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Fun to be No.1 EXECUTIVE SUMMARY
The study was conducted with respect to the “Organization Study” at Vega Auto
Accessories Pvt.Ltd., Belgaum.
The report initiates with the brief introduction to the entire helmet industry, its history
and its current scenario.
The report also consists of a brief study about the company profile of Vega Auto
Accessories Pvt.Ltd. The entire company is under the management of Chandak family.
The product profile consists of varieties of helmet models, its price etc. Vega has the
highest market share in the premium segment Indian market. There are no local
competitors for the company. It has only a few big competitors in India. Vegas products
have passed the stringent test of the Department of Transport –USA (DOT). They are
now associated with Compact Composite (Italy) for high quality of fiber glass.
The company is into both B2C and B2B Marketing of its products. Helmet
manufacturing at Vega is basically on a large scale and the products are marketed and
sold to both domestic and international clients under the brand name of Vega helmets.
Vega Auto has a tall organization structure. It has 8 departments with good
manpower & other resources. The report consists brief information about the various
departments of the company with job responsibilities of each member in the hierarchy. It
also consists the SWOT analysis of the company.
Finally this report includes the findings, observation and suggestions followed
by the conclusion.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 1
Fun to be No.1
GENERAL INTRODUCTION
INDIAN HISTORY OF HELMETS
The usage of helmets in India can be traced by from the ages of Dwaparyug. A helmet
has been usage as a protective and safety tool. Discovery of plastic, polymer and viscous
liquid changed the outlook of helmets in India. Prior to independence the usage of helmet
in India as part of travelling requirement was significantly less. So helmets were mostly
imported from England.
India’s first helmet manufacturer Steel Bird (1964), entered with wide variety of
helmets at premium pieces (starting from Rs.750). Later on many companies followed the
suite, few the mention are Concord Helmets (1965), Stud’s Helmet (1968), Vega Helmets
(1981) and many other companies.
As per the section 129 of Motor Vehicles Act 1988 (India),
“PROTECTIVE HEAD GEAR” means a helmet which by virtue of its shape, material
and construction, could reasonably expected to afford person driving or riding on a motor
cycle a degree or protection from injury in the event of an accident and is securely
fastened to the head of the wearer by means of straps or other fastenings of provided on
the headgear. Helmet industry has gained a widespread importance since last two decade
or so this is mainly because of the importance given by the concerned regulatory
authorities in various states and central government.
In India helmet industry is growing at a rate of 24% (2009-2010). And which many
state governments implement compulsory use of helmet shall contribute higher growth
rate in terms of helmets.
More recently Delhi, Tamil Nadu, Kerala, Andhra Pradesh, Maharashtra and many
others have implemented compulsory use of helmets while using two-wheelers.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 2
Fun to be No.1
Following are the list of Companies (Organized) in Indian markets:
Helmet Industry in India is categorized into organized. Due to cheap and easy
availability on road side, many small scale manufacturers have able to perform very well
and are quite successful in making better profit. Today only 10%of the total 6million
helmets
Sold in the country go through the organized channels and are ISI-marked. The
organized players in the industry do not have the capability so many helmets meet the
expected stock requirements at various two-wheeler dealerships across the country.
VISION, MISSION AND QUALITY POLICIES OF THE COMPANY
VISION:
“Our vision is to create brand and to provide right products to the exacting demands of
the quality conscious customers at a competitive pricing structure. Vega appreciates
commitment for teamwork, continuous improvement and developing mutually beneficial
relationship with the customers”.
MISSION:
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 3
Sl
No
COMPANY PLACE
1 Vega Auto Accessories Pvt.Ltd Belgaum
2 Studs Accessories Pvt.Ltd Hyderabad
3 Steel Bird Hi-tech India Ltd New Delhi
4 Aerostar Helmets Ltd Kolkata
5 MPA Helmets Ltd Mumbai
Fun to be No.1 Our mission is “customer satisfaction” through continuous efforts on always finding
better ways to do things and protect the interest of our customers by selling exclusively to
the both industrial and two-wheelers users. We appreciate the opportunity to earn our
customer safety by providing quality products recognized by Bureau of Indian Standards
(ISI).
Vega=Quality + Products
QUALITY POLICY:
Vega is committed to provide consistent quality products to esteemed customers
worldwide. To achieve this objective management on its part fully committed to quality
and provides all resources to accomplish this task. The company is approved by Bureau
of Indian Standards (ISI) 4151 standards and specifications vide 9526-1980.We are
committed to continuously improve the effectiveness of the quality management system
so as to, Reduce cost, customer complaints and analyze the customer feedback to
improve customer satisfaction. Improve productivity by effective utilization of work
force and facilities. Manufacture best quality helmets and other related accessories
according to the National and International standards. Excellence and cost effectiveness
by doing right work at first time.
LOGO AND BASELINE
Logo:
Baseline:
Fun to be no.1
Meaning of the name Vega: “Great One”
COMPANY PROFILE
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 4
Fun to be No.1 Name of the Company: Vega Auto Accessories Pvt. Ltd
Founded: 1981
Address: BEMCILE, Industrial area Udyambag
BELGAUM -560016 (KARNATAKA)
INDIA.
Capital: 25crores
Total area: 160000sq.feet
Type of business: Manufacturers and Exporters
Chairman of the comapany: Mr.Premraj.Z.Chandak
Managing director and Chief executive: Mr.Dilip.Chandak
Directors: Mr.Giridhar.P.Chandak
Mr.Suhas.P.Chandak
Mr.Uttam.P.Chandak
Monthly Production Capacity: 45000
Staff: 50
Workers: 280
Bankers: HDFC, SBI, State bank of Mysore
Web site: www.Vegaauto.com
PRODUCT PROFILE
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 5
Fun to be No.1 Vega Auto Accessories Pvt.Ltd. is one of the leading Helmet manufacturing industries in India.
It also produce caps, T-shirts, bags, and also markets the small parts of Helmet like locks, visors,
Helmet stickers.
Vega Auto Accessories have mainly two types of Helmets.
1. OPEN FACE HELMETS
2. FULL FACE HELMETS
1. OPEN FACE HELMETS:
Rally Genesis
Laser ii
Genesis
Pulsar
2. FULL FACE HELMETS
Integra
Extreme
Turbo
Voyager
Interior
Galacit
Phalanx
Street hawk
Dominator
Dirt track
Formula hp
The company has 34 types of models 5 in open face and 12 in Full face. These models can be
painted in different 11 colors.
OPEN SPACE HELMET
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 6
Fun to be No.1
FULL FACE HELMET
Sizing Chart Proper Helmet Fit
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 7
Fun to be No.1 Measuring your head is a starting point for the entire sizing procedure. Due to varying shapes, heads that are apparently the same size when measured by a tape may not necessarily fit the same size helmet.
A cloth tape measure may be used to make your initial measurements. The circumference of your head should be measured at a point approximately one inch above the eyebrows in front and at a point in the back of the head that results in the largest possible measurement. Take several measurements to make sure you have the largest one.
ADULT SIZES - Approximate Measurements
Helmet SizesHead Circumference
InchesHead Circumference
MetricHat Sizes
2XS 18 1/8" - 19" 46 - 49 cm 5 3/4 – 6
XS 19 1/8 "- 20" 49 - 51 cm 6 1/8 - 6 3/8
S 20 1/8" - 21" 52 - 54 cm 6 1/2 - 6 5/8
M 21 1/8" - 22" 54 - 56 cm 6 3/4 – 7
L 22 1/8" - 23" 57 - 59 cm 7 - 7 ¼
XL 23 1/8" - 24" 59 - 61 cm 7 3/8 - 7 5/8
2XL 24 1/8" - 25" 62 - 64cm 7 3/4 – 8
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 8
Fun to be No.1
Sizing Chart Proper Helmet Fit
Helmet SizesHead Circumference
InchesHead Circumference
MetricHat Sizes
S 17 5/8" - 18" 45 - 46 cm Infant/Toddler
M 18 1/8" - 18 1/2" 46 - 47 cm Toddler/Youth
L 18 5/8" - 19" 48 - 49 cm Youth
CHILDREN'S SIZES - Approximate Measurements
Colour Combination
Helmet Base Colours............................................................
Black Dull Black Silver Red Dull Red
Blue Dull Blue White Antrasite Graphic Colours............................................................
Silver Red Blue
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 9
Fun to be No.1
VEGA AUTO ACCESSORIES PVT.LTD.
PLOT NO.12B, 3Y.NO 342, BEMCIEL, INDUSTRIAL ESTATE,
UDYAMBAG
BELGAUM,
KARNATAKA,
INDIA.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 10
Fun to be No.1
INFRASTRUCTURE FACILITIES
Vega Auto Accessories is an amalgam of latest technologies advanced software and
excellent manpower aimed to deliver an exclusive range of highly secured helmets to its
clients. Vega Auto accessories total build up area is 40000sq feet, with 200 manpower
capacity. It has acquainted itself with various department like, HRD, Production,
Marketing, Finance, packaging ect.
The company provides Hospital and Ambulance facilities for its workers, and there is
special Aqua guard facility for drinking water.
The following is a small detail of our infrastructural abilities.
Latest CAD/CAM tool from Delcam
Latest power shape software for modeling
PS-Moldmark and PS-rander software to deliver perfect finishing touch
Delcam’s powermill and ArtCam for designing Exclusive products.
The company has a special guest house to entertain its guest. It has meeting hall and
separate hall for training the employees.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 11
Fun to be No.1
A BRIEF GENERAL INTRODUCTION ON VEGA AUTO
ACCESSORIES
Vega Auto Accessories Pvt.Ltd was started in the year 1981 the plant is located in the
heart of the industrial area at Udyambag in Belgaum. Vega is owned by the
‘CHANDAK’. The founder and the chairman of the company is Mr.Premraj.Z.Chandak
has given a new dimension to the helmet manufacturing in the initial years of its
inception. The initial investment of the company is Rs. 10lacks.
Vega is private Ltd and export oriented company and it is one of the leading
manufacturers and exporters of helmets and related accessories. Vega has achieved a
great success in delivering quality helmets and related accessories. Vega is one of its kind
it has its unique style of carrying on manufacturing process in an efficient manner.
Vega rings the bell in every automobile enthusiast’s mind as one of the leading brands
in the premium segment in the helmet trade, the company with ideology of safety and
fashion has become a pioneer in promoting helmets as designer head gear apart from
being a means of safety with their vast range entirely approved by the Bureau of Indian
Standards (ISI). Quality and not quantity has always been the motto of Vega to conquer a
position in the market as a brand of synonym quality, the quality features have been
reinforced their association with compact composite.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 12
Fun to be No.1.
Designation Functional Heads
Chairman Mr.Premraj.Z.Chandak
Managing Director Mr.Dilip.P.Chandak
Director Marketing Mr.Giridhari.P.Chandak
Director Finance Mr.Dilip.P.Chandak
Director of Human Resource Mrs.Sangeetha.Chandak
Director Production Mr.Suhas.P.Chandak
Vega with its network of over 320 dealers crisscrossing the country has not only established
itself nationwide but also has been able to mark its presence in overseas market also like
USA,UK,GERMANY,ISRAIL,ITALY and many more other countries. Vega has a capacity of
manufacturing of 2000 helmets per day. The manufacturing process of the helmets involves the
various types of molding like FRP hand lay up’s, RTM, Balloon molding, Plastic injection
molding etc. a high tech paint shop with polyurethanes and Ultra violate (UV) coating systems.
Highly equipped stitching machine Units and the vacuum metalizing machines and Deep coating
plant gives best finish of chrome and nickel on helmets and various shades of mercury coating on
visors. The testing lab is designed to test the toughest safety standards in the world like ISI, DOT
and ECE etc. The entire development and production is contrived in 50000sq.feet area of
beautiful building with the state of Art and Technology.
NATURE OF BUSINESS CARRIED
Vega Auto Accessories is a manufacturing unit. The company is into both B2C and B2B
marketing of its products. Helmet manufacturing at Vega is basically on a large scale and
products are marketed and sold to both domestic and international clients under the brand name
of Vega helmets. Vega is also in the business of auto accessories.
Type of Business Manufacturing
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 13
Fun to be No.1Type of Products Mass Production
Target Markets National International
IDEOLOGY OF VEGA
Promotion of helmets as a designer headgear apart from safety element.
Bring out a vast range of helmets to cater to the demands of customers.
Compliance with the norms of the bureau of Indian Standards (ISI). Believe in “unity is strength.
STRUCTURE OF VEGA AUTO ACCESSORIES Pvt.Ltd
Structure is the organization chart and associated with the information that shows who reports
whom and how tasks are both divided up and integrated. In other words, the structure describes
the hierarchy of authority and accountability in an organizations unit’s relate to each other:
centralized, functional divisions (top to down); decentralized (the trend in larger organizations);
matrix, network, holdings etc. these relations are frequently diagrammed in organizational charts.
Most organization use some mix of structures matrix or network and pyramidal to accomplish
their goals.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 14
CHAIRMAN
MANAGING DIRECTOR
Director Administration \
Finance \ Marketing
Director Production
Director Research &
Development
Human Resources Development
Marketing Manger
Account Manager
Purchase Quality Control
Legal Consultan
t
HR Manager
Recruitment
House Keeping
Production Team
Account section
Sale Force
Fun to be No.1 ORGANIZATIONAL HIERARCHY
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 15
Fun to be No.1 STUDY OF FUCTIONAL DEAPRTMENTS
Vega Auto Accessories basically comprises of the following departments :
1. Marketing department.
2. Production department.
3. Human resource department.
4. Purchase and stores departments.
5. Research and developments department.
6. Finance department.
7. Assembly and Quality control department.
8. Packaging and dispatching department.
1. MARKETING DEPARTMENT
Vega is engaged under manufacturing and marketing of auto accessories and safety equipments.
Their helmets brands have national as well as international recognition. All types of safety
equipments are marketed. The helmets with visors, without visors, half face, full face, off-road,
open face and novelty helmets are manufactured. The department is headed by
Mr.Giridhar.P.Chandak. Marketing department has well qualified assistance and sales force
employees who assess the requirements of customer and accordingly provide needed service to
customers.
Vega is only a wholesale marketing of 95% and least concentrated on retail marketing of only
5%.
The company has participated in various national levels exhibitions like:
Sl
no.
Name of the exhibition Place Year
1 Vaahan Yatra Bangalore 2004
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 16
Fun to be No.12 National motor cross championship Goa 2004
3 The 4th Mumbai auto show Mumbai 2004
4 National motocross championship Goa 2005
5 Team Rally Day Goa Goa 2005
E- Marketing
Online marketing has been started at Vega, E-marketing is handled by the marketing managers in
the Vega. Online marketing manager is Mr. Arun.Bhavan.
E- Marketing is marketing the products online. Anybody, from any corner of the world can
purchase the Vega helmets.
Distribution Channel:
Vega has an immense network of distribution channels; it has a network of around 320 dealers.
The organization appoints only one single dealer in a particular area This is done in order to
prevent unhealthy competition.
Target customers: Youths and Youngsters.
Director marketing and marketing manager- Mr.Giridhar.P.Chandak.
Assistant marketing manager-Mr.Vishal.Gitte and Mr.Vishal.Gavas.
Distribution channel of Marketing Department:
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 17
Vega Manufacturers
Dealers
Customers
Fun to be No.1
2. PRODUCTION DEPARTMENT
The production process starts when the units gets job card which contains the details of the
product such as Model, color and design of the helmets.
Director of the Production - Mr.Suhas.P.Chandak
Production manager - Mr.Nagesh.Belagaukar.
WORK FLOW
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 18
Business segmentation
DealerDistribution
RetailPRODUCER
Business
Consumer
Fun to be No.1
Production process:
The helmet production process is divided into three different units such as-
Molding Unit.
Tailoring Unit.
Assembly Unit.
MOLDING UNIT:
1) Making moulds:
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 19
MOLDING LINE REMOVING
CUTTING & FILLING
DRILLING & SLOT
PRIMER FIRST PUTTY PV SANDING FIRSTPUTTY SANDING
PAINTING FINAL INSPECTION
SANDING TOUCH UP
SANDINGSTICKER & LOGO
LACQUERINSPECTION
ASSEMBLY PACKAGING & DISCHARGE
Fun to be No.1 The moulds are prepared of the fiber glass paper. The R&D Department gives the design
as per the customer requirement. If it is an export the importer supplies the designs.
2) Making of Helmet shell:
After the fiber glass is stitched in the moulds with the help of the resin and the
hardness is added to the resin. It is also important one.
3) Drying:
After 20-30 minutes in the atmosphere to get dry. If the climate is cold then the heating
bulbs are used to dry the molds.
4) Cutting the shell:
Once the shell is dried it is opened and extra fiber glasses cut to get a proper shape.
5) Sanding:
The sanding paper is used to level the shells.
6) Lambi:
This is a paste that covers the tiny holes on the helmet shell.
7) Sanding:
The sanding paper is used to remove the extra lambi paste on the helmet shell. This is
done when the lambi is dried.
8) Cutting and drilling:
The helmet shell is cut as per the design and the holes are drilled for the ventilation
9) Lambi:
This is a paste that covers the tiny holes on the helmet shell.
10) Sanding:
The sanding paper is used to level the shells.
11) Primer:
The primer is applied on the helmet shell to have a smooth surface.
12) Polishing:
The helmet shell is polished with the help of the polishing machine to give more
smoothness to the surface. These helmet shells are transferred to the assembly unit for the further
process.
Tailoring unit:
1) Gumming:
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 20
Fun to be No.1The thermocol of a helmet shape are gummed and kept for a day.
2) Grinding:
The thermocol is cut into proper size with the help of the grinding machine so that fit
properly in the shell.
3) Cutting foam:
The foam is cut as per the models in different pieces
4) Stitching:
Different parts of the foam are stitched. Ex. Belt etc.
5) Pasting:
The foam is pasted to the thermocol shell. Then the lining cloth is used to cover the foam.
These thermocol shells are then send to the assembly unit.
Assembly unit:
1) Sanding:
The helmet shell which comes from the molding unit are leveled by sanding.
2) Painting:
The helmet shells are painted as per the specifications given in the job card. The painted
shell is kept for a day to get dry. If there are two or more colors then it takes long time to get the
helmet painted.
3) Stickers:
The stickers are stitched on the helmet that has the model name the logo of the company.
4) Laser:
This is like a polishing liquid that is sprayed on the helmet shell to give the shine. It
makes the surface water proof and stickers and paints are protected.
5) Beading:
The rubber ring is used to cover the helmet Connors and then the thermocol shell is
pasted in the helmet shell. The locks are attached to it. The last process is to attach the visor if
the helmet is full face. Finally these helmets are ready for packaging.
3. HUMAN RESOURCE DEPARTMENT
Human resource management at Vega is taken care by Human Resource Department.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 21
Fun to be No.1Director HR and HR manager : Mrs.Sangeeta.D.Chandak.
Senior manager : Mr.Parashuram.M
List of workers table
P-Permanent
T-Temporary
4. PURCHASE AND STORES DEPARTMENT
Mr.Giridhari.P.Chandak manages the purchase and stores department. The store department
will be responsible for holding all the necessary tools, spares, raw materials, brought out items
and equipments required to service the manufacturing process.
Major suppliers of raw materials are:
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 22
Unit Molding Tailoring Assembly Total
Type of worker P T P T P T
Male 2 20 2 34 18 12 88
Female 8 62 0 4 4 34 112
Total 10 82 2 38 22 46 200
Fun to be No.1Name of the supplier Raw materials supplied Place
Ashirwad polymers ABS Bombay
Graphica
Serry prints
Stickers Pune
Haininge Hongfa
Malo laminates
Fabric glass China
Ahmadabad
Sheela foams Foams Delhi
Prajacta industries Helmet locks, screws, fabrics
etc.
Satara
Color bond Paint Mumbai
Goa thermo pack Thermocol Goa
5. Research and developments department.
The most important unit for the production management cell is the research and development
engineer which looks in to the safety and support standards of the products. This department
functions under the control of Mr.Uttam.P.Chandak. This unit is key for the Vega.
There is a separate laboratory facility where all the tests for quality takes place like ISI etc. this is
also called as quality control unit comes under R and D department.
Director of R and D: Mr.Uttam.P.Chandak.
R and D manager: Mr.Yousuf.Jakati
6. FINANCE DEPARTMENT
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 23
Fun to be No.1 Mr.Dilip.P.Chandak, the MD and CEO, heads the finance department. All the financial affairs
related to the company are delt with through this department. This department is fully
computerized, therefore it’s very easy to maintain the accounts. The finance department takes
care of all the finance requirement of all departments of the organization. This department
maintains a balance between the finance requirement and profitability of the organization.
Director of Finance: Mr.Dilip.P.Chandak.
Finance manager : Mr.Prakash.Saraf.
The bank transactions of Vega are carried through STATE BANK OF INDIA.
Turnover (2010): 13.5crore.
Assets of the company: 3.5crore.
Net profit: 15%.
7. QUALITY CONTROL DEPARTMENT
Quality control department is managed by Mr.Suhas.P.Chandak. Quality control is the main
thing which is required by the production company. The Vega has ISO 9000 – 200 I quality
marks and it products ISI quality helmets.
The quality control department is emphasis on quality maintenance at the every stage of the
production.
The products are produced according to the specification and the quality is maintained at every
stage.
Manufacturing the specified quality and quantity of helmets given by clients by and customers.
There are supervisors who regularly check every helmet so that quality is maintained.
After each process is finished the supervisor check the product and it is not standard then they
reject the sample.
At last the final testing is done and the product is passed to selling it of the desired quality.
8. PACKAGING AND DISPATCHING
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 24
Fun to be No.1 Once the helmet is completely manufactured and inspected, the helmets are put in the cotton
bags and then packed into individual card board boxes to prevent any damages to goods. These
individual boxes are further packed into master boxes one master boxes consists of 12 individual
helmet boxes, these master boxes are sent in to the dispatching unit. And these boxes are
dispatched to transport.
Packing and dispatching manager: Mr.Rafiq
Requirements in packing:
Labeling:
Here the company label stickers are put on the product for the identification of brand.
Trade mark:
In this process the trademark like ISI are sticked on the product for its guarantee, for its
reliableness by the known authority.
Bar-coding:
Here the code which is only read by the company machines are labeled.
Packing-I:
Here the first packing is done ie plastic cover packing
Packing-II:
Here the second packing means the first plastic covered products are put in the boxes for its
safety.
Packing-III:
Here the third packing means the second plastic covered item are then packed in for Box its
parcel to out side the country.
SWOT ANALYSIS FOR VEGA AUTO ACCESSORIES
PVT.LTD
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 25
Fun to be No.1 A SWOT analysis is a tool, used in management and strategy formulation. It can help to
identify Strengths, Weakness, Opportunities and Threats of particular company.
Strength and weakness are internal factors that create value or destroy value. They can include
assets, skills or resources that a company has at its disposal, compared to its competitors. They
can be measured using internal assessment or external benchmarking.
Opportunities and strengths are internal factors that create value or destroy value. A company
cannot control them. But they emerge from either the competitive dynamics of the
industry/market or from demographic, economic, political, technical, social, legal or cultural
factors.
STRENGTH
Vega helmet has got good image in India as well as in foreign market.
Vega has good export capability for foreign market.
Vega products are high quality and follows latest unique style.
Vega adopts modern technology and high tech equipments and machineries.
WEAKNESS
Less focus on domestic market.
There is no facility of canteen
No definite selection and recruitment procedure.
OPPORTUNITIES
Good tie up with motorcycle manufacturers and dealers.
Adopt e-marketing technique to increase the sales volume.
Globalization in market.
Scope in making the company fully machineries.
Well maintained value for the business.
THREATES
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 26
INTERNAL EXTERNAL
Strength Opportunity
Weakness Threat
Fun to be No.1 Increasing number of competitors.
No permanency of design accepted by the customer.
Foreign companies are trying to enter in the Indian market.
The major threat for the company is from local manufactures, who sell the helmet for half
price.
STATEMENT OF THE PROBLEM
“What are the various parameters that determine the satisfaction and Loyalty; customer
perception for Vega helmets vis-à-vis its competitors?.”
Need for the study
Helmet industry in India is growing gradually. The demand for two wheeler has directly
influenced the demand for helmets and other reasons for safety regulations followed by High
courts for compulsory usage in many states across the country.
A Vega, the marketing department wants to know,
What customers think about Vega vis-à-vis its competitors?
What is the need of the customers in Vega helmet?
What all consumers expecting from Vega helmet?
OBJECTIVE OF THE STUDY
The objective of the study is
A study on consumer level of satisfaction towards Vega helmets.
To identify the loyalty of the customers towards Vega helmets.
To measure the specific reason for satisfaction and dissatisfaction with Vega helmets.
To identify the recommendation of Vega helmets to other by existing customers.
To know the recent trend in helmet market.
SCOPE OF THE STUDY
The scope of the study is
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 27
Fun to be No.1 The scope of the study is mainly to know the current level of customer satisfaction.
Scope of the study knows loyalty of the customer towards the company.
To give suggestion regarding improvement of performance standard of the company.
To inform the management about the current level.
METHEDOLOGY
Research design:
The objective of the study has been achieved by using both primary and secondary data’s. The
data’s obtained for the study was primarily from field investigation carried out among the helmet
users.
Data collection method:
Primary data
Questionnaire was filled by the respective customer in order to collect information related to
the “customer satisfaction towards Vega Auto Accessories”.
Secondary data
Secondary data was collected through company records, websites, auto magazines.
Sampling
Sample design is a definite plan for obtaining a sample from a given population. It refers to the
technique or the procedure the researcher would adopt in selecting items for samples.
The samples are studied for the population who are the customers of Vega Accessories Pvt.Ltd.
Research design is needed because it facilitates smooth railing of the various research operations
there by making research as effective as possible yielding maximum information with minimal
expenditure of effort.
Sample
The sample size of the research is 100 respondents.
Analysis for “Customer satisfaction towards Vega helmets”.
A brief introduction of respondents:
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 28
Fun to be No.1Gender:
Gender Frequency Percent valid Cumulative
Percent
Male
Female
Total
90
10
100
90.0
10.0
100.0
90.0
10.0
100.0
90.0
100.0
85 %
15 %
Gender:
MaleFemale
Age:
Age Frequency Percent Valid
Percent
Cumulative
Percent
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 29
Fun to be No.116-22
23-30
30-45
46-above
Total
58
30
10
2
100
58.0
30.0
10.0
2.0
100.0
58.0
30.0
10.0
2.0
100.0
58.0
88.0
98.0
100.0
Age:
16-2223-3030-4548
Occupation:
Frequency percent Valid percent Cumulative percent
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 30
Fun to be No.1Student
Employee
Business
House wife
Total
60
21
18
1
100
60.0
21.0
18.0
1.0
100.0
60.0
21.0
18.0
1.0
100.0
60.0
81.0
99.0
100.0
occuaption:
StudentEmployeeBusinessHouse wife
Vehicle you use:
Frequency Percent Valid Cumulative Percent
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 31
Fun to be No.1Percent
Motorcycle
Scooter
Moped
Eco-Bike
Total
64
16
13
7
100
64.0
16.0
13.0
7.0
100.0
64.0
16.0
13.0
7.0
100.0
64.0
80.0
93.0
100.0
Vehicle you use:
MotorcyclescooterMopedeco-bike
1. You use your Helmet while riding vehicle?
Helmet while riding:Frequency Percent Valid Cumulative Percent
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 32
Fun to be No.1percent
Yes
No
Total
59
41
100
59.0
41.0
100.0
59.0
41.0
100.0
59.0
100.0
Yes No0
10
20
30
40
50
60
Helmet While Riding:
Helmet While Riding
Interpretation:
The above table shows that 59% of the respondents use the Helmet while riding on vehicle.
On the other hand 41% of the respondents don’t use the helmet while riding on vehicle
Majority of the respondents uses the Helmet while riding on vehicle(All respondent’s responses are taken into consideration)
2. Do you use VEGA HELMET?
Use Vega Helmet:
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 33
Fun to be No.1Frequency Percent Valid Percent Cumulative Percent
Yes
No
Total
50
50
100
50.0
50.0
100.0
50.0
50.0
100.0
50.0
100.0
Yes No0
5
10
15
20
25
30
35
40
45
50
Use vega helmet:
Interpretation:
The above table shows that 50% of the respondents use the VEGA HELMET. On the other hand
50% of the respondents use the other company Helmets.
3. How long have you been a customer of VEGAHELMET?
Frequency Percent Valid Cumulative
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 34
Fun to be No.1Percent percent
From last 6 month
From last 18 month
From last 12 month
From last 24 months
More than 24 month
Not marked
total
13
9
19
8
2
49
100
13.0
9.0
19.0
8.0
2.0
49.0
100.0
13.0
9.0
19.0
8.0
2.0
49.0
100.0
13.0
22.0
41.0
49.0
51.0
100.0
From last 6 month
From last 18 month
From last 12 month
From last 24 month
More than 24 month
Not marked05
101520253035404550
Customer of vega
Interpretation:
The above table shows that 13% respondents use vega helmet from last 6 months. Next 9% says
from last 8 months. Next 19% says from last 12 months. Next 8% says from last 24 months. And
final 2% says last more than 24 months.
4. What type of helmet you use?
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 35
Fun to be No.1
Type of helmet usedFrequency Percent Valid
Percent Cumulative percent
Full face
Open face
Off road
Other
Not marked
Total
31
14
1
6
48
100
31.0
14.0
1.0
6.0
48.0
100.0
31.0
14.0
1.0
6.0
48.0
100.0
31.0
45.0
46.0
52.0
100.0
Full face open face off road other Not marked0
5
10
15
20
25
30
35
40
45
50
Type of helmet used
Interpretation:
The above table shows that 31% of the respondents use the full-face helmet. Next 14% use the
open-face helmets. Next 1% use the off-road helmets. And final 6% use the other type of helmets
5. Would you purchase Vega helmet again?
Purchase vega helmetFrequency Percent Valid Cumulative
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 36
Fun to be No.1Percent percent
Definitely
Probably
Not sure
Probably not
Definitely not
Total
45
32
15
3
5
100
45.0
32.0
15.0
3.0
5.0
100.0
45.0
32.0
15.0
3.0
5.0
100.0
45.0
77.0
92.0
95.0
100.0
Definitely Probably Not sure Probably not
Definitely not
0
5
10
15
20
25
30
35
40
45
Purchase vega helmet
Purchase vega helmet
Interpretation:
The above table shows that 45% of the respondents definitely purchase Vega helmets again.
Next 32% probably purchase again. Next 15% are not sure about purchase. Other 3% probably
not purchase again. Final 5% says definitely not purchase.
6. Would you recommend your friends to purchase VEGA HELMET?
Recommend friends
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 37
Fun to be No.1Frequency Percent Valid
Percent Cumulative percent
Definitely
Probably
Not sure
Probably not
Definitely not
Total
42
39
14
2
3
100
42.0
39.0
14.0
2.0
3.0
100.0
42.0
39.0
14.0
2.0
3.0
100.0
42.0
81.0
95.0
97.0
100.0
Definitely Probably Not sure Probably not Definitely not0
5
10
15
20
25
30
35
40
45
Recommend friends
Interpretation:
The above table shows that 42% of the respondents definitely recommend purchasing vega
helmet to their friends. 39% probably recommend. 14% respondent not sure. Next 2% probably
not recommends. Final 3% is respondents definitely not.
7. How satisfied you are with the price & quality of VEGA HELMET?
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 38
Fun to be No.1
Characteristics of Vega (price & quality)Frequency Percent Valid
Percent Cumulative percent
Very dissatisfied
Dissatisfied
Neither satisfied nor dissatisfied
Satisfied
Very satisfied
Total
1
6
11
34
48
100
1.0
6.0
11.0
34.0
48.0
100.0
1.0
6.0
11.0
34.0
48.0
100.0
1.0
7.0
18.0
52.0
100.0
Very dissatisfied Dissatisfied Neither satisfied nor Dissatisfied
satisfied very satisfied05
101520253035404550
price & quality
Interpretation:
The above table shows that 48% respondents are very satisfied with the following characteristics
of vega helmet. 34% of the respondent are satisfied with the following characteristics of the vega
helmet.11% are neither satisfied nor dissatisfied with the characteristics of the vega helmet. Nect
6% are dissatisfied with the characteristics of vega helmet. Final 1% is very dissatisfied with the
vega helmet.
8. How satisfied you are with your Helmet?
Satisfied with your helmet
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 39
Fun to be No.1Frequency Percent Valid
Percent Cumulative percent
Very satisfied
Satisfied
Neutral
Dis-satisfied
Very dis-satisfied
Total
31
45
18
5
1
100
31.0
45.0
18.0
5.0
1.0
100.0
31.0
45.0
18.0
5.0
1.0
100.0
31.0
76.0
94.0
99.0
100.0
Very satisfied Satisfied Netural Dis-satisified Very -satisfied0
5
10
15
20
25
30
35
40
45
satisfied with your helmet
Interpretation:
The above table shows that 31% respondents are very satisfied with their helmet. 45% are
satisfied with helmet. 18% are neutral with their helmet. Next 5% are dissatisfied with their
helmet. Final 1% are very dissatisfied with their helmet.
9. Please rate your level of agreement with the following statements?
A. level of agreements (increased loyalty towards Vega)
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 40
Fun to be No.1Frequency Percent Valid
Percent Cumulative percent
Completely disagree
Disagree
Neutral
Agree
Completely agree
Total
21
13
22
23
21
100
21.0
13.0
22.0
23.0
21.0
100.0
21.0
13.0
22.0
23.0
21.0
100.0
21.0
34.0
56.0
79.0
100.0
Completely Disagree
Disagree Neutral Agree Completely agree
0
5
10
15
20
25
Increased loyalty towards Vega
Interpretation:
The above table shows that 21% of the respondents says completely agree 23% of the
respondents says agree 23% of the respondents says neutral 13% of the respondents says
disagree.21% of the respondent says they disagree.
B. level of agreement (deserves loyalty)
Frequency Percent Valid Percent
Cumulative percent
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 41
Fun to be No.1Completely disagree
Disagree
Neutral
Agree
Completely agree
Total
19
21
16
18
26
100
19.0
21.0
16.0
18.0
26.0
100.0
19.0
21.0
16.0
18.0
26.0
100.0
19.0
40.0
56.0
74.0
100.0
Completely Disagree
Disagree Neutral Agree Completely agree
0
5
10
15
20
25
30
Increased loyalty towards Vega
Interpretation:
The above table shows that 26% of the respondents says completely agree. 18% of the
respondents say agree. 16% of the respondents say neutral.21% of the respondents says
disagree.19% of the respondents say they disagree
10. What specifically are you satisfied or dissatisfied with your Vega Helmet?
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 42
Fun to be No.1
Reasons for satisfaction of respondent with Vega Helmet are
Quality
Safety
Comfort
Varity of product
Keeping customer fully informed
Design
Interpretation:
Various reasons are given by the customers for the satisfaction like quality of the helmet, design,
safety, comfort while using it, availability of huge rand of products and keeping customer fully
informed about its new products etc
Reasons for the dissatisfaction of respondents with Vega Helmet are
No company showrooms
Lack of advertisements
Price
Interpretation:
Various reasons are given by customers for dissatisfaction like no company showrooms, lack of
advertisements, price etc. The company need more focused approach for satisfying the
customers.
11. Do you think Helmet should make compulsory?
Helmet should be made compulsory
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 43
Fun to be No.1Frequency Percent Valid percent Cumulative
percentYes
No
Total
85
15
100
85.0
15.0
100.0
85.0
15.0
100.0
85.0
100.0
Yes No0
10
20
30
40
50
60
70
80
90
Helmet should made compulsory
Interpretation:
The above table shows that 85% respondents are in the favor that helmet should made
compulsory. On the other hand 15% respondents are not in the favor
FINDINGS
Vega Auto Accessories Pvt.Ltd. has one of the highest distribution network in India well as foreign countries i.e. it has a network of around 320 dealers across the world.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 44
Fun to be No.1 Vega is the one of the good helmet manufacturing company in India.
Quality id the most important factor concerned at Vega.
Vega is now planning to expand the business.
Vega has excellent infrastructure and modern machineries.
There is a good relationship of employee with their superior management.
Vega Auto Accessories provides good quality products to the customers.
Company workers are well discipline and attend their duties in time.
The organization is not providing more welfare facilities to the employees
because there is huge number of temporary workers.
There is a good relationship of employee with their superior management.
There are no canteen facilities to their worker.
The company has fully implemented TQM in the organization.
There is a good relationship of employee with their superior management.
Working environment in the company is good.
SUGGESTIONS
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 45
Fun to be No.1 Helmets can be promoted by placing TV advertisement to grab more market share.
Customer incentives. Give customers a reason to return to your business.
Provide Safety measures to employee.
Arranging motivational programs to employee.
Provide canteen facilities to their workers.
Provide Safety measures to contact and temporary employee.
CONCLUSION
Vega is the no1 helmet export company in India with all modern technologies and a good
infrastructure facility. The purpose of the research was to measure the factors that influence
customer satisfaction and customer loyalty in market.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 46
Fun to be No.1 The factors with the significance on customer satisfaction are quality, design, color etc and the
factors with the significance impact on customer loyalty are service after sales, quality and
promotion.
The study was conducted in Belgaum. This may inhibit the generalizability of the findings, yet
it is sufficient indication of satisfaction and loyalty variables.
It is very necessary to look in to the new technology on manufacturing of efficient and large
number of helmets. There is a constant stream of light weight and new type of helmets being
introduced for consumers.
ANNEXURE
Vega Auto Accessories Pvt.Ltd Vega Helmets cares your Head
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 47
Fun to be No.1 Customer’s details
1. Name-
2. Gender- Male Female
3. Age-
16-22
23-30
30-45
46 Above
4. Occupation-
Student
Employee
Business
House wife
5. Vehicle you use-
Motorcycle
Scooter
Moped
Eco bike
Vega Auto Accessories Pvt.Ltd. “Customer Satisfaction towards Vega Auto Accessories Pvt. Ltd.
1. You use your Helmet while riding the Vehicle?
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 48
Fun to be No.1 Yes No
2. Do you use VEGA HELMET? Yes No
3. How long have you been a customer of VEGA HELMET? From last 6months from last 1year From last 2years more than 2years
4. What type of helmet you use? Full face Open space
Off road other
5. Would you purchase VELMET HELMET again? Definitely Probably not sure Definitely not probably not
6. Would you recommend your friends to purchase VEGA HELMET? Definitely Probably not sure Definitely not probably not
7. . How satisfied you are with the price & quality of VEGA HELMET?
Features Very satisfied
Satisfied Neither satisfied nor dissatisfied
Dissatisfied Very satisfied
Price& quality
8. How satisfied you are with your Helmet? Very satisfied Satisfied Neutral Dissatisfied Very satisfied
9. Please rate your level of agreements with the following statement? (Scale is with 1-5, 5 being completely agree and 1being completely Disagree)
1 2 3 4 5a Over the past years my loyalty increased towards
company
b I believe the company VEGA Auto accessories Pvt. Ltd deserves my loyalty
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 49
Fun to be No.110. What specially are you satisfied or dissatisfied with your Vega Helmet? ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 11. Do you think that Helmet should make compulsory? Yes No 12. Any suggestion from you to improve the product?------------------------------------------------------------------------------------------------------------------------------------------------------------------------------THANKS FOR YOUR FEEDBACK WE ARE LISTENING AND YOUR RESPONSE WILL HELP US TO IMPROVE THE QUALITY OF YOUR MISTAKE
BIBLOGRAPHY
Company reports.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 50
Fun to be No.1 Company records.
Company website : www.vegaauto.com
Company catalogue.
Reference books: Philip .Kotler
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME 51