USTDA-India Introduction

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    An Overview ofIndias Cold-chain Infrastructure

    Keith Sunderlal

    IARW/WFLO

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    Outline

    Cold-chain A Historical Perspective Indias Food Economy

    Cold-chain in India

    Fast Changing Retail Landscape

    Role of 3PL

    Current Status of Cold-chain in India

    Major Trends & Developments

    Key Challenges

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    Cold-chainA Historical Perspective

    Refrigerated movement of temperature sensitivegoods is a practice that dates back to 1797 whenBritish fishermen used natural ice to preserve their

    fish stock. This trend was seen in the late 1800sfor the movement of food from rural areas to urbanconsumption markets, namely dairy products

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    Indias Food Economy

    India is one of the largest producers of fruits andvegetables in the world

    Inadequate handling infrastructure and methodsresult in a value-loss of over 30% of all freshproduce

    Indias scorching economic growth graduates

    millions of consumers from basic foods to adiverse food basket

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    Cold-chain in India

    Evolution from a cold-storage business

    Impetus to integrated Cold-chain logistics wasprovided by McDonalds in mid-90s

    Thrust to fresh produce handling was providedby export-oriented horticulture, again in mid-90s

    Unfortunately, the past decade was

    disappointing in terms of development of thesector

    What has changed Retail & 3PL

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    Retail Sector

    Current market size is $258 billion

    Projected: $415 billion in 2010 and over $600billion by 2015

    India's private consumption share of GDP is64%

    The Food and Grocery (F&G) market in India is

    estimated at $168 billion, thereby constituting65% of the total retail market.

    Source: Technopak Advisors

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    Retail Sector

    Organized F&G segment is $1 billion (13% ofthe total organized retail market)

    Organized F&G retail is only 0.6% of the total

    F&G segment in the country The overall F&G market is expected to grow at

    8% over the next few years.

    Rural market is 60 per cent of the total retailmarket

    Source: Technopak Advisors

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    Retail Sector

    Highly concentrated in the top 20-25 cities.

    Approximately 70% of the country's high incomehouseholds are located in these cities.

    Top 24 cities have 32% of urban population andare about 50% of the total urban market

    Top 119 cities have 51% of the urbanpopulation, and are 72% of urban market

    Source: Technopak Advisors

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    Third Party Logistics (3PL)

    Indias 3PL market is all set for explosive organicgrowth

    Current market over $90 billion

    Expected market over $125 billion by 2010.

    Outsourced logistics currently 25% of market will

    gave fastest growth of over 16% $300 billion worth of infrastructure investments

    Source: India Logistics Outlook 2007", Datamonitor

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    Third Party Logistics (3PL)

    Logistics industry is characterized by dominanceof a disorganized market

    Over 70 % of freight movement is via roads

    2% of roads (National Highways) handle over40% of the national road freight traffic

    Average speed of 20 mph vs. over 60 mph inmature logistics markets

    3PLs are increasing investments to becomeend-to-end integrated players

    Source: India Logistics Outlook 2007", Datamonitor

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    Indian Cold-chain Industry

    Estimated size of the Indian cold-chain industryis Rs. 8,000-10,000 crores (US$ 1.80 - US$ 2.27billion)

    Cold-chain industry is expected to grow at 20 to25% annually

    Estimated that this industry will grow to over Rs.40,000 crores (US$ 9.09 Billion) by 2015

    Source: SCS Agribusiness Consultants Pvt. Ltd.

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    Indian Cold-chain Industry

    Overall logistics and supply chain managementis approximately a Rs. 60,000 crores (US$ 13.64billion)

    Expected growth over 10% during the next fiveyears

    Industry is largely fragmented and unorganized

    Share of the organized sector is under 25%

    Source: SCS Agribusiness Consultants Pvt. Ltd.

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    Indian Cold-chain Industry

    Processed food like Jams & Jellies

    Indian chain of restaurants. e.g. Nirulas

    Indian beverage, ice cream, milk & milkproducts market e.g. Amul, Mother Dairy, Verka

    Indian meat, egg market

    Indian frozen mood market

    Fresh fruits & vegetables, super markets

    Organic foods

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    Major Trends & Developments

    Serving Indias Fresh Produce Exports

    Growing realization of potential of India as asupplier of fresh produce

    Evolving from traders to Grower/Shippers

    Investments by large domestic corporations

    Large multinational groups seeking partnerships

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    Major Trends & Developments

    Domestic Perishables Distribution

    Imports of fresh produce have been a driver ofreform

    Technology adoption is still at preliminary stage

    Retail players seeking quality produce are

    pushing for upgrades and investing directly Several ventures seeking to be category

    suppliers

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    Challenges for the Future

    The ownership challenge

    Whose baby is it?

    The service fee challenge Who will pay for it?

    The QA challenge

    Whose responsibility is it?

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    Abundant OpportunitiesLets All Go Out And Grab Them