POSITION DESCRIPTION

Job Title: Marketing & Communications Manager

Organisation Unit: UQ Business School

Position Number: 3006787

Type of Employment: Full-time, fixed-term for 8 months

Classification: HEW Level 8

BACKGROUND

Organisational Environment

The Federal Governments 2012 Excellence in Research for Australia exercise confirmed The University of Queensland as one of the nations top three universities, measured by the quality of its comprehensive range of specialised research fields. ERA reported that research at UQ is well above

world standard in more specialised fields than at any other Australian university: this reflects UQs leading global role in many areas of discovery. UQs outstanding critical mass offers researchers significant interdisciplinary capability.

UQ integrates its research strengths with excellent teaching and learning and has won more national

teaching awards than any other Australian university. International university rankings highlight UQs excellence: Academic Ranking of World Universities (Shanghai Jiao Tong), Times Higher Education,

QS and National Taiwan University Ranking all rank UQ in the top 100. UQ is one of Australias Group of Eight, and a founding member of Universitas 21, an international consortium of leading

research-intensive universities.

UQs 45,500-strong student community includes more than 10,000 postgraduate scholars and more than 11,000 international students from 162 countries. The University has more than 7,000 academic

and professional staff and a $1.6 billion annual operating budget. Its major campuses are at St Lucia,

Ipswich, Gatton and Herston, in addition to teaching and research sites around Queensland and

Brisbane city. The University has six faculties and eight institutes. The institutes funded by government and industry grants, philanthropy and commercialisation activities have built scale and focus in research areas that UQ regards as strategically important.

The UQ Business School is located on the St Lucia campus with a staff of approximately 160

academic staff; 65 equivalent tutors and 60 administrative staff. The School leases space in the

Brisbane central business district in Central Plaza One where it offers core MBA courses and provides

executive education and function facilities.

The School has seven main areas of academic strength represented by discipline clusters accounting and accountability; business information systems; finance; management; marketing; strategy; and

tourism. An associate professor reporting to the Head of School leads each cluster. Currently, the

School has over 7,420 students enrolled in its programs: 5,470 at undergraduate level; 1,950 at

postgraduate coursework level; and around 130 in research higher degree programs. Approximately

one-third of the student body are international students, mostly from the Asia-Pacific region.

The Schools mission is to achieve national and international recognition as being among the best research intensive business schools in the Asia-Pacific region. The School carries AACSB

International and EQUIS accreditation the first school in Australia to receive AACSB and EQUIS accreditation across the full range of programs. The School enjoys strong research links with leading

international research schools.

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Details of the teaching programs, research activities and business relations may be accessed through

the Schools web site at: http://www.business.uq.edu.au/.

Information for Prospective Staff

Information can be found at https://www.uq.edu.au/uqjobs.

DUTY STATEMENT

Primary Purpose of Position

The Marketing and Communication Manager will initiate, implement and evaluate School-wide

marketing and communication activities to promote the programs and activities of UQ Business

School to its target markets. The position will also initiate and coordinate the implementation of

innovative strategies to link the UQ Business School with target markets.

Duties

Duties and responsibilities include, but are not limited to:

Promotion, Marketing & Recruitment Activities

Responsibility for the development, management and maintenance of a strategic marketing and communication plan in consultation with the Head of School, School Manager, and the UQ Office

of Marketing and Communication (OMC) for its target markets, including prospective domestic

and international undergraduate and postgraduate students, continuing professional education,

research and consultative activities, alumni and industry engagement

Develop and implement advertising strategies and manage advertising campaigns.

Support and advise senior School staff on matters relating to rationale and implementation of School marketing programs and strategies.

Develop strong relationships with external organisations including government bodies and Queensland businesses for effective School promotion and profiling.

Develop and maintain long-term effective engagement of alumni through ongoing promotion and retention projects, in liaison with the Faculty of Business, Economics and Law (BEL) and the UQ

Alumni Office.

Identification and implementation of public relations opportunities in order to promote the School and raise its profile in domestic and international markets.

Manage the media activities of the School, working closely with OMC to ensure School initiatives and achievements gain maximum exposure from the press, including the identification and

coordination of newsworthy stories.

Implement and manage market research data collection methods to enable strategic market plan development and regular marketing strategy evaluation.

Represent the School on Faculty and University marketing committees and other committees as necessary.

Manage and execute an events strategy to enhance industry and communication engagement for the School both domestically and internationally.

Financial & Staff Management

Coordinate the Schools marketing budget, making recommendations on priorities and expenditure.

Coordinate the establishment of databases of (key) alumni, sponsors, industry and government networks.

Supervise and manage the Schools Marketing Team in their duties, e.g. advertising, events, marketing and communications, publications, market research, digital marketing and website

content maintenance, development and design.

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Coordination of Promotional Materials

Coordination of design and production of School marketing and promotional materials adhering to School and University policies and practices, including specific University and School design

standards and conforming to external regulatory requirements.

Coordination of student resource materials including prospectuses, promotional items, brochures, handbooks and information packs.

Coordination of School web page design and content in liaison with School and OMC objectives.

Web page quality control and content management to ensure consistency of content, quality and focus across all Faculty areas.

Coordination of external communications to ensure brand consistency of content, quality and focus across all areas.

Produce appropriate promotional advertisements for the School in suitable promotional and publicity materials.

International Student Recruitment

Liaise and coordinate activities with the BEL Faculty International Liaison Officer on international student recruitment and marketing strategies.

Coordination of international campaign and brand messages to attract prospective students to all programs supported by the School.

Undertake key liaison role between the School and BEL Faculty and other University units such as the International Education Directorate regarding Schools marketing to international students.

Other Duties

Assist in other activities of the School as required

Comply with the Universitys Code of Conduct (see the Universitys web site at http://www.uq.edu.au/staff/employment/).

Comply with requirements of Queensland occupational health and safety (OH&S) legislation and related OH&S responsibilities and procedures developed by the University or School.

Reporting Relationships

The position reports to the School Manager, UQ Business School.

SELECTION CRITERIA

Qualifications

Completion of a postgraduate degree in marketing, communications or related discipline, plus relevant experience; or

Extensive experience and specialist expertise or broad knowledge in marketing and/or communications; or

An equivalent combination of relevant experience and/or education/training.

Membership of a relevant professional body (e.g. AIM, AMI).

Knowledge and Skills

A detailed understanding of marketing and communication techniques.

A comprehensive understanding of marketing issues in a service-based environment.

Experience

At least four years experience in media and/or promotional work in a service industry including prior experience working independently to produce promotional literature and other materials.

Experience in coordinating successful advertising campaigns.

Demonstrated leadership abilities in team management and professional collaboration.

Demonstrated experience in the development of strong external relationships.

Demonstrated ability to write strategic reports and policy papers under minimal direction.

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Extensive experience in word processing and desktop publishing packages as well as other computer applications.

Experience in developing marketing plans and identifying markets.

Experience in marketing tertiary courses to students, including international students.

Exposure to and understanding of the higher education sector.

Experience managing a team of 5-8 direct reports.

Experience in using the Web for communications and the management of high quality content.

Experience using a customer relationship management (CRM) tool to engage and maintain contact details for key stakeholders.

Personal Qualities

Integrity, diplomacy and sensitivity in communicating with a wide range of client groups.

Self-motivated with the ability to work under pressure, to adhere to strict deadlines, use initiative and to pay attention to detail.

Ability to lead, inspire and motivate staff to ensure a high performing team.

Ability to work cooperatively and constructively with staff from within the School and from elsewhere in the University.

The University of Queensland is an equal opportunity employer.

Smoking is prohibited in all University buildings.