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VALUE CHAIN - Safirfrom the other brands on the market firstly due to the lack of any additives, colouring agents or preservatives. ONLY chicken meat and natural seaso-ning, fresh

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Page 1: VALUE CHAIN - Safirfrom the other brands on the market firstly due to the lack of any additives, colouring agents or preservatives. ONLY chicken meat and natural seaso-ning, fresh
Page 2: VALUE CHAIN - Safirfrom the other brands on the market firstly due to the lack of any additives, colouring agents or preservatives. ONLY chicken meat and natural seaso-ning, fresh

As a producer of meat with a real chicken taste, Safir Company Group, a family business with a 100% Romanian capital, with over 27 years of experience in meat industry, is a trustworthy partner, both for important players in the HoReCa segment and for large chains of international stores present in Romania or for external partners.

The respect for healthy and qualitative food, the care for the harmonious develop-ment of future generations, continuous development and transparency in everything we do are the values that represent us and that guide the Safir value chain.

The food quality and safety of chicken meat products represent the main priority of Safir Company Group, thus, we perma-nently invest in the development of the integrated chain which contains 1 modern

poultry slaughterhouse, 4 poultry farms, 1 protein recovery plant, 1 feed mill and 1 chicken processed and semi-processed product plant.

Constant investments were carried out in the slaughterhouse as well (by the purchase of modern machines for deboning, mincing, weighing and packaging meat), with the purpose of increasing production capacity, in 2017 recording 20.000 tons. The slaugh-terhouse, with a capacity of 4000 heads/h, disposes of an integrated management system, in compliance with standards ISO 9001:2015, SR EN ISO 14001:2015 and SR EN ISO 22000:2005, ISO 18001:2007, certified by QS Cert and BRC, IFS.

Safir Company Group exports over 15% of annual production to countries such as Bulgaria, Malta, Estonia, Austria, Holland, Cyprus, Greece, Germany, Georgia and

Kosovo, permanently investing in lasting partnerships, new technologies, diversifi-cation of products portfolio and expansion on new outlets.

In the following years, Safir proposes to prove the same dedication by new investments. The increase in production capacity by opening new farms, extending the distribution area and conquering new markets with Deliciosul de Vaslui products are only a few of the future objectives of Safir Company Group.

Our family recipe, which helps us responsibly raise healthy chickens for over 27 years and create processed and semi-processed products only from pure meat and natural seasoning, is the real chicken taste, obtained only from pure meat, with a zest for life and passion for well-done things.

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R V

AL

UE

CH

AIN

SLAUGHTER HOUSE

PROCESSED & SEMI-PROCESSED PRODUCT PLANT

FARMS FEED MILL RENDERING DISTRIBUTION

Page 3: VALUE CHAIN - Safirfrom the other brands on the market firstly due to the lack of any additives, colouring agents or preservatives. ONLY chicken meat and natural seaso-ning, fresh

The most important business card is our chickens - raised with clean hands, with care and responsibility, from the corn grain with which they are fed directly from our hands and to the safety in which they reach on the tables of families.

One of the main guarantees that ensures that Deliciosul de Vaslui products are safe for consumption is represented by the fact that the chickens are raised on the ground in the best conditions, in domestic farms, fully modernised and equipped with state-of-the-art machines. Thus, our chickens benefit from a controlled and bio-secured environment, in compliance with community rules.

These are fed with fodder, 100% from vegetable ingredients, vitamins and minerals, whose recipe is controlled by our nutritionists and verified in our own FNC laboratory. The current capacity of the farms exceeds 1.000.000 heads/series and their development is further intended.

Deliciosul de Vaslui chicken products are appreciated on the market as having a special taste and freshness, being nutritive and healthy products, essential for a balanced diet.

Our products comply with the existing legislation, are only from pure meat without growth hormones, without animal feed and without food additives. We do not use subsequent processing techniques, the meat is not injected and does not contain genetically modified organisms, thus, we guarantee maximum safety for the products.

Intended both for domestic distribution, both nationally and for export, Deliciosul de Vaslui brand is the expression of constant efforts made by the company throughout time. The products are traded in a wide chilled and frozen range, in various variants of packaging: packaged in modified atmosphere, in vacuum, in tray, in bag or container and with various weights or fixed weight (grader).

TRUE TASTE OF CHICKEN

safir.ro/carne-pui-deliciosul-vaslui

Page 4: VALUE CHAIN - Safirfrom the other brands on the market firstly due to the lack of any additives, colouring agents or preservatives. ONLY chicken meat and natural seaso-ning, fresh

Zdravăn Moldovenesc, slow growing chicken Safir Company Group brand, is the only chicken in Romania Beter Leven 1 star, recognition obtained due to special animal welfare conditions from which the chicken benefits: growth on the ground, straw bales, special fodder recipe (over 70% maize and wheat), daily partial hand feeding, growth period of minimum 56 days and daily access to natural light and open air.

Zdravăn Moldovenesc chicken benefits from access to an external paddock and natural light through the windows along the length of the hall from the paddock. Raised on the ground, on a permanent bedding made of chopped straws, wood

shavings or sunflower peels, that fully cover the surface for its growth, as well as on straw bales as an additional playing material, Zdravăn Moldovenesc is fed as the tradition requires it, with corn and wheat, with access to open air.

Therefore, the meat is firm, tasty, adhesive to the bone, with a natural and genuine colour, similar to the one of the chickens in the grandmother's yard, with a pleasant smell during cooking, ideal for a variety of edibles with a traditional Romanian taste for the entire family.

The products are traded chilled or frozen, can be delivered in the following variants of packaging: in tray, in bag or container.

THE ONLY CHICKEN IN ROMANIA WITH SLOW GROWING, WHICH COMPLIES WITHTHE BETER LEVEN 1 STARWELFARE CONDITIONS

zdravanmoldovenesc.ro/produse

Page 5: VALUE CHAIN - Safirfrom the other brands on the market firstly due to the lack of any additives, colouring agents or preservatives. ONLY chicken meat and natural seaso-ning, fresh

In the Safir family there is a saying when we are hungry: the appetite can be satis-fied only with the genuine chicken taste.

Thus, 2016 was marked by a new investment of Safir Company Group, chicken processed and semi-processed product factory. It was invested in new machines and into a space especially designed for the purpose of obtaining naturally seasoned products, covered in bread-crumbs, smoked, sausages, meatballs and skewers.

The “Fomică?” brand, under whose name these products are traded, distinguishes from the other brands on the market firstly due to the lack of any additives, colouring agents or preservatives.

ONLY chicken meat and natural seaso-ning, fresh eggs, natural sheep's casing and hardwood plywood dust for the smoked products are used for the manufacturing of Fomică processed and semi-processed products, a composition that is reflected in the natural aspect and taste.

Fomică processed and semi-processed products are developed based on certain unique ingredients: true chicken meat taste, fresh and pure chicken meat (no mixes, preservatives, additives, colouring agents), guaranteed by Safir value chain, natural seasoning carefully chosen and well-crafted recipes. The recipes that are at the basis of “Fomică?” products were studied and established by a famous and cherished Romanian chef and closely complied with on the line of production.

“Fomică?” products are tasty and filling, meant to make life easier, being dedicated to those with a zest for life, and who want ready-cooked or partially cooked, diversified and healthy meat.

The products are traded in 3 series: ready-made products, seasoned and frozen products, can be delivered in the following packaging variants: in tray, in ATM casserole and in vacuum.

PROCESSED AND SEMI-PROCESSED CHICKEN PRODUCTS

safir.ro/en/fomica

Page 6: VALUE CHAIN - Safirfrom the other brands on the market firstly due to the lack of any additives, colouring agents or preservatives. ONLY chicken meat and natural seaso-ning, fresh

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