Venture Lab@Stanford U

“Paying Attention”2nd Assignment submitted by Sam Yeung Date:

30 Oct., 2012A Crash Course in Creativity

1. Observations for electrical store

Open door, closely packed items

Salesman turned when saw me…. Can touch

Alone customer

Tidy arranged by products types

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2nd Open door, closely packed items

The store is located at ground level. Big transparent stall is used to house the common items which is easily for the technical persons’ eyesight outside the store. I took photo in the lunch time and found a lot of their clients purchasing goods after their lunch. The products included different brands of electrical appliances such as Siemens and Schneider. The owner has good relationship with their chain of suppliers. Most of their businesses are ex-store items and their customers purchase immediately. The cycle of each single order is shortened and improve EBITA.

1. Observations for electrical store

Bad coordination of inventory was found and no staff was responsible for the goods outside the store. The strangers may steal the goods without the keeper’ attention: poor security level.

2. Observation for cosmetic store

Door is open

Warm care offers to customer

Two pairs of people: one sales girl matches with one customer

Functional presentation of products to customers

Free sample is allowed for future sales

Distinctive smell of flowers

2.Observation for cosmetic store

Music is provided

Expensive products located at central table with high security

3.Observation for Shoe store

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The colorful banner and slogan attract customers

Show specialize for shoe store

Good music provides better environment

The goods are put in the suitable eyesight level

Sales girls wear no uniform and can not prove the basic image of company.Sales are not active and keep standing and watching the customers’ selection

4.Observation for the glass store

Large slogan and banner shows 50% discount, It is only the simply use to attract the clients’ entry to their store.

Big transparent display for the glass.

Carton lady model is used to emphasize their products

Sufficient luminous provide the comfort

environment

5.Observation for Book Store

enjoy the booksThe bookshop did not provide with sufficient space for the customers’ selection of their books where was crowd round, no seats, no children corner. Thus, the customers will not stay too long to enjoy their visits. The poor management put the variety of books into the same book table without clear labels and categories. The purchaser performed good job with variety of books for different age groups. The store will be improved by providing the sufficient space or, seats, music, children corner and sales assistance.

5. Observation for proposed Good Book Store

Did he enjoy the music?

Clean & tidy, soft lighting & quiet.

Easy understand discount banners stick on book shelfs

6.Observation for Variety of products store

General merchandise store of muti lines of products both for female and maleCreate one stop store for couple and family Clear categories with different sectionsProvide leisure and soft music; enjoyable and comfort environmentGood location near the escalator to draw people ‘ attention for their moving up and down

6.Observation for Variety of products store

• Daily log of delivery and orders is provided in their computer system. Further analysis of inventory and merchandise is allowed and affordable.

• Distinctive smell of flower• The shop is bright and clean and no sales

person bother you for any selection