Value of BBB Accreditation®

BBB Serving Central Ohio

• Setting standards for marketplace trust

• Encouraging and supporting best practices by

engaging with and educating consumers and

businesses

• Celebrating marketplace role models

• Calling out and addressing substandard

marketplace behavior

• Creating a community of trustworthy

businesses and charities

We do this by:

BBB’s mission is to be the leader in advancing marketplace trust.

BBB’s Mission

An ethical marketplace where buyers and sellers trust each other.

BBB’s Vision

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consumers have greater confidence in

purchasing sooner, rather than later, when

a business displays BBB’s Accredited Seal.

7 out of 10

BBB’s brand is a long standing representation of trust in the marketplace. A company of any size that carries the internationally recognized BBB Accredited Business Seal inherits the added advantage of over 100 years of trusted goodwill in all forms of commerce.

BBB | 2017

Accredited Businesses can utilize the BBB Accredited Business Seal at their place of business, on their website, in any print

marketing and on their vehicles. When you display BBB’s Seal, it is a reminder to all consumers that you uphold BBB Standards

of Trust and are committed to an ethical marketplace.

Accredited Business Seal

of consumers who are familiar with

BBB are more likely to purchase when a

business displays their Accreditation Seal.

83%NIELSEN | 2017

of consumers demonstrate their trust in a

business by buying its products.

77%NIELSEN | 2017

BBB offers a variety of tools to increase your

organization’s exposure online. Consumers come to

BBB Business Profiles to find information on companies

and BBB makes it easy for you to showcase your logo,

photos and videos relating to your business, link to your

website, and customer reviews that showcase your

commitment to consumers. BBB also has enhanced

marketing opportunities available exclusively to

Accredited Businesses.

Enhance Your Online Reputation

BBB Accreditation has been a catalyst for Griffen Hollow Studio. Becoming an Accredited Business has eliminated the hesitation for our clients to use our services as well as expanded our network of conversations, clients and vendors. It has been one of the best decisions we have made.

ALEX TRAXLER | GRIFFEN HOLLOW STUDIO

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Throughout the year, BBB has opportunities for

Accredited Businesses to network and mingle. We

provide Accredited Businesses with the chance to

connect with other like-minded, trustworthy businesses

and nonprofit organizations at our many receptions,

networking sessions or educational workshops. Join

our network of trustworthy organizations, gaining

connections and mentorship.

Networking with OtherLike-Minded Businesses

With over 1 million visitors to BBB of Central Ohio’s website each year, your

presence on bbb.org increases your visibility to consumers all across the

North America. BBB leads as the top choice to research trusted businesses

and BBB Accredited Businesses have an added level of trust built in to their

commitment to BBB’s Standards of Trust.

Added Exposure For Your Business

Submitting a guest blog

Participating in BBB’s podcast

Being highlighted during an event

Accredited Businesses can have the

chance to participate in:

BBB knows that younger businesses may have small

budgets. Accredited Businesses have access to

affordable marketing opportunities across multiple

platforms, including TV, digital billboards and online

listings.

Affordable Marketing Opportunities

We just recently became an Accredited Business, so the business listing and marketing tools were the first things that we jumped into. Since BBB.org is such a high ranking domain in terms of SEO, we wanted to make sure to get our listing updated as soon as possible. And we’re working with BBB to figure out how to best utilize featured listings throughout the website since there are so many people visiting the website every week.

JUSTIN MOODLEY | LASANAN

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Web Visitors

1,397,254

Business Profiles Read

1,654,778

Accredited Business Seal Clicks

22,739

Online Reviews Read

407,413

Quotes Requested

2,170

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Every day, consumers are visting bbb.org to look for businesses and charities they can trust. Below are highlights of 2017 online activity:

BBB Serving Central Ohio1169 Dublin Road Columbus, OH 43215614.486.6336bbb.org

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