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Value-Add MEMS and Sensors for Smart CitiesKaren Lightman, Vice President, MEMS & Sensors Industry Group, SEMI
© 2017 — SEMI, MEMS & Sensors Industry Group. All rights reserved.
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Today’s Topics
• Introduction of MEMS & Sensors Industry Group, a SEMI Strategic
Association Partner
• Trends in MEMS & Sensors for Smart Cities
• Smart City Case Study – Smart Parking
• Challenges/Opportunities
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Introduction of MEMS & Sensors Industry Group,
a SEMI Strategic Association Partner
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SEMI and the Electronics Supply Chain
Substrates
Materials
Components
Subassemblies
Equipment ApplicationsSystem IntegrationDevice Manufacturing
Packaging
Test
IP
Design
Fabless
SEMI global platforms, SIGs, committees, conferences, and
expositions gather the extended electronics manufacturing
supply chain for comprehension, synchronization, and action.
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• Established in 2001, MSIG is the trade
association advancing MEMS and sensors
across global markets
• Integrated operations with SEMI in 2017
• Connects and champions the MEMS and
sensors supply chain in established and
emerging markets
• Enables the commercialization of MEMS
and sensors — helping overcome
technology and manufacturing hurdles
• Nearly 200 member companies and
partners
END USERS/
INTEGRATORS
DESIGNERSDEVICE
PRODUCERS
FOUNDRIESMATERIALS & EQUIPMENT
SUPPLIERS
About MEMS & Sensors Industry Group (MSIG)A SEMI Strategic Association Partner
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Silicon Microgravity
2 The Point Advisors
A Sampling of Our Members
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Dave Kirsch (Chair)
EV Group
John Chong, PhD (Vice Chair)
Kionix
Kevin Crofton
SPTS Technologies
Evgeni Gousev, PhD
Qualcomm Technologies, Inc.
Becky Oh
PNI Sensor Corporation
Yoshio Sekiguchi
OMRON
Jason Weigold, PhD
MEMStaff
Charles Yang
SITRI
Harvey C. Nathanson, PhD
(Emeritus)
Jeff Hilbert
2 The Point Advisors
Jim Knutti, PhD
Acuity, Inc.
Karen Lightman
MSIG, SEMI
Dave Monk, PhD
NXP Semiconductors
2017 MSIG Global Governing Council
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MSIG’s Mission
• MSIG continues its original mission:
• Demonstrate reliability, robustness and affordability of MEMS
• Provide a forum for members to collaborate and innovate
• Champion MEMS and sensor technology
• Foster discussion of industry challenges
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SEMI | MSIG Connects for Member Growth and Prosperity
Communities Collaboration Collective Action
Standards Interoperability, specifications, safety
Market Intelligence Manufacturing data, forecasts, insight
Advocacy Issues, public policy, collective action
Communities Market segments, special interests
Programs Technology, business, issues
Expositions Business development, market access
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SEMI | MSIG Annual Events
• JANUARY 9-12, 2018 •
LAS VEGAS, NV
MARCH 16, 2017 • SHANGHAI CHINA
MAY 10-11, 2017 • STANFORD UNIVERSITY
JUNE 27-29, 2017 • SAN JOSE, CA
• SEPTEMBER 20-22, 2017 •
GRENOBLE FRANCE
NOVEMBER 1-2, 2017 • NAPA, CA
SEP 13, 2017 • TAIPEI TAIWAN
JULY 10-13, 2017 • SAN FRANCISCO, CA
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Trends in MEMS & Sensors for Smart Cities
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2015–2021 MEMS & Sensor Markets (by Application)
©2016 | www.yole.fr | Status of the MEMS Industry 2016
Consumer (including wearables) is
more than 60% of market
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Internet of Things – High Growth Momentum
Connected Car
Fleet Management
Health Care
Asset Management
Smart Cities
Wearables
Connected Home
Retail
Drones
Verticals
30MConnected
devices3Q – 2016
source:
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Trends in MEMS & Sensors for Smart Cities
• Technology
– Enabling connections for IoT thru
end-to-end solutions
– Emergence of new materials, new
processes
• Business Models
– Providing full systems (software,
hardware, analytics)
– Collaborate: Co-design, co-create, innovate
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Smart Cities – Global Overview
• Many Smart City Projects around the world use an integrated Information and
Communications Technology (ICT) system to improve efficiency, manage
complexity and/or enhance citizen quality of life, leading to long-term improvement
in city operations
• In 2016, Smart Cities connected 1.6 B “things” to the Internet
– that number will climb to 9.7B in 2020! (Gartner)
• Where is the technology push and where is market pull?
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Global Shipments of Internet-connected Devices used in Smart Cities
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
De
vic
e s
hip
me
nts
(th
ou
sa
nd
s)
Healthcare
Safety and Security
Physical Infrastructure
Energy and Resource Efficiency
Mobility and Transport
source: @2016
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Smart City Projects
Smart City Projects Fit into Six Verticals:
Mobility & Transport
• Smart Ticketing
• Smart Parking• Intelligent Transport Systems
Energy & Resource
Efficiency
• Smart grid
• Smart utility infrastructure
Governance
• Mobile reporting apps
• Consolidated services
platforms
(Aging) Physical
Infrastructure
• Environmental sensors
• Smart street lighting
• Smart buildings
• Waste management
Healthcare
• Telehealth
• Aging in place
• Remote patient monitoring
Safety & Security
• Integrated video
surveillance
• Predictive analytics
source: @2016
Today’s Case Study
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Smart City Case Study – Smart Parking
PNI Sensor – Smart Parking Sensor
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Smart parking sensor solving mission-critical aspects of
parking management: accurate, real-time vehicle detection
and location of available parking spaces
• Includes PNI’s high-performance geomagnetic sensor and
vehicle detection algorithms detecting presence or
absence of car in parking space
• Sensors and algorithms finely tuned for ultra-low power
consumption and always-on, providing continuous
vehicle detection without missing a parking event
• Algorithms reliably filter out interference or urban noise,
reducing false readings
TM
PNI’s PlacePod Smart Parking Sensor
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PNI’s PlacePod Smart Parking Sensor
• Parking sensor allows authority to know when/where spot utilized
• IoT-enabled with complete Low Power Wide Area Network (LoRaWAN) compatibility via built-in LoRa radio for communication with LoRa gateway
• Easy installation incorporating Bluetooth for easy wireless setup, calibration, and updates via mobile or desktop app
In-ground
Surface-mount
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PlacePod: Built-In Accuracy
• PNI’s RM3100 sensor based on a Magneto-Inductive technology where sensor changes inductances with changing magnetic fields
• RM3100 is “highest-performance magnetic sensor in its class”:
– > 30x more sensitive
– Low power
– Stable over temperature
– No hysteresis
– No bias change
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Smart Parking Sensor
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PlacePod Installation
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Real-time Parking Data
• Real-time spaces available
• Average daily occupancy
• Sensor events per space
• Turnover heat map
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Smart Parking – Data Analytics
Why Parking Matters:
By 2050, more than 70% of the world’s population will live in Smart Cities.
The Smart Cities market will represent more than 20B Euros by 2020.
http://www.urbiotica.com/en/about-us/
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Various Potential Revenue Opportunities
• Installation fees and service – get parts in the ground
• Maintenance service
• Mobile payment
• Parking enforcement App
• Dynamic pricing
• Security subscription
• Vendor voucher service (Airbnb of Parking)
• Parking space reservations with directions to a reserved space
• …(insert your idea here)
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Smart Parking Critical Success Factors
• Use core competencies to develop a
complete system from sensor to cloud
• Utilize emerging technology to enhance
connectivity to external applications
• Partner within larger IoT ecosystem to
accelerate development and growth
opportunities
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Challenges and Opportunities
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IoT Security is a Layered Approach
1. Device Layer 2. Network Layer 3. Data / Applications
Mobile IoT, office/fixed Securing connections Securing workloads/
applications
4. Threat Management
Detection and response
source:
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Biggest Challenges/Opportunities Affecting MEMS & Sensors
Standards at the
Back- and front-end
Power Creation and Management
Declining Average Selling Price
Integration with
System Level
Solutions
Security –Sensor Node Level
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Conclusion
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For MEMS & Sensors to Keep their Value you must:
• Address the challenges of power, security and standards
• Think outside the chip – create systems beyond hardware to include
sensor fusion, artificial intelligence (to create and keep value)
• Create six senses - start with the use-case in mind; it’s technology
push and market pull
• Partner, collaborate and co-create with the MEMS and sensors
supply chain (up and down-stream) – SEMI/MSIG can help!
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Value-Add MEMS and Sensors will help build Smart
Cities and a Smarter Planet
