Media Studies A Level Glossary of Key Terms

ACTION CODE Something that happens in the narrative that tells the audience that some action will follow, for example in a scene from a soap opera, a couple are intimate in a bedroom and the camera shows the audience the husband's car pulling up at the front of the house.

ACTIVE AUDIENCE This is a theory that argues that media audi-ences do not just receive Information pas-sively but are actively involved, often uncon-sciously, in making sense of the message within their personal and social contexts.

ANCHORAGE The words that accompany an image (still or moving) contribute to the meaning associated with that image. If the caption or voice-over is changed then so may the way in which the audi-ence interprets the image. An image with an anchor is a closed text; the audience are given a preferred reading. A text without an anchor is an open text as the audience can inter-pret it as they wish.

The same image of a school in a local newspaper could include a negative or a positive headline, which may change the way in which the same image is viewed by the reader.

APPEAL

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Media Studies A Level Glossary of Key Terms

ARC OF TRANSFORMATION A character has a transformation over the course of a story.

ASPIRATIONAL Having or characterised by aspirations to achieve social prestige and material success.

ATTRACT Cause to come to a place or participate in a venture by offering something of interest or advantage.

AUDIENCE CATEGORISATION Attitudes and personality traits to define or categorise a group. Also known the specific audience group a media text is aimed at.

AUDIENCE CONSUMPTION This is where the audience refers to a brand’s target audience or consumers who are considered financially able to afford the particular brand.

AUDIENCE INTERPRETATION Where the audience analysis frameworks do not address an important aspect of commu-nication in writer/audience relationships.

AUDIENCE POSITIONING

AUDIENCE RESPONSE

AUDIENCE SEGMENTATION

AUDIO

AVATAR (Not the Movie!)

BACK STORY

BINARY OPPOSITES

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Media Studies A Level Glossary of Key Terms

BRAND IDENTITY

BROADSHEET

CAMERA ANGLES

CAMERA SHOTS

CAPTION

CHANNEL IDENTITY

CIRCULATION

CONNOTATION

CONVENTIONS

CONVERGENCE

COVER LINES

CROSS-PLATFORM MARKET-ING

CULTURAL CAPITAL

DEMOGRAPHIC CATEGORY

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Media Studies A Level Glossary of Key Terms

DENOTATION

DIEGETIC SOUND

DISCOURSE

DISTRIBUTION

DIVERSIFICATION

EDITING

ENCODING AND DECODING

ENIGMA CODE

EQUILIBRIUM

ETHNOCENTRIC

ETHOS

FAN

FEATURE

FLEXI NARRATIVE

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Media Studies A Level Glossary of Key Terms

FOUR CS

FRANCHISE

GATE KEEPERS

GENRE

GLOBAL

HEGEMONY

HORIZONTAL INTEGRATION

HOUSE STYLE

HYBRID GENRE

HYPODERMIC NEEDLE MODEL

ICONOGRAPHY

IDEOLOGY

INDEPENDENT FILM

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Media Studies A Level Glossary of Key Terms

INDEPENDENT RECORD LA-BEL

INTELLECTUAL PROPERTY

INTERACTIVE AUDIENCE

INTERTEXTUAL

INTERTEXTUALITY

LAYOUT AND DESIGN

LINEAR NARRATIVE

LUDOLOGY

MASCULINITY

MASS AUDIENCE

MEDIA CONGLOMERATE

MEDIA FORMS

MEDIA LANGUAGE

MEDIA PLATFORM

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Media Studies A Level Glossary of Key Terms

MEDIATION

MISE-EN-SCENE

MISREPRESENTATION

MMORPG

MODE OF ADDRESS

NARRATIVE

NEWS AGENDA

NICHE AUDIENCE

NON-DIEGETIC SOUND

NON-LINEAR NARRATIVE

OPEN WORLD

OPINION LEADERS

PASSIVE AUDIENCE

PATRIARCHAL CULTURE

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Media Studies A Level Glossary of Key Terms

PICK AND MIX THEORY

PLURALITY

POLITICAL BIAS

PRIVILEGED SPECTATOR PO-SITION

PRODUCTION

PRODUCTS

PUBLIC SERVICE BROAD-CASTER

REALISM

REGULATOR

REPERTOIRE OF ELEMENTS

REPRESENTATION

SELECTION AND COMBINA-TION

SEXUAL OBJECTIFICATION

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Media Studies A Level Glossary of Key Terms

SIGN/CODE

SIMULCAST

SPECIALISED AUDIENCE

SPLASH

STEREOTYPE

STRIPPED

SUB-GENRE

SUBJECT-SPECIFIC LEXIS

SYNERGY

TABLOID

TARGET AUDIENCE

TECHNICAL CODES

TEXTUAL POACHING

UNDERREPRESENTATION

USES AND GRATIFICATIONS THEORY

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Media Studies A Level Glossary of Key Terms

VERTICAL INTEGRATION

VIEWPOINTS

VIRAL MARKETING

VISUAL CODES

'WINDOW ON THE WORLD'

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Media Studies A Level Glossary of Key Terms

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Media Studies A Level Glossary of Key Terms

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