VENUE BROCHURE - it.imgworld.comit.imgworld.com/fashion/MBFW-S12_VenueBrochure.pdf · The Box 17-18 The Courtyard 19 Venue Comparison 20 Sponsorship Information Sponsorship 22 Designers

IMG FASHION / Mercedes-Benz Fashion Week / SPRING 2011 Venue Brochure / 1

VENUEBROCHURE

Mercedes-Benz Fashion Week Overview 4Benefits 5-9

Venue Overviews The Theatre 11-12The Stage 13-14The Studio 15-16The Box 17-18The Courtyard 19Venue Comparison 20

Sponsorship InformationSponsorship 22 Designers + Brands 23

Additional InformationNext Steps 25Time Request Form 26Credit Card Authorization Form 27

CONTENTS



OVERVIEW/BENEFITS


OVERVIEW Each season, industry insiders travel from around the world to New York City for

their chance to view the newest and best collections of top international designers at Mercedes-Benz Fashion Week. Buyers, retailers, celebrities, models, VIPs, along with thousands of national and international press come to Lincoln Center; which for eight days becomes the heart beat of New York City, the fashion capital of the world.

Mercedes-Benz Fashion Week is the city’s single largest media event and the world’s premiere fashion event. Participation provides your brand maximum exposure through an array of marketing and publicity programs as well as the production and logistics support designers have come to expect to provide an almost effortless show experience.

IMG Fashion, the producer of Mercedes-Benz Fashion Week and a premier resource for designers globally, will guide you through an easy and efficient show planning process. Our experienced, industry-leading professionals will create a seamless experience, maximizing your participation and helping you reach your goals.

Dates:

September 8-15, 2011Location:

Damrosch Park at Lincoln Center, New York CityRegistered media:

5,000+Show Venues:

Theatre / Stage / Studio / Box


BENEFITS

Optimum Exposure – MBFW is the central hub for fashion

week activites, attracting a record number of fashion industry professionals, celebrities, retailers and media from 32 countries around the world – Shows, presentations and fashion

events are schedule to not compete with one another for attendance

Superior Production – Maximum ease and efficiency in planning

and executing your showvia IMG Fashion’s experienced staff and production team – State of the art facilities allow for high-tech lighting design, superior sound, and optimum climate control– A choice of runway and venue options

based on individual design, seating capacity and budget

– One on one show planning meetings as well as group training sessions as needed

– Spacious backstage area includes designated hair/make up area, and versatile space for meet and greets, step and repeat, and photo ops – Comprehensive tools provided digitally

containing venue ground plan, seating charts, general facilities details and other information – Venue specific staff including venue

manager, technical staff and volunteers to support your team

– Security, backstage staff and crews to assist designer day of the show with smooth load-in and load-out and other designer needs


The Right Exposure for Your Brand– Mercedes-Benz Fashion Week registers

over 5000 members of the international, national and regional press each season

– Designers recieve a master press list of all credentials media, as well as real-time access to registrants via Fashion GPS for Mercedes-Benz Fashion Week

Photographer Wrangling– Photographers and video crews covering your show are escorted into the venue before guests arrive, allowing them ample time to set up– Designated photographer and videogra-

her handlers support crews in securing proper placement on media risers, as well as throughout the entire venue

Celebrity/VIP Support– A smooth and elegant experience for

celebrities and VIPs while working towards the maximum amount of press coverage

– Guests are escorted to and/or from cars, backstage to greet designers, to their

designated seats, and throughout the venue as desired, while in constant communication with designer’s public relations team (Additional security not included)

Please contact Andrew Serrano at [email protected] or 212.774.4437regarding press and media relations.

MEDIARELATIONS


Marketing and Collateral– Inclusion in designer-specific event

signage at Lincoln Center – Designer/Collection name inclusion in

event advertisements in publications such as The New York Times, Women’s Wear Daily, New York Magazine, The Daily, etc. (Total circulation of over 2.47 million each season)

– Broadband and mobile show content distribution (Runway show features and highlights have received over 27 million views since 2007)

– Editorial mention in the Official Program including designer name and headshot

– Official Schedule with your collection name, show time and venue is

distributed in the Official Program and on the event website

Websitembfashionweek.com, the virtual home of Mercedes-Benz Fashion Week, received over 1.7 million visitors from 175 different countries (2010)– Online Tools for designer to promote

their brands including designer runway and backstage photos and videos,

profiles, retail points, links to their website and e-commerce, and event scene featuring backstage and celebrity photos– Digital calendar to promote live streaming events – Tools for designers to capture information on visitors/subscribers– Blog stylized site includes real time

event news, downloadable schedules, expanded designer content pages

– Comprehensive tools for users to promote content via social media

MARKETING


Beyond the Runway– Each season, a custom social media

calendar is created generating brand awareness and directing traffic to our designer’s websites

– Designer specific content is seamlessly integrated into relevant posts on our Official Website, Facebook, Twitter and YouTube channel

Facebook– Designer news, status updates with

insider info, recent photos, video links and contests provides almost 100,000 fans (May 2011) an outlet to share events and interact with your brand

Twitter– Up-to-date happenings at Mercedes-

Benz Fashion Week are circulated to over 34,000 followers (May 2011), which increases an average of 3000 over the course of each season

YouTube– Our Official YouTube channel brings the

glamour of the runway directly to the homes of millions of consumers. Via the world’s largest entertainment platform, a dedicated Mercedes-Benz Fashion Week YouTube channel grants at-home viewers a front row seat to your collection

Foursquare– Over 8,000 check-ins (since August

2010) have allowed event guests to share their location at Mercedes-Benz Fashion Week with the 8 million foursquare users worldwide

Mercedes-Benz Fashion Week Blog– In addition to designer profiles, photos and

videos, designers can provide content for our blog features on the homepage of the official website including an image and a preferred url

Please contact Ashley Edes at [email protected] or 646.871.2465 regarding marketing and social media.

SOCIALMEDIA


FASHIONGPS

Fashion GPS for Mercedes-Benz Fashion Week is a Customized User Interface to Digitally Manage Your Show– Real-time access to Press and Industry

List– Synchronized credentialing and venue

seating system– Current Fashion GPS subscribers are

granted access to Mercedes-Benz Fashion Week seating plans within their current system

– Included within venue fee; Fashion GPS for Mercedes-Benz Fashion Week is available to all designers showing

On-Site and Post-Show Benefits– Barcode scanning and digital check-in– Seating chart populates in real-time as

guests check-in, updating the public relations team when VIP guests arrive– Venue specific scanners and check-in stations– Immediate access to attendee list for post-show follow up

Please contact Lauren Turner at [email protected] or 646.871.2425 regarding Fashion GPS for Mercedes-Benz Fashion Week.

VENUEOVERVIEW



THETHEA

TRE


THETHEA

TRE

Facilities:– Black interior tent structure with black carpet and black covered chairs– Runway options:

8’ W x 88’ L x ¾” H Central Runway 4’ W x 182’ L x ¾” H U-Shaped Runway

– All runways are covered with white duck– Black stage portal with a series of white covered tracking stage flats adaptable

to the needs of each show– Two hair and makeup areas to allow for early arrival and setup– European style lighting system– Sound system balanced to provide fully equalized coverage of music playback– Tiered audience seating and media riser – Elevated control booth and designated event sponsor seating section– Continuous power generation and climate control with simultaneous

redundant backup system– Approximately 22’ W x 18’ H 8mil LED upstage wall for video projection

and immersive lighting effects

Time in Venue: 10am Shows: 4 Hrs Main Stage / 5 Hrs Backstage*

2pm Shows: 3 Hrs Main Stage / 5 Hrs Backstage*

8pm Shows: 5 Hrs Main Stage / 5 Hrs Backstage* *As schedule permits

Capacity:967 seats for Central Runway965 seats for U-Shaped RunwayFront Row:

100 seats for Central Runway200 seats for U-Shaped RunwayVenue Size:

16,300 square feet

Fee: $54,000


THESTAGE


THESTAGE

Facilities:– White interior tent structure with gray colored carpet – Stadium seating: custom cushions on seating risers and on benches for first row– 8’ W x 90’ L x ¾” H Central Runway covered with white duck– White proscenium wall with a white duck covered upstage wall– European style lighting– Sound system balanced to provide fully equalized coverage for music playback– Two hair and makeup areas to allow for early arrival and setup– Tiered audience seating and media riser– Elevated control booth– Continuous power generation and climate control with simultaneous

redundant backup system

Time in Venue: 3 Hrs Main Stage / 4 Hrs Backstage* 3 Shows Daily*As schedule permits

Capacity:738 seatsFront Row:

102 seatsVenue Size:

12,000 square feet

Fee: $43,000

Please note that a U-Shaped Runway option will be available in the Stage this season at an additional cost. Please make note of this request on your show application and call IMG Fashion with any questions. Timing must be flexible in order to accommodate designers using the U–Shaped Runway option.


THESTUDIO


THESTUDIO

Facilities:– Gray lined interior tent structure with gray carpet and black folding chairs– 7’ W x 74’ L x ¾” H Central Runway covered with white painted muslin– White proscenium and upstage duck covered walls– Lighting system designed to evenly illuminate the runway for photo & video– Two hair and makeup areas to allow for early arrival and setup– Sound system balanced to provide fully equalized coverage of music playback– Tiered audience seating and media riser– Elevated control booth– Continuous power generation and climate control with simultaneous


Time in Venue: 3 Hrs Main Stage / 4 Hrs Backstage* 4 Shows Daily*As schedule permits

Capacity:408 seatsFront Row:

89 seatsVenue Size:

10,000 square feet

Fee: $30,000


THEBOX


THEBOX

Facilities:– Black lined interior tent structure with black painted masonite floor– 50’ W x 50’ L space– Flexible lighting system to allow for easy turnover– Sound system balanced to provide fully equalized coverage of music playback– 10 - 4’ W x 4’L x 6” H white platforms– One hair and makeup area– 8’ cyclorama for photographs– Separate control area for lighting and sound– Continuous power generation and climate control with simultaneous


Time in Venue: 3 Hrs Main Stage / 3 Hrs Backstage* *As schedule permits

Capacity:150 peopleVenue Size:

3,400 square feet

Fee: $16,500


THECOURT

YARD

If you are interested in presenting your collection in alternatives ways within the glass walled, formal tree garden, call us and we can work together to customize a package for you.

Contact Christina Neault at [email protected] or at 646-871-2410.


VENUE COMPARISONAll venue rentals include:– Backstage area complete with clothing

racks, mirrors and makeup lights– Headsets and radio communication– Standardized seating plan for all fashion

shows to expedite pre-seating– Lighting, sound and staging designers

and production personnel, venue managers, show run crews, steamers, technical maintenance and cleaning staff

– Volunteers available as ushers and general assistants

– Professional security provided by IMG Fashion

– Official Press/Media directory of more than 5,000 pre-qualified editors, photographers, camera crews, etc.

The Theatre The Stage The Studio The Box

Runway 8’ W x 88’ L x ¾” H 8’ W x 90’ L x ¾” H 7’ W x 74’ L x ¾” H No runway Central Runway Central Runway Central Runway or 4’ W x 182’ L x ¾” H U-Shaped Runway

Venue Color / Size Black / 16,300 sq. ft. White / 12,000 sq. ft. Gray / 10,000 sq. ft. Black / 3,400 sq. ft.

Front Row Straight: 100 102 85 n/a U-Shaped: 200

Capacity Seated: 967 Seated: 738 Seated: 408 150 U-Shaped: 965

Price $54,000 $43,000 $30,000 $16,500


SPONSORSHIPINFO


SPONSORSHIP

IMG Fashion is dedicated to keeping the venues at Mercedes-Benz Fashion Week affordable for all participating designers. The Tents exist in large part due to our generous sponsors and we engage with brands that are dedicated to supporting you and the fashion industry as a whole.

In addition to the event support provided by our official sponsors, we understand that you may be pursuing individual sponsors for your show. In doing so, we ask that you avoid brands in the categories listed here so that there will not be any conflicts with the exclusivities extended to event sponsors. Please keep in mind that this is an incomplete list that will expand. Therefore, please contact Ashley Carter at 646.871.2462 or

[email protected] with any questions.

Your sponsors may not conflict with any of these categories: – Motor Vehicles and related categories

– Credit Cards and Payment Systems

– Hotels and Residential Properties

– Wireless/Broadband Providers

– Shipping and Logistics

– Mobile Phones, Handsets and PDAs

– Tourism and Travel

– Fine Jewelry and Watches

– Non-Alcoholic Beverages (sodas/energy drink)

– Garment Care

– Beer, Wine, Spirits and Liqueurs

– Water (including flavored waters)

– Coffee and Coffee Products

– Internet Portals

– National Newspapers

– Flash Sale Websites

– Nailcare and Skincare

- Snacks/Snack Bars (including granola, cereal and

brownies)

The event also has hair care and makeup sponsors that may be interested in working with you, but you are free to work with your own partners for these products.


DESIGNERS + BRANDSAt IMG Fashion we work with companies who are interested in fashion and style as a marketing platform and are looking to activate with individual designers as extensions to their event sponsorship. As a result we are able to create partnership opportunities for designers.

We have a dedicated team that focuses exclusively on aligning designers and brands for these opportunities which can include creative package/product collaborations, show sponsorship, endorsements, unique consumer experiences and more.

For further inquiries, please contact: Keri LachmanManager, Designers + BrandsIMG [email protected]


ADDITIONALINFO


NEXTSTEPS

Thank you for your interest in showing at Mercedes-Benz Fashion Week this coming September. Please read all venue information carefully before making your selection.

Please fill out the attached time request form, indicating your top three (3) choices for venue, date and time and send (fax, mail, email) to IMG Fashion with your 50% deposit by Wednesday, May 25th. Requests will not be considered without a deposit. IMG Fashion accepts credit cards, company checks and bank transfers. American Express is the preferred credit card of IMG Fashion.

If you are planning to show at Mercedes-Benz Fashion Week for the first time, please include a designer press kit along with your application if you have not previously submitted one.


TIMEREQUESTFORMSPR20ING12

Company: Designer: Collection: Men’s Women’s Both

Contact name: tel #: cell #:

fax #: email:

Please circle on the chart AND print your first, second, and third date/time choices below.

Email this form to Lauren Turner at IMG Fashion ([email protected]) or fax to 212-772-0899 and fax to the Fashion Calendar at 212-289-5917.

1st Date/Time choice: 2nd Date/Time choice: 3rd Date/Time choice:

Deposit due (50% of venue cost): Form of payment (check one): Check Bank Transfer Amex Visa MC

Please note there is a 50% surcharge for any show with more than one designer.

Receipt of your request with the required 50% deposit does not guarantee a commitment from IMG Fashion. Your deposit will not be processed until a time

slot has been mutually agreed upon. At that time, the deposit becomes non-refundable. Make check payable to IMG Fashion Division of IMG Worldwide and

send to 304 Park Avenue South, 4th Floor, New York, NY 10010.

To pay deposit by credit card, fill out the attached form and email to [email protected] or fax to IMG Fashion at 212-772-0899.

All forms are due no later than Wednesday, May 25th, 2011

Signature: Date:

For further information, please contact Christina Neault at [email protected] Park Avenue South, 4th Floor, New York, NY 10010 tel: 646-871-2400 fax: 212-772-0899

THU 9/8 FRI 9/9 SAT 9/10 SUN 9/11 MON 9/12 TUE 9/13 WED 9/14 THU 9/15

9:00 AM The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000

10:00 AM The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000

11:00 AM The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000

12:00 PM * * * * * * * *

1:00 PM The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000 The Studio $30,000

2:00 PM The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000

3:00 PM The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000

4:00 PM * * * * * * * *

5:00 PM * * * * * * * *


7:00 PM The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000 The Stage $43,000

8:00 PM The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000 The Theatre $54,000


If you are interested in The Box or The Courtyard venues, please indicate date/time preference along with venue selection. *Associate Member Time Slot / Schedule Subject to Change


CREDITCARDAUTHORIZATIONFORMSPR20ING12

I hereby authorize IMG Fashion Division of IMG Worldwide to make the following charges to the credit card listed below:

Circle One: American Express Visa Mastercard

Cardholder’s name:

Card number: Expiration date:

Amount of charge: $

Amount in words:

Signature of card holder: Date:

Billing Address: Zip Code:

Phone number:

Invoice Number: Invoice date:

For purchase of: For show/event:

Designer Name: Business tel #:

Email address of contact: Business fax#:

Company name:

Company address:

Company tel #:

Please complete form and fax to: IMG Fashion at 212-772-0899

Documents

VENUE BROCHURE - it.imgworld.comit.imgworld.com/fashion/MBFW-S12_VenueBrochure.pdf · The Box 17-18 The Courtyard 19 Venue Comparison 20 Sponsorship Information Sponsorship 22 Designers