Value of Diversity at the Workplace - Presentation by Tina Tinde at Career Forum in Toulouse, France

7/30/2019 Value of Diversity at the Workplace - Presentation by Tina Tinde at Career Forum in Toulouse, France

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Crossing the Rubicon - Alea iacta est

General Caesar's crossing of theRubicon in 49 BC to reach Rome ledto civil war, which Caesar won

After Caesars murder in 44 BC hisadoptive son Augustus ruled theRoman Empire

Crossing the Rubicon, like throwingthe dice, means that the point ofno return has been reachedRubicon is a river in Italy that General Julius Caesar

crossed in defiance of the Senate in Rome, and declared

that the die has been cast
http://en.wikipedia.org/wiki/Alea_iacta_esthttp://en.wikipedia.org/wiki/Alea_iacta_est


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Agnar Mykle's "Rubicon" Norwegian author Agnar Mykle, 1915 1994 released his last

novel Rubicon i 1965. Like several of his other books it was

translated into English

Rubicon is not as reputable as The Song of the Red Ruby,which was banned for indecency, and Lasso Around theMoon. Both show the authors mastery of irony and humor

Valemon Gristvgs motorbike ride through Europe in 1939 isan undetected gem of a literary road movie

Its a hilarious portrait of a student heading for a momentoustime in Europes history, laced with cheeky descriptions ofpeople from Sunnmre on Norways west coast

The expression Crossing the Rubicon is being applied to the2012 US presidential election
http://en.wikipedia.org/wiki/Agnar_Myklehttp://en.wikipedia.org/wiki/Agnar_Mykle


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Demography is the new Rubicon

Non-whites made up 28% of all voters in

the US presidential election, up from 26% in2008

Barack Obamas supportfrom non-whiteswas critical in swing states such as Ohio andFlorida. In Ohio blacks made up 15% ofvoters, compared to 11% in 2008. In FloridaLatinos made up 17% of voters, up from14% in 2008

Nearly of voters were single women.Obama received 67% of their votes, whichhad a strong impact on the outcome
http://www.washingtonpost.com/blogs/plum-line/post/demographics-as-political-destiny/2012/11/07/f8faf206-291f-11e2-96b6-8e6a7524553f_blog.htmlhttp://thegrio.com/2011/07/28/deportations-may-divide-obamas-black-and-brown-base/http://www.guardian.co.uk/world/2012/nov/09/single-women-voted-favour-obamahttp://www.guardian.co.uk/world/2012/nov/09/single-women-voted-favour-obamahttp://thegrio.com/2011/07/28/deportations-may-divide-obamas-black-and-brown-base/http://www.washingtonpost.com/blogs/plum-line/post/demographics-as-political-destiny/2012/11/07/f8faf206-291f-11e2-96b6-8e6a7524553f_blog.html


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Disability is no longer tabooEmployers, governments and

international organizations are

beginning to understand thatpersons living with a disability are

a resource, not a burden

Artists and individuals are pushingthe envelope, as illustrated by theFrench movie The Untouchables,

which is a major hit with

audiences globally

Barriers in areas of race, disability,religion and issues concerninglesbians, gays, bisexuals andtransgender (LGBT) are often

broken down for men first
http://www.ryerson.ca/hr/yourHR/accessibility/Minority_of_Everyone.htmlhttp://movies.nytimes.com/2012/05/25/movies/the-intouchables-arrives-from-france.html?_r=0http://movies.nytimes.com/2012/05/25/movies/the-intouchables-arrives-from-france.html?_r=0http://movies.nytimes.com/2012/05/25/movies/the-intouchables-arrives-from-france.html?_r=0http://www.ryerson.ca/hr/yourHR/accessibility/Minority_of_Everyone.html


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Increased LGBT acceptance (manyexceptions, esp. in developing countries)

The 2012 US presidential election was a

success for LGBT voters

Tammy Baldwin, Democratic candidatefrom Wisconsin, became the first openlygay among the 100 Senators

The Senate now has the record number

of 20 women, up from 17. Four areRepublicans

In Maine and Maryland a majority ofvotes brought the number of stateslegalizing same-sex marriage to nine
http://www.huffingtonpost.com/2012/11/07/women-senate-2012-election_n_2086093.htmlhttp://www.huffingtonpost.com/2012/11/07/women-senate-2012-election_n_2086093.html


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Winners are in tune with changes in thepopulation

Americas face changed and only one party changed with it Peter Beinart quoted in WashingtonPost

Understanding diversity and demographic trends helps us make wise decisions and potentially benamed winners. Obama leads a country of 315 million inhabitants. Wil Wheaton announced NateSilver's victory to 2,1 mill Twitter-followers, after Rachel Maddow declared Silver a winner tosome 2 mill people watching her prime-time TV show.
http://www.washingtonpost.com/blogs/plum-line/post/demographics-as-political-destiny/2012/11/07/f8faf206-291f-11e2-96b6-8e6a7524553f_blog.htmlhttp://en.wikipedia.org/wiki/Peter_Beinarthttp://www.washingtonpost.com/blogs/plum-line/post/demographics-as-political-destiny/2012/11/07/f8faf206-291f-11e2-96b6-8e6a7524553f_blog.htmlhttp://www.washingtonpost.com/blogs/plum-line/post/demographics-as-political-destiny/2012/11/07/f8faf206-291f-11e2-96b6-8e6a7524553f_blog.htmlhttp://www.pewsocialtrends.org/2012/11/07/a-milestone-en-route-to-a-majority-minority-nation/http://en.wikipedia.org/wiki/The_Rachel_Maddow_Show_(TV_series)http://en.wikipedia.org/wiki/The_Rachel_Maddow_Show_(TV_series)http://en.wikipedia.org/wiki/The_Rachel_Maddow_Show_(TV_series)http://www.pewsocialtrends.org/2012/11/07/a-milestone-en-route-to-a-majority-minority-nation/http://www.washingtonpost.com/blogs/plum-line/post/demographics-as-political-destiny/2012/11/07/f8faf206-291f-11e2-96b6-8e6a7524553f_blog.htmlhttp://www.washingtonpost.com/blogs/plum-line/post/demographics-as-political-destiny/2012/11/07/f8faf206-291f-11e2-96b6-8e6a7524553f_blog.htmlhttp://en.wikipedia.org/wiki/Peter_Beinart


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Major generational and geographical gapsin PR profession

A study released by the University of Alabama in

November 2012 was carried out in 23 countries inAsia, Latin-America, Europe + in the US

A total of 4,484 PR managers were asked whichmajor challenges the industry faced

Major differences were found between

generations, sexes and cultural/national origins

Two thirds ranked the impact of digital networksand massively available real-time information asthe fundamental forces transforming the practiceof contemporary public relations.
http://www.mediabistro.com/prnewser/plank-center-study-reveals-a-changing-pr-industry_b49850http://www.newswise.com/articles/study-of-pr-trends-reveals-digital-gender-generational-shiftshttp://www.newswise.com/articles/study-of-pr-trends-reveals-digital-gender-generational-shiftshttp://www.mediabistro.com/prnewser/plank-center-study-reveals-a-changing-pr-industry_b49850


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Increased access to information is majorissue

Respondents identified the four mostimportant topics:

1. Managing the volume andvelocity of information (23 %)

2. Role of social media (15.3 %)

3. Improving measurement (12.2 %)

4. Dealing with fast-moving crises(11.9 %)China, Brazil, India and Mexico ranked

digital information the highest


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Africa on its way up The International Monetary Fund (IMF)

predicts that seven of the worlds

fastest growing economies in the next3-4 years will be African countries:

Ethiopia, Mozambique, Tanzania,Congo, Ghana, Zambia and Nigeria areexpected to have an annual growth ofsix % in this period

In the next 40 years Africas populationis expected to double, from one billionto two

Africans average age is now 20 years,half of Europes, which is alsostruggling with low economic growth
http://www.independent.co.uk/news/world/africa/economic-growth-stirs-hope-in-africa-7834230.htmlhttp://www.independent.co.uk/news/world/africa/economic-growth-stirs-hope-in-africa-7834230.htmlhttp://www.independent.co.uk/news/world/africa/economic-growth-stirs-hope-in-africa-7834230.html


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Africa on its way up

Libya

GhanaEtiopia

Mosambik

Rwanda

Average GDP growth of about five

% annually during the last 10 years

While markets have collapsed

elsewhere, Africas income is

expected to grow by

approximately 4,5% in 2012

According to IMF Africa will have

the worlds fastest growing

economy in the next five years
http://www.guardian.co.uk/global-development/datablog/interactive/2012/may/28/african-economic-outlook-2012http://www.independent.co.uk/news/world/africa/economic-growth-stirs-hope-in-africa-7834230.htmlhttp://www.independent.co.uk/news/world/africa/economic-growth-stirs-hope-in-africa-7834230.htmlhttp://www.guardian.co.uk/global-development/datablog/interactive/2012/may/28/african-economic-outlook-2012


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Africa on its way up

A report by the African Development Bankprojects that by 2030 much of thecontinent will have a middle-class majority

The report predicts that consumerspending in Africa will soar from $680bn in2008 to $2.2trn in 2030

Africa trades much more with the emergingpowers, including BRIC (Brazil, Russia,India, China) than with for instance the UK

Some Americans have gone to China to finda job. Will Europeans become economicmigrants to Africa in our time?
http://www.independent.co.uk/news/world/africa/economic-growth-stirs-hope-in-africa-7834230.htmlhttp://www.independent.co.uk/news/world/africa/economic-growth-stirs-hope-in-africa-7834230.html


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The BRIC countries

Women climb fast on the career ladder

in BRIC countries because of theirdynamic and innovative economies andthe constant search for talents

The BRIC countries have far to goregarding women on company boards

In the UK public stock exchangecompanies are recommended toachieve 25% women on boards by 2015,while Norway tops the list with 40% dueto legislation
http://management.fortune.cnn.com/2012/10/05/how-one-billion-women-will-shake-the-business-world/http://www.state.gov/e/eb/rls/othr/2012/184988.htmhttp://www.state.gov/e/eb/rls/othr/2012/184988.htmhttp://management.fortune.cnn.com/2012/10/05/how-one-billion-women-will-shake-the-business-world/


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Mens tight grip on top positions

These figures from2012 show the

proportion of womenin executive and boardpositions in Fortune500 companies

Womensrepresentation hasstagnated despiteresearch in manycountries proving thatincreasing the numberof women on boardsimproves the bottomline
http://www.catalyst.org/publication/219/statistical-overview-of-women-in-the-workplacehttp://www.womenonboards.org.au/pubs/articles/1112-why-women-are-good-for-business.htmhttp://www.womenonboards.org.au/pubs/articles/1112-why-women-are-good-for-business.htmhttp://www.womenonboards.org.au/pubs/articles/1112-why-women-are-good-for-business.htmhttp://www.catalyst.org/publication/219/statistical-overview-of-women-in-the-workplace


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Value of diversity policy is underestimated

Erik Hansen in Progressive Global Energy to DN:

Weve done well over the past 30 years but wehavent understood what it takes to succeed inthe next 30

Of all management positions filled in 2012 allwere Norwegians, even though 22% ofsuggested candidates were foreigners

Norwegian companies are not being flexible.People 55 and older are rejected

Norway will lag behind if we dont draw onforeign talents and the experience of olderpeople

Dagens Nringsliv a finance newspaper, put

on its front page Nov 9, 2012 that Norwegian

companies are racist. English recap
http://www.dn.no/energi/article2504471.ecehttp://theforeigner.no/pages/news/slams-norway-good-candidate-wrong-colour-mentality/http://theforeigner.no/pages/news/slams-norway-good-candidate-wrong-colour-mentality/http://www.dn.no/energi/article2504471.ece


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Overcoming racism through interaction

A study presented in 2012 by The Institute ofLabour and Social Research (FAFO) and The

Institute for Social Research found thatpersons with foreign-sounding names had25% less chance of being called to a jobinterview

Lidio Dominguez applied to many jobs inNorway over two years and got no interview.He changed his name to Nils Myrland and was

suddenly invited to many interviews. He got ajob and changed his name back

Nate Silver : Racism is predictable. Itspredicted by interaction or lack thereof withpeople unlike you, people of other races.
http://www.nrk.no/nyheter/norge/1.7947724http://www.fafo.no/indexenglish.htmhttp://www.socialresearch.no/http://www.fafo.no/indexenglish.htmhttp://www.socialresearch.no/http://dt.no/nyheter/skiftet-navn-fikk-jobb-1.3205519http://www.ted.com/talks/nate_silver_on_race_and_politics.html?quote=473http://www.ted.com/talks/nate_silver_on_race_and_politics.html?quote=473http://dt.no/nyheter/skiftet-navn-fikk-jobb-1.3205519http://www.socialresearch.no/http://www.fafo.no/indexenglish.htmhttp://www.nrk.no/nyheter/norge/1.7947724


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Value of Diversity at the Workplace - Presentation by Tina Tinde at Career Forum in Toulouse, France