Using Viral Videos To Market Your Business

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    12-Apr-2017

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  • Using Viral Videos To Market Your Business

    Successful businesses are able to reach a large target audience through their marketing techniques.Online marketing is no different. Video content is available worldwide as soon as you post it. Thesetips will assist you.

    Don't think that customers will watch really long videos. If you're doing a product demonstration,you can use up to around twenty minutes of video length to demonstrate all the bells and whistles.But, if you plan to just talk with viewers about a promotional sale or provide new information, yourvideo ought not be longer than 10 minutes.

    A great way to create content for your videos is to work with a team. Do not feel compelled to usecoworkers. Friends and family can be a great source of creativity that often goes untapped. Be surethat proper credit is given to the creative team involved, allowing them their 15 minutes of fame.

    A high production cost does not guarantee a good video. You don't need professional gear if you cankeep the image focused and balanced. A fancy script is not really necessary either, nor are boatloadsof confidence required. Just breathe and talk directly into the camera. You may not even have to dothat. A slideshow or screencast can get the message across in some cases.

    How-to videos are ranked as one of the highest searched topics on the web. When you make a "how-to video", people interested in gaining that knowledge will watch it. If you seem like an authority,people will be interested in seeing what other videos you have.

    Make a video showing how others should use your product. You are going to be resolving problemsof both your existing customers and your customers to be.

    Make your content interesting. When making a video for your business, make it fun, interesting, ornewsworthy. Using video hosting sites like YouTube can boost your traffic, but having a boring videoabout your business will not. The days of long, dull informercials is long gone. People now havehigher standards for video content. Making your videos interesting is a great way to increase traffic.

    Don't try doing it all alone. Many times it is very hard to visualize ideas for your video marketing.Collaborate with colleagues, family members and friends to keep your idea list fresh. A regular ideasession will keep your videos fresh and relevant to your customers.

    Personalize the look of your business by using video marketing. Show off the process which goesinto your production line, or how your office operates. People will certainly enjoy seeing that yourcompany has a more intimate side.

    Make a FAQ video for the most common questions. Videos can provide a more detailed explanationthan your typical FAQs. This way, you'll be able to answer questions for a broader audience.

    Video marketing can get the word out about your website or your social media page. This will helpopen up your exposure to many more potential viewers. Marketing your videos on different socialand websites will help broaden your audience. Social media sites linked to your video sites can reallyincrease traffic and business.

    If you aren't sure where to begin, consider having someone else work on your videos for you.

  • Develop a contest that rewards people who make great videos for you. Let customers know ahead oftime that the winning entry will be used to promote your business.

    A viral video doesn't happen by simply putting a video on YouTube. You must promote it via socialmedia, your website and by emailing family and friends. This will give people a heads up to checkout your video, otherwise, you will have to wait for people to accidentally stumble upon it.

    Upon posting your video on YouTube, you must be ready to moderate comments. Negative commentsor quarrels between customers can evolve into a nasty situation that ruins the message you wish tosend. If you are short on time, simply disable comments altogether.

    Short videos are best. Keep in mind that the attention span of the average Internet viewer is veryshort. Attempt to keep video less than 5 minutes, unless you want people's minds to wander. Greatcontent is no longer great if the viewers become distracted amidst the greatness.

    You must be authentic when using video marketing. Don't litter your videos with a hidden agenda. Ifit is a commercial, make it obvious. You should always interact with customers if they comment onyour videos. Work with other business owners and become an expert at what you do.

    Provide a video which discusses who you are, what you offer and why it is important that viewersopt-in to your mailing list. Be prepared to offer them something in return, like a free download. Oncethey associate your face with the brand, your sales pitch is likely to sound more appealing.

    If you don't like being on camera, a voice over may suit you. Many people are shy, so it is perfectlynormal if you do not want to be seen on camera. That said, you can show the product with youtalking instead. Just record what you're saying and then play it over the video.

    To thrive with video marketing, you need to quickly respond to any comment viewers have left you.Often, there are questions about your products or about your business that require a timelyresponse. Monitor the comments page below your video, and respond to comments left by thoughtful

  • viewers.

    Think about questions people often ask about your products or services. You customers will probablyhave the same questions. Answer the questions in a video. If your video is fun to watch, it will beshared by more people, and will thus grow your client base as greater numbers of people view it.

    You should now have a better understanding of how to get noticed quickly with videos. A widevariety of customers will come to you in no time. One of the most simple and effective ways tomarket your business is through video marketing.