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Utah Travel and Tourism County Profiles, 2018
January 2020
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
SpendingIn 2018, visitors directly spent an estimated $86.8 million in
Beaver County, a 4.3% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Beaver County visitor spending made up 1.1% of total statewide spending.
Beaver County, 2018
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
JobsVisitor spending supported 452 direct Beaver County travel
and tourism jobs, a 2.1% increase from 2017. Gas stations, accommodations, and foodservice were the top three job sectors. These 452 direct travel and tourism jobs supported an additional 66 indirect and induced jobs in the county for a total of 518 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Beaver Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Tax RevenueVisitor spending generated $3.7 million in direct tax revenue,
including $2.2 million in state and $1.5 million in local tax revenue.3 Visitor spending generated approximately $664,300 in additional indirect and induced state and local tax revenue, for a total of $4.4 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Beaver County collected a total of $377,000 in these two sales taxes combined, down 4.0% from 2017 and up 15.8% over the past five years.5
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Hotel DataBeaver County hotel occupancy rates averaged 52.3% in 2018
compared to 50.4% in 2017. June, July, August, and September (in that order) had the highest average occupancy rates.
In 2018, Beaver County’s average daily room rate was $66.20 compared to $76.12 in 2017, a 13.0% year-over-year decrease.
Average Hotel Occupancy Rate
Local PropertyTax $0.8
State SalesTax $1.5
Local Sales Tax $0.9
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
Local PropertyTax $0.7
State SalesTax $1.3
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
452 Direct Jobs
66 Indirect/Induced Jobs
Rest of State, $7,829.1 M
Beaver County Spending, $86.8 M
$77.7
2016
$83.2
2017
$86.8
2018
Visitor Spending ($millions)
420
2016
443
2017
452
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
518$7.92B
State$2.2
(60%)
Local$1.5
(40%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90
2016
2017
2018
6
6
1
3
1
3
113
19
117
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations 183
Foodservice
Auto Repair
Accommodations
$326.2 $328.2
$386.6 $393.7$377.8
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
$450.0
FY14 FY15 FY16 FY17 FY18
Thou
sand
s of
FY2
018
Dol
lars
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $86.8 million in direct spending)
Total Tax Revenue, 2018(Based on $104.2 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $143.1 million in
Box Elder County, a 3.8% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and retail. Box Elder County visitor spending made up 1.8% of total statewide spending.
Box Elder County, 2018
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
JobsVisitor spending supported 1,065 direct Box Elder County travel
and tourism jobs, an 8.7% increase from 2017. Foodservice, retail, and gas stations were the top three job sectors. These 1,065 direct travel and tourism jobs supported an additional 183 indirect and induced jobs in the county for a total of 1,248 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Box Elder Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Tax RevenueVisitor spending generated $8.2 million in direct tax revenue,
including $5.3 million in state and $2.8 million in local tax revenue.3 Visitor spending generated approximately $1.2 million in additional indirect and induced state and local tax revenue, for a total of $9.4 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Box Elder County collected a total of $1.0 million in these two sales taxes combined, up 6.8% percent from 2017 and up 36.7% over the past five years.5
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Hotel DataBox Elder County hotel occupancy rates averaged 54.6% in 2018
compared to 58.4% in 2017. June, August, July, and September (in that order) had the highest average occupancy rates.
In 2018, Box Elder County’s average daily room rate was $82.85 compared to $83.99 in 2017, a 1.4% year-over-year decrease.
Average Hotel Occupancy Rate
Local PropertyTax $1.1
State SalesTax $3.1
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.6
State CorporateTax $0.04
Local PropertyTax $1.3
State SalesTax $3.5
Local Sales Tax $1.9
State IncomeTax, $0.8
State - OtherTax $1.8
State CorporateTax $0.1
1,065 Direct Jobs
183 Indirect/Induced Jobs
Rest of State, $7,772.8 M
Box Elder County Spending, $143.1 M
$120.8
2016
$137.9
2017
$143.1
2018
Visitor Spending ($millions)
964
2016
980
2017
1,065
2018
RestaurantTax
County TransientRoom Tax
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,248$7.92B
State$5.3
(66%)
Local$2.8
(34%)
Indirect& Induced
$1.2(13%)Direct
$8.2(87%)
$8.2Million
$9.4Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
206
63
7
14
3
26
198
364
71
113
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7$0.8
$0.9$0.9
$1.0
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
0.010.020.030.040.050.060.070.080.090.0
100.0
Perc
ent (
%)
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $143.1 million in direct spending)
Total Tax Revenue, 2018(Based on $159.0 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $182.5 million in
Cache County, an 8.8% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Cache County visitor spending made up 2.3% of total statewide spending.
Cache County, 2018
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
JobsVisitor spending supported 1,697 direct Cache County
travel and tourism jobs, a 1.0% increase from 2017. Foodservice, accommodations, and auto repair were the top three job sectors. These 1,697 direct travel and tourism jobs supported an additional 472 indirect and induced jobs in the county for a total of 2,169 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Cache Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Tax RevenueVisitor spending generated $14.4 million in direct tax
revenue, including $9.2 million in state and $5.3 million in local tax revenue.3 Visitor spending generated approximately $4.0 million in additional indirect and induced state and local tax revenue, for a total of $18.5 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Cache County collected a total of $2.3 million in these two sales taxes combined, up 10.3% percent from 2017 and 33.8% over the past five years.5
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Hotel DataCache and Rich counties’ combined hotel occupancy rates
averaged 61.8% in 2018 compared to 62.8% in 2017. June, August, July, and September (in that order) had the highest
average occupancy rates. In 2018, Cache and Rich counties’ combined average daily room rate was $97.92 compared to $97.46 in 2017, a 0.5% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $2.2
State SalesTax $6.6
Local Sales Tax $4.4
State IncomeTax, $1.6
State - OtherTax $3.5
State CorporateTax $0.2
Local PropertyTax $1.7
State SalesTax $5.3
Local Sales Tax $3.5
State IncomeTax, $1.1
State - OtherTax $2.8
State CorporateTax $0.1
1,697 Direct Jobs
472 Indirect/Induced Jobs
Rest of State, $7,733.4 M
Cache County Spending, $182.5 M
$159.1
2016
$167.7
2017
$182.5
2018
Visitor Spending ($millions)
1,648
2016
1,679
2017
1,697
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,169$7.92B
State$9.2
(64%)
Local$5.3
(36%)
Indirect& Induced
$4.0(22%)
Direct$14.4(78%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$18.5Million
$14.4Million
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
$1.7$1.9
$2.0 $2.1
$2.3
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
118
145
60
39
14
29
93
757
3
147
292
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $182.5 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $236.5 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $49.8 million in
Carbon County, a 3.2% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Carbon County visitor spending made up 0.6% of total statewide spending.
Carbon County, 2018
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
JobsVisitor spending supported 417 direct Carbon County travel and
tourism jobs, a 9.4% increase from 2017. Foodservice, accommodations, and gas stations were the top three job sectors. These 417 direct travel and tourism jobs supported an additional
50 indirect and induced jobs in the county for a total 467 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Carbon Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Tax RevenueVisitor spending generated $3.2 million in direct tax revenue,
including $2.0 million in state and $1.2 million in local tax revenue.3 Visitor spending generated approximately $835,800 in additional indirect and induced state and local tax revenue, for a total of $4.1 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Carbon County collected a total of $512,348 in these two sales taxes combined, up 5.4% from 2017 and down 0.7% over the past five years.5
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0Th
ousa
nds
of F
Y201
8 D
olla
rs
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Hotel DataCarbon County hotel occupancy rates averaged 51.7% in 2018
compared to 49.6% in 2017. June, September, July, and August (in that order) had the highest average occupancy rates.
In 2018, Carbon County’s average daily room rate was $82.58 compared to $80.24 in 2017, a 2.9% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $0.6
State SalesTax $1.4
Local Sales Tax $1.0
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.04
Local PropertyTax $0.5
State SalesTax $1.1
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.02
Rest of State, $7,866.1 M
Carbon County Spending, $49.8 M
417 Direct Jobs
50 Indirect/Induced Jobs
$47.2
2016
$48.2
2017
$49.8
2018
Visitor Spending ($millions)
388
2016
381
2017
417
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
467$7.92B
State$2.0
(62%)
Local$1.2
(38%)
Indirect& Induced
$0.8(21%)Direct
$3.2(79%)
FY14 FY15 FY16 FY17 FY18
$3.2Million
$4.1Million
$0 $10 $20 $30 $40 $50
2016
2017
2018
$515.7$483.4 $499.8 $486.3
$512.3
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00
6
17
1
5
1
5
81
150
1
43
100
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $49.8 million in direct spending)
Total Tax Revenue, 2018(Based on $59.5 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $11.6 million in
Daggett County, a 34.2% increase from 2017.1 The top three spending categories were auto transportation, lodging, and recreation. Daggett County visitor spending made up 0.1% of total statewide spending.
Daggett County, 2018
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
JobsVisitor spending supported 145 direct Daggett County travel
and tourism jobs, a 9.2% increase from 2017. Accommodations, auto repair, and gas stations were the top three job sectors. These 145 direct travel and tourism jobs supported an additional 19 indirect and induced jobs in the county for a total of 164 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Daggett Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
Tax RevenueVisitor spending generated $1.3 million in direct tax revenue,
including $679,600 in state and $581,000 in local tax revenue.3 Visitor spending generated approximately $59,800 in additional indirect and induced state and local tax revenue, for a total of $1.3 million.4
Travel and tourism-related sales tax revenue include transient room tax and restaurant tax. In fiscal year 2018, Daggett County collected a total of $169,200 in these two tourism-related taxes, up 10.2% percent from 2017 and 64.3% over the past five years.5
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
145 Direct Jobs
19 Indirect/Induced Jobs
Rest of State, $7,904.3 M
Daggett County Spending, $11.6 M
$9.1
2016
$8.7
2017
$11.6
2018
Visitor Spending ($millions)
139
2016
133
2017
145
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
164$7.92B
State$0.7
(54%)
Local$0.6
(46%)
Indirect& Induced
$0.1(5%)Direct
$1.3(95%)
FY14 FY15 FY16 FY17 FY18
Local PropertyTax $0.2
State SalesTax $0.4
Local Sales Tax $0.4
State IncomeTax, $0.1
State - OtherTax $0.2
State CorporateTax $0.04
$1.26Million
$1.32Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
2016
2017
2018
7
8
2
1
11
12
104
Retail
Recreation
Performing Arts
Grocery Stores
Gas Stations
Auto Repair
Accommodations
$103.0 $103.4
$118.8
$153.6
$169.2
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0Th
ousa
nds
of F
Y201
8 D
olla
rs
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $11.6 million in direct spending)
Total Tax Revenue, 2018(Based on $12.7 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs).2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $516.8 million in
Davis County, a 6.7% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and retail. Davis County visitor spending made up 6.5% of total statewide spending.
Davis County, 2018
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
JobsVisitor spending supported 4,481 direct Davis County travel and
tourism jobs, a 1.9% increase from 2017. Foodservice, recreation, and accommodations were the top three job sectors. These 4,481 direct travel and tourism jobs supported an additional 884 indirect and induced county jobs for a total of 5,365 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Davis Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Tax RevenueVisitor spending generated $45.0 million in direct tax revenue,
including $28.3 million in state and $16.6 million in local tax revenue.3 Visitor spending generated approximately $9.9 million in additional indirect and induced state and local tax revenue, for a total of $54.9 million.4
Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Davis County collected a total of $7.0 million from these three sales taxes, up 4.8% from 2017 and 28.4% over the past five years.5
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Hotel DataDavis County hotel occupancy rates averaged 70.3% in 2018
compared to 68.5% in 2017. June, August, July, and September (in that order) had the highest average occupancy rates.
In 2018, Davis County’s average daily room rate was $89.43 compared to $87.22 in 2017, a 2.5% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $7.7
State SalesTax $18.1
Local Sales Tax $12.3
State IncomeTax, $6.7
State - OtherTax $9.5
State CorporateTax $0.5
Local PropertyTax $6.4
State SalesTax $14.9
Local Sales Tax $10.2
State IncomeTax, $5.1
State - OtherTax $7.9
State CorporateTax $0.4
4,481 Direct Jobs
884 Indirect/Induced Jobs
Rest of State, $7,399.1 M
Davis County Spending, $516.8 M
$459.5
2016
$484.4
2017
$516.8
2018
Visitor Spending ($millions)
4,112
2016
4,396
2017
4,481
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
5,365$7.92B
State$28.3(63%)
Local$16.6(37%)
Indirect& Induced
$9.9(18%)
Direct$45.0(82%)
$45.0Million
$54.9Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
FY14 FY15 FY16 FY17 FY18
$5.4$6.0
$6.4$7.0
$6.7
400
653
92
157
21
104
245
2,145
30
159
475
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $516.8 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $638.9 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $14.5 million in
Duchesne County, a 15.4% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Duchesne County visitor spending made up 0.2% of total statewide spending.
Duchesne County, 2018
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
JobsVisitor spending supported 439 direct Duchesne County travel
and tourism jobs, a 1.8% increase from 2017. Accommodations, foodservice, and gas stations were the top three job sectors. These 439 direct travel and tourism jobs supported an additional 82 indirect and induced jobs in the county for a total of 521 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Duchesne Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Tax RevenueVisitor spending generated $2.1 million in direct tax revenue,
including $1.2 million in state and $826,300 in local tax revenue.3 Visitor spending generated approximately $458,500 in additional indirect and induced state and local tax revenue, for a total of $2.5 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Duchesne County collected a total of $264,497 in these two sales taxes combined, up 13.9% from 2017 and down 19.2% over the past five years.5
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Local PropertyTax $0.5
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.3
State - OtherTax $0.3
State CorporateTax $0.05
Local PropertyTax $0.6
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.4
State CorporateTax $.01
State - OtherTax $0.4
439 Direct Jobs
82 Indirect/Induced Jobs
Rest of State, $7,901.4 M
Duchesne County Spending, $14.5 M
$11.5
2016
$12.6
2017
$14.5
2018
Visitor Spending ($millions)
409
2016
431
2017
439
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
521$7.92B
State$1.2
(60%)
Local$0.8
(40%)
Indirect& Induced
$0.5(18%)Direct
$2.1(82%)
FY14 FY15 FY16 FY17 FY18
$2.1Million
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
2016
2017
2018
20
8
1
4
1
40
80
100
65
120
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$327.5$305.7
$239.4 $232.2
$264.5
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
$2.5Million
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $14.5 million in direct spending)
Total Tax Revenue, 2018(Based on $18.9 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $65.2 million in
Emery County, a 0.7% decrease from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Emery County visitor spending made up 0.8% of total statewide spending.
Emery County, 2018
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
JobsVisitor spending supported 440 direct Emery County travel
and tourism jobs, a 0.5% increase from 2017. Gas stations, accommodations, and foodservice were the top three job sectors. These 440 direct travel and tourism jobs supported an additional 53 indirect and induced jobs in the county for a total 493 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Emery Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Tax RevenueVisitor spending generated $3.7 million in direct tax revenue,
including $2.3 million in state and $1.4 million in local tax revenue.3 Visitor spending generated approximately $679,400 in additional indirect and induced state and local tax revenue, for a total of $4.4 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Emery County collected a total of $518,446 in these two sales taxes com-bined, down 0.2% from 2017 and up 34.9% over the past five years.5
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0Th
ousa
nds
of F
Y201
8 D
olla
rs
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0Th
ousa
nds
of F
Y201
8 D
olla
rs
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Hotel DataEmery County hotel occupancy rates averaged 57.6% for the
first half of 2018 compared to 59.6% in for the first half of 2017.7 June, May, July, and April (in that order) had the highest average
occupancy rates. In 2018, Emery County’s average daily room rate was $96.67 during the first half of the year compared to $92.67 during the first half of 2017, a 4.3% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $0.4
State SalesTax $1.5
Local Sales Tax $1.2
State IncomeTax, $0.4
State - OtherTax $0.8
State CorporateTax $0.04
State IncomeTax, $0.4
State - OtherTax $0.7
State CorporateTax $0.03
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.0
440 Direct Jobs
53 Indirect/Induced Jobs
Rest of State, $7,850.7 M
Emery County Spending, $65.2 M
$66.4
2016
$65.6
2017
$65.2
2018
Visitor Spending ($millions)
438
2016
438
2017
440
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecPe
rcen
t (%
)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
493$7.92B
State$2.3
(63%)
Local$1.4
(37%)
Indirect& Induced
$0.7(15%)Direct
$3.7(85%)
FY14 FY15 FY16 FY17 FY18
$3.7Million
$4.4Million
$0 $10 $20 $30 $40 $50 $60 $70
2016
2017
2018
10
4
1
2
10
150
90
1
39
133
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$384.4
$463.2$488.0
$519.5 $518.4
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Thou
sand
s of
FY2
018
Dol
lars
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $65.2 million in direct spending)
Total Tax Revenue, 2018(Based on $72.3 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).7 Emery County hotel data was unavailable from August to December, 2018
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $85.0 million in
Garfield County, a 13.4% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Garfield County visitor spending made up 1.1% of total statewide spending.
Garfield County, 2018
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
JobsVisitor spending supported 1,114 direct Garfield County travel
and tourism jobs, a 4.1% increase from 2017. Accommodations, foodservice, and gas stations were the top three job sectors. These 1,114 direct travel and tourism jobs supported an additional 213 indirect and induced jobs in the county for a total of 1,327 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Garfield Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Tax RevenueVisitor spending generated $11.8 million in direct tax revenue,
including $5.9 million in state and $5.8 million in local tax revenue.3 Visitor spending generated approximately $2.3 million in additional indirect and induced state and local tax revenue, for a total of $14.1 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Garfield County collected a total of $2.5 million in these two sales taxes combined, up 12.1% percent from 2017 and 51.8% over the past five years.5
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Hotel DataGarfield, San Juan, and Wayne counties’ combined hotel
occupancy rates averaged 57.5% in 2018 compared to 58.2% in 2017. June, September, May, and July (in that order) had the
highest average occupancy rates. In 2018, Garfield, San Juan, and Wayne counties’ combined average daily room rate was $120.28 compared to $114.85 in 2017, a 4.7% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $1.9
State SalesTax $4.1
Local Sales Tax $5.1
State IncomeTax, $0.8
State - OtherTax $2.2
State CorporateTax $0.1
Local PropertyTax $1.6
State SalesTax $3.4
Local Sales Tax $4.2
State IncomeTax, $0.6
State - OtherTax $1.8
Rest of State, $7,830.9 M
Gar�eld County Spending, $85.0 M
1,114 Direct Jobs
213 Indirect/Induced Jobs
$72.0
2016
$75.0
2017
$85.0
2018
Visitor Spending ($millions)
1,020
2016
1,070
2017
1,114
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,327$7.92B
State$5.9
(50%)
Local$5.8
(50%)
Indirect& Induced
$2.3(16%)
Direct$11.8(84%)
$11.8Million
$14.1Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100
$1.6$1.8
$2.0
$2.2
$2.5
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
33
10
3
10
3
14
44
167
5
825
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $85.0 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $105.5 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $312.8 million in
Grand County, an 8.3% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Grand County visitor spending made up 4.0% of total statewide spending.
Grand County, 2018
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
JobsVisitor spending supported 2,200 direct Grand County
travel and tourism jobs, a 5.7% increase from 2017. Lodging, foodservice, and recreation were the top three job sectors. These 2,200 direct travel and tourism jobs supported an additional 637 indirect and induced county jobs for a total of 2,837 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Grand Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Tax RevenueVisitor spending generated $38.2 million in direct tax revenue,
including $18.7 million in state and $19.4 million in local tax revenue.3 Visitor spending generated approximately $10.1 million in additional indirect and induced state and local tax revenue, for a total of $48.3 million.4
Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Grand County collected a total of $5.9 million from these three sales taxes, up 7.3% from 2017 and 60.3% over the past five years.5
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Hotel DataGrand County hotel occupancy rates averaged 64.0% in 2018
compared to 66.2% in 2017. September, June, May, and July (in that order) had the highest average occupancy rates.
In 2018, Grand County’s average daily room rate was $148.13 compared to $149.35 in 2017, a 0.8% year-over-year decrease.
Average Hotel Occupancy Rate
Local PropertyTax $5.4
State SalesTax $13.5
Local Sales Tax $19.0
State IncomeTax, $2.9
State - OtherTax $7.1
State CorporateTax $0.3
Local PropertyTax $4.3
State SalesTax $10.8
Local Sales Tax $15.1
State IncomeTax, $2.2
State - OtherTax $5.7
State CorporateTax $0.2
2,200 Direct Jobs
637 Indirect/Induced Jobs
Rest of State, $7,603.1 M
Grand County Spending, $312.8 M
$260.5
2016
$288.7
2017
$312.8
2018
Visitor Spending ($millions)
1,973
2016
2,080
2017
2,200
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
2,837$7.92B
State$18.7(49%)
Local$19.4(51%)
Indirect& Induced
$10.1(21%)
Direct$38.2(79%)
$38.2Million
$48.3Million
Mill
ions
of F
Y201
8 D
olla
rs
FY14 FY15 FY16 FY17 FY18
$4.4
$4.9
$5.5$5.9
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$3.7
116
239
5
15
5
40
80
760
29
11
900
$0.00$20.00$40.00$60.00$80.00
$100.00$120.00$140.00$160.00$180.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $312.8 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $410.9 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $176.4 million in
Iron County, a 5.7% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Iron County visitor spending made up 2.2% of total statewide spending.
Iron County, 2018
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
JobsVisitor spending supported 1,849 direct Iron County travel
and tourism jobs, a 4.7% increase from 2017. Foodservice, accommodations, and retail were the top three job sectors. These 1,849 direct travel and tourism jobs supported an additional 422 indirect and induced jobs in the county for a total of 2,271 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Iron Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Tax RevenueVisitor spending generated $14.6 million in direct tax revenue,
including $8.9 million in state and $5.8 million in local tax revenue.3 Visitor spending generated approximately $3.8 million in additional indirect and induced state and local tax revenue, for a total of $18.5 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Iron County collected a total of $2.21 million in these two sales taxes combined, down 1.7% percent from 2017 ($2.19 million) and up 38.7% over the past five years.5
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Hotel DataIron County hotel occupancy rates averaged 54.5% in 2018
compared to 58.5% in 2017. July, September, August, and June (in that order) had the highest average occupancy rates.
In 2018, Iron County’s average daily room rate was $85.36 compared to $91.61 in 2017, a 6.8% year-over-year decrease.
Average Hotel Occupancy Rate
Local PropertyTax $3.1
Local SalesTax $4.1
State SalesTax $6.3
State IncomeTax $1.6
State CorporateTax $0.2
State - OtherTax $3.3
Local PropertyTax $2.4
Local SalesTax $3.3
State SalesTax $5.0
State IncomeTax $1.2
State CorporateTax $0.1
State - OtherTax $2.6
1,849 Direct Jobs
422 Indirect/Induced Jobs
Rest of State, $7,739.5 M
Iron County Spending, $176.4 M
$150.5
2016
$166.9
2017
$176.4
2018
Visitor Spending ($millions)
1,728
2016
1,765
2017
1,849
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
2,271$7.92B
State$8.9
(61%)
Local$5.8
(39%)
Indirect& Induced
$3.8(21%)
Direct$14.6(79%)
$14.6Million
$18.5Million
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
FY14 FY15 FY16 FY17 FY18
$0 $20 $40 $60 $80 $100 $120 $140 $160 $180
$1.6
$1.8
$2.0
$2.2 $2.2
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
220
100
2
30
22
207
688
60
520
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $176.4 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $218.6 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $28.6 million in
Juab County, a 7.8% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Juab County visitor spending made up 0.4% of total statewide spending.
Juab County, 2018
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Juab County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
JobsVisitor spending supported 221 direct Juab County travel and
tourism jobs, a 5.5% decrease from 2017. Foodservice, gas stations, and accommodations were the top three job sectors. These 221 direct travel and tourism jobs supported an additional 24 indirect and induced jobs in the county for a total of 245 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Juab Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Tax RevenueVisitor spending generated $1.7 million in direct tax revenue,
including $1.2 million in state and $562,000 in local tax revenue.3 Visitor spending generated approximately $240,700 in additional indirect and induced state and local tax revenue, for a total of $2.0 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Juab County collected a total of $228,959 in these two sales taxes combined, up 4.5% percent from 2017 and 22.0% over the past five years.5
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Hotel DataJuab and Millard counties’ combined hotel occupancy rates
averaged 50.6% in 2018 compared to 53.4% in 2017. June, July, September, and August (in that order) had the highest average
occupancy rates. In 2018, Juab and Millard counties’ combined average daily room rate was $75.10 compared to $73.83 in 2017, a 1.7% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $0.3
State SalesTax $0.7
Local Sales Tax $0.4
State IncomeTax, $0.2
State - OtherTax $0.4
State CorporateTax $0.014
Local PropertyTax $0.2
State SalesTax $0.6
Local Sales Tax $0.3
State IncomeTax, $0.2
State - OtherTax $0.04
State CorporateTax $0.06
Rest of State, $7,887.3 M
Emery County Spending, $28.6 M
221 Direct Jobs
24 Indirect/Induced Jobs
$26.5
2016
$26.5
2017
$28.6
2018
Visitor Spending ($millions)
217
2016
234
2017
221
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
245$7.92B
State$1.2
(68%)
Local$0.6
(32%)
Indirect& Induced
$0.2(12%)Direct
$1.7(88%)
FY14 FY15 FY16 FY17 FY18
$1.7Million
$2.0Million
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
8
5
1
1
9
51
99
16
31
Retail
Recreation
Performing Arts
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$187.6$203.1 $210.1
$219.2$229.0
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
Thou
sand
s of
FY2
018
Dol
lars
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $28.6 million in direct spending)
Total Tax Revenue, 2018(Based on $31.7 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs).2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $118.1 million in
Kane County, a 17.0% increase from 2017.1 The top three spending categories were lodging, recreation, and auto transportation. Kane County visitor spending made up 1.5% of total statewide spending.
Kane County, 2018
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
JobsVisitor spending supported 1,124 direct Kane County travel and
tourism jobs, an 11.2% increase from 2017. Accommodations, foodservice, and recreation were the top three job sectors. These 1,124 direct travel and tourism jobs supported an additional 246 indirect and induced jobs in the county for a total of 1,370 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Kane Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Tax RevenueVisitor spending generated $17.8 million in direct tax revenue,
including $8.4 million in state and $9.4 million in local tax revenue.3 Visitor spending generated approximately $3.8 million in additional indirect and induced state and local tax revenue, for a total of $21.6 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Kane County collected a total of $3.1 million in these two sales taxes combined, up 11.6% percent from 2017 and 83.1% over the past five years.5
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Hotel DataKane County hotel occupancy rates averaged 59.7% in 2018
compared to 61.9% in 2017. September, May, June, and July (in that order) had the highest average occupancy rates.
In 2018, Kane County’s average daily room rate was $186.12 compared to $172.91 in 2017, a 7.6% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $3.5
State SalesTax $6.0
Local Sales Tax $7.9
State IncomeTax, $1.0
State - OtherTax $3.1
State CorporateTax $0.1
Local PropertyTax $2.9
State SalesTax $4.9
Local Sales Tax $6.5
State IncomeTax, $0.8
State - OtherTax $2.6
State CorporateTax $0.1
Rest of State, $7,797.8 M
Kane County Spending, $118.1 M
1,124 Direct Jobs
246 Indirect/Induced Jobs
$82.9
2016
$100.9
2017
$118.1
2018
Visitor Spending ($millions)
993
2016
1,011
2017
1,124
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,370$7.92B
State$8.4
(47%)
Local$9.4
(53%)
Indirect& Induced
$3.8(18%)
Direct$17.8(82%)
Mill
ions
of F
Y201
8 D
olla
rs
2016
2017
2018
$0 $20 $40 $60 $80 $100 $120
$21.6Million
$17.8Million
$1.7
$2.1$2.2
$2.8
$3.1
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
FY14 FY15 FY16 FY17 FY18
46
90
3
5
45
50
220
25
640
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.00$25.00$50.00$75.00
$100.00$125.00$150.00$175.00$200.00$225.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $118.1 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $149.6 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $74.4 million in
Millard County, a 4.6% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Millard County visitor spending made up 0.9% of total statewide spending.
Millard County, 2018
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
JobsVisitor spending supported 390 direct Millard County travel and
tourism jobs, a 0.4% decrease from 2017. Gas stations, foodservice, and accommodations were the top three job sectors. These 390 direct travel and tourism jobs supported an additional 62 indirect and induced jobs in the county for a total of 452 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Millard Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Tax RevenueVisitor spending generated $3.3 million in direct tax revenue,
including $2.3 million in state and $1.0 million in local tax revenue.3 Visitor spending generated approximately $644,400 in additional indirect and induced state and local tax revenue, for a total of $3.9 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Millard County collected a total of $265,943 in these two sales taxes com-bined, up 2.9% percent from 2017 and 112.3% over the past five years.5 (Millard imposed a restaurant tax beginning April 1, 2015.)
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Hotel DataMillard and Juab counties’ combined hotel occupancy rates
averaged 50.6% in 2018 compared to 53.4% in 2017. June, July, September, and August (in that order) had the highest average
occupancy rates. In 2018, Millard and Juab counties’ combined average daily room rate was $75.10 compared to $73.83 in 2017, a 1.7% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $0.3
State SalesTax $1.3
Local Sales Tax $0.7
State IncomeTax, $0.2
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.4
State SalesTax $1.6
Local Sales Tax $0.8
State IncomeTax, $0.3
State - OtherTax $0.8
State CorporateTax $0.05
390 Direct Jobs
62 Indirect/Induced Jobs
Rest of State, $7,841.5 M
Millard County Spending, $74.4 M
$66.5
2016
$71.1
2017
$74.4
2018
Visitor Spending ($millions)
308
2016
392
2017
390
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
452$7.92B
State$2.3
(69%)
Local$1.0
(31%)
Indirect& Induced
$0.6(16%)Direct
$3.3(84%)
FY14 FY15 FY16 FY17 FY18
$3.3Million
$3.9Million
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
18
6
1
2
14
149
101
34
65
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$125.3 $125.6
$257.3 $258.4$265.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
Thou
sand
s of
FY2
018
Dol
lars
$0 $10 $20 $30 $40 $50 $60 $70 $80
2016
2017
2018
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $74.4 million in direct spending)
Total Tax Revenue, 2018(Based on $81.7 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $8.2 million in
Morgan County, a 3.3% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and groceries. Morgan County visitor spending made up 0.1% of total statewide spending.
Morgan County, 2018
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
JobsVisitor spending supported 83 direct Morgan County travel
and tourism jobs, a 3.0% increase from 2017. Foodservice, auto repair, and gas stations were the top three job sectors. These 83 direct travel and tourism jobs supported an additional 14 indirect and induced jobs in the county for a total of 97 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Morgan Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Tax RevenueVisitor spending generated $828,903 in direct tax revenue,
including $576,711 in state and $252,192 in local tax revenue.3 Visitor spending generated approximately $176,810 in additional indirect and induced state and local tax revenue, for a total of $1.0 million.4
Travel and tourism-related sales tax revenues include transient room tax, restaurant tax, and motor vehicle leasing tax. In fiscal year 2018, Morgan County collected a total of $78,613 in these three combined taxes, up 5.3% percent from 2017 and 34.7% over the past five years.5
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Rest of State, $7,907.7 M
Morgan County Spending, $8.2 M
Local PropertyTax $0.2
State SalesTax $0.3
Local Sales Tax $0.1
State IncomeTax, $0.3
State - OtherTax $0.1
State CorporateTax $0.006
Local PropertyTax $0.1
State SalesTax $0.2
Local Sales Tax $0.1
State IncomeTax, $0.2
State - OtherTax $0.1
State CorporateTax $0.005
83 Direct Jobs
14 Indirect/Induced Jobs
$7.3
2016
$8.0
2017
$8.2
2018
Visitor Spending ($millions)
79
2016
81
2017
83
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
97$7.92B
State$0.6
(70%)
Local$0.3
(30%)
Indirect& Induced
$0.2(18%)Direct
$0.8(82%)
FY14 FY15 FY16 FY17 FY18
$828,903
$1.0Million
Thou
sand
s of
FY2
018
Dol
lars
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10
2016
2017
2018
4
2
9
53
9
6
Retail
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$58.3
$64.9 $64.4
$74.6$78.6
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $8.2 million in direct spending)
Total Tax Revenue, 2018(Based on $9.8 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $3.7 million in
Piute County, a 4.4% increase from 2017.1 The top three spending categories were auto transportation, lodging, and groceries. Piute County visitor spending made up 0.05% of total statewide spending.
Piute County, 2018
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
s of
FY2
018
Dol
lars
JobsVisitor spending supported 34 direct Piute County travel and
tourism jobs, a 12.9% increase from 2017. Accommodations, grocery stores, and gas stations were the top three job sectors. These 34 direct travel and tourism jobs supported an additional 4 indirect and induced jobs in the county for a total 38 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
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FY2
018
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Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Piute Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
s of
FY2
018
Dol
lars
Tax RevenueVisitor spending generated $265,667 in direct tax revenue,
including $164,000 in state and $101,667 in local tax revenue.3 Visitor spending generated approximately $28,232 in additional indirect and induced state and local tax revenue, for a total of $293,899.4
The only local tourism-related sales tax Piute County collects is transient room tax. In fiscal year 2018, Piute County collected a total of $34,742 in county lodging tax, up 57.9% percent from 2017 and 39.6% over the past five years.5
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $56.0
State SalesTax $101.4
Local Sales Tax $55.6
State IncomeTax, $25.3
State - OtherTax $53.1
State CorporateTax $2.5
Local PropertyTax $51.0
State SalesTax $92.4
Local Sales Tax $50.7
State IncomeTax, $21.5
State - OtherTax $48.4
State CorporateTax $1.8
Rest of State, $7,912.2 M
Piute County Spending, $3.7 M
34 Direct Jobs
4 Indirect/Induced Jobs
$3.5
2016
$3.6
2017
$3.7
2018
Visitor Spending ($millions)
32
2016
30
2017
34
2018
County Transient Room Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
38$7.92B
State$164.0(62%)
Local$101.7(38%)
Indirect& Induced
$28.2(10%)Direct
$265.7(90%)
FY14 FY15 FY16 FY17 FY18
$265,667
$293,899
$0 $1 $2 $3 $4 $5
2016
2017
2018
3
1
1
8
5
4
2
10
Retail
Recreation
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$24.9 $25.1$27.0
$22.0
$34.7
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
Thou
sand
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FY2
018
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lars
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $3.7 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $4.1 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $24.6 million in
Rich County, a 17.0% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Rich County visitor spending made up 0.3% of total statewide spending.
Rich County, 2018
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
JobsVisitor spending supported 265 direct Rich County travel and
tourism jobs, a 7.3% increase from 2017. Accommodations, foodservice, and retail were the top three job sectors. These 265 direct travel and tourism jobs supported an additional 54 indirect and induced jobs in the county for a total of 319 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Rich Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Tax RevenueVisitor spending generated $3.2 million in direct tax revenue,
including $1.6 million in state and $1.5 million in local tax revenue.3 Visitor spending generated approximately $505,327 in additional indirect and induced state and local tax revenue, for a total of $3.7 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Rich County collected a total of $371,122 in these two sales taxes combined, up 10.2% percent from 2017 and 85.2% over the past five years.5
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
Hotel DataRich and Cache Counties’ combined hotel occupancy rates
averaged 54.6% in 2018 compared to 58.4% in 2017. June, August, July, and September (in that order) had the highest
average occupancy rates. In 2018, Rich and Cache Counties’ combined average daily room rate was $82.85 compared to $83.99 in 2017, a 1.4% year-over-year decrease.
Average Hotel Occupancy Rate Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $24.6 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $30.4 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
State IncomeTax, $0.2
State CorporateTax $0.02
State - OtherTax $0.6
Local PropertyTax $0.9
State SalesTax $1.1
Local Sales Tax $0.9
Local PropertyTax $0.7
State SalesTax $0.9
Local Sales Tax $0.8
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
265 Direct Jobs
54 Indirect/Induced Jobs
Rest of State, $7,891.3 M
Rich County Spending, $24.6 M
$21.7
2016
$22.9
2017
$24.6
2018
Visitor Spending ($millions)
219
2016
247
2017
265
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
319$7.92B
State$1.6
(52%)
Local$1.5
(48%)
Indirect& Induced
$0.5(14%)
Direct$3.2
(86%)
$3.7Million
$3.2Million
FY14 FY15 FY16 FY17 FY18
$0 $10 $20 $30
2016
2017
2018
25
10
1
4
10
16
66
1
18
114
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$200.4
$241.8
$290.1
$336.6
$371.1
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
$400.0
Thou
sand
s of
FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
SpendingIn 2018, visitors directly spent an estimated $2.94 billion in Salt
Lake County, a 5.2% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Salt Lake County visitor spending made up 37.2% of total statewide spending.
Salt Lake County, 2018
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
JobsVisitor spending supported 29,050 direct Salt Lake County
travel and tourism jobs, a 3.4% increase from 2017. Foodservice, accommodations, and retail were the top three job sectors. These 29,050 direct travel and tourism jobs supported an additional 10,248 indirect and induced county jobs for a total of 39,298 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Salt Lake Portion of Statewide Direct Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Tax RevenueVisitor spending generated $321.1 million in direct tax
revenue, including $182.9 million in state and $138.2 million in local tax revenue.3 Visitor spending generated approximately $134.1 million in additional indirect and induced state and local tax revenue, for a total of $455.2 million.4
Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In 2018, Salt Lake County collected a total of $58.7 million from these three sales taxes, up 6.1% from 2017 and 32.6% over the past five years.5
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Hotel DataSalt Lake County hotel occupancy rates averaged 71.0% in 2018
compared to 72.1% in 2017. June, March, August, and September (in that order) had the highest average occupancy rates.
In 2018, Salt Lake County’s average daily room rate was $114.25 compared to $112.75 in 2017, a 1.3% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $53.8
State SalesTax $141.7
Local Sales Tax $136.5
State IncomeTax, $38.0
State - OtherTax $77.3
State CorporateTax $6.0
Local PropertyTax $40.1
State SalesTax $101.8
Local Sales Tax $98.1
State IncomeTax, $23.6
State - OtherTax $55.4
State CorporateTax $2.1
29,050 Direct Jobs
10,248 Indirect/Induced Jobs
Rest of State, $4,974.0 M
Salt Lake County Spending, $2,941.9 M
$2,608.1
2016
$2,795.7
2017
$2,941.9
2018
Visitor Spending ($millions)
27,511
2016
28,094
2017
29,050
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
39,298$7.92B
$321.1Million
$455.2Million
State$182.9(57%)
Local$138.2(43%)
Indirect& Induced
$134.1(29%)
Direct$321.1(71%)
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
FY14 FY15 FY16 FY17 FY18
$44.3
$51.6$55.4
Mill
ions
of F
Y201
8 D
olla
rs
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000
2016
2017
2018
$47.6
$58.7
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00$120.00$130.00
2,584
1,164
900
850
183
547
841
12,490
876
912
7,703
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $2.94 billion in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on 4.48 billion in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $51.1 million in
San Juan County, an 11.7% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. San Juan County visitor spending made up 0.6% of total statewide spending.
San Juan County, 2018
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
JobsVisitor spending supported 760 direct San Juan County travel
and tourism jobs, a 4.1% increase from 2017. Accommodations, foodservice, and retail were the top three job sectors. These 760 direct travel and tourism jobs supported an additional 120 indirect and induced jobs in the county for a total of 880 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018San Juan Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Tax RevenueVisitor spending generated $5.5 million in direct tax revenue,
including $2.9 million in state and $2.6 million in local tax revenue.3 Visitor spending generated approximately $631,375 in additional indirect and induced state and local tax revenue, for a total of $6.2 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, San Juan County collected a total of $1.1 million in these two sales taxes combined, up 6.2% percent from 2017 and up 62.7% over the past five years.5
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2M
illio
ns o
f FY2
018
Dol
lars
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Hotel DataSan Juan, Garfield, and Wayne counties’ combined hotel
occupancy rates averaged 57.5% in 2018 compared to 58.2% in 2017. June, September, May, and July (in that order) had the
highest average occupancy rates. In 2018, San Juan, Garfield, and Wayne counties’ combined average daily room rate was $120.28 compared to $114.85 in 2017, a 4.7% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $0.7
State SalesTax $1.9
Local Sales Tax $2.2
State IncomeTax, $0.4
State - OtherTax $1.0
State CorporateTax $0.03
Local PropertyTax $0.7
State SalesTax $1.7
Local Sales Tax $1.9
State IncomeTax, $0.3
State - OtherTax $0.9
State CorporateTax $0.03
760 Direct Jobs
120 Indirect/Induced Jobs
Rest of State, $7,864.8 M
San Juan County Spending, $51.1 M
$38.0
2016
$45.8
2017
$51.1
2018
Visitor Spending ($millions)
642
2016
730
2017
760
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
889$7.92B
State$2.9
(53%)
Local$2.6
(47%)
Indirect& Induced
$0.6(10%)Direct
$5.5(90%)
FY14 FY15 FY16 FY17 FY18
$5.5Million
$6.2Million
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55
2016
2017
2018
63
14
4
16
1
8
51
108
20
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$0.7
$0.8$0.9
$1.0$1.1
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $51.1 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $58.7 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $33.8 million in
Sanpete County, a 5.6% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Sanpete County visitor spending made up 0.4% of total statewide spending.
Sanpete County, 2018
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
JobsVisitor spending supported 347 direct Sanpete County travel
and tourism jobs, a 1.7% decrease from 2017. Foodservice, accommodations, and gas stations were the top three job sectors. These 347 direct travel and tourism jobs supported an additional 64 indirect and induced jobs in the county for a total of 411 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Sanpete Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
Tax RevenueVisitor spending generated $3.0 million in direct tax revenue,
including $1.6 million in state and $1.4 million in local tax revenue.3 Visitor spending generated approximately $513,341 in additional indirect and induced state and local tax revenue, for a total of $3.5 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Sanpete County collected a total of $302,887 in these two sales taxes combined, up 15.8% percent from 2017 and 36.1% over the past five years.5
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
Thou
sand
s of
FY2
018
Dol
lars
Local PropertyTax $0.4
State SalesTax $1.1
Local Sales Tax $1.2
State IncomeTax, $0.3
State - OtherTax $0.6
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $0.9
Local Sales Tax $1.0
State IncomeTax, $0.2
State - OtherTax $0.5
State CorporateTax $0.01
347 Direct Jobs
64 Indirect/Induced Jobs
Rest of State, $7,882.1 M
Sanpete County Spending, $33.8 M
$30.7
2016
$32.0
2017
$33.8
2018
Visitor Spending ($millions)
336
2016
353
2017
347
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
411$7.92B
State$1.6
(54%)
Local$1.4
(46%)
Indirect& Induced
$0.5(15%)Direct
$3.0(85%)
FY14 FY15 FY16 FY17 FY18
$3.0Million
$3.5Million
$0 $5 $10 $15 $20 $25 $30 $35 $40
2016
2017
2018
37
12
1
4
35
49
116
30
63
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$222.6$242.1
$269.7 $261.6
$302.9
$0.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0Th
ousa
nds
of F
Y201
8 D
olla
rs
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $33.8 million in direct spending)
Total Tax Revenue, 2018(Based on $39.7 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $97.4 million in
Sevier County, a 9.4% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Sevier County visitor spending made up 1.2% of total statewide spending.
Sevier County, 2018
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
JobsVisitor spending supported 511 direct Sevier County travel and
tourism jobs, a 3.9% decrease from 2017. Accommodations, foodservice, and gas stations were the top three job sectors. These 511 direct travel and tourism jobs supported an additional 106 indirect and induced jobs in the county for a total of 617 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Sevier Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
Tax RevenueVisitor spending generated $6.2 million in direct tax revenue,
including $4.0 million in state and $2.2 million in local tax revenue.3 Visitor spending generated approximately $1.5 million in additional indirect and induced state and local tax revenue, for a total of $7.7 million.4
Travel and tourism-related sales tax revenue examples include transient room tax, restaurant tax, and motor vehicle leasing tax. In fiscal year 2018, Sevier County collected a total of $942,711 in these three sales taxes combined, up 7.6% from 2017 and up 28.4% over the past five years.5
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0Th
ousa
nds
of F
Y201
8 D
olla
rs
$0
$20
$40
$60
$80
$100
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0Th
ousa
nds
of F
Y201
8 D
olla
rs
$0
$20
$40
$60
$80
$100
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100
Hotel DataSevier County hotel occupancy rates averaged 53.1% in 2018
compared to 54.3% in 2017. June, September, July, and August (in that order) had the highest average occupancy rates.
In 2018, Sevier County’s average daily room rate was $83.89 compared to $83.57 in 2017, a 0.4% year-over-year increase.
Average Hotel Occupancy Rate
Rest of State, $7,818.5 M
Sevier County Spending, $97.4 M
Local PropertyTax $0.7
State SalesTax $3.0
Local Sales Tax $2.1
State IncomeTax, $0.4
State - OtherTax $1.5
State CorporateTax $0.1
Local PropertyTax $0.5
State SalesTax $2.4
Local Sales Tax $1.7
State IncomeTax, $0.3
State - OtherTax $1.2
State CorporateTax $0.03
511 Direct Jobs
106 Indirect/Induced Jobs
$83.9
2016
$89.0
2017
$97.4
2018
Visitor Spending ($millions)
505
2016
532
2017
511
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
617$7.92B
State$4.0
(64%)
Local$2.2
(36%)
Indirect& Induced
$1.5(19%)Direct
$6.2(81%)
FY14 FY15 FY16 FY17 FY18
$6.2Million
$7.7Million
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100
2016
2017
2018
11
12
1
3
20
68
150
16
230
Retail
Recreation
Performing Arts
Other/Personal Services
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$734.4$776.6
$845.7$876.0
$942.7
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
$900.0
$1,000.0
Thou
sand
s of
FY2
018
Dol
lars
$0
$20
$40
$60
$80
$100Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $97.4 million in direct spending)
Total Tax Revenue, 2018(Based on $114.0 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $730.5 million in
Summit County, a 2.8% increase from 2017.1 The top three spending categories were lodging, foodservice, and recreation. Summit County visitor spending made up 9.2% of total statewide spending.
Summit County, 2018
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
JobsVisitor spending supported 8,249 direct Summit County travel
and tourism jobs, a 6.8% increase from 2017. Accommodations, foodservice, and recreation were the top three job sectors. These 8,249 direct travel and tourism jobs supported an additional 1,765 indirect and induced county jobs for a total of 10,014 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Summit Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Tax RevenueVisitor spending generated $130.4 million in direct tax reve-
nue, including $69.8 million in state and $60.6 million in local tax revenue.3 Visitor spending generated approximately $26.8 million in additional indirect and induced state and local tax revenue, for a total of $157.2 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Summit County collected a total of $13.0 million from these two sales taxes, up 2.0% from 2017 and 35.9% over the past five years.5
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0M
illio
ns o
f FY2
018
Dol
lars
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0M
illio
ns o
f FY2
018
Dol
lars
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Hotel DataSummit County hotel occupancy rates averaged 56.0% in 2018
compared to 55.3% in 2017. July, June, August, and March (in that order) had the highest average occupancy rates.
In 2018, Summit County’s average daily room rate was $256.18 compared to $250.33 in 2017, a 2.3% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $29.4
State SalesTax $39.5
Local Sales Tax $42.3
State IncomeTax, $24.3
State - OtherTax $20.7
State CorporateTax $1.1
Local PropertyTax $24.9
State SalesTax $33.4
Local Sales Tax $35.8
State IncomeTax, $18.4
State - OtherTax $17.4
State CorporateTax $0.6
8,249 Direct Jobs
1,765 Indirect/Induced Jobs
Rest of State, $7,185.4 M
Summit County Spending, $730.5 M
$655.4
2016
$710.8
2017
$730.5
2018
Visitor Spending ($millions)
7,103
2016
7,721
2017
8,249
2018
Restaurant Tax County Transient Room Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
10,014$7.92B
State$69.8(54%)
Local$60.6(46%)
Indirect& Induced
$26.8(17%)
Direct$130.4(83%)
FY14 FY15 FY16 FY17 FY18
$10.3
$12.7 $13.0
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
$130.4Million
$157.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$9.5
$11.7
553
1,950
257
352
22
234
47
2,352
2
22
2,458
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $730.5 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $985.3 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $140.2 million in
Tooele County, a 2.1% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Tooele County visitor spending made up 1.8% of total statewide spending.
Tooele County, 2018
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
JobsVisitor spending supported 904 direct Tooele County travel and
tourism jobs, a 1.6% increase from 2017. Foodservice, gas stations, and accommodations were the top three job sectors. These 904 direct travel and tourism jobs supported an additional 161 indirect and induced jobs in the county for a total of 1,065 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Tooele Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Tax RevenueVisitor spending generated $8.8 million in direct tax revenue,
including $5.6 million in state and $3.2 million in local tax revenue.3 Visitor spending generated approximately $1.5 million in additional indirect and induced state and local tax revenue, for a total of $10.3 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Tooele County collected a total of $1.05 million in these two sales taxes combined, up 2.8% percent from 2017 and up 28.2% over the past five years.5
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Hotel DataTooele County hotel occupancy rates averaged 51.0% in 2018
compared to 53.0% in 2017. August, June, September, and July (in that order) had the highest average occupancy rates.
In 2018, Tooele County’s average daily room rate was $101.59 compared to $98.44 in 2017, a 3.2% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $1.7
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $1.2
State - OtherTax $1.8
State CorporateTax $0.1
Local PropertyTax $1.4
State SalesTax $3.0
Local Sales Tax $1.8
State IncomeTax, $0.9
State - OtherTax $1.6
State CorporateTax $0.1
904 Direct Jobs
161 Indirect/Induced Jobs
Rest of State, $7,775.7 M
Tooele County Spending, $140.2 M
$125.0
2016
$137.3
2017
$140.2
2018
Visitor Spending ($millions)
884
2016
889
2017
904
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,065$7.92B
State$5.6
(64%)
Local$3.2
(36%)
Indirect& Induced
$1.5(14%)Direct
$8.8(86%)
$8.8Million
$10.3Million
$0 $30 $60 $90 $120 $150
2016
2017
2018
58
30
37
12
3
11
207
308
3
73
162
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.82$0.89
$0.96$1.02 $1.05
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $140.2 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $157.6 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $121.0 million in
Uintah County, a 4.0% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Uintah County visitor spending made up 1.5% of total statewide spending.
Uintah County, 2018
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
JobsVisitor spending supported 845 direct Uintah County travel
and tourism jobs, a 6.2% increase from 2017. Foodservice, accommodations, and gas stations were the top three job sectors. These 845 direct travel and tourism jobs supported an additional 167 indirect and induced jobs in the county for a total of 1,012 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9MillionLocal Property
Tax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Uintah Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Tax RevenueVisitor spending generated $8.0 million in direct tax revenue,
including $5.0 million in state and $2.9 million in local tax revenue.3 Visitor spending generated approximately $2.0 million in additional indirect and induced state and local tax revenue, for a total of $9.9 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Uintah County collected a total of $932,838 in these three sales taxes combined, down 0.5% percent from 2017 and down 33.6% over the past five years.5
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9MillionLocal Property
Tax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Hotel DataUintah County hotel occupancy rates averaged 51.7% in 2018
compared to 49.6% in 2017. June, September, July, and August (in that order) had the highest average occupany rates.
In 2018, Uintah County’s average daily room rate was $82.58 compared to $80.24 in 2017, a 2.9% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $1.5
State SalesTax $3.5
Local Sales Tax $2.1
State IncomeTax, $0.8
State - OtherTax $1.9
State CorporateTax $0.1
Local PropertyTax $1.2
State SalesTax $2.8
Local Sales Tax $1.7
State IncomeTax, $0.7
State - OtherTax $1.5
State CorporateTax $0.04
845 Direct Jobs
167 Indirect/Induced Jobs
Rest of State, $7,794.9 M
Uintah County Spending, $121 M
$88.4
2016
$116.3
2017
$121.0
2018
Visitor Spending ($millions)
835
2016
796
2017
845
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,012$7.92B
State$5.0
(63%)
Local$2.9
(37%)
Indirect& Induced
$2.0(20%)Direct
$8.0(80%)
Thou
sand
s of
FY2
018
Dol
lars
$0 $20 $40 $60 $80 $100 $120
2016
2017
2018
81
14
3
4
1
9
124
316
3
110
180
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$1,404.0$1,335.7
$985.5$937.5 $932.8
$0.0
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
FY14 FY15 FY16 FY17 FY18
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$8.0Million
$9.9Million
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $121.0 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $140.4 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $741.4 million in
Utah County, a 7.5% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and retail. Utah County visitor spending made up 9.4% of total statewide spending.
Utah County, 2018
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
JobsVisitor spending supported 9,236 direct Utah County travel
and tourism jobs, a 6.8% increase from 2017. Foodservice, accommodations, and retail were the top three job sectors. These 9,236 direct travel and tourism jobs supported an additional 2,317 indirect and induced county jobs for a total of 12,697 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Utah Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Tax RevenueVisitor spending generated $79.6 million in direct tax revenue,
including $49.3 million in state and $30.3 million in local tax revenue.3 Visitor spending generated approximately $28.8 million in additional indirect and induced state and local tax revenue, for a total of $108.5 million.4
Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Utah County collected a total of $13.1 million from these three sales taxes, up 4.4% from 2017 and 35.7% over the past five years.5
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Hotel DataUtah County hotel occupancy rates averaged 65.3% in 2018
compared to 67.7% in 2017. June, August, July, and September (in that order) had the highest average occupancy rates.
In 2018, Utah County’s average daily room rate was $96.42 compared to $96.11 in 2017, a 0.3% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $14.5
State SalesTax $35.1
Local Sales Tax $26.3
State IncomeTax, $12.9
State - OtherTax $18.5
State CorporateTax $1.1
Local PropertyTax $10.8
State SalesTax $26.1
Local Sales Tax $19.5
State IncomeTax, $9.1
State - OtherTax $13.8
State CorporateTax $0.3
9,236 Direct Jobs
2,317 Indirect/Induced Jobs
Rest of State, $7,174.5 M
Utah County Spending, $741.4 M
$604.3
2016
$689.7
2017
$741.4
2018
7,953
2016
8,645
2017
9,236
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$108.5Million
$79.6Million
Local$30.3(38%)State
$49.3(62%)
Indirect& Induced
$28.8(27%)Direct
$79.6(73%)
$0 $100 $200 $300 $400 $500 $600 $700 $800
2016
2017
2018
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14 FY15 FY16 FY17 FY18
$10.6$11.7
$12.5$13.1
Mill
ions
of F
Y201
8 D
olla
rs
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
12,697$7.92B
$9.6
1,300
450
106
258
103
159
388
4,305
39
534
1,594
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00
$100.00$110.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $741.4 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $1.04 billion in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $109.3 million in
Wasatch County, a 6.0% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Wasatch County visitor spending made up 1.4% of total statewide spending.
Wasatch County, 2018
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
JobsVisitor spending supported 1,214 direct Wasatch County travel
and tourism jobs, a 12.5% increase from 2017. Accommodations, foodservice, and retail were the top three job sectors. These 1,214 direct travel and tourism jobs supported an additional 307 indirect and induced jobs in the county for a total 1,521 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Wasatch Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
Tax RevenueVisitor spending generated $16.6 million in direct tax revenue,
including $8.6 million in state and $8.0 million in local tax revenue.3 Visitor spending generated approximately $3.8 million in additional indirect and induced state and local tax revenue, for a total of $20.4 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Wasatch County collected a total of $2.63 million in these two sales taxes combined, up 5.6% percent from 2017 and 33.3% over the past five years.5
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
Hotel DataWasatch County hotel occupancy rates averaged 47.5% during
the last four months of 2018 compared to 47.4% in 2017 (note: Wasatch County began reporting hotel data beginning September
2017). For the last four months of 2018, Wasatch County’s average daily room rate was $224.58 compared to $188.80 during the same period in 2017, a 19.0% year-over-year increase.
Average Hotel Occupancy Rate
State CorporateTax $0.05
Local PropertyTax $4.9
State SalesTax $5.1
Local Sales Tax $4.9
State IncomeTax, $2.7
State - OtherTax $2.7
State CorporateTax $0.1
Local PropertyTax $4.0
State SalesTax $4.2
Local Sales Tax $4.0
State IncomeTax, $2.2
State - OtherTax $2.2
1,214 Direct Jobs
307 Indirect/Induced Jobs
Rest of State, $7,806.6 M
Wasatch County Spending, $109.3 M
$90.2
2016
$103.0
2017
$109.3
2018
Visitor Spending ($millions)
1,033
2016
1,080
2017
1,214
2018
RestaurantTax
County TransientRoom Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
1,521$7.92B
State$8.6
(652%)
Local$8.0
(48%)
Indirect& Induced
$3.8(19%)Direct
$16.6(81%)
$20.4Million
Mill
ions
of F
Y201
8 D
olla
rs
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110
2016
2017
2018
113
86
25
40
8
70
40
397
30
405
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$1.97 $2.01$2.15
$2.49$2.63
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
FY14 FY15 FY16 FY17 FY18
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$16.6Million
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $109.3 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $143.3 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs).2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $656.7 million in
Washington County, a 9.6% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Washington County visitor spending made up 8.3% of total statewide spending.
Washington County, 2018
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
JobsVisitor spending supported 7,181 direct Washington County
travel and tourism jobs, a 6.3% increase from 2017. Foodservice, accommodations, and retail were the top three job sectors. These 7,181 direct travel and tourism jobs supported an additional 2,258 indirect and induced county jobs for a total of 9,439 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Washington Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Tax RevenueVisitor spending generated $72.6 million in direct tax revenue,
including $43.7 million in state and $28.9 million in local tax revenue.3 Visitor spending generated approximately $25.6 million in additional indirect and induced state and local tax revenue, for a total of $98.2 million.4
Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Washington County collected a total of $11.8 million from these three sales taxes, up 8.5% from 2017 and 55.0% over the past five years.5
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0M
illio
ns o
f FY2
018
Dol
lars
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Hotel DataWashington County hotel occupancy rates averaged 65.2% in
2018 compared to 68.3% in 2017. September, October, June, and May (in that order) had the highest average occupancy rates.
In 2018, Summit County’s average daily room rate was $108.33 compared to $113.56 in 2017, a 4.6% year-over-year decrease.
Average Hotel Occupancy Rate
Local PropertyTax $13.8
State SalesTax $32.8
Local Sales Tax $24.9
State IncomeTax, $9.3
State - OtherTax $17.2
State CorporateTax $0.2
Local PropertyTax $10.3
State SalesTax $24.4
Local Sales Tax $18.5
State IncomeTax, $6.3
State - OtherTax $12.8
State CorporateTax $0.1
7,181 Direct Jobs
2,258 Indirect/Induced Jobs
Rest of State, $7,259.2 M
Washington County Spending, $656.7 M
$540.3
2016
$599.3
2017
$656.7
2018
Visitor Spending ($millions)
6,552
2016
6,758
2017
7,181
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
9,439$7.92B
State$43.7(60%)
Local$28.9(40%)
Indirect& Induced
$25.6(26%)Direct
$72.6(74%)
FY14 FY15 FY16 FY17 FY18
$8.7
$10.9$11.8
$72.6Million
$98.2Million
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Mill
ions
of F
Y201
8 D
olla
rs
$0 $100 $200 $300 $400 $500 $600 $700
2016
2017
2018
$7.6
$9.7
889
422
12
191
15
183
243
3,080
33
113
2,000
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $656.7 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $944.5 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $26.9 million in
Wayne County, a 28.1% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Wayne County visitor spending made up 0.3% of total statewide spending.
Wayne County, 2018
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
JobsVisitor spending supported 336 direct Wayne County travel and
tourism jobs, an 8.8% increase from 2017. Accommodations, foodservice, and gas stations were the top three job sectors. These 336 direct travel and tourism jobs supported an additional 50 indirect and induced jobs in the county for a total of 386 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Wayne Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Tax RevenueVisitor spending generated $3.1 million in direct tax revenue,
including $1.9 million in state and $1.3 million in local tax revenue.3 Visitor spending generated approximately $556,000 in additional indirect and induced state and local tax revenue, for a total of $3.7 million.4
Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Wayne County collected a total of $636,000 in these two sales taxes combined, up 15.8% percent from 2017 and 105.4% over the past five years.5
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0Th
ousa
nds
of F
Y201
8 D
olla
rs $3.1Million
$3.7Million
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Hotel DataWayne, Garfield, and San Juan counties’ combined hotel
occupancy rates averaged 57.5% in 2018 compared to 68.2% in 2017. June, September, May, and July (in that order) had the
highest average occupancy rates. In 2018, Wayne, Garfield, and San Juan counties’ combined average daily room rate was $120.2 compared to $114.85 in 2017, a 4.7% year-over-year increase.
Average Hotel Occupancy Rate
Rest of State, $7,889.0 M
Wayne County Spending, $26.9 M
Local PropertyTax $0.4
State SalesTax $1.3
Local Sales Tax $1.1
State IncomeTax, $0.3
State - OtherTax $0.7
State CorporateTax $0.02
Local PropertyTax $0.3
State SalesTax $1.1
Local Sales Tax $0.9
State IncomeTax, $0.2
State - OtherTax $0.6
State CorporateTax $0.01
336 Direct Jobs
50 Indirect/Induced Jobs
$15.6
2016
$21.0
2017
$26.9
2018
Visitor Spending ($millions)
294
2016
309
2017
336
2018
RestaurantTax
County TransientRoom Tax
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
386$7.92B
State$1.9
(60%)
Local$1.3
(40%)
Indirect& Induced
$0.6(15%)Direct
$3.1(85%)
FY14 FY15 FY16 FY17 FY18
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2017 2018
$0.00
$25.00
$50.00
$75.00
$100.00
$125.00
$150.00
$0 $5 $10 $15 $20 $25 $30
2016
2017
2018
24
6
1
8
1
14
25
101
11
145
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Auto Repair
Accommodations
$309.7$356.5
$419.9
$549.2
$636.0
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
Thou
sand
s of
FY2
018
Dol
lars $3.1
Million
$3.7Million
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Tax Revenue, 2018(Based on $26.9 million in direct spending)
Total Tax Revenue, 2018(Based on $32.0 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.
SpendingIn 2018, visitors directly spent an estimated $363.4 million in
Weber County, a 3.3% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and retail. Weber County visitor spending made up 4.6% of total statewide spending.
Weber County, 2018
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
JobsVisitor spending supported 4,770 direct Weber County travel
and tourism jobs, a 1.4% increase from 2017. Foodservice, recreation, and retail were the top three job sectors. These 4,770 direct travel and tourism jobs supported an additional 928 indirect and induced county jobs for a total of 5,698 jobs.2
Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Direct Spending Estimates (millions of dollars)
Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018
Total Travel & Tourism Jobs, 2018Weber Portion of Statewide Visitor Spending, 2018
Direct Travel & Tourism Jobs
Travel & Tourism County Profile January 2020
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Tax RevenueVisitor spending generated $41.3 million in direct tax revenue,
including $24.6 million in state and $16.7 million in local tax revenue.3 Visitor spending generated approximately $10.1 million in additional indirect and induced state and local tax revenue, for a total of $51.4 million.4
Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Weber County collected a total of $5.7 million from these three sales taxes, up 1.2% from 2017 and 27.1% over the past five years.5
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Hotel DataWeber County hotel occupancy rates averaged 66.7% in 2018
compared to 67.9% in 2017. June, August, July, and September (in that order) had the highest average occupancy rates.
In 2018, Weber County’s average daily room rate was $82.98 compared to $79.64 in 2017, a 4.2% year-over-year increase.
Average Hotel Occupancy Rate
Local PropertyTax $8.0
State SalesTax $16.5
Local Sales Tax $12.5
State IncomeTax, $5.2
State - OtherTax $8.7
State CorporateTax $0.4
Local PropertyTax $6.5
State SalesTax $13.4
Local Sales Tax $10.2
State IncomeTax, $3.9
State - OtherTax $7.1
State CorporateTax $0.2
4,770 Direct Jobs
928 Indirect/Induced Jobs
Rest of State, $7,552.5 M
Weber County Spending, $363.4 M
$335.4
2016
$352.0
2017
$363.4
2018
4,442
2016
4,702
2017
4,770
2018
RestaurantTax
County TransientRoom Tax
Motor VehicleLeasing Tax
2017 2018
$51.4Million
$41.3Million
Local$16.7(40%)State
$24.6(60%)
Indirect& Induced
$10.1(20%)Direct
$41.3(80%)
Visitor Spending ($millions)
Foodservice
Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other
0102030405060708090
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Perc
ent (
%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018
5,698$7.92B
$0 $50 $100 $150 $200 $250 $300 $350
2016
2017
2018
$5.6 $5.7
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
FY14 FY15 FY16 FY17 FY18
Mill
ions
of F
Y201
8 D
olla
rs
$4.5$4.8
$5.4
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
639
650
92
181
13
94
267
2,119
15
225
475
Retail
Recreation
Performing Arts
Other/Personal Services
Museums & Parks
Grocery Stores
Gas Stations
Foodservice
Car Rental
Auto Repair
Accommodations
Average Hotel Daily Room Rate
Select Local Sales Tax Revenues
Direct Travel & Tourism Tax Revenue, 2018(Based on $363.4 million in direct spending)
Total Travel & Tourism Tax Revenue, 2018(Based on $463.6 million in total spending)6
Direct Tax Revenue, 2018 Total Tax Revenue, 2018
Endnotes1 This spending figure does not include public transportation spending (i.e. transportation
fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and
purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.
3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.
4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and
induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects
(see note #2).
Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.