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Using PowerPointEffectively
Frank BroenTeach America
Sue FodyTriZetto
1
Let’s go deeper . . .
Handout
3
Frank Broen [[email protected]]www.teachamerica.com 850 528-6056
Sue Fody [[email protected]]
© 2009 Teach America As presented by Frank Broen & Sue Fody at the 2009 International Alliance for Learning Conference
Brain Rule
Think about
Purpose
• What is the purpose of my talk?• What’s the story here?• What is my core/central point ?• What do I want them to do ?Think about these modifiers• How much time do I have?• What is the venue like?• What time of the day?• Who is the audience?• What’s their background?• What do they expect of me?• Why was I asked to speak?• What visual medium is most appropriate for
this particular situation and audience?
EXPLORATION| We are powerful and natural explorers
Brain Rules from John Medina | www.brainrules.net
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• Purpose – what do you want to say?– Is it clear?
• Concept– Follow the four steps
– Does it engage the audience?
• Art– Does the art evoke the right response?
• Color – Does the color create harmony?
• Evaluation– Did you communicate what you wanted to?
It’s all about Relationships
I f your PowerPoint kills with it’s bullet point pain,Then this is a way to bring life back again.Our minds don’t remember text in bullet points.After 3 things our memory slips, disappoints.
1. Start with the end in mind2. Know your audience
as well as possible3. Content, content, content4. Keep it simple5. Outlining your content6. Have a sound, clear structure7. Dakara nani? (so what?)8. Can you pass the "elevator test"?9. The art of story telling10. Confidence — How to get it
If your PowerPoint kills with it’s bullet point pain,Then this is a way to bring life back again.Our minds don’t remember text in bullet points.After 3 things our memory slips, disappoints.
But tell a p|Story, just like we are friendsI listen to how you think and comprehend.‘Cause a p|Story tells you what you want to hear.It motivates and tells a story that’s clear.
Be sure that you know that your Purposeis clearIt is why your p|Story will be treasured as dear.Make it simple, even though your p|Story may beAs complex as neuro-brain-physics would be.No matter how complex, no matter how boring,Your purpose is why others won’t be ignoringThe problem you want them to see, and that theyWill want to act different, in just the right way.
Seven Questions to Knowing Your Audience
Why are they here?
What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.
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What keeps them up at night?
Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution.
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How can you solve their problem?
What’s in it for the audience? How are you going to make their lives better?
4
What do you want them to do?
Answer the question “so what?”—and make sure there’s clear action for your audience to take.
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How can you best reach them?
People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it.
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How might they resist?
What will keep them from adopting your message and carrying out your call to action?
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What are they like?
Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.
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© duarte.com 2008
Insert a representative picture or illustration of an audience member in this rectangle. It helps to put a face on the audience.
GarrReynolds.com
Topic
Brain Rule
Think about
p|Story poem
Graphic Info
Contact Info
Reference
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Be sure that you know that your Purpose is clearI t is why your ideas will not soon disappear.Make it simple, even though your P-story may beAs complex as neuro-brain-physics would be.
It’s all about relationships
Purpose
4
Seven Questions to Knowing Your Audience
Why are they here?2
What keeps them up at night?3
How can you solve their problem?4
What do you want them to do?5
How can you best reach them?6
How might they resist?7
What are they like?1
© duarte.com 2008
5
Seven Questions to Knowing Your Audience
Why are they here?What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.
2
What keeps them up at night?Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution.
3
How can you solve their problem?What’s in it for the audience? How are you going to make their lives better?
4
What do you want them to do?Answer the question “so what?”—and make sure there’s clear action for your audience to take.
5
How can you best reach them?People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it.
6
How might they resist?What will keep them from adopting your message and carrying out your call to action?
7
What are they like?Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.
1
© duarte.com 2008
Insert a representative picture or illustration of an audience member in this rectangle. It helps to put a face on the audience.
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The blueprint to Purpose is Concept. And yourPath to the right one is stepping on four. 6
Concept
Explore
Create
Advocate
Evaluate
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Concept
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Concept
Text One thought or idea per slide Phrases not sentences.
(Should all start with either nouns or verbs)
Minimalism!! 6 X 6 Rule (if necessary, use a handout for complex information)
Sequential? Use numbers Ideas? Use bullets
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Concept
Keep it Simple Less is more Too many slides are…too many slides! Logistics
Use the speaker notes.
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Concept
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Art
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Art
Swiss Army
Knife
Graphic (art) Realistic (photo) Symbolic Text
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Get it . . . at a glance
Get it . . . at a glance
Get it……at a glance
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Get it . . . at a glance
Font style
San Serif for reading screens At least 24 - 30 point Only 2 styles per slide CAPS ARE HARD TO READ. Use Upper and lower case.
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SerifSan Serif
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TEXT IN ALL CAPS HURTS.
Underlining cuts off ‘p’s, ‘q’s and ‘g’s and such.
Bet this is kinda hard to read!
Text
Upper and lowercase
Italics emphasize
Bet this is not!
OuchOuch
aaaah
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Chilean Exports Fresh fruit leads Chile's export mix - Chile emerges as major supplier of
fresh fruit to world market due to ample natural resources, consumer demand for fresh fruit during winter season in U.S. and Europe, and incentives in agricultural policies of Chilean government, encouraging trend toward diversification of exports and development of nontraditional crops - U.S. Dept. of Agriculture, Economic Research Service Report
Chile is among the developing economies taking advantage of these trends, pursuing a free market economy. This has allowed for diversification through the expansion of fruit production for export, especially to the U.S. and Western Europe. Chile has successfully diversified its agricultural sector to the extent that it is now a major fruit exporting nation. Many countries view Chile's diversification of agriculture as a model to be followed.
Meanwhile, the U.S. remains the largest single market for Chile's fruit exports. However, increasing demand from the EC and Central and East European countries combined may eventually surpass exports to the U.S., spurring further growth in Chile's exports.
If you’ve read this far, your eyes probably hurt and you’ve been reading this tedious long-winded text instead of listening to me. I’m insulted- can’t you see I’m doing a presentation up here? Look at me! Congratulations, however, on having such good eyesight.
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Graphics
Adds to comprehension, so make them relevant
Ask yourself: “Why am I adding this picture?”
Avoid too many models (You want to have a ‘memorable presentation, right?)
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Ask yourself, “Why?”
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Graphics
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Charts and Graphs
Use thick lines to show trends. Use bright colors for lines (yellow is
invisible) Five lines or bars max per graph Use something to guide the eye to the
main point of the chart (arrow, title, color, box, etc)
Shorten numbers (2007 = ’07, $10,436.77 = $10.4 on an axis for
‘thousands’)
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$347.9
$292.2
$274.6
$200
$220
$240
$260
$280
$300
$320
$340
‘04 ‘05 ‘06
Healthy Growth = Healthy Company
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Accountable Health Accountable Health Statement Statement
Accountable Health Accountable Health Statement Statement Packaged,
customizable health statement available online & mailed
Packaged, customizable health statement available online & mailed
Includes Up-to-Date Balance & Transaction History Across All Accounts
Includes Up-to-Date Balance & Transaction History Across All Accounts
Provides Corresponding Claims Transaction Information
Provides Corresponding Claims Transaction Information
Provides multi-purpose platform for consumer initiatives
Provides multi-purpose platform for consumer initiatives
Confidential
Copyright © 2007 The TriZetto Group, Inc.
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Consumer Manages Benefits, Health & Funds
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Visual Thinking Codex
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Layout’s the white space, the balance and moreI t considers relationships, rhythms and yourThoughts and ideas that will fill in the spaceThat our purpose intended to help you embrace.
Balance
• White space
Entrance and Flowhelp you understand relationships
Layout
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Layout
Clean and uncluttered White space – use it!
6 X 6 rule
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Animation
Use sparingly and meaningfully. Ask yourself, “Does using animation enhance the message?”
Don’t annoy the viewer. Good rules for Builds
Wipe right for text Zooms work well for photos and images Arrows? Use peek or wipe Slide transitions are OK as long as they are
consistently used
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Builds
Wipe from left for text
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What is good layout?
1
1
Entrance
is where you start
FLO
W
Where does the eye go next?
3
use a
GRI
D for consistency
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I’ve gotwhitespace
5
>I’ve got
rhythm
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3rdworld’s
I’ve got balance
is the
Who could ask for anything more?
Sizematters
well . . .
Is importantwhat
Layout iswhat helps
you see
Do you think this Layout was effective?
any questions?Original idea from slide:ology
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Color’s not seen in its separate parts.You see it together, like music in art.Relationship’s key. Take a look at the chartThat shows how it fits and just where you can start.
Relationship between colors
Relationship of color to our feelings
Contrast
Balance
Theory
Physical
Psycological
Relationship of color to object
Relationship of Major and Minor areas
Relationship of light to dark
Color
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Theory
Relationship between colors Analogous Complementary Triad Keep it simple
Use a maximum of 3 colors.
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…are pleasing to the eye
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Physical
What color is the object? What is most important?
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Physical
What color is the object? What is most important?
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Psychological Relationship of color to
our feelings
Pantone Book of Color 40
Balance
Relationship of major and minor
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Contrast
Relationship of light to dark Avoid black backgrounds,
yellow text on white, red/green
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invisible.
The eye can’t really focus on red and blue at the same time.
Red and green vibrate and a color blind person can’t see this.
Yellow is pretty much invisible.
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You see it all at one time
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Purpose Concept Art Layout EvaluateColor
Evaluate
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Evaluate
Purpose
Concept
Art
Layout
Color
Evaluate
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Check spelling and grammarCheck speling and grammar,,
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MinimalismToo many slides are too many slides
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Presentation
Be Prepared Keep it Simple
Like a story Embrace your nerves Don’t force laughs Don’t go longer than 20 minutes
(ever)
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Accelerated Learning Techniques
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Based on Professional Learning Strategies: M. Tate 2006
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What did you learn?
Summarize in a phrase
What will do you next?
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Thank you!
Frank BroenTeach America
Sue FodyTriZetto
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“It’s all about relationships”