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Using Social Networks to Engage Members and Recruit
New Leaders
Patrick Stansberry, MarshalltownIowa Caucus of Young Educators
Secretary/Treasurer [email protected]
Joshua Brown, Des MoinesIowa Caucus of Young Educators
Chair [email protected]
Social Networking....
Helps you learn more about what members want.
Allows you to interact with members. You can hear and respond to their concerns in a quick manner.
Allows you to reach more of your members. This can lead to getting more people involved in your association.
Can engage members in being advocates for your association.
Everything you post is public, use common sense. You are representing your association.
Associations Using Facebook
Des Moines Education Association
Mason City Education Association
Iowa State Education Association
Read Across America
Iowa School Funding
Speak up for Education and Kids
Caucus of Young Educators
Iowa Peace and Justice Caucus
ISEA Retired
Facebook Page v. Facebook Group
Best Practices: Facebook1. Actively engage your audience
Send out messages and updatesStart discussionsAsk questionsUpdate content.
2. Use your organization’s logo as your picture.
3. LinksInclude http:// at the beginning of all links so they are hyperlinks. Link to important and and interesting things.
4. Grow your membershipAsk members or page fans to invite their friends to participate
Associations Using Blogs
Brandywine Education Association - http://brandywineea-bradley.blogspot.com/
Columbus Education Association - http://blog.ceaohio.org/
Creighton Education Association - http://blog.creightonea.org/
Des Moines Education Association - http://blogdmea.blogspot.com/
Kent Education Association - http://kenteducationassociation.wordpress.com/
NEA Fine and Applied Arts Caucus - http://www.neafineartscaucus.blogspot.com/
Best Practices: Blogging
Be Transparent: Identifying yourself and your organization.
Keep it Timely: The news cycle online is even faster than in print and on television. If you want to be a part of it, you have to keep up.
Short and Sweet: Your readers will want to keep informed with what is going on, but don’t have time to read a book.
Enhance Your Blog: All bloggers want to get links to their site. Links are a form of currency. This is how you grow your readers. Use multimedia. Images and videos can enhance posts considerably.
Respond to comments: If someone takes the time to comment on your post, you should return the favor by replying to their comment publicly.
Associations Using Twitter
Des Moines Education Association
Iowa State Education Association
Marshalltown Education Association
NCUEA
NEA Caucus of Young Educators
NEA Today
Priority School Campaign
Seattle Education Association
Best Practices: TwitterTweet An update of 140 characters or less
that goes out to all of your followers
Followers Other Twitter users who follow you. You want to follow influential people.
Re-Tweet A common way to give credit when forwarding someone else’s Tweet
Hashtag An easy way to organize content on Twitter by adding a # in front of popular keywords
TwitterIF YOU DO JUST ONE THING ...
Create a Twitter account and start following leaders in education and other associations around the country. This will help you keep up on what is going around in the field of education and help you have a network of people to bounce ideas off of.
Associations Using Wikis
Des Moines Education Association - http://dmea.wikispaces.com/
NCUEA – http://ncuea.wikispaces.com/
Associations Using Groupsite
Des Moines Education Association
Iowa State Education Association
NEA Caucus of Young Educators
CreationPick a site to begin working on
Blogger
Wiki
Groupsite
