Embed Size (px)
Citation preview
Using Social Media to Increase Youth Engagement in Advocacy
Campaigns
Not A Replacement
Florida SWAT
http://legacy.library.ucsf.edu/tid/eyn18c00 RJ Reynolds (1984 est.)
Objectives
• Recruit new SWAT members
• Empower youth to reject tobacco
industry tactics
• Increase tobacco media literacy in
SWAT members
• Equip SWAT members to mobilize
their communities
• Unite SWAT efforts statewide
Message
• Message
– Florida’s youth are not going to be replacement smokers for the regular customers your products kill each day.
Audience
• Audience
– SWAT members
– Other Youth
Delivery
Delivery Add’l Audiences
• Keep track of campaign successes and
engagement numbers to communicate to key
adult audiences
• Share (pictures, newsletters, etc.) images and
personal Selfie Statements with key adult
audiences
• Utilize campaign successes as you frame the need
for policy change
Templates
• Selfie Statements & Poster Selfie templates
Timeline
• January- Launch
– 50th Anniversary of the first Surgeon General’s Report on Tobacco
• February
– Incorporate into Through With Chew Week
• March- Kick Butts Day
– Last chance to collect Selfie Statements at your KBD Events
– Mail county Selfie Statements to RJ Reynolds
Resources
• Activation Guide
• Not A Replacement Campaign Overview PowerPoint for SWAT members
• Not A Replacement Campaign Overview PowerPoint for Staff
• Not A Replacement –Tobacco 101 PowerPoint
• Talking Points
• Selfie Statement Templates
• Finale Guide
Outcomes
Recruit new SWAT members
Outcomes
5,106 Selfie Statements mailed to RJ Reynolds Headquarters
Empower youth to reject tobacco industry tactics
Outcomes
Increase tobacco media literacy in SWAT members
Equip SWAT members to mobilize their communities
Over 140 staff and SWAT members participated in state webinars to learn how to tie campaign messaging to policy efforts
Outcomes
Unite SWAT efforts statewide
70 % of counties engaged
SWAT submissions to website
Expanded ideas for campaign delivery
Questions
Not a Replacement
