Vanraj PPT

8/13/2019 Vanraj PPT

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Amit Singh, 34007

Manoj Kumar, 34047Shubham Malviya, 34046

Siddhartha Bora, 34047

Suryakant Kumar, 34161


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Vanraj tractor is a mini-tractor of 10 HP,

Idea was conceived by a small farmer.

Mini tractor reduced the working hours of the

farmer. The main purpose of the innovation was to find the

solution to the problems by the bullock in the field.


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Affordable price

Low operating cost

Three wheeler convertability

Gear selection facility Best for inter-culture operations

Low maintainence cost

Useful for material handling in industries, airport,

warehouse,etc.


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Large gross cropped area.

High number of small and marginal farmers.

Increase in irrigated area.

Lack of big players. High potential market


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Conservative estimate of sales and revenue

growth.

Tractor was not only used as an agricultural

equipment but also was a matter of pride for thevillagers.

Small farmers have to take loan from the bank and

have to play the EMI which was not easy as they

have money only at the end of the season


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Indirect competition from assembled tractormanufacturers.

Chinese tractors. Bullocks


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The customer segments that can be identified for

Vanraj are:

Small farmers

Large farmers Horticulture

Business


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Cheaper than large tractors yet handy Maximum utilization of the landholding

Advantage over the bullock

Cheaper maintenance cost Low break even point


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The size of land holding is large. They have greater net disposable income

They have higher need of farm mechanization

They can be targeted by focusing on utility offarm mechanization.


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The three wheel convertibility option is highlyuseful for intercultural operations.

Horticulture operations need small gap whichcan be correctly achieved by small sizetractor

Since this area primarily belongs to the welloff farmers. Hence, we can focus on them.


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There are various businesses which involvematerial handling operations. Variousindustries, airports and municipal co-operations are involved in the material

handling.

There is need of small vehicle which can

move through rough and congested streets.


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Purchasing the tractor is a very high involvementpurchase for farmers. Vanraj would be positioned

as a value for money multi-utility product

especially for Horticulture segment and large

farmers for their specific needs.

Sponsoring village level events and competitions

would attract the attention of the target customers.


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Direct marketing through demonstrations to thetarget audience is the most important promotion

tool. In case of farmers demonstration could be

given in fairs and field trials could be conducted in

villages.


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THANK YOU

Documents

Vanraj PPT