UTAUTUnified Technology Acceptance and Use of Technology Theory

Venkatesh, V., Morris, M.G., Davis, G.B., & Davis, F.D. (2003.) User acceptance of information technology: Toward a unified view, MIS Quarterly, 27 (3), 425-478.

Determinants

What will it do for me?

How hard will it be to learn/use?

Do other people want me to use it?

Do current conditions support my use of it?

Moderators

What gender am I?

How old am I?

What has my experience with tech been?

Is it a choice or is it a mandate?

Intentto Use Tech

Actual Use of Tech

Relevancy & Questions• If we build it, they will come.• Why don’t they come?• Can determinants and moderators assist us in

“marketing” our efforts & mediating conflicts?• Does this framework hold true for my specific

audience and my specific technology intervention?