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ValueFirst – A Leading MVNO for Data Services
Adding Value to Enterprises
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CONFIDENTIAL 2
Agenda
ValueFirst IntroductionMobility Solutions – An OverviewHow does ValueFirst help customers?ValueFirst Products & Services OfferingKey Business Processes Mobile enabledAdding Value to Enterprises
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CONFIDENTIAL 3
What is common between India’s largest
B2C portal www.ebay.in B2B portal www.metaljunction.comIT hardware company www.hp.com IT software company www.tcs.com Private general insurance company www.icicilombard.com Radio channel www.myradiocity.com Direct marketing company www.jwt.com Tyres company www.apollotyres.comEducational services www.imsindia.com Private life insurance company www.allianzbajaj.com Mutual funds company www.hdfcfund.com Stock Broker www.bonanzaportfolio.com Pharmaceutical company www.lilly.com FMCG company www.pepsi.com Aluminium manufacturing www.balcoindia.com Speciality and agri-chemicals www.dupont.com Paints and chemicals company www.ici.com Domestic call centre company www.spancotelesys.com Private direct-to-home service provider www.dishtv.comLogistics and courier company www.dtdc.com
All are ValueFirst customers
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ValueFirst Introduction
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India’s leading Virtual Mobile Network Operator for Data Services Operations in Germany, India, UK and US In India: Offices in Gurgaon, Bangalore, Mumbai, Kolkata Network of over 35 partners across multiple states
ValueFirst Introduction
Over 300 enterprise customers
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Mobility Solutions – An Overview Increasingly enterprises are looking for access to
company’s back office data and information to a wide range of communication devices in real time, any where.
Mobility provides real-time access to messaging such as email, calendar, contacts, tasks and other databases.
Enterprise uptake of mobile applications is set for phenomenal growth. By 2006, Gartner anticipates that more than 65 percent of enterprises will have experience with wireless applications and use wireless connectivity for one or more user groups.
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High Quality Service: Provider of Carrier-Class Value Added Services
Product Driven: Advanced client applications Future-proof and Configurable Products: Inbuilt
update manager Cost-effective: Most cost effective solution in the
industry Operator Redundancy: Redundancy of operators in
India and overseas leading to a very high quality of service
Least Time to Market: Deployment typically is done in a day
Scalable Architecture: Highly scalable architecture Secure Transactions: 128-bit encrypted data via SSL Practical Solution: Multi-user and multi-location
deployment with central administration
How does ValueFirst help customers?
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How does ValueFirst help customers?
Bridge the gap: address customer need of service (they do not need software or gateway)
Provide end-to-end user experience: database to mobile and back
Innovate: New products every 4-5 months National footprint: 4 offices and 35 channel partners Global best practices: ValueFirst shares global best
practices acquired by customer interaction in Europe Intelligent Plug-ins: e.g. SAP connector Provide across-the-board offering: Products for
Corporates, Large Enterprises, SMEs, SOHO and HNIs Forge smart partnerships: Software companies,
System Integrators, Mobile Operators
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Mobile Terminating (MT) – Send a message to a list of numbers (Broadcast/Targeted) [Push]Mobile Originating (MO) – Invite the audience to send a message (Short code/Long code) [Pull] MT-MO [Push – Pull]MO-MT [Pull – Push]
Mobile Data Services – Types
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PUSH Services allow the deployment of various applications such as:
Information Services (loyalty card members, delivery confirmation etc.)
Real-time notifications and alerts (banking, finance and stock alerts, travel, sporting results)
Direct Marketing offerings (promotions, new product announcement, events & shows, m-coupons)
Games (quiz, live games) Ring tones, Logo downloads
Mobile Data Services – PUSH
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Mobile users “pull” or request information by sending an SMS from their mobile phones to a service number linked to the service of the content provider.
Typical service examples are dedicated requests, voting or quiz applications. The consumer can register his interest for a catalogue e.g. Asian paints – text ‘PAINT’ to 8888.
Mobile Data Services – PULL
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The service is initiated by a Push SMS from the application to the mobile user prompting the user to reply via SMS.
Typical service examples are inviting the consumer to participate in an interactive event. A marketing campaign inviting the consumer in a voting exercise with an offer to win a free holiday to Singapore.
Mobile Data Services – PUSH-PULL
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A mobile user can send a SMS service request - SMS MO - from his handset to a special service number. The service number is directly associated with a particular mobile application, which is built by combining Pull and Push services. ITC Wills lifestyle loyalty card members can send a text to a predefined number and get details of their loyalty points.
Mobile Data Services – PULL-PUSH
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ValueFirst Products & Services Offering
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CONFIDENTIAL 15
ValueFirst Products and Services Offering
1. VelocityPlus – automated, scheduled, manual – incoming/outgoing (via Internet)
2. Velocity - automated, scheduled, manual – outgoing3. Speed - manual – outgoing 4. Swift – automated, scheduled and manual –
incoming/outgoing (SIM)5. AirMail – email to SMS6. Pace – APIs for software product companies7. Momentum – for advertising/media companies8. ZIP – for incoming only
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CONFIDENTIAL 16
Technical Architecture – High level
WWW/INTERNET/VPN
Connection Protocols:SMPPHTTPCIMDUCP
SpeedVelocity
PACE Platform
SMS-C
SMS-C
SMS-C
CellPhone
Recipient
User
Integration with the backend Systems
WWW/INTERNET/VPN
XML/HTTP XML/HTTPs
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CONFIDENTIAL 17
Server Management – User Perspective
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Speed VelocityB2B
CustomersOther Client Applications
SMS Resellers
Internet Cloud- Optionally VPN
Accounting, Access and Credit Limit Control
Filtering Least Cost Routing
Store and Forwarding, Throughput Management, Generating Billing CDRs
XML/HTTP Interface
Text/HTTP Interface
SMPP/HTTP
Interface
UCP Interface
Admin & Maintenance via HTML/SSH login
Registration Server
Payment Gateway
Server Management – Technical Overview
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Key Business Processes - Mobile enabled
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Mobile enabling processes – Internal / External
New product launches can be targeted to the select audience with minimal cost – with opt-in
Sales team can be updated on new schemes and products while they are on the field.
ABC
Please check out the updated version of our products at www.abc.com/products.
Key Businesses Processes
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CONFIDENTIAL 21
Key Businesses Processes
AB INR 35030/-
Customer’s Platform
ValueFirst Server
Two-way Interaction
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CONFIDENTIAL 22
Mobile enabling processes – Internal / External
Sales managers, Agents, Advisors or territory managers can be asked to send sales data via SMS to the central server – leading to stronger MIS.
Integration with workflow applications can lead to process failures being escalated as soon as they happen e.g cheque bouncing to be informed to the issuer or to sales person responsible on a real time basis.
ABC
Your ICICI Bank cheque no. 1210232, INR 210/- dated 07/01/05is cleared.
Key Businesses Processes
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CONFIDENTIAL 23
Marketing and Advertising
SMS based one-way and two-way campaigns
SMS based campaigns to be used within a fixed user group
Customer interaction via SMS
Customer feedback to be received using SMS
Customers to get details on their account by sending SMS
Please send a blank reply via SMS to know more about our products & schemes
Key Businesses Processes
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Customer Service Process – External Customer is alerted over mobile about pending payment. Customer is alerted over mobile about the receipt of his
due payment. Can be easily integrated with CRM solution leading to
higher customer interaction and real time alerts to customers or customer services personnel.
CRM Personalised notification/ reminders to customers
Relevant Information to concerned staff
Key Businesses Processes
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FOR MORE INFORMATION Please contact us at: INDIA ValueFirst Messaging Pvt. Ltd.C-071 B DLF Supermart I DLF City Phase IVGurgaon, Haryana India 122 002
Phone: +91 124 404 2537/8 Fax: +91 124 404 2539
E-Mail: [email protected]: www. vfirst.com
©2004 ValueFirst Messaging Pvt. Ltd. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system or translated into any language in any form by means without the written permission of ValueFirst Messaging Pvt. Ltd.