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Vasyli company history, business timeline, recommendations and media contacts for 2013.
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Contents
03 CompanyHistory
04 BusinessTimeline
06 Science+Style
08 CustomerSatisfaction
09 Recommendations
10 TheBrands
11 MediaContact
“I wear them all day
they reduce the pain
enough to allow me
to continue my busy
schedule”. - diana
CompanyHistory
In 1979, Australian podiatrist Phillip Vasyli
designed a seemingly simple product that
would dramatically alter the podiatric
medical scene. Vasyli founded Vasyli
International, then known as Australian
Orthotic Laboratory, and invented his
first heat-moldable, prefabricated orthotic,
a device designed to support and realign
the foot to its natural position. He was able
to dispense in just minutes - without casting
– a less expensive yet highly effective
medical device. It offered a natural,
customizable alternative to traditional
orthotics.
To reach an even larger audience of people
struggling with sore feet, heel pain, and
even knee or lower back pain, in 1991 Vasyli
built that orthotic technology in to the
Australian footwear of choice - flip-flops
- and introduced the Orthaheel consumer
brand of footwear.
In 2007, the company began a new quest
of introducing Orthaheel products to
consumers in the United States. Amidst a
worldwide recession, within a short time
all aspects of the company grew exponen-
tially. Sales escalated, the product offering
expanded and more and more consumers
discovered the Orthaheel sandals. In less
than five years, the company has grown to
a passionate team of more than 35 team
members.
Orthaheel currently offers a collection of
slippers, sandals, boots and athletic shoes
featuring its technology built right in to the
shoe. Orthaheel offers something that other
brands don’t: podiatrist designed technol-
ogy in affordable, stylish footwear. With the
vital combination of style and function,
pain-sufferers quickly become loyal to the
brand, returning for renewed pain-relief in a
fashionable shoe. Customer reviews speak
to the brilliance of the shoes themselves.
One of many customers raves, “I love the
Orthaheel Footbed! I won’t wear any other
sandal!”
Vasyli’s technology continues to deliver
life-changing results, which have also earned
the recommendations of Dr. Andrew Weil
and the American Podiatric Medical
Association, who recognize the technology
as good for people’s foot health. Fuelled
by proven technology, customer satisfac-
tion and powerful testimonials, the footwear
company is soaring through the market,
now offering shoes through local brick and
mortar shops, Dillard’s, QVC and online
stores such as Zappos.com.
Expanding on Orthaheel technology,
Vasyli introduced Andrew Weil Integrative
Footwear in 2010 and will unveil the new
Vionic brand in Fall 2013. More information
can be found at: www.orthaheelusa.com
and www.weilbeing.com
3
BusinessTimeline
1979 1991
1980 2000
19871997
2004
Founds Footcare Centers.
Introduction of Orthaheel
over the counter
prefabricated orthotic.
Phillip Vasyli founds AOL
(Australian Orthotic Laboratory).
First AOL retail foot store was
opened in Australia.
Introduction of the Vasyli
custom heat-moldable
orthotic distributed to
practitioners worldwide.
Revolutionized medical
orthotics by providing a
fast, low-cost solution.
Introduction of
Orthaheel sandals
and shoes featuring
a built-in orthotic.
Chris Gallagher
joins Vasyli as
CEO.
Introduction of the
new style and
shape Orthaheel
flip-flop.
New focus on
new product
development.
Recruitment of
new key senior
management.
INNOVATION
20062010 2013
20072008
2011
2012
5
Orthaheel footwear & orthotics
distributed worldwide.
Introduction of the Vasyli
Think Tank.
Medical launch into US market.
Launch of Dr. Weil Integrative
Footwear into North America.
Launch of Orthaheel slippers and
expanded sandal collection.
Strategic alliance to open an
exclusive factory in Southern China.Introduces latest brand, Vionic
with Orthaheel Technology.
Introduction of Vasyli
signature orthotics.
Development & introduction of
the V+A diabetic orthotic.
SSL acquisition of Orthaheel
International.
Launch of Orthaheel into
North American market.
Strategic partnership
formed with QVC.
Launch of Vionic by
Orthaheel.
Earns QVC Rising
Star award.
INNOVATION
Science+Style
Since beginning his podiatry practice nearly
30 years ago, Phillip Vasyli has treated over
thousands of patients, ranging from young
children to amateur and professional ath-
letes. In addition to his busy medical
practice Phillip, undertook ground-breaking
research in lower limb biomechanics and
orthotic treatment. This led to his passion
for making orthotic treatment more
affordable and accessible to people in need
of pain relief, walking comfort and overall
well-being.
In treating patients at his Sydney, Australia,
clinics, Phillip saw the biomechanical effects
of ‘over-pronation’ from which the majority
of the global population suffers. Prior to the
introduction of his Vasyli custom heat mold-
able orthotic, the only treatment options
were costly and time-consuming. Through
clinical research and a commitment to col-
laborating with and educating the medical
community, Vasyli International has achieved
global recognition as a leader in orthotic
treatment, ensuring the highest quality in
foot care standards and practices.
In 1991 he invented the award-winning
Orthaheel orthotic, the world’s first and only
true orthotic available without a doctor’s
prescription. Orthaheel orthotic inserts and
sandals quickly expanded through Australia
and the U.K., and the company’s 2007 U.S.
market introduction has been received with
great enthusiasm and commercial success.
Today Vasyli International is well-positioned
to serve two vital markets through its
medical and consumer businesses.
THEINNOVATOR-PodiatristPhillipVasyli
7
Phillip Vasyli speaks about Orthaheel
Technology as an art. The foot is a piece
of art. The footprint is art. The orthotic
footbed in the shoes of Orthaheel, Weil
Integrative Footwear and Vionic is a
carefully crafted sculpture.
The footwear design team at Vasyli continue
the artistic process as they craft both
classic and on-trend, wearable shoe options
for each season. What sets this team apart
from others is the way they’re challenged
with creating stylish shoes on a footbed built
from specific technology. Unlike most shoe
brands who spend the least amount of
effort on the insole, every idea our designers
conceive for a new design has to be tailored
to the specifications of the orthotic – like one
sculpture carefully balanced upon another.
In a team that began as one designer, the
power-house is now made of four footwear
architects, led by Head Designer David
Warwick. Team members come from many
corners of shoe design – from Nike to Clarks,
from Australia to Rhode Island School of
Design.
With their strengths combined, it is their
goal to continually create an array of styles
to fill every space in a woman’s closet. In
this endeavor, style and the art of shoes
technology merge to outfit the working
woman, the athlete, the new mom and
anyone else ailing from the effects of hard,
unnatural surfaces.
Vasyli designers draw their inspiration from
our customers. When our loyal customers
continually ask for more work-appropriate
shoes, the design team rises to the occasion.
Boots for winter and walking shoes are some
of the most recent and successful additions.
Head Designer David Warwick says,
“While traveling, which we do often in
this role, I immerse myself in the colors,
tastes and geography. I am also inspired
by lifestyles and attitudes, about why
customers search out products for specific
reasons, what drives needs, what drives
desires for something new but at the same
time what makes something familiar.
Customers’ comments and feedback inspire
me as well after all these are what drive us to
be better every season.”
TheArtofShoes“You’ve got to understand that nobody needs another fashion
designer, so you’ve got to have a point of view. You’ve got to
have things that people go away with and remember.”
- Sir Paul Smith via Mark San Buenaventura, Assistant Footwear Designer
WEMAKEFOOTWEAR.WEMAKESLIPPERS.
WEMAKEBOOTS.ANDWE’REEVENMAKING
WEDGESWITHORTHOTICS–BECAUSEATTHE
ENDOFTHEDAY,THAT’SWHATPEOPLEWEAR
ANDTHAT’S WHAT THEY WANT.
- Phillip Vasyli, Founder of Orthaheel Technology
“I NOW HAVE OVER 30 PAIRS OF ORTHAHEELS, SANDALS, SLIPPERS,
SNEAKERS AND JUST BOUGHT TWO PAIRS OF EMMA IN BLACK AND
BROWN. I WON’T WEAR ANYTHING BUT ORTHAHEEL NOW.”
Karen
InnovationDrivenbyCustomerSatisfaction
Customer reviews have provided power-
ful testimonies of the life-changing results
people have found with the footwear.
A recent customer satisfaction survey
revealed that 85% indicated Orthaheel
technology was more effective than other
products in relieving their pain.
We may use big words, but the results of
the technology speak for themselves. We
receive passionate customer testimonials
on a daily basis. These words fuel our pas-
sion for making quality products that help
people walk pain-free.
“ I am able to endure days spent totally
on my feet, walk long distances and have
even danced a few steps with my husband.
I have improved more in this past month
wearing only my Orthaheels than I did in
the previous 15 months combined. Thank
you so much for this incredible shoe.”
Cyndi P.
“ I am on my feet a good amount of my
8-hour work day and they are the first shoe
I have found that make my feet feel almost
as good as when I get home as they did
when I left this morning. I don’t know how
else to thank you, except to continue to
purchase your shoes.”
Lilly F.
“ They are absolutely wonderful, so
comfortable, and have helped alleviate
the pain in my feet. Plus they look nice
too! I would recommend these to anyone
having foot pain.”
Lydia
the evangelistswalking in our shoes
Our most powerful tool for explaining the
benefits of our technology is sharing our
customers’ experiences.
Our ambassador program brings our brands
to life by sharing stories of our most pas-
sionate and loyal customers. Via the com-
pany blog at www.healthyfootnotes.com
– the program provides a learning center
and wellness forum for those curious about
Orthaheel technology and how our foot-
wear may be able to relieve their pains and
improve their well-being.
“ I met a woman at Trader Joes who saw
me limping. We started talking and she
told me her similar story and said I had to
try Orthaheel shoes. She was sporting a
rather snappy pair of Orthaheel sandals
so I was encouraged that I might find
something I liked. I went on the website
and bought the Orthaheel Arcadia Mary
Janes. This is the amazing part. When I
received them, just 9 days before our
trip, and put them on, I literally was in
tears! There was something about the
arch pushing up into and supporting my
foot that instantly gave me relief! I quickly
ordered two more pairs, the Talia sandals
and the Tide flip flops . The Talia sandals
really walked me through my trip
to France.”
Melette Cabot,
2012-2013 Ambassador for Orthaheel Technology
InnovationDrivenbyCustomerSatisfaction
9
Recommendations
Recommended by Dr. Weil
Andrew Weil, M.D., is an internationally
recognized leader and pioneer in the field of
integrative medicine, a healing oriented
approach to health care which encompasses
body, mind, and spirit. He has an A.B degree
in biology (botany) from Harvard College
and an M.D. from Harvard Medical School.
Dr. Weil recommends Orthaheel’s innovative
approach to foot health which his philoso-
phy of health and well-being from head to
toe. In fact, Dr. Weil collaborated with Vasyli
on a line of shoes known as Dr. Andrew Weil
Integrative Footwear, which incorporates
proven Orthaheel technology.
“From the integrative medicine approach,
we’re always looking at simple, low-tech,
non invasive ways of improving health. An
obvious area in which to concentrate is
designing really comfortable, effective
footwear that can enable people to have an
active lifestyle,” said Dr. Weil
Seal of Acceptance
by the APMA
For more than 35 years, the American
Podiatric Medical Association (APMA)
has been a reliable source of information
on the quality and efficiency of products
that promote foot health. The APMA
awarded Orthaheel shoes its Seal of
Acceptance, which is given only to foot-
wear considered to be among the best
choices for foot health.
A revolution in footwear
Designed by World-renowned Australian
podiatrist, Phillip Vasyli, Orthaheel technology
is biomechanically designed to help reduce
pronation and can aide in relieving associated
foot, ankle and knee pain.
Theseindustryleadersrecognizeourproductsasgoodforpeople’sfoothealth.
OneInnovativeTechnology,ThreeStylishCollections
WALK. MOVE. LIVE.
Dr. Weil has long advocated walk-
ing as a way to achieve optimum
health. With out proper footwear,
walking can be painful, making
it difficult to maintain an active
lifestyle. Weil Integrative Footwear
offers premium quality, supportive
shoes, sandals and walking shoes
that help to restore the foot’s
natural alignment. With properly
functioning feet, walking can
become an easy way to satisfy
your body’s daily requirements
for aerobic exercise.
WELL-BEING WITHEVERY STEP ™
Orthaheel’s biomechanical orthotic
technology is drawn from Vasyli
Medical, one of the most respected
and largest global medical suppli-
ers of pre-fabricated orthotics. The
company originated with a single
pair of sandals offering built-in or-
thotic technology.
Today, the brand features an
entire collection of shoes, sandals
and slippers with the same trusted
podiatrist designed footbed.
For those in need of lower-limb
alignment and pain relief, Orthaheel
provides unparalleled support in a
functional, affordable shoe.
Vionic footwear combines the best
of science with surprising style. The
hugely popular Orthaheel orthotic
technology provides biomechani-
cally contoured support in contem-
porary designs. The stylish classics
range from sandals to sporty and
dress casuals and wedge heels,
offering natural relief for all-day
comfort. Vionic customers can go
about their day with confidence
and in comfort.
™
©V
asy
li L
LC
20
13
Corporate office4040 Civic Center Dr, Suite 430San Rafael, CA, 94903 USAOffice: 1-888-882-7954
Media Contact:Amy [email protected]
601 4th St. Ste. 321San Francisco CA 94107
www.orthaheelusa.com www.vionicshoes.com www.weilbeing.com