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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
CPD Short Course Workbook
Key messages and influencing
Participants name: Click or tap here to enter text.
Please bring this workbook with you to the Group CPD session
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
Introduction Welcome to this CPD Short Course comprising a PowerPoint Presentation and a workbook. There are three components to this resource: The title of this CPD short course is ‘Key messages and influencing’ and has been designed to follow on from the CPD short course ‘Producing a data impact example for your service’ It has been designed for occupational therapy personnel at Career Levels 4-8 (RCOT 2017). The completion of this CPD short course supports the development of leadership and evidence, research and development skills in order to promote the value of occupation. Learning outcomes: The combined learning outcomes for the three components include:
To develop key messages to use with managers and stakeholders and adapt them for the public and media
To effectively communicate key messages within and about your service Generate actions to get involved in the Occupational therapy: improving lives, saving
money campaign to promote your service and new initiatives. To gain experience of articulating key messages to others To apply the skills and knowledge gained from practicing your key messages within the
group session with you external stakeholders
Occupational therapy: Improving Lives, Saving Money The Royal College of Occupational Therapists (RCOT) started a campaign in 2015 to raise awareness of the profession with stakeholders across all four UK nations. Based on best practice examples six reports have been published demonstrating how occupational therapy improves peoples’ lives while also saving money for the public purse. The reports identify from the best practice examples the elements of service delivery that ensure most effective use of occupational therapy expertise. To this end, recommendations are made for commissioners, managers and providers outlining the most effective deployment of the occupational therapy workforce, within hospital services, the community and in mental health. The campaign has enabled RCOT to reach a wide variety of national stakeholders, from key politicians to well-renown think tanks to demonstrate the value of the profession in delivering health and care across the system in the 21st Century. Services that have contributed to the
1. Pre-session work (approx. 60 mins)
2. The Group CPD session – Power Point and facilitated discussion questions (approx. 60 mins)
3. Post session reflection and certificate (approx. 15 – 30 mins)
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
campaign with data impact examples have been able to raise the profile of their service within their organisation and outside with local media and stakeholders. This course gives you the tools to be able to use data to influence stakeholders and promote your service using a data impact example (see CPD short course ‘Producing a data impact example for your service’). Developing key messages is a valuable skill. Learning how to influence with your key messages can raise the profile of your service within your organisation and in the wider system. This course with support you to identify key messages explaining what your service does simply and succinctly to stakeholders and, also, identify suitable opportunities to raise the profile of your service. Three years into the campaign RCOT has developed overarching recommendations based on common themes from the reports which are applicable across the profession. These are: The RCOT campaign Occupational Therapy – Improving Lives Saving Money is making the case that to empower people to manage their health and wellbeing, occupational therapists should be deployed across the health and care system to:
1. Intervene early within primary care
2. Embed personalised care through training and supervising others
3. Develop wider partnerships to further innovation
4. Expand therapy-led services
On completion of all three components you are asked to identify three key learning points to inform your future practice. A certificate is available at the end of this workbook. This session is designed to be completed in a group to enhance debate and peer-learning although it is possible to adapt it to working as an individual. In total it should take about two and a half hours although more time may be required to complete the suggested further reading and follow up the links to other resources.
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
Q1. Visit the Regional and Local Groups page of the RCOT website and click on RCOT
Roadshows. Familiarise yourself with the RCOT’s Championing Occupational Therapy presentation. Available here. Record below who is within your sphere of influence along with the different opportunities and ways you have of influencing.
1.
2.
3.
4.
5.
6.
Component 1: Pre-session work (approx. 60 minutes)
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
Q2. Read and work through Media Tips on our how to work with the media webpage Available
here. Identify three key learning points on communicating with different media.
1.
2.
3.
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
Q3. Drawing on your service impact data consider three key pieces of information you would
like to communicate about your service.
1.
2.
3.
Q4 Read RCOT’s briefing on Briefing for members and staff of the Royal College of Occupational Therapists (RCOT) co-ordinating service and site visits by key stakeholders. Available here.
List your three key actions (identify who would be involved and timescales) to enable a visit to happen within your service.
1.
2.
3.
The CPD group session offers the opportunity to:
Share your key messages about your service.
To practice communicating them to different audiences.
Agree further actions to promote the service.
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
1. Nominate a group facilitator and time keeper. 2. Welcome group, introductions, revisit the learning outcomes and establish group rules. (5
mins). Slide 2 3. First activity: Share your learning on delivering key messages about your service through
the media (15 mins). Slide 5 4. Second activity: Take it in turns to act as an interviewer and interviewee. Use a mobile
phone to record each person being interviewed for a maximum of three minutes on their key messages. Keep in mind the most important points you want to express. View the recordings back and consider how the key messages came across. (30 mins) Slide 6
5. Third activity: Agree a plan for raising the profile of your service to different stakeholders
using a range of media. (10 mins) Slide 7
Acknowledge people’s anxieties with engaging with different media.
Remind participants that they are presenting key messages to different stake holders everyday within their
practice e.g. team meetings, meeting with families and carers, running
groups.
Remind participants to use their experience and examples to
demonstrate their expertise and credibility.
Encourage the emphasis on how
occupational therapy can offer solutions.
Encourage ideas to be recorded and acted upon.
Sum up with common themes, what
has worked, what could be changed to enable more influencing activity and
promotion of their service.
FACILITATORS NOTES
Component 2: The Group CPD session – Power Point presentation and facilitated discussion questions (approx. 60 minutes)
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
Key messages and influencing My three reflective learning points from the CPD Short Course which will inform future practice
1. 2. 3.
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
Supporting resources and further reading Bannigan, K. (2016) How effective is your social media profile? OT News 1:24-25 British Journal of Occupational Therapy and #OTalk (2016) Social Media: Creating communities of research and practice. BJOT vol. 79, 4: pp. 195-196. Elliott, J. (2017) Boosting occupational therapy on social media OT News 6:38-39 Government Digital Service (2018) Guidance: Social media playbook. https://www.gov.uk/guidance/social-media-playbook Hughes K, (2018) The use of Twitter for continuing professional development within occupational therapy. Journal of Further and Higher Education https://doi.org/10.1080/0309877X.2018.1515900 Royal College of Occupational Therapists (2015) Code of ethics and professional conduct. RCOT: London https://www.rcot.co.uk/practice-resources/rcot-publications/downloads/rcot-standards-and-ethics Royal College of Occupational Therapists (2016) Reducing the pressure on hospitals: the value of occupational therapy. RCOT: London https://www.rcot.co.uk/promoting-occupational-therapy/occupational-therapy-improving-lives-saving-money Royal College of Occupational Therapists (2017) Professional standards for occupational therapy practice. RCOT: London https://www.rcot.co.uk/practice-resources/rcot-publications/downloads/rcot-standards-and-ethics Royal College of Occupational Therapists (2017) Living not existing: putting prevention at the heart of care for older people. RCOT: London https://www.rcot.co.uk/promoting-occupational-therapy/occupational-therapy-improving-lives-saving-money Royal College of Occupational Therapists (2017) Fire and rescue services: the value of working in partnership with occupational therapists. https://www.rcot.co.uk/promoting-occupational-therapy/occupational-therapy-improving-lives-saving-money Royal College of Occupational Therapists (2017) Career Development Framework: guiding principles for occupational therapy. RCOT: London. https://www.rcot.co.uk/practice-resources/learning-zone/career-development-framework Royal College of Occupational Therapists (2018) Prisons: the value of occupational therapy. RCOT: London https://www.rcot.co.uk/promoting-occupational-therapy/occupational-therapy-improving-lives-saving-money Royal College of Occupational Therapists (2018) Getting my life back: occupational therapy promoting mental health and wellbeing. RCOT: London https://www.rcot.co.uk/promoting-occupational-therapy/occupational-therapy-improving-lives-saving-money
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www.rcot.co.uk CPD session © 2018 Royal College of Occupational Therapists
This CPD Session may be copied and adapted for non-commercial use by RCOT members only.
#ValueofOT
Royal College of Occupational Therapists (2019) Making personalised care a reality: the role of occupational therapy. https://www.rcot.co.uk/promoting-occupational-therapy/occupational-therapy-improving-lives-saving-money Royal College of Occupational Therapists (2018) Using Social Media. https://www.rcot.co.uk/promoting-occupational-therapy/using-social-media Rowan, S., Harries, P. and Donohoe, D. (2016). How visible are you as an occupational therapist? OT News 9:38-39
All documents accessed 4.01.2019
This is to certify that:
____________________________________________________________________
has completed the CPD Short Course:
Key messages and influencing
Learning outcomes: The combined learning outcomes for the three components include: To develop key messages to use with managers and stakeholders and adapt
them for the public and media
To effectively communicate key messages within and about your service
Generate actions to get involved in the Occupational therapy: improving lives, saving money campaign to promote your service and new initiatives.
To gain experience of articulating key messages to others
To apply the skills and knowledge gained from practicing your key messages within the group session with you external stakeholders
