Vehicle Rebate Project - California Fuel Cell Partnership · Clean Vehicle Rebate Project and other Cash Incentives 6. ... federal poverty level ... – Data characterizing >163,000

Clean Vehicle Rebate Project:F l C ll El t i V hi l D t d L L iFuel‐Cell Electric Vehicle Data and Lessons Learning

C FCP E ti B d M ti 18 O t b 2016 W tCaFCP Executive Board Meeting, 18 October 2016, West SacramentoBrett Williams,M.Phil. (cantab), Ph.D. – Principal Advisor, Clean Transportation

Thanks also to John Anderson, Kipp Searles, Clair Johnson, Colin Santulli, and others at CSE

Center for Sustainable Energy (CSE)

Building Clean DistributedBuilding Performance

Clean Transportation

Distributed Generation

Energy Efficiency

Energy Storage

Renewable Energy

2

CSE’s Plug-In & Fuel-Cell Electric Vehicle (EV) Activities

Incentives Design Consumer & Dealer Stakeholder g& Administration Outreach Engagement

Fleet Assistance& Clean Cities

PEV, Alt.‐Fuel, & ZEV Planning &

I l i

2nd Life Battery Research & Vehicle‐

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& Clean Cities Implementation Grid Integration

CSE has processed >163k rebates totaling ~$350M

California (CVRP), 2010–present

• Air Resources Board• 2007 Legislation (AB118, then AB8) allowing g ( , ) g

vehicle registration fees• Greenhouse Gas Reduction Fund

Massachusetts (MOR‐EV), 2014–present

• Department of Energy Resources• Regional Greenhouse Gas InitiativeRegional Greenhouse Gas Initiative

Connecticut (CHEAPR) 2015 presentConnecticut (CHEAPR), 2015–present

• Department of Energy & Environmental Protection• Utility Settlement• Vehicle rebate and dealer incentive (consumer can also assign vehicle rebate to dealer)

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Vehicle rebate and dealer incentive (consumer can also assign vehicle rebate to dealer)

Outline

• What FCEV incentives are available?

• What FCEV data are available?What FCEV data are available?

• What are we seeing so far?V hi l– Vehicles

– Consumers

• What else will we know?

• What are we doing for PEVs that we might do for FCEVs?

• Wrap up

5

p p

What incentives are available?Clean Vehicle Rebate Project and other Cash Incentives

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EV Incentive Programs: Rebate Amounts

Fuel Cell

All‐Battery

Fuel‐Cell Electric Vehicles

$2 500

$5,000

$2 500

$2,500 $5,000

$3,000 > 25 kWh$1 500 20 t 25 kWh$3,000 > 25 kWh$1 500 20 t 25 kWh

Electric Vehicles

Plug‐in Hybrid l i hi l

$2,500

$2,500 (i3 REx)

$1 500

$2,500

$2,500 (>10kWh)

$1 500

$3,000 > 18 kWh$1,500 10 to 18 kWh$3,000 > 18 kWh$1,500 10 to 18 kWh

$1,500 20 to 25 kWh$750 < 20 kWh

$1,500 20 to 25 kWh$750 < 20 kWh

Electric Vehicles

Neighborhood Electric Vehicles

$1,500

$900

$1,500

*MSRP > $60k = $1,000 *MSRP < $60k only

$ ,$750 < 10 kWh

$ ,$750 < 10 kWh

DealerElectric Vehicles

Zero‐EmissionMotorcycles

$900 $750

Dealerincentive: $300

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Motorcycles

Increased Rebate Amounts for Low-to-Moderate-Income (LMI) Consumers

• Increased rebate for households with

Persons in household

MaxIncome

incomes ≤300% of the federal poverty level (FPL)

household Income

1 $35,6402 $48,060(FPL)

• As of November 1, 2016:– The increased rebate

3 $60,4804 $72,9005 $85 320

amount will become $2,000

– Prioritization of rebate

5 $85,3206 $97,7407 $110,1908 $122 670Prioritization of rebate

payments to low income consumers

8 $122,670

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Statewide Monetary Incentives (as of 1 Nov.)

CVRP CVRP‐LMI (≤300% FPL)

Hydrogen Fuel‐Cell

Battery Electric $2 500 $4 500

Hydrogen Fuel‐Cell Electric Vehicles

$5,000 $7,000

Vehicles (& i3 REx)

Plug‐in Hybrid Electric V hi l

$2,500

$1,500

$4,500

$3,500Vehicles

NeighborhoodElectric Vehicles

$ ,

$900

$ ,

$900Electric Vehicles

Zero‐EmissionMotorcycles

$900 $900

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Motorcycles

What data are available?CVRP Transparency Tools

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Where can I get the data?: CSE Transparency ToolsAlso e facts comP bli li i t ti d hb d f ilit t i f d ti Also: zevfacts.com• Public, online, interactive dashboards facilitate informed action

– Data characterizing >163,000 EVs and consumers

– ~$350M in rebates processed

– >19,000 survey responses statistically represent >90,000 consumers

cleanvehiclerebate.org

ct.gov/deep

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mor‐ev.org

What are we seeing so far?Rebated vehicles

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Cumulative California EV Sales (New Registrations)

160 000

180,000

200,000 ~187,200 registered thru 2015

120,000

140,000

160,000

80,000

100,000

PHEVBEVx

20,000

40,000

60,000 BEVxBEVFCEV

‐

20,000

1 2010

1 2011

1 2012

1 2013

1 2014

1 2015

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Q1

Q1

Q1

Q1

Q1

Q1

Includes content supplied by R.L. Polk & Co.; Copyright © R.L. Polk & Co., 2015. All rights reserved

Cumulative California FCEV Rebates

700

800

670 rebates thru Q3 2016*

500

600

300

400

100

200

0

Q1 2010

Q1 2011

Q1 2012

Q1 2013

Q1 2014

Q1 2015

Q1 2016

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Q Q Q Q Q Q Q

*Approved rebate applications thru September 2016 as of 10 October 2016 (subject to change).

By County: New Clean Vehicle Registrations (thru Dec 2015)

& FCEV Rebates (thru Sep 2016*)Pl i EV i i F l ll EV bPlug‐in EV registrations Fuel‐cell EV rebates

3,649 14, 14

28,567 44

49,151 284

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14,354

Includes content supplied by R.L. Polk & Co.; Copyright © R.L. Polk & Co., 2015. All rights reserved.Approved rebate applications thru 30 September 2016 as of 10 October 2016 (subject to change).

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Vehicle Replacement (vs. Additional Vehicle)

Percent that Replaced a Previous Vehiclea Previous Vehicle

Plug‐in hybrid EVs 83%All‐battery EVs (non‐Tesla) 66%Fuel‐cell EVs 79%

16Source: CV Consumer Survey

PHEVs and BEVs: n=9,744, surveyed Jun ‘15 thru Mar ‘16FCEVs: n=47, surveyed Jul ’16 thru Sep ‘16

What are we seeing so far?Rebated consumers

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Weighted EV Consumer Survey (CVRP vehicles acquired Sep 2012 thru May 2015)

18Center for Sustainable Energy (2016). CVRP Infographic: What Drives California’s Plug‐in Electric Vehicle Owners? Retrieved 9/20/2016 from https://cleanvehiclerebate.org/eng/content/infographic‐what‐drives‐california‐plug‐electric‐vehicle‐owners

Data Summary

CVRP “EV Consumer Survey” FCEV responses to CVRP “CV Consumer Survey”

Responses 19,460 47

Purchase/lease dates Sept 2012 – May 2015 March 2016‐ Sept 2016

Weighted to represent 91,085 program Not yetWeighted to represent 91,085 program participants by model, county, and buy vs. lease

Not yet

Caveat emptor!Caveat emptor!(for now)

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Majority Characteristics of CVRP Consumers

CVRP‐AllNew‐vehicle “i t d ”

CVRP‐FCEV (Cl V hi l

(EV Consumer Survey 2014) “intenders”(CHTS 2012)

(Clean Vehicle Consumer Survey 2016)

40–59 years old 55% 52% 59%≥ Bachelor’s 82% 66% 83%Postgraduate

%49%

%34%

%40%

Male 74% 49% 80%White/Caucasian 63% 76% 50%Detached homes 80% 75% 78%$50‒200k/y

household income62% 58% 47%

20 Weighted CVRP data







%49%

%34%

%40%



21 Weighted CHTS and CVRP data







%49%

%34%

%40%



22 Weighted CHTS data

FCEV Consumers: Ethnicity

23Source: Clean Vehicle Consumer Survey

FCEV Respondents: 47Purchase/lease dates: March 2016‐ Sept 2016

FCEV Consumers: Household Income



FCEV Consumers: Information Sources



FCEV Consumers: Primary Motivation



FCEV Consumers: Rebate Influence



FCEV Consumers: Concerns about FCEVs



FCEV Consumers: Station Usage



What else will we know over time?

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Survey topics

• Demographics, attitudes, and housing characteristics

• Household fleet characteristics• Motivations for adoptionp• Fueling situation and preferences• Vehicle perceptions and barriers to adoptionVehicle perceptions and barriers to adoption• Impact of incentives and benefits on adoption• Experience at the dealership• Experience at the dealership• Experience while researching a new vehicle

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What are we studying for PEVs?(that we could study for FCEVs)

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Consumer research and analysis• Target Consumer Segments: Converts, Rebate Essentials

(forthcoming Oct 2016 pres and Jan 2017 paper)

• Progress in Disadvantaged Communities (forthcoming pres, Oct 2016)

• Information Channels (EV Roadmap pres, 2016)

– Exposure & importance of various channels, consumer time spent researching various topics

• Infographics– Overall (CVRP infographic , 2016)– Disadvantaged Communities (forthcoming, Oct 2016)g ( g )

• Characterization of Participating Vehicles and Consumers (CVRP research workshop pres, 2015)

• Program Participation by Vehicle Type and County (CVRP brief 2015)

• Dealer services: Importance and Prevalence (EF pres 2015)Also:

• Evaluation of the CT Dealer Incentive (f th i O t 2016)

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• Evaluation of the CT Dealer Incentive (forthcoming pres, Oct 2016)

Wrap Up

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Summary• FCEVs are eligible for a $5,000 rebate ($7,000 for LMI households)

• A wide variety of 3‐state program and market data is available onlineonline

• Q3 2016 saw more FCEV rebates generated than the entire history of the CVRP combined

• FCEV consumer survey data is now starting to accumulate, highlighting potential differences with plug‐in vehicle adopters– Early indications, if they prove robust with more data, reinforce:y , y p ,

– The importance of environmental motivations and incentives and

– Concerns about the number of stations and adoption costs

• Ongoing work segmenting and characterizing CVRP participants• Ongoing work segmenting and characterizing CVRP participants overall will increasingly shed light on FCEV markets

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Thank You for Your Attention

What would you like to know more about?What would you like to know more about?What decisions are you [email protected]@ gy g

We work nationally in the clean energy industry and are always open to exploring partnership opportunitiesare always open to exploring partnership opportunities.

Data SourcesProgram: • CVRP EV Consumer Survey (n=19,460)

– EV purchase/lease dates 9/2012–5/2015– Weights applied to make responses represent 91,085 program

participants along the dimensions of vehicle model, county, and buy vs. lease

• CVRP CV Consumer Survey (n=9 744)• CVRP CV Consumer Survey (n=9,744)– EV purchase/lease dates 9/2012–3/2016

• CVRP CV Consumer Survey ‐ FCEV (n=47)– EV purchase/lease dates 3/2016–9/2016EV purchase/lease dates 3/2016 9/2016

• CVRP Rebate Applications (n=164,934)– EV purchase/lease dates 3/2010–9/2016

Market:Market:• EV Registration Data (Polk, N=187,206)

– EV registration dates 3/2010–12/2015

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Vehicle Rebate Project - California Fuel Cell Partnership · Clean Vehicle Rebate Project and other Cash Incentives 6. ... federal poverty level ... – Data characterizing >163,000