V magazine media kit 2014

“V IS ADDRESSING A WHOLE NEW GENERATION OF TRENDY, ARTSY,

FASHION-CRAZED BOYS AND GIRLS. A PARTY IN A MAGAZINE.”

—MARIO TESTINO

who V areLaunched in 1999, V Magazine is a fashion, art, and lifestyle publication focused on a young, sophisticated, international audience who wants style, stars, and stories before they’re news anywhere else.

“"V MAGAZINE IS A BOLD, BRAVE, CREATIVE, PASSIONATE, ARTISTIC MAGAZINE THAT HAS SO

MuCH SOuL AND INTEGRITY." —LADY GAGA

BIMONTHLY MAGAZINE VMAGAZINE.COM VMAGAZINE FOR IPAD

V Magazine targets the discerning, cosmopolitan reader while covering the next wave of rock bands alongside the season’s hottest designers. V reports on unpredictable and exciting beauty trends and views from fashion’s top imagemakers. Our audience ranges from high-profile players and professionals to devoted fashion and photography students.

The original supersized fashion bible, V Magazine began in 1999 under the discerning eye of founder, Editor-in-Chief, and Creative Director Stephen Gan. From the first issue, the magazine has attracted the highest caliber of contributors and talent. The debut publication was an all-star collaboration that included work by Mario Testino, Carine Roitfeld, Karl Lagerfeld, Bruce Weber, and David Sims, among others. The magazine has never wavered in producing the high-quality fashion editorials which have become its signature. Now approaching 100 issues later, V Magazine continues to serve up the latest and greatest in fashion with an insider’s view of the worlds of art, music, and design.

Updated multiple times per day, V Magazine’s interactive Web site and related social media channels premiere editorials from every issue as well as original content, including behind-the-scenes footage, exclusive interviews, music and fashion videos, plus branded features such as: Today’s Go-See, #TheLook, The Video, The VMIX, backstage fashion week coverage, and straight-from-the-source news and party coverage. As added value, we offer a wide variety of custom content for advertisers.

Our app delivers every issue of V straight to the subscriber’s tablet with plenty of added content. Sign on for exclusive videos and outtakes, extended interviews, playlists, and links to relevant sites and ads. Readers are invited to “clip” content to share across social networks, with tagging options. A customized ad presence is available for those wishing to enter the digital sphere.

V ContentICONS & HEROES

V GIRLS

WORk IN PROGRESS

Want to know who the next big thing will be? V GIRLS spotlights the household names of tomorrow. Previous examples include Haim, Zoe Kravitz, Julia Garner, and Lorde.

From Ralph Lauren to Rick Rubin to Yoko Ono to Ai Weiwei, HEROES features exclusive interviews with creative icons of every stripe.

Legendary photographer Jason Schmidt goes inside artists’ studios to provide a rare glimpse behind the world’s must-see exhibitions. Past artists include Marina Abramović, Richard Phillips,Jeff Koons. Yoko Ono, Matthew Barney, Maurizio Cattelan, Robert Longo andBanks Violette.

“V BIG V SHINY V CONFIDENT V SMART V POLYMORPHOuS.”

—TIM BLANkS

POWERHOuSE

BEAuTY

FASHION EDITORIAL

As Hillary Clinton knows, it takes a village. POWERHOUSE provides a glimpse into the teams behind the biggest names in fashion, art, commerce, and celebrity.

The newest products on the market, lusciously photographed by some of the world’s top still-life photographers.

Beauty is in the eye of the beholder, but there is no disputing the gorgeousness of fashion photography created by the likes of Mario Testino, Mario Sorrenti, and Inez & Vinoodh.

V Content

Over 75% have attained a college degree.

V audienCeREADER PROFILE*FeMaLe/MaLe

62% Female38% Male

Dress Givenchy byRiccardo TisciHat J Smith Esquire

On face, Giorgio Armani Luminous Silk Foundation in ivory

Dress and shoes Viktor & Rolf

They go to bars/clubs on average two times a week.

sociaL

79% purchase beauty/grooming products more than once a month.

beauty conscious

educated

weLL traVeLed

They take on average three overseas trips per year and five trips within the U.S.A. per year.

a super Fan

Over 70% of readers keep their issues for at least 12 months.

OuR READERS ARE

aVerage age oF reader

32 Years

aVerage househoLd incoMe

$150,000

*Source: Fusion Communications London, 2011.

age breakout

26 % 18–24 Years43% 25–39 Years

4% other (not specified)

20% 40–54 Years7% 55+ Years

V adVertisersLuxuRY FASHION GROuPS

FINE JEWELRY AND WATCHES

Céline Christian Dior Donna Karan Edun Fendi Givenchy Kenzo Louis Vuitton Marc Jacobs

prada

Jil Sander Miu Miu Prada

kering

Balenciaga Bottega Veneta Gucci McQ Saint Laurent Paris Stella McCartney

richeMont

Chloé

INTERNATIONAL FASHION BRANDS

INTERNATIONAL SPORTSWEAR BRANDSAdidas Originals Armani Exchange Diesel G-Star Lacoste Moncler Sisley United Colors of Benetton

AMERICAN FASHION BRANDSCalvin Klein Diane von Furstenberg Michael Kors Proenza Schouler Ralph Lauren Rag & Bone Reed Krakoff Theyskens’ Theory Tom Ford

AMERICAN SPORTSWEAR BRANDS7 For All Mankind Guess Hudson Jeans J Brand Joe Fresh Levi’s Paige Premium Denim

richeMont group

Cartier Piaget Van Cleef & Arpels

LVMh group

BulgariDior Fine Jewelry

other

Chanel Fine Jewelry David Yurman Harry Winston Omega Repossi Rolex Shamballa JewelsSwarovski

SkINCARE, BEAuTY, AND FRAGRANCESEstée Lauder Group L’Oréal Group Coty Group LVMH Group Clarins Group P&G Chanel Beauté NARS

ACCESSOIRIESAlexis Bittar Brian AtwoodCesare Paciotti Giuseppe Zanotti Hermès McQueen Eyewear Roberto Cavalli Eyewear Sam Edelman Stuart Weitzman Tom Ford Eyewear

SPIRITSLVMH group Pernod Ricard group

HOSPITALITY

LVMh group

Kempinski Hotels The Standard Hotel

Balmain BurberryChanelDolce & GabbanaDsquared2EquipmentGiorgio ArmaniHugo BossJean Paul GaultierJohn GallianoLanvinMax MaraMissoniNina RicciOsklenRoberto CavalliSalvatore FerragamoSonia RykielStefanelValentinoVersaceVionnetY-3

V distribution

readers per copy

totaL audience

4.5

450,000

coVer price$7.50/$8.50

annuaL subscription price

THE READERSHIPgLobaL distribution

United States 68% Europe 24% Canada 3% Asia/Pacific 4% Americas 1%

top u.s.a. dMaNY: 15.28%Los Angeles: 8.09%San Francisco: 6.50%Chicago: 3.84%Miami: 3.40%Boston: 2.85%Philadelphia: 2.14%Dallas: 1.13%Washington DC: 1.13%Seattle: 0.20%

Frequency oF pubLication

rate base

Bimonthly

circuLation

103,464

100,000

paid distribution

Newstand 38.6%Subscription 48.2%

VeriFied distribution

Hotel program 6.7%Airport lounges 2.9% Comp list 3.8%

distribution

Controlled 13%Paid 87%

U.S.A. (print) $45.ooCanada (print) $55.00Digital only $7.00

THE DISTRIBuTION

THE PRICE

V digitalVMAGAZINE.COM SOCIAL MEDIA

traFFic Average Monthly Visits: 347,000 Average Monthly Uniques: 363,000 Average Impressions (Pageviews): 3,000,000 Average Time on Site: 1:56

deMographics Female: 46% Male: 54% Median Age: 25-34 Median HHI: $100-$150K

Facebook

The audience increased by 49.9% from August 2012 to August 2013

twitterThe audience increased by 94.4% from August 2012 to August 2013

instagraMThe audience increased by 71.2% from April 2013 to October 2013

V editorial Calendar

V87 spring 1: the deniM speciaLA first look at Spring 2014–fashion, essential accessories, and denim. Plus: The winners of V Magazine’s Ford Model Search competition

V88 spring 2: the Music issue We got the beat! A Grammy Awards-worthy lineup of talented superstars in the best collections of the Spring 2014 season

V89 suMMer: the hoLLywood & swiMsuit speciaLBeauty, fashion, and swimsuits plus the best of Hollywood.Couture, fine jewelry, Pre-Fall collections, and everything you need to knowabout the Summer season!

V90 FaLL 1: FaLL preView First look at Fall 2014 fashion, beauty, denim, and essential accessories

V91 FaLL 2: FaLL Fashion spectacuLar!The looks, the models, the designers, the accessories, and the peoplemaking waves for Fall 2014

V92 winter: the art & beauty speciaL Fashion, couture, beauty, fine jewelry, resort, denim, and accessoriesPlus: Holiday gift guide and the Best of 2014

ISSuE SPACE CLOSE MATERIAL CLOSE ON SALEdec 6, 2013

Jan 17, 2014

Mar 21, 2014

Jun 13, 2014

JuL 25, 2014

oct 10, 2014

dec 11, 2013

Jan 24, 2014

Mar 28, 2014

Jun 20, 2014

JuL 31, 2014

oct 17, 2014

Jan 16, 2014

Feb 27, 2014

May 08, 2014

JuL 17, 2014

sep 11, 2014

noV 13, 2014

V ratesSingle Page $25,410 Double Page Spread $50,820

Inside Front Cover Spread $63,525Outside Back Cover $69,300 Inside Back Cover (Single Page) $31,762

Opposite TOC $31,762 Opposite Foreword $31,762

Opposite Masthead $31,762

Open rates are negotiable based on committed paging levels.

These page rates are NET and do not include agency commission. It is the responsibility of the agency to add on their commission.

contracts Acceptance of contract advertising rates by customer constitutes contract agreement. In the case of unfilled yearly contracts, charges will be adjusted in accordance with the rate applicable to the number of insertions actually placed.

payMent terMs Full payment must be received within 30 days of issue on sale date. Any additional fees or charges inclusive of but not limited to foreign currency exchange, clearance, and wire transfer will be added on to the customer’s account. There will be an interest charge of 1.5% per month on all overdue balances.

canceLLation Fee

$5,000 for any ad canceled after published space close date. No cancellations will be accepted after published material close date.

generaL

V Magazine reserves the right to decline any advertisement. In the event of an error, V Magazine’s liability shall not exceed the cost of the space booked. The publisher is not liable for delays in delivery or nondelivery of advertising material affecting production.

payMents/contracts—pLease note new payMent terMs

V produCtion speCifiCationsIN INCHEStriM size Single page: W 9.8” x H 13.375” Double page spread: W 19.6” x H 13.375” bLeed size (.25” bLeed) Single page: W 9.925” x H 13.625” Double page: W 19.85” x H 13.625” gateFoLd triM size Gate: W 9.3” x H 13.375” Cover: W 9.55” x H 13.375” Page One: W 9.8” x H 13.375” typesetting All type and elements must be at least 0.25” from trim. gutter saFety March & September: 0.50” All other issues: 0.25”

IN MILLIMETERS triM size Single page: W 248.92 mm x H 339.725 mm Double page: W 497.84 mm x H 339.725 mm bLeed size (6 MM bLeed) Single page: W 252.095 mm x H 346.075 mm Double page: W 504.19 mm x H 346.075 mm gateFoLd triM size Gate: W 236.22 mm x H 339.725 mm Cover: W 242.57 mm x H 339.725 mm Page One: W 248.92 mm x H 339.725 mm typesetting All type and elements must be at least 6 mm from trim gutter saFety March & September 12.7 mm / All other issues 6 mm

PDF FILES Print-ready PDF files ONLY. Ad materials can be supplied as spreads or can be broken down into single pages. All files must include issue # and brand name. Spreads supplied as a single page must have corresponding sides labeled RHP or LHP. Please include all fonts, hi-res CMYK images, logos, and graphics, and provide a color-accurate proof at 100%. Advertisers assume responsibility for quality of ad reproduction if a professional matchprint is not supplied by published material close date. iMages Minimum 350 dpi CMYK format Line screen 175 lines per inch screen angLes For your prooF 15 Cyan, 75 Magenta 30 Yellow, 45 Black Forward adVertising artwork to Vicky Benites V MAGAZINE 11 Mercer Street New York, NY 10013 Tel 1 646 747 4545 vbenites@vmagazine.com to Ftp FiLes Please use fetch or FTP based software only ftp.visionaireworld.com username: ftpvmagup password: Vm@Gup account: please leave this field BLANK. NOTE: Once fully uploaded, your file should no longer appear and the browser window will be blank. send a conFirMation e-MaiL to vbenites@vmagazine.com m.scragg@vmagazine.com gina@vmagazine.com to e-MaiL FiLes E-mail download link to e-mail addresses listed above.

PLEASE NOTE uPDATED SPECS

V ContaCts

Associate PublisherV Magazine11 Mercer StreetNew York, NY 10013212.274.8959jgarcia@vmagazine.com

Jorge garcia

Advertising ManagerV Magazine11 Mercer StreetNew York, NY 10013646.747.4545vbenites@vmagazine.com

Vicky benites

PRINT

Digital Advertising ManagerMoving Image & Content401 Broadway, Suite 808 New York, NY 10013646.480.5785 kristen@movingimageandcontent.com

kristen haMMond

DIGITAL

Magazine Office, Italy & SwitzerlandMagazine InternationalVia Cappuccini 8, 20122 Milano, Italy+ 39 02 764581magazineinternational.it

Luciano bernardini de pace