Utilizing Social Media for Customer Acquisition & Retention

Customer Acquisition = $$?

Title of presentation

How To Earn Customers

via Social (without spending a shit ton of money)

Optimize Social Sharing

Good, but basic.

In-App Sharing

Getting better!

Shareable URLs

#Win

Show some data

Now we’re on to something!

“Pay” with a Tweet/Share

“Pay” with a Tweet/Share

@jennita #SearchLove

Social Proof

Connect G+ to Adwords

CTR #Win

Facebook EdgeRank

Not too

shabby!

181 Likes

45 Shares

11 comments

Try something new

IMAGES

FTW!

271 Likes

91 Shares

13 comments

Pay For It $$$

Le sigh.

Uhm… Ask?

Uhm… Ask?

@jennita #SearchLove

Title of presentation KEEP ALL THE CUSTOMERS

Community.

ehem.

@jennita #SearchLove

Social Sign In

@jennita #SearchLove

Super, Dumb, EASY

Social Sign In

Use that info, to make it EASY

Want them to contact you?

Can they find you?

Phone, check.

Email, check.

Social, CHECK.

Sometimes you gotta

take it off Social

Examples

@jennita #SearchLove

Wow Them!

Save $$

No, Really.

Customer Service

1st response

=

9 hours

@jennita #SearchLove

Can answer

tweets within

minutes

Social Media Manager

Empower the Manager

Title of presentation TEST All The THINGS

O RLY?

Yours *will* be

different.

Go forth…

Acquire + Retain