . . . . . . . . . . . . . $70,210

2/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60,965 . . . . . . . . . . . . . . . . . . . . . . . .$58,525 . . . . . . . . . . . . . . . . . . . . . . . $56,180

1/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $48,790 . . . . . . . . . . . . . . . . . . . . . . . .$46,840 . . . . . . . . . . . . . . . . . . . . . . . $44,960

1/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $39,030 . . . . . . . . . . . . . . . . . . . . . . . .$37,470 . . . . . . . . . . . . . . . . . . . . . . . . $35,965

1/4 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30,460 . . . . . . . . . . . . . . . . . . . . . . . .$29,240 . . . . . . . . . . . . . . . . . . . . . . . . $28,070

COVER 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $99,045 . . . . . . . . . . . . . . . . . . . . . . . .N/A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A

COVER 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $95,240 . . . . . . . . . . . . . . . . . . . . . . . .N/A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A

COVER 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $106,690 . . . . . . . . . . . . . . . . . . . . . . .N/A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A

AD SPECIFICATIONS

REQUIRED MATERIALPlease submit digital files via the Hearst Ad Gateway as specified below. Hard copy color guidance is no longer required. If you opt to use a proof for internal color approval, please visit ads.hearst.com for current recommended SWOP proofing information.

DIGITAL MATERIALS REQUIREDPDF/X-1a (vector) 300 dpiPlease see Hearst Ad Gateway for further details & requirements.

SUBMIT AD MATERIALS: HEARST AD GATEWAY1. Go to website address: ads.hearst.com (no www required). 2. Click on the tab “Ad Gateway.” 3. If you are a new user, you must register yourself. Your user name will be your email address; you will create your own password as directed. 4. If you are an existing user, you can bypass the REGISTER option and log in. 5. Please follow the online instructions and digital requirements as outlined on the site.

SPECIFICATIONSPrinting Process: Web Offset Binding Method: PerfectPublication Trim Size: 8.375 x 10.875 Document must be created at trim size. Live matter for bleed sizes should be .25 inside trim on ALL sides. bleed ad . . . . . . . . . . . . . . . . . . . . . .trim size . . . . . . . . . . . . live area . . . . . . . . . . . . . .bleed size

Spread (Full Bleed) . . . . . . . . . . . . . . . . . .16.75 x 10.875 . . . . . . . . . . . 16.25 x 10.375 . . . . . . . . . . . .17 x 11.125Full Page Bleed . . . . . . . . . . . . . . . . . . . . . .8.375 x 10.875 . . . . . . . . . . 7.875 x 10.375 . . . . . . . . . . . .8.625 x 11.1252/3 Page Bleed . . . . . . . . . . . . . . . . . . . . . . .5.25 x 10.875 . . . . . . . . . . . . 4.75 x 10.375 . . . . . . . . . . . . . .5.5 x 11.1251/2 Page Vertical Bleed . . . . . . . . . . . . . .4.125 x 10.875 . . . . . . . . . . . 3.625 x 10.375 . . . . . . . . . . . .4.375 x 11.1251/2 Page Horizontal Bleed . . . . . . . . . . .8.375 x 5.375 . . . . . . . . . . . . 7.875 x 4.875 . . . . . . . . . . . . . . 8.625 x 5.6251/3 Page Vertical Bleed . . . . . . . . . . . . . .2.9375 x 10.875 . . . . . . . . . 2.437 x 10.375 . . . . . . . . . . . .3.1875 x 11.125

NON-BLEED ADS TRIM SIZE LIVE AREASpread (Gutter Bleed Only) . . . . . . . . . .15.375 x10 . . . . . . . . . . . . . . . 15.375 x 10Full Page Non-Bleed . . . . . . . . . . . . . . . . .8.375 x 10.875 . . . . . . . . . . . 7.875 x 10.3752/3 Page Non-Bleed . . . . . . . . . . . . . . . . .4.5 x 10.125 . . . . . . . . . . . . . . 4.5 x 10.1251/2 Page Horizontal Non-Bleed . . . . . .7.625 x 4.625 . . . . . . . . . . . . 7.625 x 4.6251/2 Page Vertical Non-Bleed . . . . . . . . .3.375 x 10.125 . . . . . . . . . . . 3.375 x 10.125 1/3 Page Vertical Non-Bleed . . . . . . . . .2.1875 x 10.125 . . . . . . . . . . 2.1875 x 10.1251/3 Page Square Non-Bleed . . . . . . . . .4.625 x 4.875 . . . . . . . . . . . . 4.625 x 4.8751/4 Page Non-Bleed . . . . . . . . . . . . . . . . . .3.375 x 4.875 . . . . . . . . . . . . 3.375 x 4.875

Technical Support: 866.774.5784

Extensions & Production: Karen Nazario, 212.649.3293 or [email protected]: VERANDA ACCEPTS NO RESPONSIBILITY FOR REPRODUCTION OF CONTENT OR AD MATERIAL THAT IS NOT PROVIDED IN THE FORM REQUESTED.

1. VERANDA, published by Hearst Communications, Inc., Hearst Magazines Division (“Publisher”) will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the Advertiser when such condition conflicts with any provision contained in Publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card. All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder. 2. Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted. If an advertisement is accepted for publication, the Advertiser agrees that it will not make any promotional references to VERANDA without the prior written permission of the Publisher.

3. Short Rates. Advertiser will be short-rated if the space upon which billings have been based is not used within the 12-month contract period.

4. Agency commission: 15% to recognized agencies. Bills are rendered on publication date. Payment in U.S. currency required. Net due 30 days from invoice date. Interest will be charged at rate of 1.5% per month or, if less, the maximum lawful interest rate, on past-due invoices. New advertisers must either remit payment with order or furnish satisfactory credit references, subject to Publisher’s discretion.

5. The Advertiser agrees to pay the amount of invoices rendered by Publisher within the time specified on the invoice.

6. Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein). Orders containing incorrect rates may be accepted, and, if accepted, charged at regular rates. Such errors will be regarded as only clerical.

7. All agencies or direct advertisers must supply Publisher with a legal street address and not just a post office box. 8. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions.

9. Advertisements in other than standard sizes are subject to Publisher’s approval.

10. VERANDA is a member of the Audit Bureau of Circulations (ABC). VERANDA reports its total circulation on an issue-by-issue basis that is audited by ABC. VERANDA does not guarantee circulation to regional advertisers, and regional circulations reported to ABC are used only as a basis for determining rates. For newsstand distribution purposes, a 5% margin must be allowed for regional circulation.

11. Rates, conditions and space units are subject to change without notice. Any discounts are applicable during the period in which they are earned. Any and all rebates from earned discount adjustments must be taken by the Advertiser within six (6) months following the period in which such rebates were earned or they will be deemed expired.

12. Schedule of months of insertion and size of space must accompany all orders and are binding upon Advertiser upon receipt unless terminated in writing prior to the applicable closing date(s). So-called “space reservations” are not considered by Publisher as orders or binding upon it in any way.

13. Reproduction quality is at the Advertiser’s risk if Publisher’s specifications are not met or if material is received after closing date even if on extension. All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date.

14. Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability.

15. No rebate will be allowed for insertion of wrong key numbers.

16. The Advertiser agrees that in the event Publisher commits any act, error or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may by held legally responsible,

Publisher’s liability will in no event exceed the cost of the space ordered and further agrees that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits.

17. The Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary or otherwise private material; and (iii) any testimonials contained in any advertisement submitted by or on behalf of the Advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party’s rights or otherwise unlawful. As part of the consideration and to induce Publisher to publish such advertisement, the Advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage and expense of whatsoever nature (“Losses”) arising out of copying, printing or publishing of such advertisement (“Claims”).

In the event that any advertising campaign for Advertiser includes sweepstakes, contests, email distribution and/or other promotional elements that are managed either by the Advertiser or by the Publisher on behalf of the Advertiser, the Advertiser also agrees to indemnify and save harmless Publisher against any and all Losses arising out of the publication, use or distribution of any materials, products (including prizes) or services related to all such promotional elements provided by the Advertiser, including, without limitation, those arising from any Claims.

18. The Advertiser agrees to and does indemnify and save harmless Publisher from all loss, damage and liability growing out of the failure of any sweepstakes or contest inserted by them for publication to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States, or any of the states or subdivisions thereof.

19. All orders accepted are subject to acts of God, fires, strikes, accidents or other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing or distributing VERANDA.

20. All advertisements must be clearly identified by the trademark or signature of the Advertiser.

21. Words such as “advertisement” will be placed with copy that, in Publisher’s opinion, resembles editorial matter.

22. Cancellations must be in writing. Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside cover pages and for all inside pages. Thereafter, orders may not be canceled or changed by the Advertiser without the acknowledgement and acceptance of Publisher. If orders are not timely canceled, the Advertiser agrees that it will be responsible for the cost of such canceled advertisements, including “kill fees” for: (i) covers equal to the premium charges outlined on the magazine’s rate card and (ii) scent strips equal to 10% of the cost for such scent strip.

23. A copy of any proposed insert must be submitted to Publisher prior to printing of the insert. In no event shall Publisher be responsible for any errors or omissions in, or the production quality of, any furnished insert.

24. The Advertiser agrees to reimburse Publisher for its attorneys’ costs and fees in collecting any unpaid billings for advertisements.

25. The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties.

26. All issues related to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York, and the parties hereby consent to the jurisdiction of such courts.

TERMS & CONDITIONS 2015

BLOGGER PROGRAMS Advertiser can participate with our trusted network of bloggers on custom content, videos and more.

FLIPBOOK PROGRAM Advertiser can exclusively sponsor an editorial slideshow that is rich in content and focuses on a popular theme. Advertiser receives sponsored images within the slideshow as well as 100% SOV on the page and co-brands driving traffic to the feature.

HOMEPAGE TAKEOVER VERANDA will develop a custom homepage takeover, allowing users to explore the brand and the products/messaging takeover the screen for one-week. Additionally, advertisers will receive premium media placements on the VERANDA.com key channels, allowing for maximum exposure and delivering brand messaging to a loyal readership.

PINTEREST PROGRAMS Two custom Pinterest programs are available: Pinterest Collaboration Boards (advertiser & editorial images in one board on a relevant theme) and Editorially Curated Pinterest boards (100% advertiser images selected by the editorial team). Opportunity also includes advertiser branded run-of-site media and co-branded run of site media. (Pinterest programs are subject to editorial approval).

SWEEPSTAKES PROGRAM Custom designed sweeps program including entry form, unique URL & co-branded media; Creates incentive for users to interact with brand & further reaches audience through advertiser opt-in’s (data collection). Sweepstakes can be held on site or social channels.

EDITORIAL CONTENT FEEDThe Hearst Design Group editors will take advantage of our most engaging, visually fresh platform to create an editorially rich experience filled with custom content devoted to an exclusive advertiser and chosen theme. This sponsored editorial content acts as a feed, updating frequently with advertiser and editorial stories, acting as a hub of information for our design savvy users.

INSTAGRAM PROGRAMS VERANDA will give advertisers the opportunity to take over the brand’s Instagram page for a chosen period of time, allowing advertiser content/branding to appear in the Instagram feed with images, messaging as well as video for the VERANDA followers.

INSTAGRAM SWEEPSTAKESAdvertisers will have the opportunity to promote a custom sweepstakes or contest on the VERANDA Instagram feed. Users will be asked to snap a photo and post on Instagram with the designated hashtag to enter and win. Sweepstakes can be a custom collaborative effort with VERANDA that include media packages on VERANDA.com.

NOTE: IMPRESSIONS ARE AN ESTIMATE AND SUBJECT TO CHANGE. ALL PROGRAMS SUBJECT TO CHANGE.

INTEGRATED MEDIA OPPORTUNITIES

PLEASE NOTE: ADDITIONAL ONLINE OPPORTUNITIES ARE AVAILABLE. VERANDA WILL CREATE CUSTOM DIGITAL PROGRAMS IN PARTNERSHIP WITH ELLE DECOR AND HOUSE BEAUTIFUL BASED ON ADVERTISER INITIATIVES. PLEASE CONTACT YOUR VERANDA SALES REPRESENTATIVE OR JENNIFER LAMBROS, INTEGRATED MARKETING DIRECTOR 212.649.7285 [email protected].

INTEGRATED MEDIA OPPORTUNITIES

VERANDA .COMVERANDA.com invites users to discover their style through a broader depth of images, direct links to trusted resources, additional expert opinions and extended in-book features.

• September Unique Visitors: 224,757 (Adobe Site Catalyst September 2014) • September Page Views: 2.4 million (Adobe Site Catalyst September 2014)

TABLET EDITIONS• Opportunities to add sound, movement and interaction to campaign with custom enhancements within Apple Newsstand• New enhanced for tablet (EFT) edition includes expanded editorial content

SOCIAL MEDIA• Over 765,000 social media followers

EMERGING MEDIA DEVELOPMENT • Digimarc Technology that seamlessly launches video, websites and Pinterest boards from editorial and ads via code

embedded in the page

DIGITAL LEADERSHIP

PASSION FOR LIVING Always gracious, and never pretentious, we keep readers abreast of the finest in design, decorating, luxury travel, and more, inspiring them with beauty and elegance. VERANDA is both an idea showcase and a deeply pleasurable escape — a place where homes feel as good as they look.

CHANNELSIDEAS: Aspirational interiors, homes and decorating how-to’s

OUTDOORS: Magnificent gardens, majestic outdoor spaces and the tricks to creating a tranquil home

INSPIRATION: The experts share their secrets and what inspires them to make it all happen

LUXURY: the best of the best from little luxuries to grand living

TRAFFIC ADOBE ANALYTICS Total Unique Visitors............................................... 224,757Total Page Views...................................................... 2,486,752Time Spent................................................................. 4.43 minutes

VERANDA.COM

SOURCE: ADOBE ANALYTICS, SEPTEMBER 2014

PLEASE CONTACT YOUR VERANDA SALES REPRESENTATIVE OR JENNIFER LAMBROS, INTEGRATED MARKETING DIRECTOR 212.649.7285 [email protected].

CUSTOM OPPORTUNITIES INCLUDEHOT SPOTS: Link URL can be embedded in an image and/or text.

TAPPABLE, EXPANDED CONTENT: Images, text boxes and more within the ad that can expand or collapse when tapped to reveal or hide additional content.

ANIMATION: Logo or text animations, dynamic glows, flashes, or moving images. “Pinch/zoom” functionality is not supported.

ROTATION: Rotating an image using standard swipe gesture. Images are able to rotate 180° to 360° to create a three dimensional perspective.

SLIDESHOWS: Display images from your brand with direct link to your website.

VIDEO: Custom video from your brand.

In every issue, VERANDA advertisers get expanded digital exposure when their ads appear in our Apple, Zinio, Kindle, Nook, Google Nexus, Next Issue Media and Samsung digital editions. Advertisers are invited to bring their ads to life with engaging, interactive elements — including video, slideshows, 3D animation and more.

Advertisers can upgrade their digital edition tablet ads starting at $5,000 net per enhancement.

DIGITAL OPTIMIZATION

VERANDA icons are found throughout the editorial of each issue indicating that readers can unlock behind-the-scenes video and extra content to view on their camera-equipped smartphones.Now, advertisers too can benefit from VERANDA’s innovation with “Live Paper” enhancements to their creative. VERANDA will work with advertisers to:

• Incorporate the VERANDA Connect icon (and Digimarc watermark) into your creative

• Identify or create excitement beyond-the-page content (video, websites, product “try-ons”)

• Reach a technology-savvy audience eager for added product information

DIGIMARC CONTENT

VERANDA works with each advertiser to ensure an optimal reader experience for this unbound content.

COMMITMENT/DEADLINEVERANDA will work with you in any of the following ways to help your brand capitalize on this new technology:

• Assist your creative team in incorporating the icon/watermark into your advertising and manage the program for 3 months. The watermark/icon will link to your existing content for up to 3 months. (Deadline: 2 weeks prior to close.)

• Create and house original content for your brand. Pricing for this option to be supplied based on the scope of the project.

• Extend content onto tablet with enhanced creative

For more information and pricing, contact your House Beautiful sales representative or Jennifer Lambros, Integrated Marketing Director, at 212.649.7285 or [email protected].

VERANDA editors launched an emerging media initiative that used innovative Digimarc technology to seamlessly launch videos and enhanced content via code embedded in the in-book page. This “live paper” experience is resonating with our readers, and is now activated through the Digimarc app for iPhone and Android users.

DIGIMARC TECHNOLOGY ENHANCEMENTS

SCAN THIS PHOTO TO SEE MORE FROM THE STORY AND NEW IDEAS FOR YOUR HOME

DELIVERING AFFLUENT READERS THAT HAVE PERFECTED THE ART OF LIVING WELL

Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64%

Men . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36%

Age 35-54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36.27%

Median Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56.2

HHI $125,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78.6%

HHI $150,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51.9%

HHI $250,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24.9%

Median HHI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $154,043

Married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67.3%

Any College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96.7%

Graduated College or More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79.4%

Median Value of Principal Residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $442,661

Median Net Worth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $943,836

Median Value: Financial Accounts, Real Estate & Principal Home . . . . . . . . . . . . . . . $1,373,463

Own Principal Residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98.1%

Value of Owned Home $500,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.8%

Financial Accounts & Real Estate $500,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79.6%

HH Net Worth $1,500,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33.5%

HH Net Worth $3,000,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14.4%

SOURCE: IPSOS AFFLUENT SURVEY 2014

READER PROFILE IPSOS 2014

READER PROFILE GFK MRI SPRING 2014

SOURCE: GFK MRI SPRING 2014

ALIGN YOUR BRAND WITH OUR READERWomen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.2%

Men . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.8%

Median Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53.7

Median HHI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $105,226

Median Home Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $229,985

Median HH Net Worth. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $538,723

Home Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.1%

OUR READERS AGREE... INDEX

I’m always looking for new ways to improve my home 161

People often ask my advice when it comes to 307 home decorating an remodeling

I enjoy presenting my home to others 173

My home is an expression of my personal style 163

Documents

VERANDA’S VISION