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An attempt towards Vendor Classification & Rating
Industry : IT/Cloud
Version : 1.0November, 2012
by Amit Puri
2
Classification based on Products
AutomationCloudData ManagementEnergy and SustainabilityIT SecurityProject & Portfolio Mgmnt.Service Virtualization
Classification based on Business
Large EnterpriseMedium Sized BusinessPublic SectorService ProvidersSmall Scale Business
Classification based on Environments
CloudDistributedIT Management as a ServiceITM SaaSMainframeVirtual
IT Vendor / Software / Solution | Classification Frames
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012
Cloud! Cloud! Everywhere… Not ‘a’ company is behind in adopting it!
We’ll further classify Cloud Computing today, because it’s the new “CLOUD storm” which is closer than never before..
3
CloudDistributedIT Management as a ServiceITM SaaSMainframeVirtual
Classification based on Products
Automation
Data ManagementEnergy and SustainabilityIT SecurityProject & Portfolio Mgmnt.Service Virtualization
Classification based on Business
Public SectorService ProvidersSmall Scale BusinessMedium Sized BusinessLarge Enterprise
Classification based on Environments
Why is everyone after CLOUD at all ?
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012
Because this is one environment which can cater for all other environments
Cloud
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In 2013 approx1/3rd of the TotalIT Spending will be a consequence of Cloud Services
73%
27%Traditional ITCloud
Why is everyone after CLOUD at all ?
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012
• Because this is one environment which can cater for all other environments
Cloud
Source | IDC White Paper : “Cloud Computing’s Role in Job Creation”
• Cloud computing will create nearly 14 million new jobs between 2011 & 2015• By 2015, business revenues from IT innovation enabled by the cloud could reach US $1.1 trillion a year
$17.4Bn$21.5Bn
$44.2Bn
$72.9Bn
2009 2010 2013 2015
38%
20%
15%
14%
13% Applications
Infrastructure Software
Servers
Storage
App Dev/ Deploy
The growth in the revenue fromCloud Services is predicted to be Exponential
With time, the share of Storage, Server and Infrastructure will increase, a Total IT Growth will be seen
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Product & Technology Environment Classification | CLOUD
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | http://techarda.com/software/categories/cloud-computing/landscape
Acceptance as CLOUD> attributes considered
Broad Network AccessMeasured ServiceOn-Demand Self-ServiceResource PoolingRapid Elasticity
+ Having approved of presence of above mentioned characteristics the vendor falls in the category of Cloud.
Classification based on Servicing Model or Technical Capabilities
IaaS | Infrastructure as a ServiceINaaS | Integration as a ServicePaaS | Platform as a ServiceSaaS | Software as a ServiceCloud SecurityCloud Management
Classification based on Deployment Method
Community CloudHybrid CloudPrivate CloudPublic Cloud
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Classification | CLOUD | Deployment Method
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012
Private Cloud
Public Cloud
Hybrid Cloud
Community Cloud
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Classification | CLOUD | Servicing Model
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
the CLOUD is an IT Concept, nevertheless while looking for vendors we will have to look at
IT Solution VendorsHardware Vendors
Service ProvidersSoftware Vendors
TeleComm Orgs
Infrastructure as a Service
ComputeStorageService Management
Platform as a Service
Business IntelligenceDatabaseDevelopment & TestingGeneral PurposeIntegration
Software as a Service
Backup & RecoveryBilling & FinancialsCollaborationContent ManagementDesktop ProductivityDocument ManagementHuman Resource ManagementSales and CRMSocial Networking
IaaSPaaSSaaSINaaSOther
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Classification | CLOUD | Servicing Model | IaaS
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
IaaS
ComputeMetered, On Demand Execution of
Code, Applications as a Service
App NexusCloudNineFlexiscaleElastichostsJoyent Accelerator
GridLayeriTRICITYLayeredtechServePath GoGrid
StorageStorage of structured & unstructured
data thus delivered as a service
Amazon EBSAT&TBlueLockNavisiteSoftlayer
VaultscapeNirvanixCTERA PortalMosso Cloud
Service ManagementProvides scaling & execution, fault
tolerance & security of infra services
Cloud StatusCloudFoundryCloud42KaavoOpSource
DynetCohesive FTNewRelicSclarRightScale
IaaSPaaSSaaSINaaSOther
9IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
PaaS
Business IntelligenceBusiness Intelligence and Analytic Capabilities delivered as a Service
Aster DBPivotlinkSternaInfoBrightVertica
Blink LogicQuantivoColdnight NeuronLogiXML
DatabaseStructured Data
Management
Amazon SimpleDBGoogle Big TableFathomDBMicrosoft SDS
Development & TestingSoftware Development & Testing Life Cycle
Management Capabilities
Keynote SystemsMercurySkyTapCollabnet
AptanaLoadStormDynamasoft30LoopsCumuLogic
Classification | CLOUD | Servicing Model | PaaSIaaSPaaSSaaSINaaSOther
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Classification | CLOUD | Servicing Model | PaaS
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
PaaS
General PurposeDevelopment Tools, Frameworks, Execution
Environments for Cloud based Apps
Force.comEtleosLongjumpGoogle App EngineCaspio
AppJetRollbaseBungee Labs ConnectMS Azure Service Platform
IntegrationStorage of structured & unstructured data
thus delivered as a service
Amazon EBSAT&TBlueLockNavisiteSoftlayer
VaultscapeNirvanixCTERA PortalMosso Cloud
IaaSPaaSSaaSINaaSOther
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Classification | CLOUD | Servicing Model | SaaS
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
SaaS
Backup & RecoveryBusiness Level Applications
JungleDiskMozyZamanda Cloud Backup
OpenRSMSyncplicity
Billing & FinancialsBusiness Level Applications
Aria SystemseVaptOpSourceRedi2Zuora
Beam4dConcurWorkdayXero
CollaborationBusiness Level Applications
Box.netDropBox
IaaSPaaSSaaSINaaSOther
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Classification | CLOUD | Servicing Model | SaaS
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
SaaS
Content Management
Business Level Applications
ClickabilitySpringCMCrownpoint
Desktop ProductivityBusiness Level Applications
ZohoIBM Lotus LiveGoogle Apps
DesktoptwoParallelsClusterSeven
Document ManagementBusiness Level Applications
Net DocumentsQuestysDocLandingAconex
Knowledge TreeLiveSpring CMXythos
IaaSPaaSSaaSINaaSOther
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Classification | CLOUD | Servicing Model | SaaS
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
SaaSHuman ResourceHR based business level
applications
TaleoWorkDay
iCIMS
Sales & CRMBusiness Level ApplicationsLucidEra
StreetSmarts
Success MetricsXactly
NetSuiteSalesforc
e.comLiveOpsMSDyna
micsOracle
on Demand
Social NetworkingBusiness Level Applications
AmitiveNing
Zembly
IaaSPaaSSaaSINaaSOther
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Classification | CLOUD | Servicing Model | INaaS
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
INaaS | Integration of IaaS/PaaS/SaaS
Internal IntegrationIntegration with apps within
an Ecosystem of a Vendor/Type of CloudIBM
HubSpanDataCloud2
JitterBitSnapLogic
External IntegrationIntegration with apps
outside an Ecosystem of a Vendor/Type of CloudLayer7
VordelLiaison
DellBoomi
IaaSPaaSSaaSINaaSOther
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Classification | CLOUD | Servicing Model | Others
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
IaaSPaaSSaaSINaaSOther
Others
Security ToolsTo help secure the cloud’s data –
confidentiality, integrity & authenticationMcAfee
NovellIBM
Blue CoatCloud Passage
StillSecure
Management ToolsTo manage space, speed, recovery
and availabilityVMwareNimSoft
EnstratusCloudFloorRightScale
CloudSwitch
Apache CouchDB
Oracle CoherenceOpenQRM
OpenNebulaEMC AtmosParaScale
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IT Vendor / Software / Solution | Rating Framework | Customized for CLOUD
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
Corporate Viability__ Strategy Financial Research, Development & Innovation Marketing Organization
Customer Service/Support__ Packaging Options Cost wrt Competetiors Sales/Distribution Support/Account Management
Market Offerings__ Product/Service Backup and Recovery Configuration and Automation Cloud and SaaS Management Mainframe Modernization Identity and Access Management Service and Capacity Assurance Service and Portfolio Management Technology/Methodology Pricing Structure
RatingScheme
Relative Value Scale | RVS | assigning a weighted value to each serviceResource-Based Relative Value Scale | RBRVS | assigning a weighted value to each
service for only a given set of attributesStandard Rating | a sequential rating scale ( having set at multiple levels 3, 5, 7, 10…or n)
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IT Vendor / Software / Solution | Market Map
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
There can then be drawn a Market
Map (graphically) taking two or
more parameters
CapabilitiesDiversityMomentumMarket ShareRelianceSizeStrategies Market Leader
Major PlayersUp TrendingContendersParticipants
In the plot we can further classify
the Vendor as one of these, which
can be considered as the summary of the rating per
the defined scope
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Thank You | Connect.
IT Vendor Classification & Rating | v1.0 | AmitPuriNovember 2012Source | csrc.nist.gov/groups/SNS/cloud-computing/index.html
Amit Puri ISEB, PAHM
E : [email protected] : +91-9960-486-947B : www.eramitpuri.blogspot.comYT : www.youtube.com/user/puri1786