Welsh CountryYour Countryside Magazine for WalesU

2017 Media Pack

C Welsh Country Magazine @WelshCountry www.welshcountry.co.ukM

Why advertise & Market With Us?

Our goal is to ensure that Welsh Country magazine and website continue to have the highest standards of both content and quality. to be “the” recognised magazine for the whole of Wales, with an excellent

reputation for producing an informative and agreeable read, to be enjoyed by a wide age range.

Welsh Country will create a good and vibrant market for all clients who need advertising, promotion and marketing. in creating this market, the philosophy of sharing and co-operating together with those that work with Welsh Country is paramount to each other’s mutual benefit of developing enthusiastically satisfied customers.

this sharing also extends to those that are selling the title for us, to work together and help grow each other’s business. We want to have a workplace that is trusting and sharing, so that the success of the business is to the benefit of all team members. Any difficulties can be overcome jointly and severally with ease, and achievements can be celebrated by all. We wish to provide a great work environment, treating each other with respect and dignity.

embracing diversity is an essential component in the way we do business, whilst constantly considering our environmental impact, both within the workplace and also as a result of our actions outside the workplace.

We recognise that profitability is essential to our future success, but that all of the above will create a work atmosphere which is friendly, trusting and one of co-operation not confrontation, and one from which all can benefit from the success of the company as a whole.

Mission Statement• an advert that you have designed, or we can do for you

at no extra cost for a period designated by you, which will be seen by well over 60,000 people.

• Multimedia exposure of you, your company, your news and of course your advert via our website and our social media accounts (see our multimedia page No.3).

• We maintain an ongoing dialogue with our advertisers about any news that we hear on the circuit that may be relevant to you.

• editorial opportunities within Welsh Country magazine in the most suitable editorial position when space is available. this is limited to 200 words plus a possible image.

• The opportunity to offer some competitions etc., within all of the Welsh Country on-line presence.

• Cross-selling. helping to raise awareness of where you sell your work or whose work you sell by connecting brands across our media.

• Lobbying. Welsh Country magazine is in constant contact with representatives of the Westminster Government, the Welsh assembly and the Welsh arts Council. We have successfully taken many issues up on behalf of our clients, who may or may not want to be identified, with considerable success.

• a voucher copy of Welsh Country magazine sent to your door.

What do I get?

PUBLICATION DATES FOR 2017/2018

Issue Advertising Deadline Publication

Jul - Aug 17 13th Jun 1st July, 2017Sept - Oct 17 12th Aug 1st Sept, 2017Nov - Dec 17 13th Oct 1st Nov, 2017Jan - Feb 18 8th Dec 23rd Dec, 2017Mar - Apr 18 10th Feb 1st March, 2018May - Jun 18 13th Apr 1st May, 2018Jul - Aug 18 13th Jun 30th, June 2018

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MULtiMedia PLatfOrM

PLATFORM NUMBERSWebsite(ranking) -www.welshcountry.co.uk World: 248,234 -

90 day average UK: 6,219 Visitors per month: 22,424(urlmetrics)

Facebook - Welsh Country Magazine

As of 24th April 17:1303 likes

Twitter - @WelshCountry@ianWCM

As of 24th April 17:4411 followers2167 followers

We offer to all our advertisers the opportunity to use the Welsh Country website (www.welshcountry.co.uk) and its multi-level benefits. All advertisers have a page & a

featured weblink on our website with a short explanation as to its content, directing traffic to their own websites, and the opportunity to publicise themselves on our website.

So what does this mean for your business?the more you can send to us, the more we’ll be able to do for you promotionally!

If you have an offer, a launch, an exhibition, anything newsworthy, then tell us about it. it can be as commercial as you like. We will put this up on the relevant news section of our website as well as format it so it that is more visible to the likes of Google.

all sections - arts, food and general news - are also shown on the front page of our website, so these are then more easily recognised by the web spiders and bots as they have their daily crawl around our website. this will help your company as part of your own website search engine optimisation, as potential customers typing your name in a search engine will then have more chances of finding you. Welsh Country also has its own facebook page, Google+ and twitter accounts plus supporting accounts for technical reasons, ian Welshcountry on facebook and ianWCM on twitter. ensuring that your posts and tweets are distributed far wider than the immediate Welsh Country fans and followers.

every press release that we put onto the website is also tweeted and put onto both Google+ & facebook. add to this the retweeting of tweets from our advertisers and sharing from facebook, and your exposure as an advertiser just grows and grows.

the cost of the magazine advert per year, plus this web exposure, starts from just £16 per month* - now that’s what we call value for money.

*this is the price for a Best of Welsh food listing or a Marketplace advert both costing £150.00 plus vat per year but can be paid by standing order at £16.00 per month. Paying by standing order on any advert carries a £10.00 plus vat admin charge. The numbers: We show you figures that are in the public domain. This also enables you to compare us against other media should they offer any sort of multimedia coverage, and your own website/social media rankings. We actively discourage fake followers, wanting quality fans and followers rather than just creating a large false number.

Numbers change on a daily basis but to give you a snapshot here are our current numbers: (as of 5th July, 2016)

Arts in Wales Where To Eat

Best of Welsh

GreGynoG Hall Within this magical location, with its Grade 1 listed gardens, an internationally trained Chef creates exquisite home cooked food using local suppliers. The cellars stock an excellent wine list. Gregynog is perfect for weddings, conferences and pre-booked groups, with a variety of rooms furnished with original art and fine furniture. Courtyard Cafe also available.Tregynon, nr newtown, Powys, Sy16 3PW

01686 650224 www.gregynog.wales.ac.uk

you get your own area within our website. this can be updated at any stage, to utilise or promote your products and include news / launches / offers / awards; in fact, any news at all. Raising your business profile on the world wide web and direct to your customers.

in addition to that, anything you send us in terms of news, images etc. that is used on the internet, will be considered for the magazine, in our editorial pages. the higher the quality of the images/news the more chance it has of going into the magazine.

your news will be featured on the front page of our website and also posted on our social media platforms, including facebook, Google+ and twitter.

We maintain an ongoing dialogue with our advertisers about any news that we hear on the circuit that may be relevant to you, including establishments looking for new suppliers etc.

Your listing in six issues of Welsh Country can be changed each issue, to reflect what is going on with your business throughout the year.

All advert spcifications are for the magazine, unless stated otherwise.

featUre BeNefits

Capital Cuisine, CaerphillyFreshly made pâtés, terrines, chutneys and relishes handmade using locally sourced ingredients by real chefs. Available on-line. Specialist outside caterers for all events. +44 (0)2920 851997 www.capital-pates.co.uk

Stay Awhile (minimum size)x

Can other magazines offer you this?

Marketplace

Web Banner (on the website)We have on the front page of the Welsh Country website two advertising opportunities a banner 728 x 90 pixels or a tower ad appearing on the left of the front page 160 x 600 pixels the choice is yours.

Both cost £100.00 per four weeks with a £25.00 design and set up charge if needed. We strongly advise that these averts are renewed regularly as click through rate drops after a relatively short period (a month)

orIel-y-FelIn arT GalleryPembrokeshire’s only gallery showing original paintings by artist Pauline Beynon. Showcasing a constantly changing selection of paintings, ceramics, glass and bronzes, from local and invited artists. ‘a jewel in the artistic landscape’. Something for everyone, from serious collectors to those sourcing unique, tempting, affordable art. Collectorplan Scheme available.St. Davids, Pembrokeshire, Sa62 6nS

01437 720386 www.oriel-y-felin.com

CONTACT US01559 372010advertising@welshcountry.co.uk

Parc-Le-Breos House BG# Parkmill, Gower, Swansea, SA3 2HAa beautifully appointed Victorian hunting lodge in the grounds of the old deer park, twenty minutes walk from Three Cliffs bay. Beautifully furnished throughout and full of character. enjoy wholesome cooking, with fresh fruit, salads and vegetables from the garden. Foraging courses and pony trekking available.+44 (0)1792 371 636 www.parc-le-breos.co.uk

the MaGaZiNe

• A bimonthly, full colour, glossy, A4 magazine

• Distributed throughout Wales & beyond

• Circulation: 9,484 (Nov - Dec 16) Physical copies

• We only take a maximum 33% advertising in magazine.

The varied content of the magazine reflects the enormous diversity of Wales...... its landscape and the people who live there and visit it.

CountrysideWildlifefishing

Out & aboutWalking

In Walesstories in stoneWhere to stayPictorial Wales

LifestylePamper

Music & Booksfood & drinkarts in Wales

Home & GardenProperty

Gardeningrecipes

We have regular contributors who are experts in

their field, as well as a wide variety of articles

produced by both freelance and in-house

journalists, offering a style that suits

every taste.

readershiP

Figures Most publishers use a multiplication factor of circulation figures between 3 and 5 and some lifestyle magazines even use a factor of 7, but these readership figures can never be guaranteed. Welsh Country, because of its quality and eclectic mix of articles, is firstly kept around the home or business for an extended time and if removed tends to be passed on, to end up in dentists’ or doctors’ surgeries etc. it is not unusual for advertisers to receive enquiries about adverts six months after placement. We leave it to you to take whatever multiplication factor you think is realistic for the readership figure, as we feel that whatever figure we quote would be an underestimate.

UPDATEWE ARE NOW ON TWITTER & FACEbOOK @Welsh CountryWelsh Country Magazine

Our Magazine Readership Following an analysis of our subscribers, we found that the results completely reflected the subjective analysis of readers coming onto the Welsh Country tradestand around the country. Because of the geodemographics of Wales in general, taking the NRS social grade definitions often shows a blurred picture, so we have analysed against the Acorn 2003 definitions.

Reflecting the huge appeal of the magazine, readers come from a wide base covering 28 different neighbourhood profiles.

There were three distinct groupings within the profiles: 61% of readers came from the grouping 1 – 11. This includes the definitions wealthy suburbs, villages with wealthy commuters, mature affluent home-owning areas, affluent suburbs, older families, mature well-off suburbs, agricultural villages, home-based workers, holiday retreats, older people, home-based workers, home-owning areas, well-off older residents, private flats, elderly people, wealthy achievers, suburban areas, affluent greys, rural communities and prosperous pensioners, retirement areas, affluent working families with mortgages, affluent working couples with mortgages, new homes.

A smaller but significant grouping of 22% of readers fell into Groups 31, 32 and 34 covering home-owning areas with skilled workers, comfortable middle aged, mature home-owning areas and self employed.

Another significant number fell into the neighbourhood profiles of new home owners - young families.

Our Digital Readership Welsh Country has a slightly higher than average female audience on our digital platforms with 67% female and 33% male audience.

The age range is wide with 41% of our audience aged between 18 and 44 and 48% aged between 45 and 65. The audience is widespread with 8% of the audience from the USA and 6% from the rest of the world excluding the UK. Within the UK the audience is again widely dispersed with a total of 47 towns & cities having significant audiences with Swansea, Cardiff, London, Carmarthen, Denigh, Bridgend, Aberystwyth, Wrexham & rhyl being areas with the larger audiences.

Available in over 690 outlets throughout Wales!MC

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C Welsh Country Magazine @WelshCountry www.welshcountry.co.ukM

distriBUtiON

Distribution 1. all the newspaper wholesalers in Wales carry the title, which

allows accessibility for all independent newsagents. Many of the multiple retailers also sell the title, but not necessarily in all stores across the principality.

2. WC is stocked in the majority of Marks and spencer (M&s) and Waitrose in Wales. It is also stocked in 14 out of the 18 sainsbury stores in Wales. Welsh Country is also stocked in many of these multiple retailers in the english border counties as well.

3. subscriptions enable the magazine to have a far wider distribution, with 25% being sent to England and 15% abroad; this has created a solid core of Welsh Country readers. Many of those who became subscribers when the magazine was launched in late 2004 / early 2005 are now in their tenth year of subscription.

4. the Welsh Books Council distributes the magazine to many outlets that are not covered by the newspaper wholesalers, including places like the Millennium Centre, the senedd and the National Library of Wales, as well as many bookshops across the country.

5. We can even ensure that we are on sale in places that are not covered by the normal distribution channels. Museums, galleries, farm shops, coffee houses and visitor attractions all have the opportunity to sell the title, which continues to prove itself as one of our growth areas.

Some free copy is distributed to selected hotels and advertisers. This sector of distribution is strictly monitored and minimised so that it does not encroach on the many sales outlets that Welsh Country has. Geographical distribution varies as to the distribution method, but generally follows the population of Wales.

BE SMARTSCAN IN THE qR CODE

TO VIEW OUR WEbSITEON yOUR SMART PHONE!

Available in over 690 outlets throughout Wales!

including:

OUr advertisiNG rates We like to work with our advertisers and are always happy to put customised campaigns together at very good rates.

SPAcE SizE RATEDouble Page Spread 420 x 297mm* £2,100

back Cover 210 x 297mm* £1,400

Inside back Cover 210 x 297mm* £1,400

Inside Front Cover 210 x 297mm* £1,400

Full Page 210 x 297mm* £1,150

Half Page 195 x 141mm £650

Half Page (vertical) 95 x 287mm £650

quarter Page 95 x 141mm £370

Eighth Page 95 x 68mm £230

Display

* These advertisements must be supplied with an additional 3mm bleed on all sides.

FEATURE SizE RATEStay Awhile (Where to stay in Wales & the borders)

Sub Offer From £177 per year*

Where To Eat(Places to eat in Wales)

Advertising Feature

£250 per year

best Of Welsh(The cream of the Welsh & borders crop)

Directory Listing £150 per year

Arts In Wales(Arts & Crafts from around Wales)

Advertising Feature

£250 per year

Marketplace 95 x 20mm £150

Feature

CONTACT US01559 372010advertising@welshcountry.co.uk

*all prices exclude vat charged at the current rate excepting the multi subscription stay awhile on which vat is not charged

Agency Discount is given at 10%

1/2 PAGELandscape195 X 141 mm(no bleed required)

1/4 PAGE95 X 141 mm(no bleed required)

1/8 PAGE95 X 68 mm(no bleed required)

FULL PAGE210 X 297 mm(PLUS 3MM BLEED ON ALL SIDES)

Portrait95 X 287 mm(no bleed required)

testiMONiaLs“thank you for all your hard work and support! really appreciate those going the extra mile for us. it’s a struggle to get the word out a lot of the time, with repeated requests by e-mail and phone, but you pick up on all our own news efforts and forward them on without us lifting a finger - it’s a great help and makes every penny well spent!”

“thanks, ian. i really appreciate all the retweets too! fantastic to have the support. “

“fantastic job of the latest issue of @WelshCountry ian and the team! #quality”

“Nice layout. I passed it on to our President and our HK office as well as Marketing here in the New York office. “

“i’d like to say a big thank you for providing us all with details of forthcoming food fairs, new outlets etc. it’s info which we otherwise seem to be woefully lacking from other sources whom you’d expect to inform us; so as such is enormously helpful in helping small food producers like us to establish & grow our businesses. again, many thanks!”

“kath this is amazing! What fab coverage for OXO, you’re a star, thank you. i hope your readers enjoy reading it. “

“WOW kath! thank you so much for this, a lot of Jo Malone coverage, absolutely amazed. We really do appreciate your support, thank you. “

“Brilliant. editorial well positioned. it comes over really well. really pleased. in fact this month’s magazine is the best one WC has done to date in my view. it’s so full of reading material, lots of interest and of course plenty of places to go. superb photography as usual etc etc. Great for tourists and locals. “

“i’ve said it before and i’ll say it again, you guys are brill at doing Pr for your clients. “

“it’s the least i could do to thank you for your endless and brilliant publicity for your advertiser guys, you are excellent”

“What a service! Thanks so much, we definitely appreciate all the postings etc. thanks for going to the trouble. “

“it’s why you guys have to be the best mag for advertisers around! “

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terMs & CONditiONsAcceptability: 1. all advertisements are accepted subject to approval of copy and space available. equine Marketing (the Publisher)

reserves the right to omit or suspend an advertisement at any time without assigning a reason for doing so.2. the advertiser warrants that the advertisement does not contravene any of the provisions of the trade descriptions act

1968. 3. the advertiser will indemnify the Publisher fully in respect of any claim made against the Publisher arising from the

advertisement. 4. the advertiser represents that it not only has the right to authorise the publication of any advertisement it has submitted

to the Publisher, but that it is fully authorised and licensed to use i) the names and/or the portraits or pictures of persons, living or dead, or of things; ii) any trademarks, service marks, copyrighted, proprietary, or otherwise private material; and iii) any testimonials contained in any advertisement submitted by or on behalf of the advertiser and published by the Publisher, and such advertisement is neither libellous, an invasion of privacy, violates any third party rights or is otherwise unlawful.

Advertisement rates: Prices quoted are applicable for seven days only. advertisement rates are subject to revision at any time and orders are accepted on condition that the price binds the Publisher only in respect of the next three issues to go to press. in the event of a rate increase, the advertiser will have the option to cancel the order without surcharge or continue the order at the revised advertisement rates.

Agency Commission:Agency commission is given at 10%. Agencies must inform the Publisher at the time of negotiation that they expect commission and this must be agreed before the advertising is confirmed by the Publisher.

Cancellations:The Publisher will charge 100% of the agreed rate if an advertisement is cancelled less than 15 days prior to copy deadline. Cancellations must be made by telephone and then confirmed in writing. Proof of posting or e-mail documentation is not sufficient on its own. Telephone cancellation cannot be accepted without written confirmation.

Payment: For the first time advertiser, proforma payment is required. Credit can be given to first time advertisers at the discretion of the Publisher. On all credit accounts the due date is 30 days from date of invoice. Unless otherwise agreed invoices will be sent by email soon after the magazine is published.Payments not received by the 30th day after the invoice date will incur a penalty, equal to the difference between the agreed price and that of rate card price, plus a minimum of 30%. Interest at 0.055% will be charged daily from the due date by the Publisher to the advertiser or their agency on any overdue payment. any bank charges incurred by the publisher in collecting payment will be charged at a minimum of £10.00 for each digression.

VAT: VAT is charged on all advertisements at the standard rate unless the Publisher has written confirmation from the Advertiser of their charity number or exemption.

Artwork and Photographs: the Publisher does not accept responsibility for the loss or damage of artwork and photographs supplied. Good reproduction is dependent on the quality of original material supplied by the advertiser.

Copyright: 1) Although every effort is made to ensure the accuracy and reliability of the material published, the Publisher and its Agents cannot accept responsibility for the claims or opinions expressed by Contributors, Manufacturers or advertisers. 2) any designs originating from the Publisher are the Publisher’s copyright and as such cannot be reproduced without permission or purchase of said copyright. if contravention of this is found out the publisher reserves the right to retrospectively charge for design at the same cost as that of the advert.

Publication Errors: Mistakes that arise in the course of publication must be notified to the Publisher within one week of insertion. After that time, claims for credit cannot be considered.

General Information: the Publisher, in the absence of instructions to the contrary, reserves the right to destroy all copy that has been in its custody for twelve months from the date of its last appearance. the advertiser is responsible for the insurance of all advertisement material delivered to the Publisher. Copy must conform to the Publisher’s requirements and any additional work involved will be charged out at cost.

Welsh Country is a division of equine Marketing LtdRegistered office: Equine Marketing, Aberbanc, Llandysul, Ceredigion, SA44 5NP

Company registration No. 2657903. VAT registration No. 551 2687 41. Directors: K.Rhodes, I.J.Mole

LeGaLeseWelsh Country does not accept liability for errors or omissions and all actions taken by you are at your own risk. views expressed in the magazine, on our website and social media platforms are not necessarily those of Welsh Country, who accept no responsibility for any loss, damage, or injury however caused as a result of any statement or advertisement which appears on the above platforms mentioned. Welsh Country does not warrant the content of advertisements and all responses to advertisements are at your own risk.

to the fullest extent permitted by law, Welsh Country will not be liable for any loss or damage arising out of use of or in connection with the magazine. this is a comprehensive limitation of liability that applies to all damages of any kind howsoever arising (including negligence), including (without limitation) compensatory, direct, indirect or consequential damages, loss of income or profits, loss of or damage to property and claims of third parties. Welsh Country does not exclude or limit their liability for death or personal injury caused by their negligence. Your statutory rights as a consumer are not affected. © equine Marketing 2007 all rights reserved. No part of the magazine or website may be reproduced, stored in a data retrieval system or transmitted by any means whatsoever without the express and prior permission in writing of Welsh Country. for the purposes of this notice Welsh Country means equine Marketing Limited and its representatives.

for back issue requests or to purchase extra copies of the current issue, please contact us by phone: 01559 372010, email: ian@welshcountry.co.uk or by visiting our website: www.welshcountry.co.uk.

Registered Office: Yr Hen Ysgol,Aberbanc, Llandysul, Ceredigion, SA44 5NP