Brand Positioning

What is Val-Deiu?

• Created in the Valley of Gods in Belgium by monks who settled there in 1216.

• Oldest most perfect Belgian beer recipe passed on through tradition

• Roots of this beer go as far back as 1216, with important figures from Belgian history consuming this beer.

Something is missing…

• A beer so traditional, so perfect, so Belgian demands respect • Apart from just being from the valley of gods this beer needs to

be positioned precisely

Combining the Key Inspirations

Tradition

Craftsmanship

The Art of Brewing

Belgium

Perfection

The Taste

Breaking it down…

• The perfect nature of the beer comes from the fact that it is one of the oldest beer recipes in Belgium, and crafted in the exact same manner till today, makes this beer the Perfect Belgian Brew.

• This phrase defines the beer and sets a tone for all communication and strategy

Extensions…

• Without extendibility any positioning will never work • The Perfect Belgian Brew can be easily carried out in all

forms of communication, • All things perfect deserve the perfect Belgian brew • #perfect #vacation to #belgium calls for

#ThePerfectBelgianBrew… etc.

Brand Colors These would be used across all medias like website, print etc.

White Goodness

Gold 1 Luxury

Gold 2 Prestige

Dark Blue Tradition

Green Freshness

Black Elegance

Yellow Happiness

Red Passion

Photography Image references showcasing moods and visual feel. These images would be used across media.