10.00–12.30

NEWS News roundup

MODERATOR: Dr Béla Fischer, Chain Bridge Club member: Let’s watch some television – The past and the future in 10 minutes

SPEAKER:Dr Zsolt Feldman, deputy state secretary responsible for agriculture,

Ministry of Agriculture:FMCG retail’s superb perfomance – Will it become the engine of the whole food industry?

Dr Gábor Karsai, deputy CEO, GKI Economic Research:The difference between the short and the long term – The Hungarian economy’s growth path

Tamás Éder, president, Federation of Hungarian Food Industries:An abundance of challenges – Realistic and supposed expectations from Hungary’s food industry

Matthias Krön, president, Donau Soja Association:Differentiation – The key to the success of food industry brands

Zoltán Házi, National Trade Association presidency member:Let’s hope that things won’t change!

Dr Ákos Kozák, managing director, GfK Hungária Market Research Institute:An original vision about the Hungarian retail sector

Kateryna Edelshtein, managing director, AC Nielsen:A new era in everyday shopping

12.30–14.00 NOON BELLS A culinary tour in the restaurant

14.00–15.00

STUDIO DISCUSSIONS Suppliers in the studio

MODERATOR: László Benedek, commercial and marketing director, Visonta Projekt

Special performances from suppliers – Channel-specific answers to tough challenges

ROUNDTABLE DISCUSSION PARTICIPANT:Tamás Ács, director of commerce, Unilever MagyarországTibor Bagdi, managing director, FoodboxAttila Sófalvi, market director, Mars MagyarországLinda Szommerné Egyed, managing director, FINO-FOODZoltán Venter, managing director, SCA Hygiene Products

SPEAKER:Linda Szommerné Egyed, managing director, FINO-FOOD:

The sky is the limit – Even in the dairy sector there can be something new under the sun

Tibor Bagdi, managing director, Foodbox:Foodbox: A box that is tastier than before

15.00–15.30 COMMERCIAL The latest news in the lobby

15.30–17.30

DEBATED Channel-specific retail roundtable

MODERATOR: Dr Ákos Kozák, managing director, GfK Hungária Market Research Institute

ROUNDTABLE DISCUSSION PARTICIPANT:Tibor Balogh, managing director, OMV HungáriaZsolt Gyelán, deputy president, CBA and managing director, Partner

LogPéter Gyúrós, convenience retail manager CEE,

SHELL Hungary Gabriella Heiszler, managing director, SPAR MagyarországJános Mezei, director of commerce, CO-OP StarDr András Orosz, head of retail, MOLGábor Papp, head of convinient format hungary, TESCO

SPEAKER:Dr Péter Boros, managing director, Laurel:

Increasing efficiency in the checkout zoneJános Mezei, director of commerce, CO-OP Star:

Innovating efficiently in supermarketsKlára Tihanyi, exhibition director, Hungexpo:

A star is born – News from Sirha Budapest

17.30–18.00 COMMERCIAL The latest news in the lobby

18.00–19.00

TALKSHOW A chat with celebrity guestsMODERATOR: Szilvia Krizsó

Festival-dependent brands and brand-dependent festivalsSPEAKER:

Károly Gerendai, businessman, Founder of Sziget Fesztivál

19.00–20.30 WHO KNOWS WHAT? Taking a break with the cameras off

20.30–22.00 A WHIRLWIND OF FLAVOURS Restaurant adventures

22.00–23.30NIGHT PROGRAMME Entertainment programmes

DUMASZÍNHÁZ stand-up comedy with: Balázs Beliczai, Balázs Hajdú, Dániel Mogács

23.30–24.00 RAFFLE

24.00 END OF BROADCAST

10.00–12.30

NEWS News roundupMODERATOR: Dr András Köves, business development and marketing

director, NT Kunsági Éden: We have nothing to lose but our chains!SPEAKER:

Gergő Soltész, board member, FHB BankMacroeconomic challenges

Balázs Győrffy, president, Hungarian Chamber of AgricultureFor a stronger agri-food economy

Dr Michalis Christou, managing director, Prime Retail Zoom:Beyond market share…

László Murányi, former president, Hungarian Franchise Association:The role of franchise systems in Hungary and in other parts of the world

Zoltán Tóth, owner and managing director, Trafik.hu:A special retail channel from a retailer’s perspective – The present and future of Hungarian tobacco shops

Dr Attila Forgács, gastro-psychologist:Taste of the message – Food preferences and phobias

12.30–14.00 NOON BELLS A culinary tour in the restaurant

14.00–15.00

STUDIO DISCUSSIONS Suppliers in the studioMODERATOR: László Szilágyi, business coach, ActionCOACHROUNDTABLE DISCUSSION PARTICIPANT:

Eszter Benedek, managing director, Magyar Termék Krisztina Bódi, marketing and PR director, Kometa’99István Erdélyi, chairman and CEO, Gallicoop Olga Pavlova, owner and managing director, Detki KekszDr János Rákóczi, commercial director, eisbergZoltán Soós, owner and managing director, Soós Tészta

SPEAKER: Eszter Benedek, managing director, Magyar Termék:

Let’s show world-class Hungarian quality to the world! – The strength in acting together

István Erdélyi, chairman and CEO, Gallicoop:When there is fierce competition, innovate or quit! – Integration for a competitive advantage

15.00–15.30 COMMERCIAL The latest news in the lobby

DEBATED Channel-specific retail roundtable

15.30–17.30MODERATOR: Judit Szalókyné Tóth, Chain Bridge Club memberROUNDTABLE DISCUSSION PARTICIPANT:

Tamás Deák, deputy CEO of commerce, Chefmarket Gabriella Heiszler, managing director, SPAR Magyarország

15.30–17.30

Imre Horváth, CEO, METRO András Kulcsár, president, ND Klaszter, National Tobacco Retail

Association expertZoltán Noszlopy, purchasing director, CBA and managing director,

Partner Log István N. Szabó, managing director, Z+D József Rácz, franchise owner, VitaminSzalon and managing director

Prémiumkert Attila Szabó, purchasing director, CO-OP HungaryLászló Szili, commercial director, REÁL Hungária

SPEAKER:Gabriella Heiszler, managing director, SPAR Magyarország and

Tamás Nyíri, purchasing director, Hell Energy Magyarország:Cooperation, dynamism and progress in the light of synergiesZoltán Tóth, CEO, DigInStore:

The place and role of FMCG products in National Tobacco Shops – Digital solutions for increasing sales

Judit Üveges, head of B2C and B2B sales, Intrum Justitia:Facts and misbeliefs – Does a company without receivables exist?

Zoltán Kádár, representative, Loyalty & More:Customer loyalty done differently

17.30–18.00 COMMERCIAL The latest news in the lobby

18.00–19.00

TALKSHOW A chat with celebrity guestsMODERATOR: Szilvia Krizsó

Innovators in customer experienceSPEAKER:

Zoltán Peresztegi, digital innovation consultant speaks live from Los Angeles

After the discussion the award ceremony of the MASTERCARD – RETAILER OF THE YEAR 2017 competition

will take place.

19.00–20.30 WHO KNOWS WHAT? Taking a break with the cameras off

20.30–22.00 A WHIRLWIND OF FLAVOURS Garden Party

22.00–22.30 RAFFLE

22.30–01.00NIGHT PROGRAMME Entertainment programmes

NEOTON PARTY, courtesy of Rossmann, DJ DOMINIQUE-PARTY

01.00 END OF BROADCAST

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Tuesday, 26 September

SUPERMARKET, PETROL STATION SHOP CHANNEL

Wednesday, 27 SeptemberHUNGARIAN-OWNED RETAIL CHAINS,

FRANCHISE, WHOLESALE, NATIONAL TOBACCO SHOP CHANNEL

SPONSORS:

Trade TV programme listings

Focusing on FMCG channelsViewers can also enjoy

the programmes dubbed in English.

The biggest conference in the Hungarian FMCG market, with nearly 100 speakers and more than 600 decision-makers from the trade – in Hungarian and English language

ORGANISER:

H 2 O N L I N E . h u

MAGYARORSZÁG

NEGRO -C30 M30Y30 K100

BLANCO -C4 M4Y6 K0

FUEGO -C10 M100Y90 K5

Name:Primary Logo

2017

A fogyasztók döntése alapján

Broadcast starts: 10:00, 26 September 2017Broadcast ends: 15:00, 29 September 2017

Venue: Tapolca, Hotel Pelion, PELLYWOOD, Agóra Studio

We will keep posting new information about the presenters and stars of our television programmes

on the pages of the Trade TV programme listings – together with the exact titles of programmes.

Please, visit www.trademagazin.hu for more information.

Members of the Chain Bridge Club participate at the conference: László Hovánszky president (Metspa); Dr Jenő Andics (Carneol); Sándor Baja (Randstad); László Benedek (Visonta Projekt); Dr Péter Boros (Laurel); Dr Gábor Csirszka (Estraco); Tamás Csongovai (Delega); Endre Fazekas (Sió-Eckes); Zoltán Fekete (Branded Goods Association); György Földesi (Binzagr); András Gyenes (Scitec); Zoltán Házi (Budapest Wholesale Market); Zsuzsanna Hermann (Trade magazin); István Justin (Apis); Ferenc Kedves (Partner in Pet Food); Dr Ákos Kozák (GfK); Dr András Köves (NT); Szilvia Krizsó (Krizshow); Tibor Kujbus (Reál); Péter Magyar (Tradeover); Dr Géza Miklósvári (MAGYÜSZ); József Rácz (Prémium Garden); Kornél Saltzer (Mecsek Füszért); Attila Sófalvi (Mars); György Sóskuti (Nestlé); Gergő Soltész (FHB/Ostoros-Novaj); Bernadett Strasser-Kátai (Real Nature); Péter Szautner (FrieslandCampina); Tibor Székács (Aldi); Dr Imre Tímár (Tanner Trade); Zoltán Tóth (MindZ); Zsolt Vuleta (Borsodi); Dr Béla Fischer; Ferenc Kuti; István Matus; László Murányi; Zoltán Poór; György Seregi; Gábor Soltész; László Szilágyi; Judit Szalókyné Tóth; József Tarsoly; Bálint Zsinkó

Participation fee:

299 000 + VAT/person The participation fee doesn’t include the common public

charges imposed on meals. We can offer you special rates if you wish

to stay for less than 4 days.Registration deadline: 5 September

10.00–12.30

NEWS News roundup

MODERATOR: Sándor Baja, managing director, Randstad Hungary, Romania and Czech: Perception is reality – What is it like to work in a supermarket from the average employee’s perspective?

SPEAKER:Zsuzsanna Hermann, chairperson of the Board of Trustees, Chain

Bridge Foundation and István Matus, member of the Board of Trustees, Chain Bridge Foundation:Join us and be the mentor of a secondary school student!

Aleksandre Tutberidze, research analyst, Euromonitor International:Global consumer trends and retail trends with FMCG industry

Katheryna Edelshtein, managing director, AC Nielsen:Predictive consumerism

Erik Vágyi, research director, Kantar-Hoffmann:Brand equity and image perception of hypermarkets

Zoltán Fekete, general secretary, Branded Goods Association Hungary:The Gummy bear is always greener on the other side of the fence – Facts and ‚alternative facts’ in the topic of food quality ‚double standards’

Anita Mekler, partner, PricewaterhouseCoopers:How to attract young carrier starters?

12.30–14.00 NOON BELLS A culinary tour in the restaurant

14.00–15.30

STUDIO DISCUSSIONS Suppliers in the studio

MODERATOR: Zoltán Fekete, general secretary, Branded Goods Association Hungary

SPEAKERS AND ROUNDTABLE DISCUSSION PARTICIPANTS:Ágnes Fábián, president, Henkel Magyarország and

Ottó Németh, marketing director and general manager of Beauty Care, Henkel Magyarország:Henkel on the innovation superhighway

Jean Grünenwald, managing director, Nestlé Hungária and György Sóskuti, sales director, Nestlé:Nestlé. Good food, good life – Together for shoppers through life

Péter Szautner, CEO, FrieslandCampina and Ferenc Szecskó, marketing director, FrieslandCampina:Brands on a mission – Collective category development in the dairy sector

László Niklós, managing director, Coca-Cola Company Galántai György, sales director, Coca-Cola HBC:Behind the scenes – On the path to succces enclosed in a bottle

15.30–16.00 COMMERCIAL The latest news in the lobby

16.00–17.30

DEBATED Channel-specific retail roundtable

MODERATOR: Zoltán Poór, Chain Bridge Club member: Miracles don’t exist – But drugstores and hypermarkets do!

ROUNDTABLE DISCUSSION PARTICIPANT:János Dorogi, hypermarket commercial director, AUCHAN László Flórián, managing director, Rossmann Gabriella Heiszler, managing director, SPAR MagyarországMariann Józsa, managing director, dm István Korbély, owner, EuroFamily and NapcsillagLe Thanh Huyen, owner, Azúr Drogéria

SPEAKER:László Flórián, managing director, Rossmann:

No international marketing, please Szilárd Szelei, CEO, JCDecaux:

Smart shopping – What will the street furniture of the future have to offer?

Dávid Donkó, research director, Product of the Year:What should a marketing manager do if their product wins a prize?

17.30–18.00 COMMERCIAL The latest news in the lobby

18.00–19.00

TALKSHOW A chat with celebrity guests

MODERATOR: Szilvia Krizsó Stars on television: Faces from FMCG commercials

Guests: Claudia Liptai, Attila Árpa, Attila Till

19.00–20.00 WHO KNOWS WHAT? Taking a break with the cameras off

20.00–21.00 A WHIRLWIND OF FLAVOURS Gala Dinner

21.00–22.00 AWARD CEREMONIES Lifetime Achievement Award, SuperStore Award, Birthday Celebrations

22.00–04.00NIGHT PROGRAMME Entertainment programmes

Enikő Détár & Gábor Gábriel Farkas and dancers, followed by live music by THE VEGAS SHOW BAND

04.00 END OF BROADCAST

Thursday, 28 September

HYPERMARKET, DRUGSTORE CHANNEL

10.00–11.30

NEWS News roundup

MODERATOR: Bálint Zsinkó, Chain Bridge Club member SPEAKER:

György Jaksity, president, Concorde:Who will have the last laugh? – Why are the countries with a bad economic policy sad in the end and why do the investors who realise this have the last laugh?

Iván Rédey, Association for E-commerce member:E-commerce in numbers

Kálmán Majtényi, deputy CEO, Magyar Posta:Parcel delivery in the future – Innovative solutions in Hungary and abroad

Rita Csillag-Vella, client service director, GfK Hungária Market Research Institute:Be where your shoppers are

Tünde Turcsán, business development manager, GfK Hungária Market Research Institute:The discounter experience (?)

11.30–12.00 COMMERCIAL The latest news in the lobby

12.00–14.00DEBATED Channel-specific retail roundtable

MODERATOR: Dr Péter Boros, managing director, Laurel:

12.00–14.00

ROUNDTABLE DISCUSSION PARTICIPANT:László Flórián, managing director, RossmannViktória Lucenkó, innovation director, AUCHAN MagyarországSándor Nagy, managing director, G’Roby Dr Károly Práth, business development director, Online Príma Andrea Rácz-Fodor, grocery home shopping operations manager

for CE, TESCOIván Rédey, managing director, Mall.hu

SPEAKER:Iván Rédey, managing director, Mall.hu:

Online is the offline of the futurePéter Kurucz, head of retail verticals of AC Nielsen and

Brandbank services and Krisztina Vatai, business development director, GS1 MagyarországOne database to rule them all

14.00–15.00 A culinary tour in the restaurant

15.00 END OF BROADCAST

Friday, 29 September

E-COMMERCE, DISCOUNT SUPERMARKETS CHANNEL

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You can also find all the information about our conference in English on our website.

Broadcast starts: 10:00, 26 September 2017Broadcast ends: 15:00, 29 September 2017

Venue: Tapolca, Hotel Pelion, PELLYWOOD, Agóra Studio

Trade TV programme listings

Focusing on FMCG channelsViewers can also enjoy

the programmes dubbed in English.

The biggest conference in the Hungarian FMCG market, with nearly 100 speakers and more than 600 decision-makers from the trade – in Hungarian and English language

ORGANISER:

More information: Nikolett Németh • Phone: +36 (30) 495 6127 • nemeth.nikolett@trademagazin.huMore information: Nikolett Németh • Phone: +36 (30) 495 6127 • nemeth.nikolett@trademagazin.hu