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February 5, 2019
Valentines Day
Conducted by YouGov on behalf of Aviva
Fieldwork Dates: 14th - 15th January 2019
2Aviva: Public
Valentines Dayprofile_marital_pdl. What is your current marital or relationship status?
Unweighted base (2054)
4%
22%
1%
44%
13%
8%
1%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Widowed
Single
Separated but still legally married or in a civil partnership
Married
Living with a partner but neither married nor in a civil partnership
In a relationship, but not living together
In a civil partnership
Divorced
3Aviva: Public
Valentines Dayprofile_gross_household_pdl. Gross HOUSEHOLD income is the combined income of all those earners in a household from all sources, including wages,
salaries, or rents and before tax deductions. What is your gross household income?
Unweighted base (2067)
5%
5%
5%
7%
9%
7%
8%
4%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
£40,000 to £44,999 per year
£35,000 to £39,999 per year
£30,000 to £34,999 per year
£25,000 to £29,999 per year
£20,000 to £24,999 per year
£15,000 to £19,999 per year
£10,000 to £14,999 per year
£5,000 to £9,999 per year
under £5,000 per year
4Aviva: Public
Valentines Dayprofile_gross_household_pdl. Gross HOUSEHOLD income is the combined income of all those earners in a household from all sources, including wages,
salaries, or rents and before tax deductions. What is your gross household income? (continued 2)
Unweighted base (2067)
18%
6%
1%
3%
5%
4%
6%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Prefer not to answer
Don't know
£150,000 and over
£100,000 to £149,999 per year
£70,000 to £99,999 per year
£60,000 to £69,999 per year
£50,000 to £59,999 per year
£45,000 to £49,999 per year
5Aviva: Public
Valentines Dayprivate_pensions_type. Pension type
Unweighted base (2067)
13%
33%
3%
12%
25%
26%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
I have a personal pension but I don't know what type
I don't have a personal pension
AN INDIVIDUAL STAKEHOLDER PENSION SCHEME- An individual stakeholderpension is a low-cost government-regulated pension where the individualsaves into a pension fund, normally provided by an insurance company. It
also pays an income that is linked to the amount you save, and the…
AN INDIVIDUAL PERSONAL PENSION SCHEME- An individual personal pension isone where the individual arranges to save into a pension, normally with an
insurance company or on a 'self-invested' basis. It also pays an income that islinked to the amount you save, and the performance of your pension fund…
A DEFINED CONTRIBUTION PENSIONS SCHEME ARRANGED THROUGH ANEMPLOYER- An employer arranged Defined Contribution pension is one that
provides an income that is linked to the amount you save, and theperformance of your pension fund. It may take the form of an occupational…
A DEFINED BENEFIT EMPLOYER PENSION SCHEME- These are sometimes calledFinal Salary, or Average Salary, schemes and provide an income related to
your salary when you retire, such as two thirds of your final salary.
6Aviva: Public
Valentines DayCAV_Q1. Which, if any, of the following financial accounts/ products do you currently have? (Please select all that apply. If your answers aren't shown in
the list below, please type them in the 'Other' box provided. If you do not currently have any financial accounts/ products, please select the 'Not
applicable' option)
Unweighted base: All GB Adults (2067)
5%
3%
3%
19%
60%
68%
87%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Not applicable - I do not currently have any financial accounts/ products
Don't know/ can't recall
Other
Investment account (i.e. an account that contains a deposit of funds and/orsecurities, the objectives of which are to achieve long term growth, income
or protect the money you invest, including stocks and shares ISAs)
Credit card(s)
Savings account (i.e. an account that allows you to deposit money whileearning interest, including cash ISAs)
Current account (i.e. a typically active account from which money may bewithdrawn without notice, catering for frequent deposits and withdrawals)
7Aviva: Public
Valentines DayCAV_Q2. For the following question, by 'joint accounts', we mean accounts that also have your partners name on them (i.e. both you and your partner have the right to withdraw and
deposit funds). You previously said that you currently have the following financial accounts/ products...Which, if any, of the financial accounts that you currently own are joint accounts?
(Please select all that apply. If none of the financial accounts that you currently own are joint accounts, please select the 'Not applicable' option.)
Unweighted base: All GB Adults with a partner who currently have a financial account (1329)
37%
3%
0%
6%
22%
25%
52%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Not applicable - none of the financial accounts that I currently own are jointaccounts
Don't know/ can't recall
Other
Investment account (i.e. an account that contains a deposit of funds and/orsecurities, the objectives of which are to achieve long term growth, income
or protect the money you invest)
Credit card(s)
Savings account (i.e. an account that allows you to deposit money whileearning interest)
Current account (i.e. a typically active account from which money may bewithdrawn without notice, catering for frequent deposits and withdrawals)
8Aviva: Public
Valentines DayCAV_Q3. As a reminder, by 'joint accounts', we mean accounts that also have your partner's name on them (i.e. both you and your partner have the right to withdraw and
deposit funds). By 'separate accounts', we mean accounts where you are the sole owner (i.e. only you have the right to withdraw and deposit funds).You previously said
that you currently own at least one joint account... How many separate accounts do you have (i.e. not including your joint account(s))?
Unweighted base: All GB Adults with a partner who currently own a joint account (812)
14%
3%
2%
7%
11%
26%
38%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Don't know/ can't recall
6 or more
5
4
3
2
1
9Aviva: Public
Valentines DayCAV_Q4. For the following question, by 'shared bills', we mean any bills you receive (i.e. rent, electricity, gas, water, telephone, etc.) which have both
you someone else's name on them, rather than bills addressed to one individual that you may or may not pay for jointly with your partner.Do you have
any shared bills with your partner? (If you do not receive bills, please select the 'Not applicable' option)
Unweighted base: All GB Adults who have a partner (1387)
7%
5%
34%
54%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Not applicable - I do not receive bills
Don't know/ can't recall
No, I don't
Yes, I do
10Aviva: Public
Valentines DayCAV_Q5a. For the following question, please think about all pensions you are a member of, including state and private.By "beneficiary", we mean a person who derives advantage from
something, especially a trust, will, or life insurance policy (e.g. if an individual were a beneficiary of their partner's pension, they would receive the pension benefits otherwise provided
to their partner in the event of circumstances such as their death).Which, if any, of the following types of pension do you have? (Please select all that apply)
Unweighted base: All GB Adults who have a partner (1387)
35%
2%
25%
41%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Don't know/ can't recall
I have a pension that I share with my partner (i.e. my partner and I bothcontribute to a joint pension)
I have my own pension, where my partner is not a beneficiary
I have my own pension that my partner is a beneficiary of
11Aviva: Public
Valentines DayCAV_Q6. To what extent, if at all, do you agree or disagree with the following statement? "My finances are shared with my partner"
Unweighted base: All GB Adults who have a partner (1387)
19%
66%
2%
10%
9%
13%
25%
41%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Net: Disagree
Net: Agree
Don't know
Strongly disgree
Tend to disagree
Neither agree nor disagree
Tend to agree
Strongly agree
12Aviva: Public
Valentines DayCAV_Q7. For the following question, please remember that your answers are always treated confidentially and are never analysed individually. We have
provided you with a 'Prefer not to say' option where applicable.Which, if either, of the following finances do you personally have that you have
deliberately not told your partner about? (Please select all that apply)
Unweighted base: All GB Adults who have a partner (1387)
7%
82%
5%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Prefer not to say
Neither of these
Personal debt(s)
Savings
13Aviva: Public
Valentines DayCAV_Q8. You previously said that you considered your finances to be shared with your partner...In general, to what extent, if at all, did you and your
partner discuss how you would share your finances before you started sharing them?
Unweighted base: All GB Adults who consider their finances to be shared with their partner (930)
24%
69%
8%
7%
16%
28%
40%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Net: Did not discuss
Net: Discussed
Don't know/ can't recall
Not at all
Not very much
A little
A lot
14Aviva: Public
Valentines DayCAV_Q9. You previously said that you considered your finances to be shared with your partner...For the following question, please imagine that in the
future you and your partner were to experience a breakup...Which, if any, of the following best describes your plans for your joint finances? (Please
select the option that best applies)
Unweighted base: All GB Adults who consider their finances to be shared with their partner (930)
6%
50%
13%
32%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Don't know/ can't recall
I have not thought about it, and we haven't discussed it
I have thought about it, but we haven't discussed it
We have a plan, which we have discussed
15Aviva: Public
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