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Utah Travel and Tourism County Profiles, 2018 January 2020

Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

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Page 1: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Utah Travel and Tourism County Profiles, 2018

January 2020

Page 2: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Page 3: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $86.8 million in

Beaver County, a 4.3% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Beaver County visitor spending made up 1.1% of total statewide spending.

Beaver County, 2018

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

JobsVisitor spending supported 452 direct Beaver County travel

and tourism jobs, a 2.1% increase from 2017. Gas stations, accommodations, and foodservice were the top three job sectors. These 452 direct travel and tourism jobs supported an additional 66 indirect and induced jobs in the county for a total of 518 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Beaver Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 4: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Tax RevenueVisitor spending generated $3.7 million in direct tax revenue,

including $2.2 million in state and $1.5 million in local tax revenue.3 Visitor spending generated approximately $664,300 in additional indirect and induced state and local tax revenue, for a total of $4.4 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Beaver County collected a total of $377,000 in these two sales taxes combined, down 4.0% from 2017 and up 15.8% over the past five years.5

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Hotel DataBeaver County hotel occupancy rates averaged 52.3% in 2018

compared to 50.4% in 2017. June, July, August, and September (in that order) had the highest average occupancy rates.

In 2018, Beaver County’s average daily room rate was $66.20 compared to $76.12 in 2017, a 13.0% year-over-year decrease.

Average Hotel Occupancy Rate

Local PropertyTax $0.8

State SalesTax $1.5

Local Sales Tax $0.9

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

Local PropertyTax $0.7

State SalesTax $1.3

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

452 Direct Jobs

66 Indirect/Induced Jobs

Rest of State, $7,829.1 M

Beaver County Spending, $86.8 M

$77.7

2016

$83.2

2017

$86.8

2018

Visitor Spending ($millions)

420

2016

443

2017

452

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

518$7.92B

State$2.2

(60%)

Local$1.5

(40%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90

2016

2017

2018

6

6

1

3

1

3

113

19

117

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations 183

Foodservice

Auto Repair

Accommodations

$326.2 $328.2

$386.6 $393.7$377.8

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

$450.0

FY14 FY15 FY16 FY17 FY18

Thou

sand

s of

FY2

018

Dol

lars

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $86.8 million in direct spending)

Total Tax Revenue, 2018(Based on $104.2 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 5: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $143.1 million in

Box Elder County, a 3.8% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and retail. Box Elder County visitor spending made up 1.8% of total statewide spending.

Box Elder County, 2018

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

JobsVisitor spending supported 1,065 direct Box Elder County travel

and tourism jobs, an 8.7% increase from 2017. Foodservice, retail, and gas stations were the top three job sectors. These 1,065 direct travel and tourism jobs supported an additional 183 indirect and induced jobs in the county for a total of 1,248 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Box Elder Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 6: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Tax RevenueVisitor spending generated $8.2 million in direct tax revenue,

including $5.3 million in state and $2.8 million in local tax revenue.3 Visitor spending generated approximately $1.2 million in additional indirect and induced state and local tax revenue, for a total of $9.4 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Box Elder County collected a total of $1.0 million in these two sales taxes combined, up 6.8% percent from 2017 and up 36.7% over the past five years.5

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Hotel DataBox Elder County hotel occupancy rates averaged 54.6% in 2018

compared to 58.4% in 2017. June, August, July, and September (in that order) had the highest average occupancy rates.

In 2018, Box Elder County’s average daily room rate was $82.85 compared to $83.99 in 2017, a 1.4% year-over-year decrease.

Average Hotel Occupancy Rate

Local PropertyTax $1.1

State SalesTax $3.1

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.6

State CorporateTax $0.04

Local PropertyTax $1.3

State SalesTax $3.5

Local Sales Tax $1.9

State IncomeTax, $0.8

State - OtherTax $1.8

State CorporateTax $0.1

1,065 Direct Jobs

183 Indirect/Induced Jobs

Rest of State, $7,772.8 M

Box Elder County Spending, $143.1 M

$120.8

2016

$137.9

2017

$143.1

2018

Visitor Spending ($millions)

964

2016

980

2017

1,065

2018

RestaurantTax

County TransientRoom Tax

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,248$7.92B

State$5.3

(66%)

Local$2.8

(34%)

Indirect& Induced

$1.2(13%)Direct

$8.2(87%)

$8.2Million

$9.4Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

206

63

7

14

3

26

198

364

71

113

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7$0.8

$0.9$0.9

$1.0

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

0.010.020.030.040.050.060.070.080.090.0

100.0

Perc

ent (

%)

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $143.1 million in direct spending)

Total Tax Revenue, 2018(Based on $159.0 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 7: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $182.5 million in

Cache County, an 8.8% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Cache County visitor spending made up 2.3% of total statewide spending.

Cache County, 2018

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

JobsVisitor spending supported 1,697 direct Cache County

travel and tourism jobs, a 1.0% increase from 2017. Foodservice, accommodations, and auto repair were the top three job sectors. These 1,697 direct travel and tourism jobs supported an additional 472 indirect and induced jobs in the county for a total of 2,169 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Cache Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 8: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Tax RevenueVisitor spending generated $14.4 million in direct tax

revenue, including $9.2 million in state and $5.3 million in local tax revenue.3 Visitor spending generated approximately $4.0 million in additional indirect and induced state and local tax revenue, for a total of $18.5 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Cache County collected a total of $2.3 million in these two sales taxes combined, up 10.3% percent from 2017 and 33.8% over the past five years.5

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Hotel DataCache and Rich counties’ combined hotel occupancy rates

averaged 61.8% in 2018 compared to 62.8% in 2017. June, August, July, and September (in that order) had the highest

average occupancy rates. In 2018, Cache and Rich counties’ combined average daily room rate was $97.92 compared to $97.46 in 2017, a 0.5% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $2.2

State SalesTax $6.6

Local Sales Tax $4.4

State IncomeTax, $1.6

State - OtherTax $3.5

State CorporateTax $0.2

Local PropertyTax $1.7

State SalesTax $5.3

Local Sales Tax $3.5

State IncomeTax, $1.1

State - OtherTax $2.8

State CorporateTax $0.1

1,697 Direct Jobs

472 Indirect/Induced Jobs

Rest of State, $7,733.4 M

Cache County Spending, $182.5 M

$159.1

2016

$167.7

2017

$182.5

2018

Visitor Spending ($millions)

1,648

2016

1,679

2017

1,697

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,169$7.92B

State$9.2

(64%)

Local$5.3

(36%)

Indirect& Induced

$4.0(22%)

Direct$14.4(78%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$18.5Million

$14.4Million

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200

$1.7$1.9

$2.0 $2.1

$2.3

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

118

145

60

39

14

29

93

757

3

147

292

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $182.5 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $236.5 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 9: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $49.8 million in

Carbon County, a 3.2% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Carbon County visitor spending made up 0.6% of total statewide spending.

Carbon County, 2018

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

JobsVisitor spending supported 417 direct Carbon County travel and

tourism jobs, a 9.4% increase from 2017. Foodservice, accommodations, and gas stations were the top three job sectors. These 417 direct travel and tourism jobs supported an additional

50 indirect and induced jobs in the county for a total 467 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Carbon Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 10: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Tax RevenueVisitor spending generated $3.2 million in direct tax revenue,

including $2.0 million in state and $1.2 million in local tax revenue.3 Visitor spending generated approximately $835,800 in additional indirect and induced state and local tax revenue, for a total of $4.1 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Carbon County collected a total of $512,348 in these two sales taxes combined, up 5.4% from 2017 and down 0.7% over the past five years.5

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0Th

ousa

nds

of F

Y201

8 D

olla

rs

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Hotel DataCarbon County hotel occupancy rates averaged 51.7% in 2018

compared to 49.6% in 2017. June, September, July, and August (in that order) had the highest average occupancy rates.

In 2018, Carbon County’s average daily room rate was $82.58 compared to $80.24 in 2017, a 2.9% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $0.6

State SalesTax $1.4

Local Sales Tax $1.0

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.04

Local PropertyTax $0.5

State SalesTax $1.1

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.02

Rest of State, $7,866.1 M

Carbon County Spending, $49.8 M

417 Direct Jobs

50 Indirect/Induced Jobs

$47.2

2016

$48.2

2017

$49.8

2018

Visitor Spending ($millions)

388

2016

381

2017

417

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

467$7.92B

State$2.0

(62%)

Local$1.2

(38%)

Indirect& Induced

$0.8(21%)Direct

$3.2(79%)

FY14 FY15 FY16 FY17 FY18

$3.2Million

$4.1Million

$0 $10 $20 $30 $40 $50

2016

2017

2018

$515.7$483.4 $499.8 $486.3

$512.3

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00

6

17

1

5

1

5

81

150

1

43

100

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $49.8 million in direct spending)

Total Tax Revenue, 2018(Based on $59.5 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 11: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $11.6 million in

Daggett County, a 34.2% increase from 2017.1 The top three spending categories were auto transportation, lodging, and recreation. Daggett County visitor spending made up 0.1% of total statewide spending.

Daggett County, 2018

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

JobsVisitor spending supported 145 direct Daggett County travel

and tourism jobs, a 9.2% increase from 2017. Accommodations, auto repair, and gas stations were the top three job sectors. These 145 direct travel and tourism jobs supported an additional 19 indirect and induced jobs in the county for a total of 164 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Daggett Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 12: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

Tax RevenueVisitor spending generated $1.3 million in direct tax revenue,

including $679,600 in state and $581,000 in local tax revenue.3 Visitor spending generated approximately $59,800 in additional indirect and induced state and local tax revenue, for a total of $1.3 million.4

Travel and tourism-related sales tax revenue include transient room tax and restaurant tax. In fiscal year 2018, Daggett County collected a total of $169,200 in these two tourism-related taxes, up 10.2% percent from 2017 and 64.3% over the past five years.5

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

145 Direct Jobs

19 Indirect/Induced Jobs

Rest of State, $7,904.3 M

Daggett County Spending, $11.6 M

$9.1

2016

$8.7

2017

$11.6

2018

Visitor Spending ($millions)

139

2016

133

2017

145

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

164$7.92B

State$0.7

(54%)

Local$0.6

(46%)

Indirect& Induced

$0.1(5%)Direct

$1.3(95%)

FY14 FY15 FY16 FY17 FY18

Local PropertyTax $0.2

State SalesTax $0.4

Local Sales Tax $0.4

State IncomeTax, $0.1

State - OtherTax $0.2

State CorporateTax $0.04

$1.26Million

$1.32Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12

2016

2017

2018

7

8

2

1

11

12

104

Retail

Recreation

Performing Arts

Grocery Stores

Gas Stations

Auto Repair

Accommodations

$103.0 $103.4

$118.8

$153.6

$169.2

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

$160.0

$180.0Th

ousa

nds

of F

Y201

8 D

olla

rs

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $11.6 million in direct spending)

Total Tax Revenue, 2018(Based on $12.7 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs).2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 13: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $516.8 million in

Davis County, a 6.7% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and retail. Davis County visitor spending made up 6.5% of total statewide spending.

Davis County, 2018

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

JobsVisitor spending supported 4,481 direct Davis County travel and

tourism jobs, a 1.9% increase from 2017. Foodservice, recreation, and accommodations were the top three job sectors. These 4,481 direct travel and tourism jobs supported an additional 884 indirect and induced county jobs for a total of 5,365 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Davis Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 14: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Tax RevenueVisitor spending generated $45.0 million in direct tax revenue,

including $28.3 million in state and $16.6 million in local tax revenue.3 Visitor spending generated approximately $9.9 million in additional indirect and induced state and local tax revenue, for a total of $54.9 million.4

Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Davis County collected a total of $7.0 million from these three sales taxes, up 4.8% from 2017 and 28.4% over the past five years.5

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Hotel DataDavis County hotel occupancy rates averaged 70.3% in 2018

compared to 68.5% in 2017. June, August, July, and September (in that order) had the highest average occupancy rates.

In 2018, Davis County’s average daily room rate was $89.43 compared to $87.22 in 2017, a 2.5% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $7.7

State SalesTax $18.1

Local Sales Tax $12.3

State IncomeTax, $6.7

State - OtherTax $9.5

State CorporateTax $0.5

Local PropertyTax $6.4

State SalesTax $14.9

Local Sales Tax $10.2

State IncomeTax, $5.1

State - OtherTax $7.9

State CorporateTax $0.4

4,481 Direct Jobs

884 Indirect/Induced Jobs

Rest of State, $7,399.1 M

Davis County Spending, $516.8 M

$459.5

2016

$484.4

2017

$516.8

2018

Visitor Spending ($millions)

4,112

2016

4,396

2017

4,481

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

5,365$7.92B

State$28.3(63%)

Local$16.6(37%)

Indirect& Induced

$9.9(18%)

Direct$45.0(82%)

$45.0Million

$54.9Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

FY14 FY15 FY16 FY17 FY18

$5.4$6.0

$6.4$7.0

$6.7

400

653

92

157

21

104

245

2,145

30

159

475

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $516.8 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $638.9 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 15: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $14.5 million in

Duchesne County, a 15.4% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Duchesne County visitor spending made up 0.2% of total statewide spending.

Duchesne County, 2018

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

JobsVisitor spending supported 439 direct Duchesne County travel

and tourism jobs, a 1.8% increase from 2017. Accommodations, foodservice, and gas stations were the top three job sectors. These 439 direct travel and tourism jobs supported an additional 82 indirect and induced jobs in the county for a total of 521 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Duchesne Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 16: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Tax RevenueVisitor spending generated $2.1 million in direct tax revenue,

including $1.2 million in state and $826,300 in local tax revenue.3 Visitor spending generated approximately $458,500 in additional indirect and induced state and local tax revenue, for a total of $2.5 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Duchesne County collected a total of $264,497 in these two sales taxes combined, up 13.9% from 2017 and down 19.2% over the past five years.5

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Local PropertyTax $0.5

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.3

State - OtherTax $0.3

State CorporateTax $0.05

Local PropertyTax $0.6

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.4

State CorporateTax $.01

State - OtherTax $0.4

439 Direct Jobs

82 Indirect/Induced Jobs

Rest of State, $7,901.4 M

Duchesne County Spending, $14.5 M

$11.5

2016

$12.6

2017

$14.5

2018

Visitor Spending ($millions)

409

2016

431

2017

439

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

521$7.92B

State$1.2

(60%)

Local$0.8

(40%)

Indirect& Induced

$0.5(18%)Direct

$2.1(82%)

FY14 FY15 FY16 FY17 FY18

$2.1Million

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15

2016

2017

2018

20

8

1

4

1

40

80

100

65

120

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$327.5$305.7

$239.4 $232.2

$264.5

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

$2.5Million

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $14.5 million in direct spending)

Total Tax Revenue, 2018(Based on $18.9 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 17: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $65.2 million in

Emery County, a 0.7% decrease from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Emery County visitor spending made up 0.8% of total statewide spending.

Emery County, 2018

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

JobsVisitor spending supported 440 direct Emery County travel

and tourism jobs, a 0.5% increase from 2017. Gas stations, accommodations, and foodservice were the top three job sectors. These 440 direct travel and tourism jobs supported an additional 53 indirect and induced jobs in the county for a total 493 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Emery Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 18: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Tax RevenueVisitor spending generated $3.7 million in direct tax revenue,

including $2.3 million in state and $1.4 million in local tax revenue.3 Visitor spending generated approximately $679,400 in additional indirect and induced state and local tax revenue, for a total of $4.4 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Emery County collected a total of $518,446 in these two sales taxes com-bined, down 0.2% from 2017 and up 34.9% over the past five years.5

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0Th

ousa

nds

of F

Y201

8 D

olla

rs

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0Th

ousa

nds

of F

Y201

8 D

olla

rs

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Hotel DataEmery County hotel occupancy rates averaged 57.6% for the

first half of 2018 compared to 59.6% in for the first half of 2017.7 June, May, July, and April (in that order) had the highest average

occupancy rates. In 2018, Emery County’s average daily room rate was $96.67 during the first half of the year compared to $92.67 during the first half of 2017, a 4.3% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $0.4

State SalesTax $1.5

Local Sales Tax $1.2

State IncomeTax, $0.4

State - OtherTax $0.8

State CorporateTax $0.04

State IncomeTax, $0.4

State - OtherTax $0.7

State CorporateTax $0.03

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.0

440 Direct Jobs

53 Indirect/Induced Jobs

Rest of State, $7,850.7 M

Emery County Spending, $65.2 M

$66.4

2016

$65.6

2017

$65.2

2018

Visitor Spending ($millions)

438

2016

438

2017

440

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecPe

rcen

t (%

)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

493$7.92B

State$2.3

(63%)

Local$1.4

(37%)

Indirect& Induced

$0.7(15%)Direct

$3.7(85%)

FY14 FY15 FY16 FY17 FY18

$3.7Million

$4.4Million

$0 $10 $20 $30 $40 $50 $60 $70

2016

2017

2018

10

4

1

2

10

150

90

1

39

133

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$384.4

$463.2$488.0

$519.5 $518.4

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

Thou

sand

s of

FY2

018

Dol

lars

$75.00

$80.00

$85.00

$90.00

$95.00

$100.00

$105.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $65.2 million in direct spending)

Total Tax Revenue, 2018(Based on $72.3 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).7 Emery County hotel data was unavailable from August to December, 2018

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 19: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $85.0 million in

Garfield County, a 13.4% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Garfield County visitor spending made up 1.1% of total statewide spending.

Garfield County, 2018

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

JobsVisitor spending supported 1,114 direct Garfield County travel

and tourism jobs, a 4.1% increase from 2017. Accommodations, foodservice, and gas stations were the top three job sectors. These 1,114 direct travel and tourism jobs supported an additional 213 indirect and induced jobs in the county for a total of 1,327 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Garfield Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 20: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Tax RevenueVisitor spending generated $11.8 million in direct tax revenue,

including $5.9 million in state and $5.8 million in local tax revenue.3 Visitor spending generated approximately $2.3 million in additional indirect and induced state and local tax revenue, for a total of $14.1 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Garfield County collected a total of $2.5 million in these two sales taxes combined, up 12.1% percent from 2017 and 51.8% over the past five years.5

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Hotel DataGarfield, San Juan, and Wayne counties’ combined hotel

occupancy rates averaged 57.5% in 2018 compared to 58.2% in 2017. June, September, May, and July (in that order) had the

highest average occupancy rates. In 2018, Garfield, San Juan, and Wayne counties’ combined average daily room rate was $120.28 compared to $114.85 in 2017, a 4.7% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $1.9

State SalesTax $4.1

Local Sales Tax $5.1

State IncomeTax, $0.8

State - OtherTax $2.2

State CorporateTax $0.1

Local PropertyTax $1.6

State SalesTax $3.4

Local Sales Tax $4.2

State IncomeTax, $0.6

State - OtherTax $1.8

Rest of State, $7,830.9 M

Gar�eld County Spending, $85.0 M

1,114 Direct Jobs

213 Indirect/Induced Jobs

$72.0

2016

$75.0

2017

$85.0

2018

Visitor Spending ($millions)

1,020

2016

1,070

2017

1,114

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,327$7.92B

State$5.9

(50%)

Local$5.8

(50%)

Indirect& Induced

$2.3(16%)

Direct$11.8(84%)

$11.8Million

$14.1Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100

$1.6$1.8

$2.0

$2.2

$2.5

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

33

10

3

10

3

14

44

167

5

825

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $85.0 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $105.5 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 21: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $312.8 million in

Grand County, an 8.3% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Grand County visitor spending made up 4.0% of total statewide spending.

Grand County, 2018

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

JobsVisitor spending supported 2,200 direct Grand County

travel and tourism jobs, a 5.7% increase from 2017. Lodging, foodservice, and recreation were the top three job sectors. These 2,200 direct travel and tourism jobs supported an additional 637 indirect and induced county jobs for a total of 2,837 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Grand Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 22: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Tax RevenueVisitor spending generated $38.2 million in direct tax revenue,

including $18.7 million in state and $19.4 million in local tax revenue.3 Visitor spending generated approximately $10.1 million in additional indirect and induced state and local tax revenue, for a total of $48.3 million.4

Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Grand County collected a total of $5.9 million from these three sales taxes, up 7.3% from 2017 and 60.3% over the past five years.5

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Hotel DataGrand County hotel occupancy rates averaged 64.0% in 2018

compared to 66.2% in 2017. September, June, May, and July (in that order) had the highest average occupancy rates.

In 2018, Grand County’s average daily room rate was $148.13 compared to $149.35 in 2017, a 0.8% year-over-year decrease.

Average Hotel Occupancy Rate

Local PropertyTax $5.4

State SalesTax $13.5

Local Sales Tax $19.0

State IncomeTax, $2.9

State - OtherTax $7.1

State CorporateTax $0.3

Local PropertyTax $4.3

State SalesTax $10.8

Local Sales Tax $15.1

State IncomeTax, $2.2

State - OtherTax $5.7

State CorporateTax $0.2

2,200 Direct Jobs

637 Indirect/Induced Jobs

Rest of State, $7,603.1 M

Grand County Spending, $312.8 M

$260.5

2016

$288.7

2017

$312.8

2018

Visitor Spending ($millions)

1,973

2016

2,080

2017

2,200

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

2,837$7.92B

State$18.7(49%)

Local$19.4(51%)

Indirect& Induced

$10.1(21%)

Direct$38.2(79%)

$38.2Million

$48.3Million

Mill

ions

of F

Y201

8 D

olla

rs

FY14 FY15 FY16 FY17 FY18

$4.4

$4.9

$5.5$5.9

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$3.7

116

239

5

15

5

40

80

760

29

11

900

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00$180.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $312.8 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $410.9 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 23: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $176.4 million in

Iron County, a 5.7% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Iron County visitor spending made up 2.2% of total statewide spending.

Iron County, 2018

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

JobsVisitor spending supported 1,849 direct Iron County travel

and tourism jobs, a 4.7% increase from 2017. Foodservice, accommodations, and retail were the top three job sectors. These 1,849 direct travel and tourism jobs supported an additional 422 indirect and induced jobs in the county for a total of 2,271 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Iron Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 24: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Tax RevenueVisitor spending generated $14.6 million in direct tax revenue,

including $8.9 million in state and $5.8 million in local tax revenue.3 Visitor spending generated approximately $3.8 million in additional indirect and induced state and local tax revenue, for a total of $18.5 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Iron County collected a total of $2.21 million in these two sales taxes combined, down 1.7% percent from 2017 ($2.19 million) and up 38.7% over the past five years.5

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Hotel DataIron County hotel occupancy rates averaged 54.5% in 2018

compared to 58.5% in 2017. July, September, August, and June (in that order) had the highest average occupancy rates.

In 2018, Iron County’s average daily room rate was $85.36 compared to $91.61 in 2017, a 6.8% year-over-year decrease.

Average Hotel Occupancy Rate

Local PropertyTax $3.1

Local SalesTax $4.1

State SalesTax $6.3

State IncomeTax $1.6

State CorporateTax $0.2

State - OtherTax $3.3

Local PropertyTax $2.4

Local SalesTax $3.3

State SalesTax $5.0

State IncomeTax $1.2

State CorporateTax $0.1

State - OtherTax $2.6

1,849 Direct Jobs

422 Indirect/Induced Jobs

Rest of State, $7,739.5 M

Iron County Spending, $176.4 M

$150.5

2016

$166.9

2017

$176.4

2018

Visitor Spending ($millions)

1,728

2016

1,765

2017

1,849

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

2,271$7.92B

State$8.9

(61%)

Local$5.8

(39%)

Indirect& Induced

$3.8(21%)

Direct$14.6(79%)

$14.6Million

$18.5Million

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

FY14 FY15 FY16 FY17 FY18

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

$1.6

$1.8

$2.0

$2.2 $2.2

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

220

100

2

30

22

207

688

60

520

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $176.4 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $218.6 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 25: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $28.6 million in

Juab County, a 7.8% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Juab County visitor spending made up 0.4% of total statewide spending.

Juab County, 2018

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Juab County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

JobsVisitor spending supported 221 direct Juab County travel and

tourism jobs, a 5.5% decrease from 2017. Foodservice, gas stations, and accommodations were the top three job sectors. These 221 direct travel and tourism jobs supported an additional 24 indirect and induced jobs in the county for a total of 245 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Juab Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 26: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Tax RevenueVisitor spending generated $1.7 million in direct tax revenue,

including $1.2 million in state and $562,000 in local tax revenue.3 Visitor spending generated approximately $240,700 in additional indirect and induced state and local tax revenue, for a total of $2.0 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Juab County collected a total of $228,959 in these two sales taxes combined, up 4.5% percent from 2017 and 22.0% over the past five years.5

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Hotel DataJuab and Millard counties’ combined hotel occupancy rates

averaged 50.6% in 2018 compared to 53.4% in 2017. June, July, September, and August (in that order) had the highest average

occupancy rates. In 2018, Juab and Millard counties’ combined average daily room rate was $75.10 compared to $73.83 in 2017, a 1.7% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $0.3

State SalesTax $0.7

Local Sales Tax $0.4

State IncomeTax, $0.2

State - OtherTax $0.4

State CorporateTax $0.014

Local PropertyTax $0.2

State SalesTax $0.6

Local Sales Tax $0.3

State IncomeTax, $0.2

State - OtherTax $0.04

State CorporateTax $0.06

Rest of State, $7,887.3 M

Emery County Spending, $28.6 M

221 Direct Jobs

24 Indirect/Induced Jobs

$26.5

2016

$26.5

2017

$28.6

2018

Visitor Spending ($millions)

217

2016

234

2017

221

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

245$7.92B

State$1.2

(68%)

Local$0.6

(32%)

Indirect& Induced

$0.2(12%)Direct

$1.7(88%)

FY14 FY15 FY16 FY17 FY18

$1.7Million

$2.0Million

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

8

5

1

1

9

51

99

16

31

Retail

Recreation

Performing Arts

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$187.6$203.1 $210.1

$219.2$229.0

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

Thou

sand

s of

FY2

018

Dol

lars

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $28.6 million in direct spending)

Total Tax Revenue, 2018(Based on $31.7 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs).2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 27: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $118.1 million in

Kane County, a 17.0% increase from 2017.1 The top three spending categories were lodging, recreation, and auto transportation. Kane County visitor spending made up 1.5% of total statewide spending.

Kane County, 2018

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

JobsVisitor spending supported 1,124 direct Kane County travel and

tourism jobs, an 11.2% increase from 2017. Accommodations, foodservice, and recreation were the top three job sectors. These 1,124 direct travel and tourism jobs supported an additional 246 indirect and induced jobs in the county for a total of 1,370 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Kane Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 28: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Tax RevenueVisitor spending generated $17.8 million in direct tax revenue,

including $8.4 million in state and $9.4 million in local tax revenue.3 Visitor spending generated approximately $3.8 million in additional indirect and induced state and local tax revenue, for a total of $21.6 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Kane County collected a total of $3.1 million in these two sales taxes combined, up 11.6% percent from 2017 and 83.1% over the past five years.5

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Hotel DataKane County hotel occupancy rates averaged 59.7% in 2018

compared to 61.9% in 2017. September, May, June, and July (in that order) had the highest average occupancy rates.

In 2018, Kane County’s average daily room rate was $186.12 compared to $172.91 in 2017, a 7.6% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $3.5

State SalesTax $6.0

Local Sales Tax $7.9

State IncomeTax, $1.0

State - OtherTax $3.1

State CorporateTax $0.1

Local PropertyTax $2.9

State SalesTax $4.9

Local Sales Tax $6.5

State IncomeTax, $0.8

State - OtherTax $2.6

State CorporateTax $0.1

Rest of State, $7,797.8 M

Kane County Spending, $118.1 M

1,124 Direct Jobs

246 Indirect/Induced Jobs

$82.9

2016

$100.9

2017

$118.1

2018

Visitor Spending ($millions)

993

2016

1,011

2017

1,124

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,370$7.92B

State$8.4

(47%)

Local$9.4

(53%)

Indirect& Induced

$3.8(18%)

Direct$17.8(82%)

Mill

ions

of F

Y201

8 D

olla

rs

2016

2017

2018

$0 $20 $40 $60 $80 $100 $120

$21.6Million

$17.8Million

$1.7

$2.1$2.2

$2.8

$3.1

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

FY14 FY15 FY16 FY17 FY18

46

90

3

5

45

50

220

25

640

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.00$25.00$50.00$75.00

$100.00$125.00$150.00$175.00$200.00$225.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $118.1 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $149.6 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 29: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $74.4 million in

Millard County, a 4.6% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Millard County visitor spending made up 0.9% of total statewide spending.

Millard County, 2018

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

JobsVisitor spending supported 390 direct Millard County travel and

tourism jobs, a 0.4% decrease from 2017. Gas stations, foodservice, and accommodations were the top three job sectors. These 390 direct travel and tourism jobs supported an additional 62 indirect and induced jobs in the county for a total of 452 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Millard Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 30: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Tax RevenueVisitor spending generated $3.3 million in direct tax revenue,

including $2.3 million in state and $1.0 million in local tax revenue.3 Visitor spending generated approximately $644,400 in additional indirect and induced state and local tax revenue, for a total of $3.9 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Millard County collected a total of $265,943 in these two sales taxes com-bined, up 2.9% percent from 2017 and 112.3% over the past five years.5 (Millard imposed a restaurant tax beginning April 1, 2015.)

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Hotel DataMillard and Juab counties’ combined hotel occupancy rates

averaged 50.6% in 2018 compared to 53.4% in 2017. June, July, September, and August (in that order) had the highest average

occupancy rates. In 2018, Millard and Juab counties’ combined average daily room rate was $75.10 compared to $73.83 in 2017, a 1.7% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $0.3

State SalesTax $1.3

Local Sales Tax $0.7

State IncomeTax, $0.2

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.4

State SalesTax $1.6

Local Sales Tax $0.8

State IncomeTax, $0.3

State - OtherTax $0.8

State CorporateTax $0.05

390 Direct Jobs

62 Indirect/Induced Jobs

Rest of State, $7,841.5 M

Millard County Spending, $74.4 M

$66.5

2016

$71.1

2017

$74.4

2018

Visitor Spending ($millions)

308

2016

392

2017

390

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

452$7.92B

State$2.3

(69%)

Local$1.0

(31%)

Indirect& Induced

$0.6(16%)Direct

$3.3(84%)

FY14 FY15 FY16 FY17 FY18

$3.3Million

$3.9Million

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

18

6

1

2

14

149

101

34

65

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$125.3 $125.6

$257.3 $258.4$265.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

Thou

sand

s of

FY2

018

Dol

lars

$0 $10 $20 $30 $40 $50 $60 $70 $80

2016

2017

2018

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $74.4 million in direct spending)

Total Tax Revenue, 2018(Based on $81.7 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 31: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $8.2 million in

Morgan County, a 3.3% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and groceries. Morgan County visitor spending made up 0.1% of total statewide spending.

Morgan County, 2018

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

JobsVisitor spending supported 83 direct Morgan County travel

and tourism jobs, a 3.0% increase from 2017. Foodservice, auto repair, and gas stations were the top three job sectors. These 83 direct travel and tourism jobs supported an additional 14 indirect and induced jobs in the county for a total of 97 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Morgan Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 32: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Tax RevenueVisitor spending generated $828,903 in direct tax revenue,

including $576,711 in state and $252,192 in local tax revenue.3 Visitor spending generated approximately $176,810 in additional indirect and induced state and local tax revenue, for a total of $1.0 million.4

Travel and tourism-related sales tax revenues include transient room tax, restaurant tax, and motor vehicle leasing tax. In fiscal year 2018, Morgan County collected a total of $78,613 in these three combined taxes, up 5.3% percent from 2017 and 34.7% over the past five years.5

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Rest of State, $7,907.7 M

Morgan County Spending, $8.2 M

Local PropertyTax $0.2

State SalesTax $0.3

Local Sales Tax $0.1

State IncomeTax, $0.3

State - OtherTax $0.1

State CorporateTax $0.006

Local PropertyTax $0.1

State SalesTax $0.2

Local Sales Tax $0.1

State IncomeTax, $0.2

State - OtherTax $0.1

State CorporateTax $0.005

83 Direct Jobs

14 Indirect/Induced Jobs

$7.3

2016

$8.0

2017

$8.2

2018

Visitor Spending ($millions)

79

2016

81

2017

83

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

97$7.92B

State$0.6

(70%)

Local$0.3

(30%)

Indirect& Induced

$0.2(18%)Direct

$0.8(82%)

FY14 FY15 FY16 FY17 FY18

$828,903

$1.0Million

Thou

sand

s of

FY2

018

Dol

lars

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10

2016

2017

2018

4

2

9

53

9

6

Retail

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$58.3

$64.9 $64.4

$74.6$78.6

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $8.2 million in direct spending)

Total Tax Revenue, 2018(Based on $9.8 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 33: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $3.7 million in

Piute County, a 4.4% increase from 2017.1 The top three spending categories were auto transportation, lodging, and groceries. Piute County visitor spending made up 0.05% of total statewide spending.

Piute County, 2018

Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

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FY2

018

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Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

sand

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FY2

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Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

sand

s of

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018

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lars

JobsVisitor spending supported 34 direct Piute County travel and

tourism jobs, a 12.9% increase from 2017. Accommodations, grocery stores, and gas stations were the top three job sectors. These 34 direct travel and tourism jobs supported an additional 4 indirect and induced jobs in the county for a total 38 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

sand

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FY2

018

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lars

Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

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Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Piute Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

sand

s of

FY2

018

Dol

lars

Page 34: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

sand

s of

FY2

018

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Tax RevenueVisitor spending generated $265,667 in direct tax revenue,

including $164,000 in state and $101,667 in local tax revenue.3 Visitor spending generated approximately $28,232 in additional indirect and induced state and local tax revenue, for a total of $293,899.4

The only local tourism-related sales tax Piute County collects is transient room tax. In fiscal year 2018, Piute County collected a total of $34,742 in county lodging tax, up 57.9% percent from 2017 and 39.6% over the past five years.5

Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

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FY2

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Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

sand

s of

FY2

018

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lars

Local PropertyTax $56.0

State SalesTax $101.4

Local Sales Tax $55.6

State IncomeTax, $25.3

State - OtherTax $53.1

State CorporateTax $2.5

Local PropertyTax $51.0

State SalesTax $92.4

Local Sales Tax $50.7

State IncomeTax, $21.5

State - OtherTax $48.4

State CorporateTax $1.8

Rest of State, $7,912.2 M

Piute County Spending, $3.7 M

34 Direct Jobs

4 Indirect/Induced Jobs

$3.5

2016

$3.6

2017

$3.7

2018

Visitor Spending ($millions)

32

2016

30

2017

34

2018

County Transient Room Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

38$7.92B

State$164.0(62%)

Local$101.7(38%)

Indirect& Induced

$28.2(10%)Direct

$265.7(90%)

FY14 FY15 FY16 FY17 FY18

$265,667

$293,899

$0 $1 $2 $3 $4 $5

2016

2017

2018

3

1

1

8

5

4

2

10

Retail

Recreation

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$24.9 $25.1$27.0

$22.0

$34.7

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

Thou

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018

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Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $3.7 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $4.1 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 35: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $24.6 million in

Rich County, a 17.0% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Rich County visitor spending made up 0.3% of total statewide spending.

Rich County, 2018

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

JobsVisitor spending supported 265 direct Rich County travel and

tourism jobs, a 7.3% increase from 2017. Accommodations, foodservice, and retail were the top three job sectors. These 265 direct travel and tourism jobs supported an additional 54 indirect and induced jobs in the county for a total of 319 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Rich Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 36: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Tax RevenueVisitor spending generated $3.2 million in direct tax revenue,

including $1.6 million in state and $1.5 million in local tax revenue.3 Visitor spending generated approximately $505,327 in additional indirect and induced state and local tax revenue, for a total of $3.7 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Rich County collected a total of $371,122 in these two sales taxes combined, up 10.2% percent from 2017 and 85.2% over the past five years.5

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Hotel DataRich and Cache Counties’ combined hotel occupancy rates

averaged 54.6% in 2018 compared to 58.4% in 2017. June, August, July, and September (in that order) had the highest

average occupancy rates. In 2018, Rich and Cache Counties’ combined average daily room rate was $82.85 compared to $83.99 in 2017, a 1.4% year-over-year decrease.

Average Hotel Occupancy Rate Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $24.6 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $30.4 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

State IncomeTax, $0.2

State CorporateTax $0.02

State - OtherTax $0.6

Local PropertyTax $0.9

State SalesTax $1.1

Local Sales Tax $0.9

Local PropertyTax $0.7

State SalesTax $0.9

Local Sales Tax $0.8

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

265 Direct Jobs

54 Indirect/Induced Jobs

Rest of State, $7,891.3 M

Rich County Spending, $24.6 M

$21.7

2016

$22.9

2017

$24.6

2018

Visitor Spending ($millions)

219

2016

247

2017

265

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

319$7.92B

State$1.6

(52%)

Local$1.5

(48%)

Indirect& Induced

$0.5(14%)

Direct$3.2

(86%)

$3.7Million

$3.2Million

FY14 FY15 FY16 FY17 FY18

$0 $10 $20 $30

2016

2017

2018

25

10

1

4

10

16

66

1

18

114

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$200.4

$241.8

$290.1

$336.6

$371.1

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

$400.0

Thou

sand

s of

FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

Page 37: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $2.94 billion in Salt

Lake County, a 5.2% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Salt Lake County visitor spending made up 37.2% of total statewide spending.

Salt Lake County, 2018

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

JobsVisitor spending supported 29,050 direct Salt Lake County

travel and tourism jobs, a 3.4% increase from 2017. Foodservice, accommodations, and retail were the top three job sectors. These 29,050 direct travel and tourism jobs supported an additional 10,248 indirect and induced county jobs for a total of 39,298 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Salt Lake Portion of Statewide Direct Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Page 38: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Tax RevenueVisitor spending generated $321.1 million in direct tax

revenue, including $182.9 million in state and $138.2 million in local tax revenue.3 Visitor spending generated approximately $134.1 million in additional indirect and induced state and local tax revenue, for a total of $455.2 million.4

Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In 2018, Salt Lake County collected a total of $58.7 million from these three sales taxes, up 6.1% from 2017 and 32.6% over the past five years.5

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Hotel DataSalt Lake County hotel occupancy rates averaged 71.0% in 2018

compared to 72.1% in 2017. June, March, August, and September (in that order) had the highest average occupancy rates.

In 2018, Salt Lake County’s average daily room rate was $114.25 compared to $112.75 in 2017, a 1.3% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $53.8

State SalesTax $141.7

Local Sales Tax $136.5

State IncomeTax, $38.0

State - OtherTax $77.3

State CorporateTax $6.0

Local PropertyTax $40.1

State SalesTax $101.8

Local Sales Tax $98.1

State IncomeTax, $23.6

State - OtherTax $55.4

State CorporateTax $2.1

29,050 Direct Jobs

10,248 Indirect/Induced Jobs

Rest of State, $4,974.0 M

Salt Lake County Spending, $2,941.9 M

$2,608.1

2016

$2,795.7

2017

$2,941.9

2018

Visitor Spending ($millions)

27,511

2016

28,094

2017

29,050

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

39,298$7.92B

$321.1Million

$455.2Million

State$182.9(57%)

Local$138.2(43%)

Indirect& Induced

$134.1(29%)

Direct$321.1(71%)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

FY14 FY15 FY16 FY17 FY18

$44.3

$51.6$55.4

Mill

ions

of F

Y201

8 D

olla

rs

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

2016

2017

2018

$47.6

$58.7

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00

2,584

1,164

900

850

183

547

841

12,490

876

912

7,703

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $2.94 billion in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on 4.48 billion in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 39: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $51.1 million in

San Juan County, an 11.7% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. San Juan County visitor spending made up 0.6% of total statewide spending.

San Juan County, 2018

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

JobsVisitor spending supported 760 direct San Juan County travel

and tourism jobs, a 4.1% increase from 2017. Accommodations, foodservice, and retail were the top three job sectors. These 760 direct travel and tourism jobs supported an additional 120 indirect and induced jobs in the county for a total of 880 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018San Juan Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 40: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Tax RevenueVisitor spending generated $5.5 million in direct tax revenue,

including $2.9 million in state and $2.6 million in local tax revenue.3 Visitor spending generated approximately $631,375 in additional indirect and induced state and local tax revenue, for a total of $6.2 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, San Juan County collected a total of $1.1 million in these two sales taxes combined, up 6.2% percent from 2017 and up 62.7% over the past five years.5

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2M

illio

ns o

f FY2

018

Dol

lars

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Hotel DataSan Juan, Garfield, and Wayne counties’ combined hotel

occupancy rates averaged 57.5% in 2018 compared to 58.2% in 2017. June, September, May, and July (in that order) had the

highest average occupancy rates. In 2018, San Juan, Garfield, and Wayne counties’ combined average daily room rate was $120.28 compared to $114.85 in 2017, a 4.7% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $0.7

State SalesTax $1.9

Local Sales Tax $2.2

State IncomeTax, $0.4

State - OtherTax $1.0

State CorporateTax $0.03

Local PropertyTax $0.7

State SalesTax $1.7

Local Sales Tax $1.9

State IncomeTax, $0.3

State - OtherTax $0.9

State CorporateTax $0.03

760 Direct Jobs

120 Indirect/Induced Jobs

Rest of State, $7,864.8 M

San Juan County Spending, $51.1 M

$38.0

2016

$45.8

2017

$51.1

2018

Visitor Spending ($millions)

642

2016

730

2017

760

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

889$7.92B

State$2.9

(53%)

Local$2.6

(47%)

Indirect& Induced

$0.6(10%)Direct

$5.5(90%)

FY14 FY15 FY16 FY17 FY18

$5.5Million

$6.2Million

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55

2016

2017

2018

63

14

4

16

1

8

51

108

20

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$0.7

$0.8$0.9

$1.0$1.1

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $51.1 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $58.7 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 41: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $33.8 million in

Sanpete County, a 5.6% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Sanpete County visitor spending made up 0.4% of total statewide spending.

Sanpete County, 2018

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

JobsVisitor spending supported 347 direct Sanpete County travel

and tourism jobs, a 1.7% decrease from 2017. Foodservice, accommodations, and gas stations were the top three job sectors. These 347 direct travel and tourism jobs supported an additional 64 indirect and induced jobs in the county for a total of 411 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Sanpete Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 42: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

Tax RevenueVisitor spending generated $3.0 million in direct tax revenue,

including $1.6 million in state and $1.4 million in local tax revenue.3 Visitor spending generated approximately $513,341 in additional indirect and induced state and local tax revenue, for a total of $3.5 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Sanpete County collected a total of $302,887 in these two sales taxes combined, up 15.8% percent from 2017 and 36.1% over the past five years.5

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0

Thou

sand

s of

FY2

018

Dol

lars

Local PropertyTax $0.4

State SalesTax $1.1

Local Sales Tax $1.2

State IncomeTax, $0.3

State - OtherTax $0.6

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $0.9

Local Sales Tax $1.0

State IncomeTax, $0.2

State - OtherTax $0.5

State CorporateTax $0.01

347 Direct Jobs

64 Indirect/Induced Jobs

Rest of State, $7,882.1 M

Sanpete County Spending, $33.8 M

$30.7

2016

$32.0

2017

$33.8

2018

Visitor Spending ($millions)

336

2016

353

2017

347

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

411$7.92B

State$1.6

(54%)

Local$1.4

(46%)

Indirect& Induced

$0.5(15%)Direct

$3.0(85%)

FY14 FY15 FY16 FY17 FY18

$3.0Million

$3.5Million

$0 $5 $10 $15 $20 $25 $30 $35 $40

2016

2017

2018

37

12

1

4

35

49

116

30

63

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$222.6$242.1

$269.7 $261.6

$302.9

$0.0

$50.0

$100.0

$150.0

$200.0

$250.0

$300.0

$350.0Th

ousa

nds

of F

Y201

8 D

olla

rs

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $33.8 million in direct spending)

Total Tax Revenue, 2018(Based on $39.7 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 43: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $97.4 million in

Sevier County, a 9.4% increase from 2017.1 The top three spending categories were auto transportation, lodging, and foodservice. Sevier County visitor spending made up 1.2% of total statewide spending.

Sevier County, 2018

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

JobsVisitor spending supported 511 direct Sevier County travel and

tourism jobs, a 3.9% decrease from 2017. Accommodations, foodservice, and gas stations were the top three job sectors. These 511 direct travel and tourism jobs supported an additional 106 indirect and induced jobs in the county for a total of 617 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Sevier Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 44: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

Tax RevenueVisitor spending generated $6.2 million in direct tax revenue,

including $4.0 million in state and $2.2 million in local tax revenue.3 Visitor spending generated approximately $1.5 million in additional indirect and induced state and local tax revenue, for a total of $7.7 million.4

Travel and tourism-related sales tax revenue examples include transient room tax, restaurant tax, and motor vehicle leasing tax. In fiscal year 2018, Sevier County collected a total of $942,711 in these three sales taxes combined, up 7.6% from 2017 and up 28.4% over the past five years.5

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0Th

ousa

nds

of F

Y201

8 D

olla

rs

$0

$20

$40

$60

$80

$100

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0Th

ousa

nds

of F

Y201

8 D

olla

rs

$0

$20

$40

$60

$80

$100

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100

Hotel DataSevier County hotel occupancy rates averaged 53.1% in 2018

compared to 54.3% in 2017. June, September, July, and August (in that order) had the highest average occupancy rates.

In 2018, Sevier County’s average daily room rate was $83.89 compared to $83.57 in 2017, a 0.4% year-over-year increase.

Average Hotel Occupancy Rate

Rest of State, $7,818.5 M

Sevier County Spending, $97.4 M

Local PropertyTax $0.7

State SalesTax $3.0

Local Sales Tax $2.1

State IncomeTax, $0.4

State - OtherTax $1.5

State CorporateTax $0.1

Local PropertyTax $0.5

State SalesTax $2.4

Local Sales Tax $1.7

State IncomeTax, $0.3

State - OtherTax $1.2

State CorporateTax $0.03

511 Direct Jobs

106 Indirect/Induced Jobs

$83.9

2016

$89.0

2017

$97.4

2018

Visitor Spending ($millions)

505

2016

532

2017

511

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

617$7.92B

State$4.0

(64%)

Local$2.2

(36%)

Indirect& Induced

$1.5(19%)Direct

$6.2(81%)

FY14 FY15 FY16 FY17 FY18

$6.2Million

$7.7Million

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100

2016

2017

2018

11

12

1

3

20

68

150

16

230

Retail

Recreation

Performing Arts

Other/Personal Services

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$734.4$776.6

$845.7$876.0

$942.7

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

$800.0

$900.0

$1,000.0

Thou

sand

s of

FY2

018

Dol

lars

$0

$20

$40

$60

$80

$100Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $97.4 million in direct spending)

Total Tax Revenue, 2018(Based on $114.0 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 45: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $730.5 million in

Summit County, a 2.8% increase from 2017.1 The top three spending categories were lodging, foodservice, and recreation. Summit County visitor spending made up 9.2% of total statewide spending.

Summit County, 2018

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

JobsVisitor spending supported 8,249 direct Summit County travel

and tourism jobs, a 6.8% increase from 2017. Accommodations, foodservice, and recreation were the top three job sectors. These 8,249 direct travel and tourism jobs supported an additional 1,765 indirect and induced county jobs for a total of 10,014 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Summit Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 46: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Tax RevenueVisitor spending generated $130.4 million in direct tax reve-

nue, including $69.8 million in state and $60.6 million in local tax revenue.3 Visitor spending generated approximately $26.8 million in additional indirect and induced state and local tax revenue, for a total of $157.2 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Summit County collected a total of $13.0 million from these two sales taxes, up 2.0% from 2017 and 35.9% over the past five years.5

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0M

illio

ns o

f FY2

018

Dol

lars

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0M

illio

ns o

f FY2

018

Dol

lars

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Hotel DataSummit County hotel occupancy rates averaged 56.0% in 2018

compared to 55.3% in 2017. July, June, August, and March (in that order) had the highest average occupancy rates.

In 2018, Summit County’s average daily room rate was $256.18 compared to $250.33 in 2017, a 2.3% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $29.4

State SalesTax $39.5

Local Sales Tax $42.3

State IncomeTax, $24.3

State - OtherTax $20.7

State CorporateTax $1.1

Local PropertyTax $24.9

State SalesTax $33.4

Local Sales Tax $35.8

State IncomeTax, $18.4

State - OtherTax $17.4

State CorporateTax $0.6

8,249 Direct Jobs

1,765 Indirect/Induced Jobs

Rest of State, $7,185.4 M

Summit County Spending, $730.5 M

$655.4

2016

$710.8

2017

$730.5

2018

Visitor Spending ($millions)

7,103

2016

7,721

2017

8,249

2018

Restaurant Tax County Transient Room Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

10,014$7.92B

State$69.8(54%)

Local$60.6(46%)

Indirect& Induced

$26.8(17%)

Direct$130.4(83%)

FY14 FY15 FY16 FY17 FY18

$10.3

$12.7 $13.0

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

$130.4Million

$157.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$9.5

$11.7

553

1,950

257

352

22

234

47

2,352

2

22

2,458

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $730.5 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $985.3 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 47: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $140.2 million in

Tooele County, a 2.1% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Tooele County visitor spending made up 1.8% of total statewide spending.

Tooele County, 2018

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

JobsVisitor spending supported 904 direct Tooele County travel and

tourism jobs, a 1.6% increase from 2017. Foodservice, gas stations, and accommodations were the top three job sectors. These 904 direct travel and tourism jobs supported an additional 161 indirect and induced jobs in the county for a total of 1,065 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Tooele Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Page 48: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Tax RevenueVisitor spending generated $8.8 million in direct tax revenue,

including $5.6 million in state and $3.2 million in local tax revenue.3 Visitor spending generated approximately $1.5 million in additional indirect and induced state and local tax revenue, for a total of $10.3 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Tooele County collected a total of $1.05 million in these two sales taxes combined, up 2.8% percent from 2017 and up 28.2% over the past five years.5

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Hotel DataTooele County hotel occupancy rates averaged 51.0% in 2018

compared to 53.0% in 2017. August, June, September, and July (in that order) had the highest average occupancy rates.

In 2018, Tooele County’s average daily room rate was $101.59 compared to $98.44 in 2017, a 3.2% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $1.7

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $1.2

State - OtherTax $1.8

State CorporateTax $0.1

Local PropertyTax $1.4

State SalesTax $3.0

Local Sales Tax $1.8

State IncomeTax, $0.9

State - OtherTax $1.6

State CorporateTax $0.1

904 Direct Jobs

161 Indirect/Induced Jobs

Rest of State, $7,775.7 M

Tooele County Spending, $140.2 M

$125.0

2016

$137.3

2017

$140.2

2018

Visitor Spending ($millions)

884

2016

889

2017

904

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,065$7.92B

State$5.6

(64%)

Local$3.2

(36%)

Indirect& Induced

$1.5(14%)Direct

$8.8(86%)

$8.8Million

$10.3Million

$0 $30 $60 $90 $120 $150

2016

2017

2018

58

30

37

12

3

11

207

308

3

73

162

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.82$0.89

$0.96$1.02 $1.05

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $140.2 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $157.6 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 49: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $121.0 million in

Uintah County, a 4.0% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and lodging. Uintah County visitor spending made up 1.5% of total statewide spending.

Uintah County, 2018

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

JobsVisitor spending supported 845 direct Uintah County travel

and tourism jobs, a 6.2% increase from 2017. Foodservice, accommodations, and gas stations were the top three job sectors. These 845 direct travel and tourism jobs supported an additional 167 indirect and induced jobs in the county for a total of 1,012 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9MillionLocal Property

Tax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Uintah Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Page 50: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Tax RevenueVisitor spending generated $8.0 million in direct tax revenue,

including $5.0 million in state and $2.9 million in local tax revenue.3 Visitor spending generated approximately $2.0 million in additional indirect and induced state and local tax revenue, for a total of $9.9 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Uintah County collected a total of $932,838 in these three sales taxes combined, down 0.5% percent from 2017 and down 33.6% over the past five years.5

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9MillionLocal Property

Tax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Hotel DataUintah County hotel occupancy rates averaged 51.7% in 2018

compared to 49.6% in 2017. June, September, July, and August (in that order) had the highest average occupany rates.

In 2018, Uintah County’s average daily room rate was $82.58 compared to $80.24 in 2017, a 2.9% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $1.5

State SalesTax $3.5

Local Sales Tax $2.1

State IncomeTax, $0.8

State - OtherTax $1.9

State CorporateTax $0.1

Local PropertyTax $1.2

State SalesTax $2.8

Local Sales Tax $1.7

State IncomeTax, $0.7

State - OtherTax $1.5

State CorporateTax $0.04

845 Direct Jobs

167 Indirect/Induced Jobs

Rest of State, $7,794.9 M

Uintah County Spending, $121 M

$88.4

2016

$116.3

2017

$121.0

2018

Visitor Spending ($millions)

835

2016

796

2017

845

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,012$7.92B

State$5.0

(63%)

Local$2.9

(37%)

Indirect& Induced

$2.0(20%)Direct

$8.0(80%)

Thou

sand

s of

FY2

018

Dol

lars

$0 $20 $40 $60 $80 $100 $120

2016

2017

2018

81

14

3

4

1

9

124

316

3

110

180

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$1,404.0$1,335.7

$985.5$937.5 $932.8

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

FY14 FY15 FY16 FY17 FY18

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$8.0Million

$9.9Million

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $121.0 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $140.4 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 51: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $741.4 million in

Utah County, a 7.5% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and retail. Utah County visitor spending made up 9.4% of total statewide spending.

Utah County, 2018

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

JobsVisitor spending supported 9,236 direct Utah County travel

and tourism jobs, a 6.8% increase from 2017. Foodservice, accommodations, and retail were the top three job sectors. These 9,236 direct travel and tourism jobs supported an additional 2,317 indirect and induced county jobs for a total of 12,697 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Utah Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 52: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Tax RevenueVisitor spending generated $79.6 million in direct tax revenue,

including $49.3 million in state and $30.3 million in local tax revenue.3 Visitor spending generated approximately $28.8 million in additional indirect and induced state and local tax revenue, for a total of $108.5 million.4

Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Utah County collected a total of $13.1 million from these three sales taxes, up 4.4% from 2017 and 35.7% over the past five years.5

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Hotel DataUtah County hotel occupancy rates averaged 65.3% in 2018

compared to 67.7% in 2017. June, August, July, and September (in that order) had the highest average occupancy rates.

In 2018, Utah County’s average daily room rate was $96.42 compared to $96.11 in 2017, a 0.3% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $14.5

State SalesTax $35.1

Local Sales Tax $26.3

State IncomeTax, $12.9

State - OtherTax $18.5

State CorporateTax $1.1

Local PropertyTax $10.8

State SalesTax $26.1

Local Sales Tax $19.5

State IncomeTax, $9.1

State - OtherTax $13.8

State CorporateTax $0.3

9,236 Direct Jobs

2,317 Indirect/Induced Jobs

Rest of State, $7,174.5 M

Utah County Spending, $741.4 M

$604.3

2016

$689.7

2017

$741.4

2018

7,953

2016

8,645

2017

9,236

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$108.5Million

$79.6Million

Local$30.3(38%)State

$49.3(62%)

Indirect& Induced

$28.8(27%)Direct

$79.6(73%)

$0 $100 $200 $300 $400 $500 $600 $700 $800

2016

2017

2018

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

FY14 FY15 FY16 FY17 FY18

$10.6$11.7

$12.5$13.1

Mill

ions

of F

Y201

8 D

olla

rs

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

12,697$7.92B

$9.6

1,300

450

106

258

103

159

388

4,305

39

534

1,594

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $741.4 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $1.04 billion in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 53: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $109.3 million in

Wasatch County, a 6.0% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Wasatch County visitor spending made up 1.4% of total statewide spending.

Wasatch County, 2018

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

JobsVisitor spending supported 1,214 direct Wasatch County travel

and tourism jobs, a 12.5% increase from 2017. Accommodations, foodservice, and retail were the top three job sectors. These 1,214 direct travel and tourism jobs supported an additional 307 indirect and induced jobs in the county for a total 1,521 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Wasatch Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 54: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

Tax RevenueVisitor spending generated $16.6 million in direct tax revenue,

including $8.6 million in state and $8.0 million in local tax revenue.3 Visitor spending generated approximately $3.8 million in additional indirect and induced state and local tax revenue, for a total of $20.4 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Wasatch County collected a total of $2.63 million in these two sales taxes combined, up 5.6% percent from 2017 and 33.3% over the past five years.5

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

Hotel DataWasatch County hotel occupancy rates averaged 47.5% during

the last four months of 2018 compared to 47.4% in 2017 (note: Wasatch County began reporting hotel data beginning September

2017). For the last four months of 2018, Wasatch County’s average daily room rate was $224.58 compared to $188.80 during the same period in 2017, a 19.0% year-over-year increase.

Average Hotel Occupancy Rate

State CorporateTax $0.05

Local PropertyTax $4.9

State SalesTax $5.1

Local Sales Tax $4.9

State IncomeTax, $2.7

State - OtherTax $2.7

State CorporateTax $0.1

Local PropertyTax $4.0

State SalesTax $4.2

Local Sales Tax $4.0

State IncomeTax, $2.2

State - OtherTax $2.2

1,214 Direct Jobs

307 Indirect/Induced Jobs

Rest of State, $7,806.6 M

Wasatch County Spending, $109.3 M

$90.2

2016

$103.0

2017

$109.3

2018

Visitor Spending ($millions)

1,033

2016

1,080

2017

1,214

2018

RestaurantTax

County TransientRoom Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

1,521$7.92B

State$8.6

(652%)

Local$8.0

(48%)

Indirect& Induced

$3.8(19%)Direct

$16.6(81%)

$20.4Million

Mill

ions

of F

Y201

8 D

olla

rs

$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 $110

2016

2017

2018

113

86

25

40

8

70

40

397

30

405

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$1.97 $2.01$2.15

$2.49$2.63

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

FY14 FY15 FY16 FY17 FY18

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$16.6Million

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $109.3 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $143.3 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs).2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 55: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $656.7 million in

Washington County, a 9.6% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Washington County visitor spending made up 8.3% of total statewide spending.

Washington County, 2018

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

JobsVisitor spending supported 7,181 direct Washington County

travel and tourism jobs, a 6.3% increase from 2017. Foodservice, accommodations, and retail were the top three job sectors. These 7,181 direct travel and tourism jobs supported an additional 2,258 indirect and induced county jobs for a total of 9,439 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Washington Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 56: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Tax RevenueVisitor spending generated $72.6 million in direct tax revenue,

including $43.7 million in state and $28.9 million in local tax revenue.3 Visitor spending generated approximately $25.6 million in additional indirect and induced state and local tax revenue, for a total of $98.2 million.4

Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Washington County collected a total of $11.8 million from these three sales taxes, up 8.5% from 2017 and 55.0% over the past five years.5

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0M

illio

ns o

f FY2

018

Dol

lars

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Hotel DataWashington County hotel occupancy rates averaged 65.2% in

2018 compared to 68.3% in 2017. September, October, June, and May (in that order) had the highest average occupancy rates.

In 2018, Summit County’s average daily room rate was $108.33 compared to $113.56 in 2017, a 4.6% year-over-year decrease.

Average Hotel Occupancy Rate

Local PropertyTax $13.8

State SalesTax $32.8

Local Sales Tax $24.9

State IncomeTax, $9.3

State - OtherTax $17.2

State CorporateTax $0.2

Local PropertyTax $10.3

State SalesTax $24.4

Local Sales Tax $18.5

State IncomeTax, $6.3

State - OtherTax $12.8

State CorporateTax $0.1

7,181 Direct Jobs

2,258 Indirect/Induced Jobs

Rest of State, $7,259.2 M

Washington County Spending, $656.7 M

$540.3

2016

$599.3

2017

$656.7

2018

Visitor Spending ($millions)

6,552

2016

6,758

2017

7,181

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

9,439$7.92B

State$43.7(60%)

Local$28.9(40%)

Indirect& Induced

$25.6(26%)Direct

$72.6(74%)

FY14 FY15 FY16 FY17 FY18

$8.7

$10.9$11.8

$72.6Million

$98.2Million

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

Mill

ions

of F

Y201

8 D

olla

rs

$0 $100 $200 $300 $400 $500 $600 $700

2016

2017

2018

$7.6

$9.7

889

422

12

191

15

183

243

3,080

33

113

2,000

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $656.7 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $944.5 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 57: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $26.9 million in

Wayne County, a 28.1% increase from 2017.1 The top three spending categories were lodging, auto transportation, and foodservice. Wayne County visitor spending made up 0.3% of total statewide spending.

Wayne County, 2018

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

JobsVisitor spending supported 336 direct Wayne County travel and

tourism jobs, an 8.8% increase from 2017. Accommodations, foodservice, and gas stations were the top three job sectors. These 336 direct travel and tourism jobs supported an additional 50 indirect and induced jobs in the county for a total of 386 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Wayne Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 58: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Tax RevenueVisitor spending generated $3.1 million in direct tax revenue,

including $1.9 million in state and $1.3 million in local tax revenue.3 Visitor spending generated approximately $556,000 in additional indirect and induced state and local tax revenue, for a total of $3.7 million.4

Travel and tourism-related sales tax revenue examples include transient room tax and restaurant tax. In fiscal year 2018, Wayne County collected a total of $636,000 in these two sales taxes combined, up 15.8% percent from 2017 and 105.4% over the past five years.5

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0Th

ousa

nds

of F

Y201

8 D

olla

rs $3.1Million

$3.7Million

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Hotel DataWayne, Garfield, and San Juan counties’ combined hotel

occupancy rates averaged 57.5% in 2018 compared to 68.2% in 2017. June, September, May, and July (in that order) had the

highest average occupancy rates. In 2018, Wayne, Garfield, and San Juan counties’ combined average daily room rate was $120.2 compared to $114.85 in 2017, a 4.7% year-over-year increase.

Average Hotel Occupancy Rate

Rest of State, $7,889.0 M

Wayne County Spending, $26.9 M

Local PropertyTax $0.4

State SalesTax $1.3

Local Sales Tax $1.1

State IncomeTax, $0.3

State - OtherTax $0.7

State CorporateTax $0.02

Local PropertyTax $0.3

State SalesTax $1.1

Local Sales Tax $0.9

State IncomeTax, $0.2

State - OtherTax $0.6

State CorporateTax $0.01

336 Direct Jobs

50 Indirect/Induced Jobs

$15.6

2016

$21.0

2017

$26.9

2018

Visitor Spending ($millions)

294

2016

309

2017

336

2018

RestaurantTax

County TransientRoom Tax

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

386$7.92B

State$1.9

(60%)

Local$1.3

(40%)

Indirect& Induced

$0.6(15%)Direct

$3.1(85%)

FY14 FY15 FY16 FY17 FY18

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

2017 2018Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2017 2018

$0.00

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$0 $5 $10 $15 $20 $25 $30

2016

2017

2018

24

6

1

8

1

14

25

101

11

145

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Auto Repair

Accommodations

$309.7$356.5

$419.9

$549.2

$636.0

$0.0

$100.0

$200.0

$300.0

$400.0

$500.0

$600.0

$700.0

Thou

sand

s of

FY2

018

Dol

lars $3.1

Million

$3.7Million

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Tax Revenue, 2018(Based on $26.9 million in direct spending)

Total Tax Revenue, 2018(Based on $32.0 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.

Page 59: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

SpendingIn 2018, visitors directly spent an estimated $363.4 million in

Weber County, a 3.3% increase from 2017.1 The top three spending categories were auto transportation, foodservice, and retail. Weber County visitor spending made up 4.6% of total statewide spending.

Weber County, 2018

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

JobsVisitor spending supported 4,770 direct Weber County travel

and tourism jobs, a 1.4% increase from 2017. Foodservice, recreation, and retail were the top three job sectors. These 4,770 direct travel and tourism jobs supported an additional 928 indirect and induced county jobs for a total of 5,698 jobs.2

Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Direct Spending Estimates (millions of dollars)

Direct Spending Estimates by Spending Category Direct Travel & Tourism Jobs by Job Type, 2018

Total Travel & Tourism Jobs, 2018Weber Portion of Statewide Visitor Spending, 2018

Direct Travel & Tourism Jobs

Travel & Tourism County Profile January 2020

Page 60: Utah Travel and Tourism County Profiles, 2018...Kem C. Gardner Policy Institute I 411 East South Temple Street, Salt Lake City, Utah 84111 I 801-585-5618 I gardner.utah.edu Local Property

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Tax RevenueVisitor spending generated $41.3 million in direct tax revenue,

including $24.6 million in state and $16.7 million in local tax revenue.3 Visitor spending generated approximately $10.1 million in additional indirect and induced state and local tax revenue, for a total of $51.4 million.4

Travel and tourism-related sales tax revenue examples include transient room tax, motor vehicle leasing tax, and restaurant tax. In fiscal year 2018, Weber County collected a total of $5.7 million from these three sales taxes, up 1.2% from 2017 and 27.1% over the past five years.5

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Hotel DataWeber County hotel occupancy rates averaged 66.7% in 2018

compared to 67.9% in 2017. June, August, July, and September (in that order) had the highest average occupancy rates.

In 2018, Weber County’s average daily room rate was $82.98 compared to $79.64 in 2017, a 4.2% year-over-year increase.

Average Hotel Occupancy Rate

Local PropertyTax $8.0

State SalesTax $16.5

Local Sales Tax $12.5

State IncomeTax, $5.2

State - OtherTax $8.7

State CorporateTax $0.4

Local PropertyTax $6.5

State SalesTax $13.4

Local Sales Tax $10.2

State IncomeTax, $3.9

State - OtherTax $7.1

State CorporateTax $0.2

4,770 Direct Jobs

928 Indirect/Induced Jobs

Rest of State, $7,552.5 M

Weber County Spending, $363.4 M

$335.4

2016

$352.0

2017

$363.4

2018

4,442

2016

4,702

2017

4,770

2018

RestaurantTax

County TransientRoom Tax

Motor VehicleLeasing Tax

2017 2018

$51.4Million

$41.3Million

Local$16.7(40%)State

$24.6(60%)

Indirect& Induced

$10.1(20%)Direct

$41.3(80%)

Visitor Spending ($millions)

Foodservice

Auto Transportation Groceries RetailArts, Entertainment, Recreation Lodging Other

0102030405060708090

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Perc

ent (

%)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2017 2018

5,698$7.92B

$0 $50 $100 $150 $200 $250 $300 $350

2016

2017

2018

$5.6 $5.7

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

FY14 FY15 FY16 FY17 FY18

Mill

ions

of F

Y201

8 D

olla

rs

$4.5$4.8

$5.4

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

639

650

92

181

13

94

267

2,119

15

225

475

Retail

Recreation

Performing Arts

Other/Personal Services

Museums & Parks

Grocery Stores

Gas Stations

Foodservice

Car Rental

Auto Repair

Accommodations

Average Hotel Daily Room Rate

Select Local Sales Tax Revenues

Direct Travel & Tourism Tax Revenue, 2018(Based on $363.4 million in direct spending)

Total Travel & Tourism Tax Revenue, 2018(Based on $463.6 million in total spending)6

Direct Tax Revenue, 2018 Total Tax Revenue, 2018

Endnotes1 This spending figure does not include public transportation spending (i.e. transportation

fares and travel reservation costs). 2 When Utah visitors purchase from Utah businesses, the businesses hire employees and

purchase from other local businesses, who in turn hire employees and purchase from other local businesses. These rounds of activity produce indirect employment effects. Then, direct and indirect employees spend a portion of their wages in the local economy, spurring additional “induced” effects.

3 State tax revenue includes sales, personal income, fuel, corporate income and other taxes; local tax revenues include sales, property, and other taxes.

4 See note #2 regarding “indirect and induced.”5 Adjusted for inflation. Total spending includes direct spending in addition to indirect and

induced spending effects (see note #2).6 Total spending includes direct spending plus indirect and induced spending effects

(see note #2).

Kem C. Gardner Policy Institute analysis of U.S. Travel Association, U.S. Bureau of Labor Statistics, Utah State Tax Commission, VisaVue®, U.S. Bureau of Economic Analysis, and STR, Inc., data. Republication or other re-use of STR, Inc. data without the express written permission of STR, Inc. is strictly prohibited.