Issues and Challenges of Veggie Kart
Presented by: Group 7Rubby Pratap SinghS. SrinivasSagar
RoutRajesh SahooSabyasachi Mohapatra 2nd semester, CAM, Utkal
University
Issues and Challenges of Veggie Kart
Company OverviewVeggie Kart is a consumer and farmer beneficial
retail initiative taken up by Veggie Kart Marketing Pvt. Ltd. Using
an online e-commerce platform, Veggie Kart deal with providing the
consumers with fresh and quality vegetables.The twin intent of this
initiative is the economic benefit of farmers and access to
nutritious and fresh vegetables by consumers.At the same time this
shall completely eliminate the role of middlemen from the value
chain.
1. Competitors
No of competitors are more. Example: Reliance fresh, Udyan
fresh, local markets.Local Vegetable market is a tough competitor
amongst all.Online competitors like haata.in, panipariba.com are
also present in Odisha who deliver similar services like Veggie
Kart.2. UnawarenessMost people in Bhubaneswar are still unaware of
Veggie kart.Not enough promotional activities have done by Veggie
kart.
3. OperationFinancing for farmers to purchase agri-inputs.Making
farmer groups in selected villages.Supply chain integration in new
geographies.Value chain integration4. ProcurementVery less areas of
procurement (Nayagarh, Pipili, Banki, Athagarh)Transportation of
produce form crop field to central processing unit by local
logistics providersOnly contract farming based procurement, no
other alternatives
5. Area of operationNot spread throughout Odisha.Operating only
in Bhubaneswar.Very less chance to adopt business in whole state as
except BBSR(corporate town), most of the undeveloped areas have no
access to internet facility or unawareness of e-buying.
6. BuyingPeople generally prefer buying vegetable on the spot,
physically.Purchasing vegetables less than 150 rupees is not
acceptable by Veggie Kart.Delivery charges have to given by the
buyers if ordered online.
7. Online services Website review of veggie kart by
"woorank.com" shows that,No of visitors: Very LowSocial
Shareability: Not popular in social mediaMobile load time: Very
Slow(not optimized to view in different mobile platforms)Odia
language support is not available.
Thank U
Presentation OnProcurement channel Of
Presented By:- Group 8Salil Chatarjee 36Samuel Majhi - 37Samya
Maitri 38Sanjay Khandelwal 39Santosh Patel 402nd Sem, Mba-Agri,
Utkal University Veggie KartVeggieKart is a retail initiative of
eKutir in collaboration with MGM Agri Ventures to connect the
farmer and the consumer. With a large smallholder farmer base,
eKutir has opened up the direct farmer to consumer linkage, in
order to remove pilferages in the existing agriculture retail chain
and bring quality, benefit, and impact to both the farmers and
consumers.VeggieKart is the brand, which would comprise of the
following:VeggieKart An online e-commerce platform for the
consumers to purchase fresh veggies, daily.VeggieMart Retail shops
branded with VeggieKart, selling fresh, hygienic, and packaged
veggies to consumersVeggieWheel Organizing vegetable vendors and
allowing them to sell branded veggies through air conditioned (AC)
push carts and earn a livelihoodVeggieLite Giving access to fresh
and hygienic veggies to the low income groups in the urban
slums.VISIONTo provide a platform for both farmers and customers,
where they can match each others requirement on Quality, Price, and
Quantity (QPQ) for the farm produce.
MISSIONProviding good quality produce to the customers through
proper value chain mechanism while giving a good return to the
producers.
QUALITY STANDARDS
VeggieKart Quality PolicyThey at VeggieKart thrive on providing
the best quality fresh produce and safeguard the customers belief
in us. Based on their core strategy, they keep a close eye on the
sorting and grading processes. Here are a few quality standards
that we follow.
Only Superior Quality Fruits and VegetablesFresh and Natures
Finest quality nutritional produce is brought to your own haven of
VeggieKart. This natures bounty is hand- picked and sourced from
the best available, though undiscovered farms in your state.
Nothing For TomorrowThe produces are fresh and are procured on
an everyday basis. Stale produces are tossed out and the previous
days produces are sent back to be resold through various channels.
Thus, you are inevitably provided with the freshest of day to day
produces.
Suitable Care In StorageProducts are stored at ideal
temperatures and suitable conditions to sustain their freshness.
They maintain hygiene and sanitization standards. They ensure that
100% garden fresh produces are provided to the customers for
healthy consumption at all times.
Top Quality VendorsFarmers play a vital role in VeggieKart, as
the whole chain of VeggieKart starts from them. They aim to provide
quality produce in low cost to the consumers. The vendors produce
with optimum utilization of inputs.
Intensive stock checksWhen the commodity reaches the Warehouse,
a certain procedure is followed. At first weighing is done to
ensure the quantity mentioned is correct or not. Then starts the
sorting and grading process which ensures that the vegetables of
equal size and quality in one pack. After this weighing and
packaging of vegetables is done as per the requirement of customer.
Packaged vegetables are loaded into the Delivery Wagon. Delivery is
made to both VeggieWheels and VeggieMart, from where the final
delivery to the customer is made.Procurement ProcessHow much do
they procure ?(quantity)Based on the demand generated by online
shop and demand of goods in market , they procure the
vegetables.
From Where And What?As veggiekart is functioning in Bbsr so they
are procuring vegetables from nearby areas like Banki,
puri,athagara,nayagarh.(nearly all type of vegetables)
From whom they procure?- they are in contract with the farmers
for procuring of vegetables.They choose good potential farmers from
every village and form groups after then farmers are being provided
with all backward linkage (starting from seeds to fertillisers) for
cultivation. Method of procurement?From the farmers group
veggiekart formed.Based on the quality norms fixed by the
organisation they procure vegetables.Logistics Channel?Veggie kart
dont have their own logistics channel, they depend upon local
logistics on contact basis.
Procurement ChannelFarmerFarmerFarmerFarmer GroupProvide all
backward linkageHigh Quality Product, Low PriceWare HouseWeighing
,Sorting , Grading, PackagingCentral Processing Unit,
PatiaTransported through other logistics channel
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