Valora Trade Norway• Henriette Dahl Jensen• On board from January• 5 ½ year in VTN

Grocery Trade80%

Service Trade20%

Market data by trade sector

• Fisherman’s Friend is present in Grocery- and Service Trade in the Norwegian market.

POS material for NorwayNew permanent display in plywood

Exisisting display with some improvements

Material used in-store

MEDIA STRATEGY 2014

• Keep loyal and existing consumers• Attract new consumers– Women– Younger adults

• Consistency through the year• Build a communication platform that can be

used in all media channels• INCREASE SALES AND TOP OF MIND FOR

CONSUMER

The consumer is exposed in many channels

Media campaign - outdoor

Media campaign - outdoor

Media campaign - outdoor

+ 4600 boards outdoor and in FMCG in every pulse

Media campaign - magazines

100 000 Spearmint sampled in magazines combined with ads.

The futureThreats:• New launches from competitors• Changes in the trade

The futureOpportunities:• Well planned and working media plan• Increase focus on trade activities• Very motivated organization• Focus on establishing social media platform

Thank you!