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Using Social Media to Deliver Your Message in Good Times and Bad
Moderators Morgan Lyons, DART (Dallas) Pauletta Tonilas, LA Metro
Panelists Elizabeth Presutti, DART (Des Moines) Karl Gnadt, Champaign-Urbana MTD Neil McFarlane, TriMet
• Identify and discuss best practices for transit agencies and leaders to directly deliver key messages and monitor public sentiment using social media.
Today’s Goal
A Snapshot
206+ MILLION Facebook Users in the US
109+ MILLIONTwitter Users in the US
122+ MILLION Members on LinkedIn in the US
53+ MILLIONSnapchat Users in the US
114+ MILLION Users on Instagramin the US
92+ MILLION Users on Pinterestin the US
QUICK STATISTICS
• 2005: 5% of US adults used 1 or more social media networks
• 2016: 69% of US adults used 1 or more social media networks
Source: Pew Research
Why Social Media?
You’re creating an opportunity to reach more of your customers and stakeholders more often.
You’re a Content Creator
DART Daily The Source
How LA Metro Delivers News
Remember, you gotta have a story
• Who are you engaging?
• Why are you engaging them?
• Who’s doing the engaging?
• When are you engaging them?
• How do you know it worked?
…and you gotta have a strategy
Meet the Panel
• Elizabeth Presutti• Karl Gnadt• Neil McFarlane
Elizabeth Presutti
• At DART since 2008• CEO since 2011• @ridedart
Karl Gnadt
• Joined CUMTD 1995• CEO in 2014• @CUMTD
Neil McFarlane
• TriMet since 1989• GM in 2010• @trimet
• How do you use social media?• Why did you start?• When did you start?• What have you learned that you
wouldn’t otherwise know?
Using Social Media
• How does this fit with your larger communications and agency strategic goals?
• What was your motivation in making social media part of your communications strategy?
• What benefits do you see in using social media?
How Does Your Agency Use It?
• What concerns you about social media?–How your agency uses it–How your customers/stakeholders
use it• How did you keep your lawyers
from telling you “no?”
Challenges and Concerns
Using Social Media to Deliver Your Message in Good Times and Bad
Time for discussion
Using Social Media to Deliver Your Message in Good Times and Bad
Thanks for participating!
Morgan Lyons, DART (Dallas)[email protected]
Pauletta Tonilas, LA [email protected]
