Upload
katherine-oates-erickson
View
41
Download
0
Tags:
Embed Size (px)
Citation preview
CAPABILITIES SUMMARY
May 2015
Reputa4on. Resonance. Results. • Vanguard Public Affairs is a full service strategic communica=ons and media consul=ng firm
• With its headquarters in Lansing, Michigan, our team currently services a dozen clients in five states: Michigan, Kentucky, California, Florida, and Texas.
• Our team includes senior staff with 10 to 25 years experience who are ac=vely involved in day-‐to-‐day ac=vi=es and project execu=on with clients
Vanguard Public Affairs Focus Although we have broad exper=se in many areas, our greatest strengths are contained in our five primary company focus areas: • Financial Services • Educa=on • Aerospace and Defense • Health Care and Technology • Media Campaigns and Poli=cal Elec=ons
SERVICES
Our Approach • Vanguard embraces a bi-‐par=san approach to its work that has
broad-‐based appeal to both sides of the aisle. • Unlike many firms, VPA's chief specialty is defining concrete
goals and execu4ng integrated strategic plans in difficult environments.
• Specialty areas include: – Public Affairs and Media Buying – Campaign Strategic Management – Media Rela=ons and Crisis Communica=ons – Digital Media & Web Site Development – Strategic Communica=ons – Coali=on Building – Speechwri=ng – Public Rela=ons & Marke=ng
Issue Management • K-‐12 and Higher Educa=on • Financial Services • Public and Mental Health • Climate Change, Energy, & Environment • Correc=ons • Informa=on Technology • Intergovernmental Rela=ons • Defense and Aerospace • Non-‐Profits and Founda=on Management • Transporta=on and Infrastructure • Poli=cs and Government
Premiere Communica4ons Planning
As the media industry con=nues to evolve, it is impera4ve that organiza4ons iden4fy and craM their message, conveying it to targeted audiences through a wide array of communica4on channels. Vanguard is expert at iden=fying those avenues for our clients, and our communica=on plans contain many of the following: • Investor Rela=ons • Media Engagement • Digital Media • Coali=on Development and Management • Reputa=on Management and Execu=ve Posi=oning • Image Consulta=on • Message Development
Rela4onships and Networking
Vanguard con=nually monitors opportuni=es and issues for our clients, enabling them to strategically make decisions, understand the poli=cal arena, traverse current trends, and stay ahead of the compe==on. • Strategic Intelligence • Founda=on and Non-‐Profit Insight • Business Development • Financial Services Deal Flow • Poli=cal Landscape Perspec=ve
Advocacy
The first element of a successful strategic communica=ons program is that it revolves around rela=onships and issue advocacy best prac=ces. Vanguard has developed robust networks in several specific areas, including: • K-‐12 and Higher Educa=on • Defense and Aerospace • Health Care • Energy and Climate • Financial Services • Federal and State Government • Informa=on Technology • Procurement and Infrastructure • Transporta=on
EXPERTISE
Public Affairs • With more than two decades of experience providing communica=ons counsel to leaders in the public, philanthropic, and private sectors, Vanguard Public Affairs specializes in issue management, poli=cal advocacy, and image consulta=on.
• Our exper=se in mul=ple arenas -‐-‐ from financial communica=ons to educa=on, health care, environment, aerospace and defense, and others, helps to ensure our clients receive premiere service.
Brand Marke4ng
• Developing a good rela=onship with target audiences is essen=al for brand management. From look, price, packaging, and posi=oning, Vanguard Public Affairs understands that managing your reputa=on is of chief importance.
• Building your brand takes =me and energy, and we have the pa=ence and intelligence to breathe life into your organiza=on.
Public Policy
• To develop an effec=ve message, you need a broad understanding of policy making at all levels of government.
• Vanguard Public Affairs takes pride in its network of na=onal subject ma_er experts and lawmakers -‐-‐ crea=ng advocacy campaigns that speak the language of public sector decision-‐makers.
• We hail from public sector backgrounds and know first-‐hand what drives buyers and influencers in this unique environment.
Strategic Communica4ons
• Vanguard Public Affairs has a specific strength in crea=ng ac=on plans that lead to desired outcome.
• We provide our clients with both strategic PR counsel and tac=cal implementa=on, using tradi=onal media, investor rela=ons, and digital media to get results.
• BoSom line – our strategies don’t just rehash old issues – they compel new ac=ons.
Vanguard Principal Staff TJ Bucholz, President and CEO
TJ Bucholz has more than 18 years of experience providing policy and communica=ons counsel to leaders in the private, public, and philanthropic sectors. He specializes in strategic communica=ons, message development, poli=cal advocacy, crisis communica=on, image consulta=on, and media rela=ons. He spent nearly a decade working in the execu=ve branch of government in Michigan for two Governors. From 2011 to 2014, TJ worked as the senior director of public affairs for Lambert, Edwards & Associates, the Midwest’s largest investor rela=ons and public rela=ons firm. Heading the company’s Lansing office, he led nearly $1 million worth of billable work for a wide array of clients in the educa=on, financial services, energy, and health care sectors. From 2008 to 2009, TJ served as a senior program officer for United States Program Advocacy for the Bill and Melinda Gates Founda=on in Sea_le, Washington. TJ holds a Bachelor’s degree in journalism and poli=cal science from Central Michigan University, and a Masters of Public Administra=on from Western Michigan University.
Vanguard Principal Staff Patrick Neely, Managing Partner
An a_orney by trade, Patrick Neely has spent the last 18 years managing poli=cal campaigns and public affairs ini=a=ves, while providing his clients with exper=se in communica=ons, message development and long term strategic planning. Hired as the Press Secretary for a congressional challenger in 1996, Patrick helped guide the campaign to an upset win against a favored incumbent. Aier that victory, Patrick served as Congresswoman Anne Northup's press secretary on Capitol Hill. Aier earning his law degree in 2002, Patrick returned to the Hill to serve as Northup's Chief-‐of-‐Staff, and managed her 2004 and 2006 re-‐elec=on campaigns. In 2007, Patrick was recruited to take over as Execu=ve Director of the Kentucky Equine Educa=on Project, an associa=on that represents Kentucky's signature horse racing and breeding industries. Patrick holds a Bachelor’s degree in poli=cal science from the University of Louisville, and a J.D. from the Washington University School of Law in St. Louis.
Vanguard Principal Staff Katherine Erickson, Vice President
Katherine is a 25-‐year master public rela=ons professional specializing in a strategic approach to communica=on. Katherine is known for having a sharp eye for detail and is focused on success. She has managed communica=on budgets from $15,000 to $1.6 million. Katherine has experience in providing PR for public educa=on, higher educa=on, direct marke=ng companies, chambers of commerce, technology, regional economic development, council of governments, conven=on & visitors’ bureaus, US Postal Service, Shriners Burn Awareness Campaigns, the DFW Medical Center Founda=on, poli=cal campaigns, economic development, private industry councils, the Small Business Development Center & US Small Business Administra=on. She holds a master’s degree in communica=ons from Texas A&M University -‐Commerce and a bachelor’s degree in journalism/radio & TV from Trinity University in San Antonio.
Vanguard Principal Staff Kris=n Revere, Strategic Engagement Director
As Vanguard's Director of Strategic Engagement, Kris=n Revere brings more than 18 years experience in poli=cal campaigns, fundraising, event planning, and media for current and prospec=ve clients. Kris=n has worked on poli=cal campaigns at the local, state, and federal levels. She has facilitated fundraising trainings for the O_awa County Democrats, Ready to Run and Camp Millie. She is currently managing fundraising for the Bliss for Grand Rapids Mayor campaign. Kris=n has worked on fundraising and communica=ons strategies for nonprofits and small businesses throughout the country. Kris=n holds a Bachelor of Science in journalism from Central Michigan University, minor in poli=cal science, and a Masters degree in management with a concentra=on in marke=ng from Aquinas College. She has also completed a Michigan Poli=cal Leadership Program (MPLP) fellowship at Michigan State University, the country's most respected bi-‐par=san poli=cal training program.
Vanguard Principal Staff Steve Coon, Senior Consultant Steve Coon serves as a senior consultant for Vanguard Public Affairs, providing counsel to a wide array of clients who value his exper=se in media rela=ons, wri=ng, and strategic communica=ons. An instructor in the Department of Journalism� at Central Michigan University (CMU) since 2001, he has taught classes in media wri=ng, repor=ng, informa=on gathering, sports and the media and public rela=ons. Steve is a 1993 graduate of CMU and spent 15 years in the newspaper industry with the Mount Pleasant Morning Sun, including 13 years as an editor. During his =me as managing editor and news editor, the Morning Sun received seven Michigan Press Associa=on “Newspaper of the Year” awards. He also was recognized with Michigan Press Associa=on honors for editorial wri=ng and feature wri=ng. He started his career as a sports writer and received several awards from the Associated Press and Michigan Press Associa=on for his work in that area. In 2010, he served as deputy communica=ons director on a gubernatorial campaign, followed by another s=nt in public rela=ons in 2012 as communica=ons director for a campaign for Congress in Michigan’s Third Congressional District.
Vanguard Principal Staff Kris=n Keller, Media Analyst With more than 14 years experience in media buying, Kris=n Keller uses her strong nego=a=on skills and well established rela=onships with media sales representa=ves to develop effec=ve customized adver=sing programs for Vanguard clients. Prior to her alliance with Vanguard Public Affairs, Kris=n worked as a Media Analyst for Valassis on several na=onal accounts, including DeVry, McDonald’s, Sprint, Hyundai, Kia, Steak N Shake, and Hallmark. Her na=onal work for McDonald's was focused on new product launches for McGriddles, Premium Salads, and Premium Chicken Sandwiches, achieving an 85 percent coverage level in all 210 US Designated Market Areas. She also has worked as a media buyer for other public rela=ons firms on accounts including the Michigan Educa=on Savings Plan, Li_le River Casino, Bay Mills Resort and Casinos, as well as many poli=cal adver=sers. Kris=n is a graduate of Michigan State University’s College of Communica=on Arts & Sciences, earning a B.A. in Adver=sing in May 2000.
ADDITIONAL OFFERINGS “We can only be as good as the collec=ve talent and opportuni=es we bring to the table for our clients.”
Vanguard Voices Vanguard Public Affairs is now offering Vanguard Voices – an elite speakers bureau of talent from all walks of life to make any conference or event memorable. Vanguard Voices connects innovators, leaders, and cusng-‐edge thinkers with your organiza=on and audience, all for a reasonable rate. Our effort is primarily designed to engage, inform, and mo=vate groups about the most important issues in our culture today. Vanguard Voices already includes the following leading lights:
Nolan Finley and Stephen Henderson
Jocelyn Benson
Bridget and Mary McCormack
Rashida Tlaib
Richard Bernstein
Vanguard eduVISION Pro • A new Vanguard ini=a=ve scheduled for official launch in May
2015, eduVISION Pro provides a lens of prac=cal classroom exper=se to Vanguard’s public educa=on, marke=ng and communica=on clients and campaigns.
• While our public affairs prac==oners have decades of experience in the educa=on public rela=ons industry, eduVISION Pro consultants have spent decades in the field, working one-‐on-‐one in classrooms across the country.
• Our eduVISION Pro consultants are all licensed educators with exper=se in subject ma_er areas cri=cal for 21st century STEAM learning: mathema=cs, science & technology, early literacy, and foreign language.
• EduVISION Pro consultants also have experience as nurses, social workers, and tutors, and work to customize public educa=on, curriculum, and instruc=onal planning for current clients and prospec=ve grantees.
CONTACT INFORMATION 620 South Capitol Avenue Suite 100 Lansing, Michigan 48933 Phone: 517-‐367-‐6403 www.vanguard-‐pa.com
www.facebook.com/vanguardpublicaffairs
@vanguardpubafrs